Vivo (technology company)

Vivo Communication Technology Co. Ltd., stylized as vivo, is a Chinese technology company headquartered in Dongguan, Guangdong that designs and develops smartphones, smartphone accessories, software and online services. The company develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based operating system, Funtouch OS. Vivo is an independent company and develops its own products. It has 10,000 employees, with research and development centers in Shenzhen, Guangdong, and Nanjing, Jiangsu.[2]

Vivo Communication Technology
Native name
维沃移动通信有限公司
Subsidiary
IndustryConsumer electronics
Founded2009; 11 years ago (2009)
FounderShen Wei (沈炜)
Headquarters,
Area served
Worldwide[a]
Key people
Shen Wei (CEO)
ProductsSmartphones
HiFi
Accessories
Software and Online services
Number of employees
10,000[1] (2020)
ParentBBK Electronics
Chinese name
Simplified Chinese维沃移动通信有限公司
Traditional Chinese維沃移動通信有限公司
Literal meaningVivo Mobile Communications Co., Ltd.
Websitevivo.com/en

HistoryEdit

 
Vivo Mansion in Nanjing, Jiangsu

In the first quarter of 2015, Vivo was ranked among the top 10 smartphone makers, achieving a global market share of 2.7%.[3]

Since its founding in 2009, Vivo has expanded to over 100 countries around the world. International expansion began in 2014, when the company entered the Thailand market.[4] Vivo quickly followed up with launches in India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

In 2017, Vivo entered the smartphone market in Russia, Sri Lanka, Taiwan, Hong Kong, Brunei, Macau, Cambodia, Laos, Bangladesh, and Nepal.[5][6][7][8] In June 2017, it entered the Pakistan mobile phone market and the Vivo brand is currently experiencing rapid growth in popularity in the country.[9][10]

On 26 November 2017, Vivo entered the Nepali market with its Y53 and Y65 models.[11]

Vivo devices were also sold in the US under the brand BLU such as the BLU Vivo X launched in 2018.[12] In October 2020, Vivo announced that it would begin to sell its products also in Europe.[2]

MarketingEdit

In October 2015, Vivo became the title sponsor of the Indian Premier League (IPL) under a two-year deal starting in the 2016 season.[13][14] In July 2017, the deal was extended until 2022.[15] However, in response to the 2020 border skirmishes between India and China, the Board of Control for Cricket in India (BCCI) was criticized in India for allowing a Chinese company to be the title sponsor of the league. Vivo and BCCI mutually agreed to suspend the deal for IPL 2020, with a clause to resume it next season.[16]

In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups.[17] The company also signed a deal with UEFA as an official partner of the UEFA Euro 2020 and UEFA Euro 2024[18], and became a title sponsor of India's Pro Kabaddi.[19]

Vivo has a sponsorship deal with the NBA in China, with Golden State Warriors player Stephen Curry. He endorses the brand in China and the Philippines.[20]

ControversyEdit

IMEI number controversy in IndiaEdit

In June 2020, the cybercrime unit of Meerut Police revealed that more than 13,500 vivo smartphones used in India were running on the same IMEI number. The IMEI number is a 15-digit code meant to be unique to every mobile device, that may be used for tracking criminals or stolen mobile phones. By using the same IMEI number for multiple devices, Vivo could have hampered police tracking of criminals or stolen devices. In 2017, the Telecom Regulatory Authority of India issued a statement that all mobile devices would be required to have a unique IMEI number. Failure to do so would be seen as tampering and could result in a fine or up to 3 years of imprisonment.

The events led to the police filing a case against Vivo and its service centre. The lapse reportedly came to light when a police officer gave his mobile phone to the staff at the cybercrime unit for examination, as the phone was not working properly despite being repaired at a Vivo service centre in Meerut. The cybercrime unit found that the IMEI number of the device was different from the one printed on the box, and then forwarded the IMEI number to an unidentified telecommunications company providing telecommunications services for the handset and asked for the relevant data. The company informed that as of 24 September 2019, the same IMEI number had been running on 13,557 mobile phones in different states of the country. The Meerut police reportedly handed a notice to Vivo India's nodal officer Harmanjit Singh under Section 91 of the CrPC, and also registered a case under Section 420 of the Indian Penal Code.[21][22][23][24]

NotesEdit

pc suite software for Vivo mobile phone

ReferencesEdit

  1. ^ https://www.faz.net/aktuell/wirtschaft/digitec/digitale-technik/smartphonehersteller-aus-china-vivo-startet-in-europa-17011378.html. Missing or empty |title= (help)
  2. ^ a b Dettweiler, Marco. "Chinesische Smartphones: Vivo startet in Europa". FAZ.NET (in German). ISSN 0174-4909. Retrieved 21 October 2020.
  3. ^ Top 10 smartphone makers in Q1 2015: Sony and Microsoft drop out of the picture, Chinese phone makers take over. Phonearena.com. Retrieved on 2017-01-03.
  4. ^ vivo Enters Thailand, Gunning for Overseas Markets. Gsmdome.com. Retrieved on 2017-01-03.
  5. ^ vivo Mobile enters Myanmar market. Dealstreetasia.com (2015-03-27). Retrieved on 2017-01-03.
  6. ^ "Chinese smartphone maker vivo Mobile set to enter India, to launch X5Max on Dec 15". Bgr.in. Retrieved on 2017-01-03.
  7. ^ vivo Officially Launches Brand and X5Pro in Malaysia. Ipdatainfo.com (2015-06-25). Retrieved on 2017-01-03.
  8. ^ Meet vivo X5 Max - the world's slimmest smartphone at 4.75mm. Neotryx.com (2015-01-02). Retrieved on 2017-01-03.
  9. ^ "vivo Officially Launches Its Music and Camera Focused Smartphones in Pakistan". 5 July 2017. Retrieved 21 August 2017.
  10. ^ Mustafa, Onsa (29 June 2017). "World's 5th Most Selling Smartphone Brand, vivo will Launch in Pakistan on July 5th 2017 - PhoneWorld". PhoneWorld. Retrieved 21 August 2017.
  11. ^ "Vivo Enters Nepali Market with Two Smartphones". 26 November 2017.
  12. ^ "Blu Mobile Phones: Latest & New Mobile Phones List 6th May 2020". NDTV Gadgets 360. Retrieved 6 May 2020.
  13. ^ vivo bags IPL title sponsorship for two years. Cricbuzz.com (2015-10-19). Retrieved on 2017-01-03.
  14. ^ vivo Formally Announces Partnership With BCCI as IPL Sponsor. Thequint.com (2015-10-27). Retrieved on 2017-01-03.
  15. ^ "vivo retains IPL title rights till 2022 after massive bid". Cricinfo. Retrieved 27 June 2017.
  16. ^ "IPL title sponsor: Dream 11 replaces Vivo as IPL 2020 title sponsor, to pay BCCI Rs 222 crore". www.timesnownews.com. Retrieved 18 August 2020.
  17. ^ "vivo wants you to know its name so much it's sponsoring the World Cup". The Verge. 2 June 2017. Retrieved 4 June 2017.
  18. ^ UEFA.com (20 October 2020). "vivo becomes official partner of UEFA EURO 2020 and 2024 | Inside UEFA". UEFA.com. Retrieved 26 November 2020.
  19. ^ "Pro Kabaddi league: STAR Sports signs record five-year deal with vivo". Hindustan Times. 8 May 2017. Retrieved 4 September 2017.
  20. ^ Doland, Angela (24 April 2017). "Why Stephen Curry Is Plugging a Chinese Smartphone". Advertising Age. Retrieved 17 August 2017.
  21. ^ "More than 13,500 Vivo phones running on same IMEI, Meerut police files case". The Indian Express. 5 June 2020. Retrieved 6 June 2020.
  22. ^ Banerjee, Prasid (5 June 2020). "Police confirms phones with same IMEI number were made by Vivo". Livemint. Retrieved 6 June 2020.
  23. ^ June 2020, Jitendra Soni 05. "Over 13000 Vivo phones found to be using same IMEI number". TechRadar India. Retrieved 6 June 2020.
  24. ^ Rai, Piyush (5 June 2020). "Cop dropped off phone for repairs, 'unique' IMEI found active on 13,500 phones". The Times of India. Retrieved 6 June 2020.

External linksEdit