Splatoon is a Japanese third-person shooter video game franchise created by Hisashi Nogami, and developed and owned by Nintendo. The series features fictional, anthropomorphic, cephalopodic characters known as Inklings and Octolings, based on squids and octopus respectively, that transform between humanoid and cephalopod forms at will. They frequently engage in turf wars with each other and use a variety of weapons that produce and shoot colored ink while in humanoid form, or swim and hide in surfaces covered in their own colored ink while in cephalopodic form.

Splatoon Logo.png
Genre(s)Third-person shooter
Creator(s)Hisashi Nogami
Composer(s)Toru Minegishi
First releaseSplatoon
28 May 2015
Latest releaseSplatoon 2
21 July 2017

The first game in the series, Splatoon, was released for the Wii U in May 2015.[1] A sequel, Splatoon 2, was released for the Nintendo Switch in July 2017,[2] followed by an expansion pack, Octo Expansion, in June 2018.[3] The series has received positive reviews for its style, gameplay mechanics and soundtrack, with both games in the series having been nominated and awarded several year-end accolades from various gaming publications. The series has sold over 15 million copies.

Splatoon has spawned numerous collaborations with third-party companies and established its own esports tournament circuit in 2018.[4][5] It has spawned a manga series[6] as well as music concerts in Japan.[7]



Splatoon was developed for the Wii U by a team at Nintendo Entertainment Analysis & Development in 2013. It originally consisted of a four-versus-four ink-based territory control game set in a featureless arena.[8] The game was subsequently developed to incorporate squid-like creatures, now called Inklings, which could switch between humanoid and squid forms in order to be able to hold weapons as a human, while being able to hide or swim through ink as a squid.[9] In 2014, Splatoon was revealed during a Nintendo Direct video presentation at E3 2014, and a playable demo version was made available on the show floor.[10] Subsequently, a time-limited multiplayer demo, the "Global Testfire", was made available on 8, 9 and 23 May 2015.[11] The full game was released globally between 28 and 30 May 2015, and includes a single-player story campaign mode and an online multiplayer mode.

Splatoon 2Edit

Splatoon 2 was developed by Nintendo Entertainment Planning & Development for the Nintendo Switch, and was announced in January 2017.[12] It takes place approximately two years after the events of the final Splatfest in Splatoon, an in-game festival event where players voted for one of the two protagonists, the Squid Sisters, and fought it out by playing a series of turf war matches. It was later revealed that the results of the Splatfest directly influenced the story of Splatoon 2.[13][14]

Splatoon 2 features a redesigned user interface due to the lack of a gamepad, and includes new maps, weapons and abilities.[15] A new player versus environment mode known as "Salmon Run" was introduced[16][17] along with a new competitive multiplayer mode called "Clam Blitz".[18]

In March 2017, a "Splatoon 2 Global Testfire" event was made available.[19] A second demo which featured the in-game festival Splatfest was released on 15 July 2017.[20] The full game was subsequently released on 21 July 2017.[2] SplatNet 2, a service contained within the Nintendo Switch Online mobile app was released which allow players to view their in-game statistics and communicate with other players through voice chat.[21]

During a Nintendo Direct in March 2018, Nintendo announced Splatoon 2: Octo Expansion, a paid downloadable content (DLC) expansion,[22] which features a new, more difficult single-player campaign and a new playable race of cephalopod known as Octolings.[23][24] The DLC was made available globally on 13 June 2018.


"Splatfests" were special, monthly recurring in-game festival events that took place in the games, where players are asked a binary question and take sides based on the answer that they chose. For example, players could be asked to pick between mayonnaise or ketchup,[25] or if they prefer using a fork or a spoon.[26] Players then play a series of turf war matches and contribute scores to the side they picked. A scoring system decides the winning side based on the overall score of those who played. Although all Splatfests ended in the Splatoon 2 game in July 2019, themes have been repeated since then, and a Splatfest with a unique theme, "Super Mushrooms vs. Invincibility Stars", has been announced in celebration of the Super Mario 35th Anniversary.[27]

Due to the polarizing nature of the choices offered during Splatfests, the themes themselves tend to be the subject of media attention. The themes range from preference questionnaires (e.g. cats vs. dogs,[28] arts vs. sciences),[29] to paradoxes (e.g. chicken or the egg),[30] or sometimes be part of a real-life corporate partnership or sponsorship with Nintendo (such as a Transformers-themed Splatfest with Hasbro,[31] the Teenage Mutant Ninja Turtles and SpongeBob SquarePants-themed ones with Nickelodeon,[32][33] or one with McDonald's).[34]

In most Splatfests, the outcome tends to only affect the player's level of in-game reward at the end of the event[35] and typically have no impact on the overall playability of the game. However, the exception to this is the last Splatfest of each game, which has marked the end of developer support for the game.[36][37][38][39] It was revealed that the outcome of the last Splatfest in Splatoon affected the story of Splatoon 2, in which the losing protagonist Callie became an antagonist in the next game.[13][14][40][41] On 24 December 2019, 'Splatoon 3' became trending on Twitter following the release of an artwork that excluded the protagonist Marina, as she was believed to be missing in the same way as Callie in Splatoon following her loss in the final Splatfest of Splatoon 2.[42][43][44][45]

Other mediaEdit

Print mediaEdit

Between January 2016 and March 2017, two webcomic series based on Splatoon appeared in Enterbrain's Weekly Famitsu magazine: "Honobono Ika 4koma" illustrated by Kino Takahashi, and "Play Manga" by various doujin writers.[46][47][48] The comics were published by Kadokawa Future Publishing on 15 June 2017.[49]

A Splatoon manga series illustrated by Sankichi Hinodeya began serialization in Shogakukan's CoroCoro Comic magazine on February 2016, following a one-shot published in CoroCoro in May 2015.[50][51] The licensing rights to publish the manga in North America was later acquired by Viz Media in 2017.[52][53] In July 2017, a motion comic adaptation of the manga was announced and then released on CoroCoro's YouTube channel the following month.[54][55] As of February 2018, the manga has over 800,000 copies in print and the series is currently ongoing.[50]

In April 2017, a manga series illustrated by Hideki Goto [ja] titled "Splatoon: Squid Kids Comedy Show" was published in Bessatsu CoroCoro Comic.[56] It was also later acquired by Viz Media and is slated for publication in North America in 2020.[57][58][59]


In universe of Splatoon, the game's protagonists, the Squid Sisters and Off The Hook are fictional popstars which create and perform the music as heard within the games. As a result, a series of real-life virtual concerts featuring holograms of the game's protagonists have been held at various locations.

In 2016, a concert tour known as "Squid Sisters Live" was held commemorating the sale of 1 million copies of Splatoon.[60] The concerts have taken place at Niconico Tokaigi, Chokaigi and Niconico Cho Party in Japan, and the Japan Expo in Paris.[61][62][63] Similarly, concert tours featuring Splatoon 2's Off the Hook was held months after the game's release since 2018.[64][65][66] Recordings from the concerts have been made into albums.[67][68][69]


Due to the availability of competitive game modes in Splatoon, competitive Esports tournaments with sponsored prizing have been held as early as 2016 in Japan.[70]

With the release of Splatoon 2, Nintendo established the Splatoon 2 World Championships and began hosting competitive tournaments in 2018.[5][71] Teams of four compete in a series of online qualifiers or live tournaments to earn invitations to play at the World Championships, which are played at the Nintendo World Championships alongside other Nintendo games such as Super Smash Bros. Ultimate.[72] The event is typically held during Nintendo's E3 event and livestreamed.[73][74][75]


Sales and aggregate review scores
As of May 7, 2020.
Game Year Copies sold
(in millions)
Splatoon 2015 4.95[76] Wii U: 81[77]
Splatoon 2 2017 10.13[78] NS: 83[79]
Octo Expansion: 82[80]

Games in the Splatoon series have been generally well-received and it has been credited as a successful reinvention of the third-person shooter genre.[81][82][83][84][85] Both games in the series have been nominated and won numerous year-end awards from various gaming publications.


Characters from Splatoon such as the Inklings have appeared in other Nintendo games, such as Super Mario Maker on the Wii U and Mario Kart 8 Deluxe and Super Smash Bros. Ultimate on the Nintendo Switch. Super Smash Bros. Ultimate additionally features a playable stage, Moray Towers, 26 music tracks, and an Assist Trophy based on the Squid Sisters.[86] A crossover event between Splatoon 2 and Animal Crossing: Pocket Camp occurred in September 2018.[87] In July 2019, a Splatoon 2 theme was made available in Tetris 99 to commemorate Splatoon 2's final Splatfest on 18 July 2019.[88][89][90]

The NES Zapper, which appears in the games as a usable weapon,[91][92] has become a popular collectible item following its inclusion.[93][94]

Water guns modeled after the weapons that appear in the games have been sold as toys.[95][96][97]


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