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Super Bowl LVI, the 56th Super Bowl and the 52nd modern-era National Football League (NFL) championship game, will decide the league champion for the 2021 NFL season. The game is scheduled to be played on February 6, 2022 at Los Angeles Stadium at Hollywood Park in Inglewood, California (with the exact date pending potential changes to the NFL calendar). It will be the eighth Super Bowl hosted by the Greater Los Angeles Area, with the last one being Super Bowl XXVII in 1993, held at the Rose Bowl, and the first in the City of Inglewood. The game will be televised nationally by NBC.

Super Bowl LVI
LA Stadium Inglewood.jpg
Los Angeles Stadium at Hollywood Park
DateFebruary 6, 2022
StadiumLos Angeles Stadium at Hollywood Park, Inglewood, California
TV in the United States
NetworkNBC
Radio in the United States
NetworkWestwood One

With Super Bowl LVI tentatively scheduled to be held on February 6, 2022, the game overlaps with the first weekend of 2022 Winter Olympics, which will be held in Beijing, China.

Host-selection processEdit

In contrast to previous Super Bowl bidding processes, no bids were accepted for Super Bowl LVI. The bids for Super Bowl LIII, Super Bowl LIV and Super Bowl LV were all drawn from the same pool of candidates in a meeting on May 24, 2016. Atlanta, Miami, Los Angeles, and Tampa Bay were the four candidates for the three contests; Atlanta received Super Bowl LIII, Miami received Super Bowl LIV, and Los Angeles (who declined to bid on Super Bowl LIV and was not eligible for Super Bowl LIII) was granted Super Bowl LV.

On May 18, 2017, authorities announced that the stadium opening, originally scheduled for the start of the 2019 season, had been delayed an additional year to 2020. At the league's owners meetings in Chicago on May 23, 2017, the league re-awarded Super Bowl LV to the lone remaining candidate, Tampa Bay, and awarded Super Bowl LVI to Los Angeles.[1]

BroadcastingEdit

Under the NFL's current television contracts, Super Bowl LVI was to have been broadcast by CBS, as part of the annual cycle between the three main broadcast television partners of the NFL. For the first time, the Super Bowl is tentatively scheduled on a date that falls with an ongoing Olympic Games, as the 2022 Winter Olympics in Beijing will begin on the Friday prior to the game. Fellow NFL broadcaster NBC holds the broadcast rights to the Olympics, and primetime coverage of the Games on that night, if any, would have had to compete with the Super Bowl—potentially diluting viewership and advertising sales for both events.[2][3] There is an unsaid gentleman's agreement between the NFL's broadcasters to not air competing original programming against the Super Bowl.[4]

On March 13, 2019, CBS announced that it had agreed to trade Super Bowl LVI with NBC in exchange for Super Bowl LV, so that both Super Bowl LVI and the 2022 Winter Olympics will be televised by NBC. As with Super Bowl LII, which fell prior to the 2018 Winter Olympics, NBC will be able to maximize its advertising revenue by encouraging sponsors to buy time for both events; the network estimated that it would take in a combined revenue of $1.4 billion from advertising sales for the two events in 2018.[5] CBS will also be able to follow up its Super Bowl with another high-profile sporting event it will broadcast in 2021, the NCAA Final Four. This led critics to suggest that the NFL had become willing to break the traditional Super Bowl rotation if it can be used to bolster other major sporting events a network airs afterwards.[6][2][3][7]

ReferencesEdit

  1. ^ "Super Bowl LV relocated to Tampa; L.A. will host SB LVI". NFL.com. Retrieved May 23, 2017.
  2. ^ a b "CBS, NBC in 'Freaky Friday' Super Bowl swap". adage.com. Retrieved March 13, 2019.
  3. ^ a b Steinberg, Brian; Steinberg, Brian (March 13, 2019). "CBS, NBC to Swap Super Bowl Broadcasts". Variety. Retrieved March 13, 2019.
  4. ^ "Goal of spectacle colors NFL's thinking about Super Bowl halftime show". Chicago Tribune. February 6, 2011. Retrieved January 30, 2013.
  5. ^ Lynch, Jason (January 28, 2018). "NBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl and Winter Olympics". Adweek. Retrieved March 14, 2019.
  6. ^ "CBS agrees to Super Bowl swap to give NBC Winter Olympics boost". SportsPro. Retrieved March 14, 2019.
  7. ^ "In 2022, Super Bowl and the Winter Olympics will compete for viewers". New York Post. March 18, 2018. Retrieved March 22, 2018.