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List of Super Bowl lead-out programs

The classic show Lassie was a frequent lead-out program during the early years of the Super Bowl when the game was broadcast on CBS (1967 after Super Bowl I, 1968 after Super Bowl II, and 1970 after Super Bowl IV).
The Super Bowl lead-out time slot has occasionally been used by networks to debut new series. Among such shows is ABC's Jimmy Kimmel Live! in 2003 following Super Bowl XXXVII.

The Super Bowl is the annual championship game of the National Football League (NFL), and is typically the highest-rated single television broadcast in the United States of any given year. As such, the television network who broadcasts the game will typically use it as a tent-pole for another program—airing following the conclusion of the game telecast—to take advantage of and retain the expanded audience.

The lead-out program is typically a highly-anticipated or special episode of an existing primetime program (such as a flagship drama, sitcom, or reality series), or in some cases, the premiere of a new series.



The Super Bowl provides an extremely strong lead-in to the programming on the channel following the game, the effects of which can last for several hours. For instance, in discussing the ratings of a local TV station, Buffalo, New York television critic Alan Pergament noted on the coattails from Super Bowl XLVII, which aired on CBS: "A paid program that ran on Channel 4 at 2:30 in the morning had a 1.3 rating. That's higher than some CW prime time shows get on WNLO-TV, Channel 4's sister station."[1]

The Super Bowl lead-out is typically aired across most U.S. markets simultaneously, and is usually one hour in length, although before the game adopted its standard kickoff time of just after 6:00 p.m. ET in the early 1990s, it was not uncommon for longer programs to be broadcast. When the game moved into a later time slot in 1983, the game and its associated post-game programming would be scheduled until 10:00 p.m. Eastern Time / 7:00 p.m. Pacific Time, allowing for only one hour of network programming until the late local news. Outside of the few blowout games through the game's history, these programs never have started anywhere near the mentioned time, due to the extended length of the pre-game, halftime, and post-game festivities. Viewership for ABC's airing of Alias in 2003 after Super Bowl XXXVII was dampened by an unusually-long 40-minute post-game show (with a performance by Bon Jovi prior to the trophy presentation), which pushed the start time past 11:00 p.m. ET. Although a series high, the episode was one of the lowest-rated Super Bowl lead-outs.[2][3]

It is common for affiliates in the home markets of the competing teams to delay the lead-out show further, until after additional local post-game coverage (though in 2018, despite the Philadelphia Eagles's win, NBC's Philadelphia station WCAU chose to carry post-game coverage to their Cozi TV subchannel instead in order to carry This Is Us as scheduled, to reduce viewer inconvenience).[4]

In 1979, 1999, 2010, and 2017, and largely from the mid-1980s through the mid-1990s, this slot was used to showcase a new series or movie, such as The A-Team or The Wonder Years,[5] or broadcast a special episode of an "up-and-coming" series. However, many of the series were ultimately unsuccessful, with some being canceled within a matter of weeks.[6] Since then, virtually all of the programs in the post-game timeslot have been special episodes of series that had already aired for at least one season.

The most recent Super Bowl lead-out program to have also been a series premiere is The World's Best, which followed CBS's broadcast of Super Bowl LIII in 2019. A previous example, Undercover Boss (which was launched following Super Bowl XLIV on CBS) attracted the largest peak half-hour viewership of any Super Bowl lead-out program to date, with 75.474 million viewers.[7][8] Four other series have had their season premieres following the Super Bowl: two editions of Survivor, the Australian and all-star series (which followed Super Bowls XXXV and XXXVIII), which aired on CBS, The Voice, which launched its second season following Super Bowl XLVI on NBC, and The Masked Singer, which will launch its third season after Super Bowl LIV on Fox.

Although Fox almost never programs time slots after 10:00 p.m. except on Saturdays (instead encouraging its affiliates to air local news in the slot), Fox has aired lead-out programming after the Super Bowl ever since it began airing the game in 1997, which normally preempts local newscasts. The Fox affiliates in the market of the winning team do not necessarily have to do this (an example is Fox flagship WNYW, which aired a post-Super Bowl news broadcast following Super Bowl XLII and delayed the start of the House episode that was Fox's lead-out program until the newscast's conclusion).

Currently, a regular-length episode of a drama series will usually air, although in some cases a one-hour episode of a sitcom (normally 30 minutes in length), or two episodes of different sitcoms paired together, may air instead. Quite often the selected series is one of the "prestige" shows for the network showing the game that year, or a moderate hit (e.g. The X-Files on Fox, Criminal Minds on CBS, or Grey's Anatomy on ABC), which the network wants to give a higher profile. The Simpsons has aired in the slot twice, with both airings being paired with the premieres of animated sitcoms (Family Guy in 1999, and American Dad! in 2005). An occasional practice used to maximize the effect of the lead-out is to make the Super Bowl episode a cliffhanger, with a story that concludes later in the week in the program's regularly scheduled timeslot, (Grey's Anatomy in 2006, and The Blacklist in 2015).

Because the Super Bowl is on a Sunday, before the mid-2000s, networks never carried a new episode of their weeknight late night talk shows after the game, lead-out program and local news. However this has changed since then, usually after the late local news, in order to give those programs an additional promotional push to introduce the current generation of hosts (who have been more willing to promote their series on more than a traditional Monday-to-Friday schedule, and have had a wider audience via internet video than their predecessors). This was first done with the live premiere episode of Jimmy Kimmel Live after Super Bowl XXXVII in 2003, followed by Late Night with Jimmy Fallon in 2012 after Super Bowl XLVI, finishing a week of shows recorded from Indianapolis, and in 2013, a special episode of The Late Late Show with Craig Ferguson from New Orleans after Super Bowl XLVII. In 2015, Jimmy Fallon had another new episode after Super Bowl XLIX from Phoenix, this time as the host of The Tonight Show. In 2016 for Super Bowl 50, CBS aired a special live episode of The Late Show with Stephen Colbert as its lead-out, rather than a primetime series episode. The Late Late Show with James Corden also aired a special edition after local newscasts.[9]

The most common lead-out program is the news magazine 60 Minutes, which has aired after four Super Bowls (VI, XIV, XVI, XXVI). Two other series have followed the big game three times—Lassie (I, II, IV) and The Wonderful World of Disney (I, VII, XI). Two more series have appeared in the time slot twice—The Simpsons (XXXIII, XXXIX) and Survivor (XXXV, XXXVIII)

List of lead-out programsEdit

The following is a list of shows that have aired after the Super Bowl in the United States:[10]

Date Super Bowl Network[10] Program[10] Episode U.S. viewers
Share Refs
January 15, 1967 I CBS Lassie "Lassie's Litter Bit" 33.7%
NBC Walt Disney's Wonderful World of Color "Willie and the Yank: The Mosby Raiders" (Part II) 25.3%
January 14, 1968 II CBS Local programming, then
"The Foundling" 41.2%
January 12, 1969 III NBC G.E. College Bowl 21.2%
January 11, 1970 IV CBS Lassie "The Road Back" 34%
January 17, 1971 V NBC Bing Crosby National Pro-Am golf tournament 36%
January 16, 1972 VI CBS 60 Minutes 36%
January 14, 1973 VII NBC The Wonderful World of Disney "The Mystery in Dracula's Castle" 44%
January 13, 1974 VIII CBS Local programming, then
The New Perry Mason
"The Case of the Tortured Titan" 15.058 20%
January 12, 1975 IX NBC NBC Nightly News 15.924 28%
January 18, 1976 X CBS Phoenix Open golf tournament 22.363 31%
January 9, 1977 XI NBC The Big Event Raid on Entebbe 42.816 37%
January 15, 1978 XII CBS All in the Family "Archie and the Super Bowl" 35.472 47%
January 21, 1979 XIII NBC Brothers and Sisters "Pilot" 31.722 32%
January 20, 1980 XIV CBS 60 Minutes 40.746 50%
January 25, 1981 XV NBC CHiPs "11-99: Officer Needs Help" (originally aired January 18, 1981) 26%
January 24, 1982 XVI CBS 60 Minutes 36%
January 30, 1983 XVII NBC The A-Team[6][11] "Children of Jamestown" (first regular episode) 21.910 39%
January 22, 1984 XVIII CBS Airwolf[6][11] "Shadow of the Hawke" (two-hour pilot) 27.874 36%
January 20, 1985 XIX ABC MacGruder and Loud "Pilot"[12] 38% [6][11]
January 26, 1986 XX NBC The Last Precinct "The Last Precinct" (pilot) 39.729 25% [6][11][13]
January 25, 1987 XXI CBS Hard Copy[14] "Pilot" 33% [6][11][15]
January 31, 1988 XXII ABC The Wonder Years[6][11] "Pilot" 28.976 31%
January 22, 1989 XXIII NBC The Brotherhood of the Rose[11] Television film (part 1; two hours) 36%
January 28, 1990 XXIV CBS Grand Slam "Pilot" 30.765 30% [6][11][16]
January 27, 1991 XXV ABC Davis Rules[6][11] "A Man for All Reasons" (pilot) 26.695 25% [17]
January 26, 1992 XXVI CBS 60 Minutes[11]
48 Hours
60 Minutes was an abbreviated 13-minute edition and was apparently a last-minute addition to the schedule, consisting of an interview of Bill and Hillary Clinton addressing the Gennifer Flowers affair.[18]
The length (i.e., 47 or 60 minutes) of the edition of 48 Hours which followed is not clear.
24.821 30%
January 31, 1993 XXVII NBC Homicide: Life on the Street[11] "Gone for Goode" (Pilot) 28.121 31% [19]
January 30, 1994 XXVIII NBC The Good Life "Pilot" 23.012 22% [20]
The John Larroquette Show "Eggs" 17.708 22% [11]
January 29, 1995 XXIX ABC Extreme "Pilot" 22.594 25% [11][21]
January 28, 1996 XXX NBC Friends "The One After the Superbowl" (Parts 1 and 2) 52.925 46% [22]
January 26, 1997 XXXI Fox The X-Files "Leonard Betts" 29.098 29% [11]
January 25, 1998 XXXII NBC 3rd Rock from the Sun "36! 24! 36! Dick" (Parts 1 and 2) 33.662 34% [22]
January 31, 1999 XXXIII Fox Family Guy
The Simpsons
"Death Has a Shadow" (Pilot)
"Sunday, Cruddy Sunday"
22.005 21% [11]
January 30, 2000 XXXIV ABC The Practice at 10:18 PM ET "New Evidence" (Part 1) 23.847 27% [11]
January 28, 2001 XXXV CBS Survivor: The Australian Outback at 10:19 PM ET[11] "Stranded" (season premiere) 45.369 39% [22]
February 3, 2002 XXXVI Fox Malcolm in the Middle at 10:38 PM ET "Company Picnic" (Parts 1 and 2) 21.445 21% [11]
January 26, 2003 XXXVII ABC Alias at 11:15 PM ET "Phase One" 17.362 20% [11]
February 1, 2004 XXXVIII CBS Survivor: All-Stars at 10:58 PM "They're Back!" (season premiere) 33.535 32% [22]
February 6, 2005 XXXIX Fox The Simpsons at 10:45 PM ET
American Dad! at 11:18 PM ET
"Homer and Ned's Hail Mary Pass"
23.074 22% [11]
February 5, 2006 XL ABC Grey's Anatomy at 10:05 PM ET "It's the End of the World" 37.8 27% [22]
February 4, 2007 XLI CBS Criminal Minds at 10:20 PM ET "The Big Game" 26.314 26% [11]
February 3, 2008 XLII Fox House at 10:30 PM ET "Frozen" 29.045 27% [11][23][24]
February 1, 2009 XLIII NBC The Office at 10:45 PM ET "Stress Relief" (one-hour episode) 22.905 21% [11][25]
February 7, 2010 XLIV CBS Undercover Boss at 10:15 PM ET "Waste Management" (series premiere) 38.654 32% [26]
February 6, 2011 XLV Fox Glee at 10:35 PM ET "The Sue Sylvester Shuffle" 26.796 25% [27][28]
February 5, 2012 XLVI NBC The Voice at 10:15 PM ET "The Blind Auditions, Part 1" (season premiere) 37.611 31% [29][30]
February 3, 2013 XLVII CBS Elementary at 11:15 PM ET "The Deductionist"[31] 20.800 23% [32][33][34]
February 2, 2014 XLVIII Fox New Girl at 10:20 PM ET
Brooklyn Nine-Nine at 10:55 PM ET
"Operation: Broken Feather"
February 1, 2015 XLIX NBC The Blacklist at 10:38 PM ET "Luther Braxton" (Part 1) 25.724 24% [38][39]
February 7, 2016 50 CBS The Late Show with Stephen Colbert at 10:54 PM ET Guests: Tina Fey, Margot Robbie, Will Ferrell, Megyn Kelly, Keegan-Michael Key & Jordan Peele 20.55 25% [9][40][41]
February 5, 2017 LI Fox 24: Legacy at 11:00 PM ET "12:00 PM – 1:00 PM" (series premiere) 17.58 22% [42]
February 4, 2018 LII NBC This Is Us at 10:45 PM ET "Super Bowl Sunday" 26.98 [43][44]
February 3, 2019 LIII CBS The World's Best at 10:36 PM ET Auditions 1 (series premiere) 22.21 [45][46]
February 2, 2020 LIV Fox The Masked Singer Season 3 premiere TBD [47]
February 7, 2021 LV CBS TBA TBA TBD
February 6, 2022 LVI NBC TBA TBA TBD
February 5, 2023 LVII Fox TBA TBA TBD

Lead-outs in CanadaEdit

CTV, which currently airs the Super Bowl in Canada in simulcast with the U.S. broadcaster, has aired its own specific lead-out programs for Canadian audiences, as the network does not necessarily own domestic rights to the program airing as the lead-out of the U.S. broadcaster.[48] For example, after Super Bowl XLV, CTV aired the season finale of its original drama Flashpoint, as Glee rights were held by Global. Global counter-programmed the game with a "Sue-Per Bowl Sunday" marathon of Glee encores, and Glee-themed episodes of The Simpsons ("Elementary School Musical") and The Office to lead into its simulcast of the new episode, "The Sue Sylvester Shuffle".[48] Citytv similarly acquired rights to the Super Bowl LIII lead-out The World's Best. Super Bowl XLVI and Super Bowl LII provided exceptions, as CTV is the Canadian rightsholder of both The Voice and This Is Us.[49]

CTV was to air a "sneak peek" of the second season of its original sitcom Spun Out after Super Bowl XLIX, but the premiere was pulled after cast member J. P. Manoux was charged with voyeurism. The season 2 premiere of MasterChef Canada was pushed ahead to air in its place.[50]

Date Super Bowl Program Episode Notes
February 6, 2011 XLV Flashpoint "Fault Lines (Part 1)" (season 3 finale) [48]
February 5, 2012 XLVI The Voice "The Blind Auditions, Part 1" (season 2 premiere, simulcast with NBC) [49]
February 3, 2013 XLVII Motive "Creeping Tom" (series premiere) .[51]
February 1, 2015 XLIX MasterChef Canada ""Fit to Be Tied" (season 2 premiere) [50]
February 7, 2016 50 DC's Legends of Tomorrow "White Knights" (world premiere episode) [nb 1] [52]
February 5, 2017 LI Letterkenny "Ain't No Reason to Get Excited" (broadcast television premiere) [53]
February 4, 2018 LII This Is Us "Super Bowl Sunday" (simulcast with NBC)
February 3, 2019 LIII SC with Jay and Dan Post-game edition with Jay Onrait and Dan O'Toole. [54]
  1. ^ The episode did not air in the U.S. on The CW until its normal Thursday timeslot.[52]


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External linksEdit