Naver (Korean네이버; stylized as NAVER) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to introduce the comprehensive search feature, which compiles search results from various categories and presents them on a single page. Naver has since added a multitude of new services ranging from basic features such as e-mail and news to the world's first online Q&A platform Knowledge iN.[citation needed]

Naver Co., Ltd.
Native name
Company typeSubsidiary
Founded1999; 25 years ago (1999)[1]
ParentNaver Corporation
SubsidiariesNAVER Mail



As of September 2017, the search engine handled 74.7% of all web searches in South Korea and had 42 million enrolled users. More than 25 million Koreans have Naver as the start page on their default browser and the mobile application has 28 million daily visitors.[citation needed] Naver has also been referred to as 'the Google of South Korea'.[2]



Naver was founded in June 1999[1] as the first South Korean portal website with a self-developed search engine. In August 2000, Naver launched its 'comprehensive search' service, which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, web communities, etc. The company's name is a play on "navigate" and the suffix "-er", meant to describe one who helps one navigate.[3]

In the early days of Naver's operation, there was a relative dearth of web pages available in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the 'Knowledge iN (Hangul: 네이버 지식인)' service in 2002. In Knowledge iN, users can pose questions on any subject and select among answers provided by other users, awarding points to the users who give the best answers. Knowledge iN was launched three years before Yahoo! launched its similar 'Yahoo! Answers' service,[4] and now possesses a database of over 200 million answers.[citation needed]

Over the years, Naver has continued to expand its services. It launched its Web comic service 'Webtoon' in 2004 and its personal Blog service in 2005. From 2005 to 2007, Naver expanded its multimedia search services, including music and video search as well as mobile search.[citation needed]

In 2019, Naver reorganized its mobile version of the main screen, excluding search windows and some menus. In response more than 3,000 comments opposing the change have been posted.[5]

Naver introduced new restrictions on comments to protect celebrities from malicious comments by anonymous online audiences in March 2020. This followed a 2019 incident where a famous singer-actress Sulli committed suicide due to depression after facing a huge amount of malicious comments.[6] Naver also replaced the comment box with facial emojis after criticisms of mental health implications for celebrities.

As of January 19, 2020, Naver now owns Wattpad, an online book service.[citation needed]

In October 2020, Naver was fined 26.7 billion won ($22.9 million) by South Korea's Fair Trade Commission (FTC) for manipulating its algorithm between 2012 and 2015 in favor of its services such as Smart Store and Naver TV over services provided by rivals.[7][8] Naver's share in the open market sector increased from 4.97% in 2015 to 21.08% in 2018, while competitors' market shares went down.[9][10]

Owing to its rising popularity in Japan, Naver is currently competing with Kakao to claim the number one position in the Japanese market for web novels and webcomics.[11]



Junior Naver


Junior Naver (Hangul: 쥬니어 네이버), also known as Juniver (Hangul: 쥬니버), is a portal website for children considered similar to Yahooligans. Junior Naver offers services such as avatars, educational content, quizzes, videos, Q&A, and a homework helper. Junior Naver uses a panel of experts and educators to filter out harmful content to ensure a safe internet environment for children. Ever since its competitors Daum Kids and Yahoo Kids have closed down, Junior Naver is the only children's portal site operating in Korea.[citation needed]


Naver Webtoon (Hangul: 네이버 웹툰), later simply WEBTOON, is a webcomic platform where users have free access to a variety of webtoons created by professional artists. Users can also pay publishers to view comic books and genre fiction content online. Naver has incorporated a 'Challenge' section which allows amateurs to post and promote their works. Several k-dramas have been derived from these webtoons.[12][failed verification]


Naver Cafe (Hangul: 네이버 카페) is a service that allows Naver users to create their internet communities. 10.5 million cafes were running as of May 2017. One person can make up to 300 cafes.[13]


Naver Blog (Hangul: 네이버 블로그) started with the name 'paper' in June 2003, and evolved to 'blog' in October 2003.[14] It had 23 million users as of April 2016.[citation needed] In 2023, There are 1.26 million new users. [15]

For two weeks from May 1, 2021, Naver held an event to pay up to 16,000 won to people who posted on Naver's blog every day. However, this event ended early due to several incidents where people with multiple IDs. Most people who participated in the event criticized Naver's response.[16]

Naver announced on its official blog that it would resume its "Today's Diary Challenge (Korean: #오늘일기챌린지)" event, which ended early in three days, from May 24. However, only those who participated in the previously discontinued event (who completed the three-day record) can participate in the event.[17]

Naver announced on May 13, 2021, that it would show profile pictures as well if it posts comments on Naver news articles. Previously, it was difficult to recognize users because only four digits in front of the author's ID who commented on Naver news articles were disclosed. Naver expected that it would be easier to recognize users and solve the problem of malicious comments by implementing such services. Critics criticized the company for its censorship of comments.[18]


Naver NOW (formerly Naver TV) is a video streaming and sharing platform which mainly provides web dramas distributed by Naver. Naver NOW served as the replacement for the Naver TV mobile app while Naver TV currently serves as a web portal.[citation needed]


Naver Pay (네이버페이) is a payment service by Naver Financial, a subsidiary company of Naver launched on June 25, 2021. It first started as a payment service for Naver Shopping, but now offers payments in over 97,000 stores both online, and offline and on December 20, started supporting Zero Pay in-app, a government-funded payment service. In May 2019, Naver started supporting overseas payment in Japan via Line Pay, allowing users to make payments in stores in Japan without exchanging currencies.[citation needed] The service has ended since August 31, 2023.[19]

Knowledge IN


Knowledge iN (Hangul: 지식iN), formerly Knowledge Search (Korean: 지식검색), is an online Q&A platform launched in October 2002.[20] The tool allows users to ask any question and to receive answers from other users. Knowledge iN was an early example of harnessing user-generated content to expand the amount of information available on the web, particularly in the Korean language. Bradley Horowitz, former Vice President of Product Strategy at Yahoo!, has cited Knowledge iN as the inspiration for Yahoo! Answers, which was launched three years after Naver introduced the original service.[21][22]

Naver helps with unauthorized publishing to attract users to its Knowledge iN service. This contributes to poor quality content on Knowledge iN, as prior answers to a question are left unaltered, and old questions are only allowed small modifications by other netizens. Criticism is also growing as Naver unilaterally controls comments, and edits information that may be against its political positions.[23]


Naver Encyclopedia (Hangul: 네이버 사전) consists of a professional database with over 3 million entries from many different encyclopedias.[24][dubiousdiscuss] More than 1000 experts in physics, food, film, and other fields are producing 45 kinds of specialized content in the encyclopedia of Naver knowledge, and 50,000 headwords are accumulated.[24] The Naver Knowledge Encyclopedia also deals with more than 100 public institutions and has received over 900 kinds of DBs.[24]


Naver Mail (Hangul: 네이버 메일) is an e-mail service that anyone who is a user of Naver can use. Each person is given up to 5GB of storage.


Naver Shopping Live (Hangul: 네이버 쇼핑 라이브) is a live commerce platform operated by Naver. This broadcast can be transmitted through a mobile phone or camcorder. It has a resolution of 1080*1920 and is a vertical broadcast like YouTube shorts. It is currently the platform with the highest number of consumers in Korea.[citation needed]

PRISM Live Studio


PRISM Live Studio (Hangul: 프리즘 라이브 스튜디오) is a live streaming application for both mobile and PC. Streamers can simultaneously broadcast to multiple platforms, also known as simulcasting, while using up to 1080p HD all without increasing the network usage. Platforms supported include YouTube, Facebook, Twitch, Periscope, V Live, Naver TV, afreecaTV, KakaoTV, and RTMP channels. The application can also be used for video editing purposes.[25]

Search engine features and restrictions


Naver's closed platform is frequently mentioned. Other search engines are not allowed to search their knowledge base and blogs, monopolizing Naver's control over its properties. In April 2011, the second and third portal sites in Korea, Daum and Nate, signed a Memorandum of Understanding (MoU) to open their search for services such as cafes and blogs. Naver did not choose to participate in this MoU.[26]

Naver have been criticized because they abused Real-time Search Terms (Korean: 급상승 검색어) to create public opinion[clarification needed]. Therefore, Naver abolished Real-time Search Terms on 25 February 2021.[27]

Person-related Search Terms (Korean: 인물 연관 검색어) of Naver had been criticized because of the tendency to include defamatory searches. Naver abolished Person-related Search Terms in March 2021.[28]

In October 2023, Naver announced the beta release of its AI chatbot service, 'CLOVA X' (Korean: 클로바X).[29]

See also



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