Happiness (Red Velvet song)

"Happiness" (Korean행복; RRHaengbok) is a song recorded by South Korean girl group Red Velvet. It was released by SM Entertainment on August 4, 2014 as their debut single.

"Happiness"
Red Velvet - Happiness.png
Single by Red Velvet
ReleasedAugust 4, 2014
Format
Genre
Length3:41
LabelSM
Songwriter(s)
Producer(s)
Red Velvet singles chronology
"Happiness"
(2014)
"Be Natural"
(2014)
Music video
"Happiness" on YouTube

Background and releaseEdit

The song is described as a vibrant urban Euro pop song with a great fusion of an intense synth sound and an African music beat.[1] It undergoes various changes with diverse rap and vocals. It portrays the world from the perspective of young, innocent people who are untainted. It conveys a message that how you can feel empowered and love yourself more by appreciating the small joys in life.[2]

Music videoEdit

On August 3, 2014, the song's music video was released online. It was directed by Woogie Kim.[3] The music video is filled with fantastic color schemes, diverse footage and animated scenes, exciting and energetic dance routine consisting of reggae steps and rhythmic movements.

It was initially released on August 1 but then re-released due to the controversial imagery concerning the Japan bombing. The group started promotions of the song on the day of its initial release. The original music video for "Happiness" had more than 2 million views on YouTube in its first 24 hours before being removed (due to controversy over problematic images) and replaced with an edited version. The current version has over 9 million views as of November 2014.[4] It was the second-most viewed K-pop music video worldwide for the month of August.[5]

Live performancesEdit

Red Velvet promoted their song on Music Bank making it as the first debut stage of the artist. They also performed on several music programs in South Korea including The Show, Show Champion, Show! Music Core, Inkigayo, and M Countdown.[6]

Critical receptionEdit

Jacques Petersen of Popdust called the track "mish-mash of different sounds and styles that you wouldn't expect to work, but somehow does."[7]

AccoladesEdit

Awards
Year Organization Award Result
2015 Golden Disk Awards Digital Bonsang Nominated

ChartsEdit

Chart (2014) Peak
position
South Korea (Gaon)[8][9] 5
US World Digital Songs (Billboard)[10] 4

Release historyEdit

Region Date Format Label
South Korea August 4, 2014 Digital download, streaming SM Entertainment
Various

ReferencesEdit

  1. ^ Simply K-Pop - Red Velvet(레드벨벳) _ Happiness(행복), retrieved 2020-03-27
  2. ^ "행복 (Happiness) - 나무위키". namu.wiki. Retrieved 2020-03-27.
  3. ^ GDW (2014-08-08), RED VELVET - 'Happiness', retrieved 2020-03-27
  4. ^ Red Velvet 레드벨벳 '행복 (Happiness)' MV, retrieved 2020-03-27
  5. ^ "Most Viewed K-Pop Videos in America & Around the World: August 2014". Billboard. 2014-09-08. Retrieved 2020-03-27.
  6. ^ "레드벨벳/방송 목록 - 나무위키". namu.wiki. Retrieved 2020-03-27.
  7. ^ 10207037939562084 (2014-08-04). "Say Hello To K-pop's Next Big Girl Group, Red Velvet!". Popdust. Retrieved 2020-03-27.
  8. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2020-03-27.
  9. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2020-03-27.
  10. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2020-03-27.