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Your Name

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Plot

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Characters

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Production

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Makoto Shinkai began writing the script for the film from the spring of 2014.[1] He confirmed that his 2014 advertisement film Cross Road for the Z-Kai education company was one of the starting points of Your Name.[2][3] In addition, he was also inspired from Inside Mari, Ranma ½, Torikaebaya Monogatari, The Safe-Deposit Box by Greg Egan,[4] and a waka, or "Japanese poem", from Ono no Komachi, in which she dreamed of meeting a lover but feel sad when waking up.[5] The basis of the story was a boy–girl relationship, and Shinkai did not want them to meet in the film's beginning, but instead in the end; elements from science fiction and fantasy were used only to strengthen it.[6] The idea of a string connecting the two main characters was based on the belief about the red thread of fate in Asian culture.[1] The comet disaster was based on the 2011 Tōhoku earthquake and tsunami,[1][7][8] and the 2014 sinking of MV Sewol also had an impact on Shinkai that he put the detail of officials asking passengers in the ferry to "stay in place" into the film.[9] The director said that the 2011 earthquake and tsunami had changed his motivation, and he wanted to make a story about the recovery after the event, as a line in the film states, "Tokyo might go tomorrow".[6] He also cited Interstellar and The Beauty Inside as inspirations of the script.[10]

The first draft of the film was sent to Toho by Makoto Shinkai on July 14, 2014 with the title Yume to Shiriseba (夢と知りせば, If I Knew It Was a Dream), derived from a passage in a waka attributed to Ono no Komachi.[11] The title was later changed to Kimi no Musubime (きみの結びめ, Your Connection), then Kimi wa Kono Sekai no Hanbun (きみはこの世界のはんぶん, You Are Half of This World), and finally Kimi no Na Wa.[12]

Shinkai invited anime designer Masayoshi Tanaka to work on the project after their collaboration in the Cross Road advertisement film.[13] According to the director, an artist at CoMix Wave Films helped him to meet Masashi Ando, an animator who was his favorite, and Ando agreed after a few months.[14][15] However, the animation team, led by Ando, had only been created two years before the film's release and did not have sufficient time and budget to fulfill all of the director's ideas,[16] including the technical elements and color design which he was not satisfied with.[17] During the production, Shinkai recieved advice from Toho producer Genki Kawamura for creative input, and assistance in business from producer Noritaka Kawaguchi, who had worked with him when making Voices of a Distant Star in 2002.[1]

Every month for six months, Shinkai, Genki, and their team had meetings to discuss and revise the script.[18] Your Name had about 1,650 cutscenes;[19] about 180 made use of 3D visual effects, two-third of which was done by VFX director Takeuchi Yoshitaka himself.[20] Initially, Yoshitaka used Autodesk Softimage software, but after its discontinuation in 2015, he changed to Pencil + from Psoft.[20][21] The graphics rendering was done in five to six computers using a standard scan-line renderer and Autodesk Backburner.[20] Agisoft PhotoScan was also used to make 3D objects.[20] Yoshitoshi Shinomiya, a classical Japanese painter, directed the fantasy scene when Taki was in a cave, as Shinkai wanted it to be completely different from any other scenes of the film.[18] The scene of Mitsuha dancing at Miyamizu Shrine employed a rotoscoping-like technique, by recording the motions by Ichitaro Nakamura, a kabuki actor when he was performing miko-mai.[14][15]

Although the town of Itomori is fictional, the film drew inspirations from real-life locations that provided a backdrop for the town, including the city of Hida in Gifu Prefecture and Hida City Library.[22] The Italian restaurant where Taki works has the name "'Il giardino delle parole", meaning "the garden of words". Shinkai said that this "Easter egg" was not his idea, but was added by one of the scenery artists who worked on the film.[1] He also admitted that the scene when Mitsuha make the Kuchikami sake had some sort of sexual fetishism, similar to the foot-touching scene in The Garden of Words.[14][15]

Soundtrack

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See also: Your Name (album)

Yojiro Noda, the lead vocalist of the Japanese rock band Radwimps, composed the theme music of Your Name.[23] Shinkai worked with the band for eighteen months, although Radwimps had not done any film soundtrack before,[18] and requested Noda to do so "in a way that the music will (supplement) the dialogue or monologue of the characters".[24] Initially Noda wrote more than ten vocal tracks, but only four of them were used in the film, along with twenty-two music tracks,[18][23] which were:

  • "Yumetōrō" (夢灯籠, Yumetōrō, lit. "Dream Lantern")
  • "Zenzenzense" (前前前世, Zenzenzense, lit. "Past Past Past Life")[24]
  • "Sparkle" (スパークル, Supākuru)[25]
  • "Nandemonaiya" (なんでもないや, Nandemonaiya, lit. "It's Nothing")[24]

The vocal tracks were translated into English when the film was released in North America.[26][27] The digital version of the album Kimi no Na Wa. (English edition) (君の名は。English edition) was released in Japanese web retailers on January 27, 2017,[27] and the CD version on February 22.[28] The album's trailer was posted on YouTube on February 15, 2017.[29][30]

The soundtrack was well received by both audiences and critics alike and is acknowledged as being one of the factors behind the film's success at the box office.[24] It was the runner-up in the "Best Soundtrack" category at the 2016 Newtype Anime Awards, and the song "Zenzenzense" was the runner-up in the "Best Theme Song Category".[31] "Zenzenzense" was the second most-watched Japanese music video on YouTube in 2016, behind only "PPAP (Pen-Pineapple-Apple-Pen)".[32] For the soundtrack, Radwimps received the accolade for "Outstanding Achievement in Music" at the 40th Japan Academy Film Prize.[33] They also won for two categories, "Best Artist" and "Best Rock Artist", at the 2017 Space Shower Music Awards.[34] They had an appearance of the film's theme song in NHK's Kohaku Uta Gassen on New Year's Eve 2017.[35]

Promotion

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On New Year's Eve 2015, Makoto Shinkai wrote in his blog that he was storyboarding a new film.[36] The film's title was first announced in December 2015 when its official website opened with a teaser trailer, and a video summarizing Shinkai's filmography.[37] The first images of the main characters were revealed in March 2016,[38] and the official trailer of the film was released the following month.[39] In early August, Toho streamed television advertisement films about Your Name,[40] and other advertisement films tying-up with Suntory yogurt-water, directed by Shinkai, were also released in the same month.[41][42]

Release

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Theatrical

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Your Name premiered at the 2016 Anime Expo convention in Los Angeles on July 3, 2016;[43] Los Angeles Times reported that in anticipation for the film's world premiere, some fans were camping out for seats the night before.[44] The film had its showcase premiere on July 7 in Tokyo,[45] and was released in Japan on August 26, 2016.[46] Cross Road, the advertisement film that spawned the idea for Your Name, was screened along with the film in Toho cinemas until December 2.[2] The IMAX version was given limited screenings for two weeks, beginning from January 13, 2017,[47] while the version with English theme songs would be released in selected theaters for two weeks beginning from January 28.[28]

The film also opened in 92 countries around the world.[48] The first international release of Your Name was in Taiwan on October 21, 2016.[49] In October 2016, Southeast Asian distributor Purple Plan streamed a trailer of the film with English and Chinese subtitles, before premiering it in Singapore on November 3, and Malaysia on December 8.[50][51] One week after the Singapore opening, the film made its debut in Thailand.[52] In China, Enlight Pictures is the film's distributor, which opened it on December 2.[53][54] In late November, Encore Films streamed an Indonesian-subtitled trailer of the film, and announced that Your Name would have its release in Indonesia on December 7.[55][56] In addition, the film also had its release in the Philippines (December 14, 2016),[57] South Korea (January 4, 2017),[58] and Vietnam (January 13, 2017).[59]

In the United Kingdom, it was licensed by Anime Limited and was scheduled to premiere on November 24, 2016.[60] For the Australian market, Madman Entertainment announced in October that it would release the film on November 24; the company also distributed the film in New Zealand on December 1.[61] In North America, Funimation gave a release date of the film on April 7, 2017, in English dub and in original Japanese (with English subtitles).[62]

Home media

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Your Name was released in 4K UHD Blu-ray, Blu-ray, and DVD on July 26, 2017, in Japan by Toho Pictures.[63] The release was offered in Regular, Special, and Collector's editions: the three-disc Special Blu-ray edition contains a 100-page booklet and stickers, while the five-disc Collector's 4K UHD Blu-ray edition contains a 100-page booklet, stickers, and other special features.[63] Funimation announced on July 1 at Anime Expo 2017 that the film would be released on Blu-ray and DVD by the end of 2017, but did not specify a date.[64] At Otakon 2017, they announced that they were releasing the movie in both Standard and Limited Edition Blu-Ray and DVD Combo Packs on November 7.[65][66]

Television broadcast

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The Japanese television broadcast of Your Name premiered on November 4, 2017 through satellite television broadcaster Wowow. In addition, a special program dedicated to Makoto Shinkai as well as his previous works were also broadcast on the same channel.[67] On January 3, 2018, it got its first terrestrial broadcast in Japan when it aired on 24 stations from TV Asahi.[68]

Your Name made its first premiere on Philippine television through free-to-air broadcaster ABS-CBN as well as its HD television service on February 18, 2018, but in edited form with a short runtime of 75 minutes, due to being cut for commercials.[69] On April 9, 2020, as part of its Holy Week presentation, the film was aired again on ABS-CBN with minor cuts for content and a longer runtime of 102 minutes (excluding commercials in its 2-hour timeslot). It immediately became a trending topic through social media platforms in Philippines, whereas Makoto Shinkai himself thanked the viewers of the ABS-CBN broadcast of the film.[70]

Reception

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Your Name was a huge commercial hit, especially in Japan.[71] After its release, the film quickly turned into a social phenomenon,[72] and a trending topic in social media, including Twitter.[73] According to a survey of 30,000 responders conducted by Macromill Brand Data Bank in December 2016, the film was ranked the third-most favorite film among Japanese men (behind Star Wars and Harry Potter), and the second-most favorite film among Japanese women.[74] In South Korea, "Your Name" became the most-searched term in Google by users in 2017.[75]

Box office

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During its initial theatrical run, Your Name grossed JP¥25.03 billion at the Japanese box office, making it the fifth highest-grossing film in Japan as of July 2021.[76] Worldwide, it made a total of US$380.14 million as of February 2021 and became the third highest-grossing anime film of all time (behind Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train and Spirited Away).[77] In January 2017, the film surpassed Spirited Away and took the records of being the highest-grossing anime film in history,[78][79][80] and the highest-grossing Japanese film worldwide,[81][82] both of which were held until 2021.

Japan

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Released in Japan on August 26, 2016, Your Name made ¥348 million in its first day of screening, ¥422 million in its second day, and a total of ¥1,277,960,000 during the first three days, ranked first in the box office.[83] The film went on to stay at first place for nine consecutive weekends, then dropped to second place in its tenth week,[84][85] before returning to first place in the eleventh weekend and holding it for two more weeks.[86][87]

After 28 days of release, Your Name's gross reached ¥10 billion with over 7.7 million admissions, making it the first anime film not produced by Studio Ghibli or Hayao Miyazaki to achieve this feat.[88][89] On October 2, 2016, with ¥12.8 billion, it surpassed The Wind Rises and became the fifth highest-grossing anime film overall.[90] After 60 days, the film earned ¥16.41 billion, surpassed Ponyo to became the fourth highest-grossing anime film of all time in Japan.[91] In its fourteenth weekend, the film took the third place of highest-grossing anime films from Princess Mononoke with ¥19.4 billion,[92] then, in the following weekend, rose to second place with ¥19.96 billion, surpassing Howl's Moving Castle and trailing only Spirited Away (¥30.8 billion).[93] In mid-December, it out-grossed Harry Potter and the Philosopher's Stone and became the fourth highest-grossing film at the Japanese box office.[94] Continuing its success in 2016, during the two-day weekend from January 21 to 22, 2017, the film returned to first place with ¥174 million, bringing its Japanese gross to ¥23.56 billion.[95][96]

After 29 weeks, the film dropped out of the top 10 during the weekend of March 18 to 19, 2017; at the time, the total gross in Japan was ¥24.74 billion.[97] By early July, it was still showing in some Japanese cinemas; a representative at Citta'Entertainment said that no other film in the country had stayed in theaters for such a long time as Your Name.[98] As of July 25, 2017, the film's cumulative box office in Japan was ¥25.03 billion.[48]

Other Asian countries

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In South Korea, Your Name debuted on January 4, 2017 at 555 theaters, the widest release for a Japanese film in the country. In its opening day, the film had 138,028 admissions and earned over ₩1.03 billion (about ¥100 million), placed first. It became the first Japanese film to top the Korean box office since Howl's Moving Castle in 2004.[99][100] During its first weekend, it sold another 837,556 tickets from 947 screens for a five-day total of 1.18 million, equivalent to $8.3 million.[101][102][103] It was one of the films to reach 1 million admissions for the fastest time, five days, after Kung Fu Panda and Frozen.[102] In its second weekend, the film stayed at the number one position with 739,534 tickets, bringing its two-week tally to 2.5 million, and became the second most-successful Japanese film in the country.[104] On January 22, Your Name reached 3.02 million admissions, surpassed Howl's Moving Castle as the highest-grossing anime film of all time in South Korea.[105] As of January 2018, its total revenue there was $27.9 million.[106]

During its opening weekend in China, Your Name dominated the box office, making an equivalent of $41.3 million, including about CN¥30 million ($4.4 million) in ticket pre-sales.[107][108] It broke records for the highest pre-sale gross and the fastest time to reach CN¥100 million (one day).[107] The film remained in first place in its second weekend, with $15.3 million.[109] On December 17, Your Name became the highest-grossing Japanese film in China with CN¥533 million ($76.7 million).[54] On New Year's Day 2017, the film became the highest-grossing 2D animated film of all time in the country with CN¥566 million ($81 million).[110] With its ticket sales experiencing minimal drop each week and rose by 38.8 percent during the New Year's holiday season, the film's theatrical run was extended to February 2 as a result of this success.[110] The final gross of Your Name in China was $83.7 million.[111]

Upon its release in Taiwan on October 21, 2016, Your Name grossed NT$64 million ($2 million) during its opening weekend, including NT$1.35 million ($42,800) from pre-screenings one week before, ranking first;[112] it later became the highest-grossing Japanese film in the country.[99] The film also topped the box office in Hong Kong with a three-day revenue of HK$6.15 million,[113] and had made over HK$30 million ($3.9 million) as of early January 2017, becoming the second highest-grossing Japanese film there.[99] In Thailand, the film led the box office with a four-day total of ฿23 million ($649,000), and went on to surpass Stand by Me Doraemon and Attack on Titan: End of the World with ฿44.12 million ($1.23 million), larger than any Japanese film.[52] As of January 23, 2017, it also made VND13 billion (about $580,000) at the Vietnamese box office, including VND3.6 billion in its opening weekend, more than any other animated film.[114][115]

Outside Asia

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In the United Kingdom, Your Name had a limited release on November 18, 2016, six days earlier from the original schedule.[116] During its first weekend, it took £22,000 (include £5,000 from previews) at 17 theaters.[116] The film then later briefly expanded to over 100 theaters on November 24, before narrowing down to 23 for the second weekend.[117] On November 24, it made £108,372, the highest single-day revenue for an anime film;[80] its three-day gross from November 25 to 27 was £66,000 for a two-week total of £204,000, which helped the film jump from 29th to 15th in the box office chart.[117] As of January 17, 2017, the total box office of Your Name in the UK was £383,543.[116]

On April 7, 2017, the film was released at North American cinemas by Funimation.[118] During its opening weekend, it ranked thirteenth with $1.81 million from 303 theaters for an average of $5,832 per venue, higher than all of top twelve films;[119] this was one of the ten biggest opening weekends for an anime film domestically.[120] Its weekend gross dropped by sixty percent in the following week to $733,722 from 292 screens, placed fourteenth, bringing the two-week total to $3.37 million.[121] As of July 23, 2017, the film had grossed $5.02 million during its theatrical run in the United States and Canada.[122]

Commercial analysis

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Shinkai's last film before Your Name, The Garden of Words (2013), achieved little success, only grossed ¥150 million from 23 screens.[123][124] Because of this, according to Genki Kawamura, Your Name's budget was limited, lower than an average film from Toho.[123] The timing of release was not the best: while Frozen and The Wind Rises respectively opened during spring break and summer break when more people show up, helping ticket sales to boost, Your Name premiered at the end of the summer break when schools starts reopening.[125] In addition, Shinkai was little-known among the Japanese public, and no TV stations was involved in the film's production committee.[124] The film's success was a surprise to Shinkai, who described it as "a dream come true".[18] Toshiyuki Urai, Toho's managing director, said "We could have never predicted from Shinkai’s past work how big Your Name would become";[126] the company initially projected the film's gross to be ¥2 billion,[127] or as high as ¥6 billion.[128]

An episode of Close-up Gendai Plus produced by NHK in 2016 found out that Your Name's main theme song, "Zenzenzense", and fan-made covers in the social media, helped the film to gain public interest about two weeks before its premiere.[19][129] Editor Suzuki Masanobu of Animage also noted that the film's soundtrack, notably "Sparkle" – the song played during its climax – generated feelings similar to a live performance, and added, "Their urge to feel that sensation again and share it with others in a movie theater generates a repeat audience and word-of-mouth."[124] The film was initially aimed at young people in their teens and twenties;[129] however, the age range of its audience widened after the second week of release.[124] NHK data showed that by its fourteenth week, nearly half of the audience was thirty and older; a reason is that the film made them recall their lost relationships when they were younger.[19][129]

Yoshishige Shimatani, the President of Toho at the time, attributed the good word-of-mouth to social media, such as Facebook and Twitter.[130] According to Manga Tokyo, the film's success came from multiple factors, including its brighter atmosphere compared to Shinkai's other works; its captivating story for young people; its influence of the 2011 Tōhoku earthquake and tsunami; and its depiction of Japanese culture.[131] Patrick St. Michel of The Atlantic commented that the film's theme touched disappeared rural communities during the 2011 disaster, and the difficulties following the catastrophe, adding that "Your Name might be the most hopeful creation yet".[132] Shoko Oda and Stephen Stapczynski from Bloomberg listed the film as an example of a larger trend in the Japanese box office, when domestic films tend to fare better than foreign films, especially Hollywood films.[133]

References

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References

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