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e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat the largest telecom operator in the Middle East. "e-junior" was launched in the year 2001, it targets kids up to 14 years old. the channel content is a mix of educational, fun, adventurous and fantasy programs.
|Founded||15 January 2001|
E-Junior was launched in August 2001. There were two separate channels, one in English and one in Arabic. In 2004 it became one channel with two languages. Viewers set to their preferred audio language with a click of a button on their remote control.
e-junior celebrated its 8th anniversary in 2009 with a new look and branding. It now has four mascots: Red, Blue, Orange and Green each represent programming content type throughout the day. Red is for Movies. Blue is for preschool shows. Orange is for live action shows and green is for cartoons.