Rapping(Redirected from Rapper)
Rapping (or rhyming, spitting, emceeing, MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular", which is performed or chanted in a variety of ways, usually over a backbeat or musical accompaniment. The components of rap include "content" (what is being said), "flow" (rhythm, rhyme), and "delivery" (cadence, tone). Rap differs from spoken-word poetry in that rap is usually performed in time to an instrumental track. Rap is often associated with, and is a primary ingredient of hip-hop music, but the origins of the phenomenon predate hip-hop culture. The earliest precursor to the modern rap is the West African griot tradition, in which "oral historians", or "praise-singers", would disseminate oral traditions and genealogies, or use their formidable rhetorical techniques for gossip or to "praise or critique individuals." Griot traditions connect to rap along a lineage of Black verbal reverence that goes back to ancient Egyptian practices, through James Brown interacting with the crowd and the band between songs, to Muhammad Ali's quick-witted verbal taunts and the palpitating poems of the Last Poets. Therefore, rap lyrics and music are part of the "Black rhetorical continuum", and aim to reuse elements of past traditions while expanding upon them through "creative use of language and rhetorical styles and strategies. The person credited with originating the style of "delivering rhymes over extensive music", that would become known as rap, was Anthony "DJ Hollywood" Holloway from Harlem, New York.
Rap is usually delivered over a beat, typically provided by a DJ, turntablist, Beatboxer, or performed A cappella without accompaniment. Stylistically, rap occupies a gray area between speech, prose, poetry, and singing. The word, which predates the musical form, originally meant "to lightly strike", and is now used to describe quick speech or repartee. The word had been used in British English since the 16th century. It was part of the African American dialect of English in the 1960s meaning "to converse", and very soon after that in its present usage as a term denoting the musical style. Today, the term rap is so closely associated with hip-hop music that many writers use the terms interchangeably.
Etymology and usage
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The English verb rap has various meanings, these include "to strike, especially with a quick, smart, or light blow", as well "to utter sharply or vigorously: to rap out a command". The Shorter Oxford English Dictionary gives a date of 1541 for the first recorded use of the word with the meaning "to utter (esp. an oath) sharply, vigorously, or suddenly". Wentworth and Flexner's Dictionary of American Slang gives the meaning "to speak to, recognize, or acknowledge acquaintance with someone", dated 1932, and a later meaning of "to converse, esp. in an open and frank manner". It is these meanings from which the musical form of rapping derives, and this definition may be from a shortening of repartee. A rapper refers to a performer who "raps". By the late 1960s, when Hubert G. Brown changed his name to H. Rap Brown, rap was a slang term referring to an oration or speech, such as was common among the "hip" crowd in the protest movements, but it did not come to be associated with a musical style for another decade.
Rap was used to describe talking on records as early as 1971, on Isaac Hayes' album Black Moses with track names such as "Ike's Rap", "Ike's Rap II", "Ike's Rap III", and so on. Hayes' "husky-voiced sexy spoken 'raps' became key components in his signature sound".Del the Funky Homosapien similarly states that rap was used to refer to talking in a stylistic manner in the early 1970s: "I was born in '72... back then what rapping meant, basically, was you trying to convey something—you're trying to convince somebody. That's what rapping is, it's in the way you talk."
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Rapping can be traced back to its African roots. Centuries before hip-hop music existed, the griots of West Africa were delivering stories rhythmically, over drums and sparse instrumentation. Such connections have been acknowledged by many modern artists, modern day "griots", spoken word artists, mainstream news sources, and academics.
Blues music, rooted in the work songs and spirituals of slavery and influenced greatly by West African musical traditions, was first played by blacks[clarification needed], and later by some whites, in the Mississippi Delta region of the United States around the time of the Emancipation Proclamation. Grammy-winning blues musician/historian Elijah Wald and others have argued that the blues were being rapped as early as the 1920s. Wald went so far as to call hip hop "the living blues." A notable recorded example of rapping in blues music was the 1950 song "Gotta Let You Go" by Joe Hill Louis.
Jazz, which developed from the blues and other African-American and European musical traditions and originated around the beginning of the 20th century, has also influenced hip hop and has been cited as a precursor of hip hop. Not just jazz music and lyrics but also jazz poetry. According to John Sobol, the jazz musician and poet who wrote Digitopia Blues, rap "bears a striking resemblance to the evolution of jazz both stylistically and formally". Boxer Muhammad Ali anticipated elements of rap, often using rhyme schemes and spoken word poetry, both for when he was trash talking in boxing and as political poetry for his activism outside of boxing, paving the way for The Last Poets in 1968, Gil Scott-Heron in 1970, and the emergence of rap music in the 1970s.
Precursors also exist in non-African/African-American traditions, especially in vaudeville and musical theater. One such tradition is the patter song exemplified by Gilbert and Sullivan but that has origins in earlier Italian opera. "Rock Island" from Meridith Wilson's The Music Man is wholly spoken by an ensemble of travelling salesmen, as are most of the numbers for British actor Rex Harrison in the 1964 Lerner and Loewe musical My Fair Lady. Glenn Miller's "The Lady's in Love with You" and "The Little Man Who Wasn't There" (both 1939), each contain distinctly rap-like sequences set to a driving beat as does the 1937 song "Doin' the Jive". In musical theater, the term "vamp" is identical to its meaning in jazz, gospel, and funk, and it fulfills the same function. Semi-spoken music has long been especially popular in British entertainment, and such examples as David Croft's theme to the 1970s' sitcom Are You Being Served? have elements indistinguishable from modern rap.
In classical music, semi-spoken music was popular stylized by composer Arnold Schoenberg as Sprechstimme, and famously used in Ernst Toch's 1924 Geographical Fugue for spoken chorus and the final scene in Darius Milhaud's 1915 ballet Les Choéphores. In the French chanson field, irrigated by a strong poetry tradition, such singer-songwriters as Léo Ferré or Serge Gainsbourg made their own use of spoken word over rock or symphonic music from the very beginning of the 1970s. Although these probably did not have a direct influence on rap's development in the African-American cultural sphere, they paved the way for acceptance of spoken word music in the media market.
With the decline of disco in the early 1980s rap became a new form of expression. Rap arose from musical experimentation with rhyming, rhythmic speech. Rap was a departure from disco. Sherley Anne Williams refers to the development of rap as "anti-Disco" in style and means of reproduction. The early productions of Rap after Disco sought a more simplified manner of producing the tracks they were to sing over. Williams explains how Rap composers and DJ's opposed the heavily orchestrated and ritzy multi-tracks of Disco for "break beats" which were created from compiling different records from numerous genres and did not require the equipment from professional recording studios. Professional studios were not necessary therefore opening the production of rap to the youth who as Williams explains felt "locked out" because of the capital needed to produce Disco records.
More directly related to the African-American community were items like schoolyard chants and taunts, clapping games, jump-rope rhymes, some with unwritten folk histories going back hundreds of years across many nationalities. Sometimes these items contain racially offensive lyrics. A related area that is not strictly folklore is rhythmical cheering and cheerleading for military and sports.
Art forms such as spoken word jazz poetry and comedy records had an influence on the first rappers. Coke La Rock, often credited as hip-hop's first MC cites the Last Poets among his influences, as well as comedians such as Wild Man Steve and Richard Pryor. Comedian Rudy Ray Moore released under the counter albums in the 1960s and 1970s such as This Pussy Belongs To Me (1970), which contained "raunchy, sexually explicit rhymes that often had to do with pimps, prostitutes, players, and hustlers", and which later led to him being called "The Godfather of Rap".
Gil Scott-Heron, a jazz poet/musician, has been cited as an influence on rappers such as Chuck D and KRS-One. Scott-Heron himself was influenced by Melvin Van Peebles, whose first album was 1968's Brer Soul. Van Peebles describes his vocal style as "the old Southern style", which was influenced by singers he had heard growing up in South Chicago. Van Peebles also said that he was influenced by older forms of African-American music: "... people like Blind Lemon Jefferson and the field hollers. I was also influenced by spoken word song styles from Germany that I encountered when I lived in France."
During the mid-20th century, the musical culture of the Caribbean was constantly influenced by the concurrent changes in American music. As early as 1956, deejays were toasting (an African tradition of "rapped out" tales of heroism) over dubbed Jamaican beats. It was called "rap", expanding the word's earlier meaning in the African-American community—"to discuss or debate informally."
The early rapping of hip-hop developed out of DJ and Master of Ceremonies' announcements made over the microphone at parties, and later into more complex raps. Grandmaster Caz states: "The microphone was just used for making announcements, like when the next party was gonna be, or people's moms would come to the party looking for them, and you have to announce it on the mic. Different DJs started embellishing what they were saying. I would make an announcement this way, and somebody would hear that and they add a little bit to it. I'd hear it again and take it a little step further 'til it turned from lines to sentences to paragraphs to verses to rhymes."
One of the first rappers at the beginning of the hip hop period, at the end of the 1970s, was also hip hop's first DJ, DJ Kool Herc. Herc, a Jamaican immigrant, started delivering simple raps at his parties, which some claim were inspired by the Jamaican tradition of toasting. However, Kool Herc himself denies this link (in the 1984 book Hip Hop), saying, "Jamaican toasting? Naw, naw. No connection there. I couldn't play reggae in the Bronx. People wouldn't accept it. The inspiration for rap is James Brown and the album Hustler's Convention". Herc also suggests he was too young while in Jamaica to get into sound system parties: "I couldn't get in. Couldn't get in. I was ten, eleven years old," and that while in Jamaica, he was listening to James Brown: "I was listening to American music in Jamaica and my favorite artist was James Brown. That's who inspired me. A lot of the records I played were by James Brown."
However, in terms of what we identify in the 2010s as "rap" the source came from Manhattan. Pete DJ Jones said the first person he heard rap was DJ Hollywood, a Harlem (not Bronx) native who was the house DJ at the Apollo Theater. Kurtis Blow also says the first person he heard rhyme was DJ Hollywood. In a 2014 interview, Hollywood said: "I used to like the way Frankie Crocker would ride a track, but he wasn't syncopated to the track though. I liked [WWRL DJ] Hank Spann too, but he wasn't on the one. Guys back then weren't concerned with being musical. I wanted to flow with the record". And in 1975, he ushered in what became known as the Hip Hop style by rhyming syncopated to the beat of an existing record uninterruptedly for nearly a minute. He adapted the lyrics of Isaac Hayes "Good Love 6-9969" and rhymed it to the breakdown part of "Love is the Message". His partner Kevin Smith, better known as Lovebug Starski, took this new style and introduced it to the Bronx Hip Hop set that until then was composed of DJing and B-boying, with traditional "shout out" style rapping.
The style that Hollywood created and his partner introduced to the Hip Hop set quickly became the standard. What actually did Hollywood do? He created "flow." Before then all MCs rhymed based on radio DJs. This usually consisted of short patters that were disconnect thematically; they were separate unto themselves. But by Hollywood using song lyrics, he had an inherent flow and theme to his rhyme. This was the game changer. By the end of the 1970s, artists such as Kurtis Blow and The Sugarhill Gang were just starting to receive radio airplay and make an impact far outside of New York City, on a national scale. Blondie's 1981 single, "Rapture", was one of the first songs featuring rap to top the U.S. Billboard Hot 100 chart.
Old-school hip hop
Old school rap (1979–84) was "easily identified by its relatively simple raps" according to AllMusic, "the emphasis was not on lyrical technique, but simply on good times", one notable exception being Melle Mel, who set the way for future rappers through his socio-political content and creative wordplay.
Golden age hip hop (the mid-1980s to early '90s) was the time period where hip-hop lyricism went through its most drastic transformation – writer William Jelani Cobb says "in these golden years, a critical mass of mic prodigies were literally creating themselves and their art form at the same time" and Allmusic writes, "rhymers like PE's Chuck D, Big Daddy Kane, KRS-One, and Rakim basically invented the complex wordplay and lyrical kung-fu of later hip-hop". The golden age is considered to have ended around 1993–94, marking the end of rap lyricism's most innovative period.
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"Flow" is defined as "the rhythms and rhymes" of a hip-hop song's lyrics and how they interact – the book How to Rap breaks flow down into rhyme, rhyme schemes, and rhythm (also known as cadence). 'Flow' is also sometimes used to refer to elements of the delivery (pitch, timbre, volume) as well, though often a distinction is made between the flow and the delivery.
Staying on the beat is central to rap's flow – many MCs note the importance of staying on-beat in How to Rap including Sean Price, Mighty Casey, Zion I, Vinnie Paz, Fredro Starr, Del The Funky Homosapien, Tech N9ne, People Under The Stairs, Twista, B-Real, Mr Lif, 2Mex, and Cage.
MCs stay on beat by stressing syllables in time to the four beats of the musical backdrop. Poetry scholar Derek Attridge describes how this works in his book Poetic Rhythm – "rap lyrics are written to be performed to an accompaniment that emphasizes the metrical structure of the verse". He says rap lyrics are made up of, "lines with four stressed beats, separated by other syllables that may vary in number and may include other stressed syllables. The strong beat of the accompaniment coincides with the stressed beats of the verse, and the rapper organizes the rhythms of the intervening syllables to provide variety and surprise".
The same technique is also noted in the book How to Rap, where diagrams are used to show how the lyrics line up with the beat – "stressing a syllable on each of the four beats gives the lyrics the same underlying rhythmic pulse as the music and keeps them in rhythm... other syllables in the song may still be stressed, but the ones that fall in time with the four beats of a bar are the only ones that need to be emphasized in order to keep the lyrics in time with the music".
History of flow
Old school flows were relatively basic and used only few syllables per bar, simple rhythmic patterns, and basic rhyming techniques and rhyme schemes. Melle Mel is cited as an MC who epitomizes the old school flow – Kool Moe Dee says, "from 1970 to 1978 we rhymed one way [then] Melle Mel, in 1978, gave us the new cadence we would use from 1978 to 1986". He's the first emcee to explode in a new rhyme cadence, and change the way every emcee rhymed forever. Rakim, The Notorious B.I.G., and Eminem have flipped the flow, but Melle Mel's downbeat on the two, four, kick to snare cadence is still the rhyme foundation all emcees are building on".
Artists and critics often credit Rakim with creating the overall shift from the more simplistic old school flows to more complex flows near the beginning of hip hop's new school – Kool Moe Dee says, "any emcee that came after 1986 had to study Rakim just to know what to be able to do. Rakim, in 1986, gave us flow and that was the rhyme style from 1986 to 1994. from that point on, anybody emceeing was forced to focus on their flow". Kool Moe Dee explains that before Rakim, the term 'flow' wasn't widely used – "Rakim is basically the inventor of flow. We were not even using the word flow until Rakim came along. It was called rhyming, it was called cadence, but it wasn't called flow. Rakim created flow!" He adds that while Rakim upgraded and popularized the focus on flow, "he didn't invent the word".
Kool Moe Dee states that Biggie introduced a newer flow which "dominated from 1994 to 2002", and also says that Method Man was "one of the emcees from the early to mid-'90s that ushered in the era of flow... Rakim invented it, Big Daddy Kane, KRS-One, and Kool G Rap expanded it, but Biggie and Method Man made flow the single most important aspect of an emcee's game". He also cites Craig Mack as an artist who contributed to developing flow in the '90s.
Music scholar Adam Krims says, "the flow of MCs is one of the profoundest changes that separates out new-sounding from older-sounding music... it is widely recognized and remarked that rhythmic styles of many commercially successful MCs since roughly the beginning of the 1990s have progressively become faster and more 'complex'". He cites "members of the Wu-Tang Clan, Nas, AZ, Big Pun, and Ras Kass, just to name a few" as artists who exemplify this progression.
- "The Chant", which he says is used by Lil Jon and Project Pat
- "The Syncopated Bounce", used by Twista and Bone Thugs N Harmony
- "Straight Forward", used by Scarface, 2Pac, Melle Mel, KRS-One circa Boogie Down Productions era, Too Short, Jay-Z, Ice Cube, Dr. Dre, and Snoop Dogg
- "The Rubik's Cube", used by Nas, Black Thought of The Roots, Common, Kurupt, and Lauryn Hill
- "2-5-Flow", a pun of Kenya's calling code "+254", used by Camp Mulla
Alternatively, music scholar Adam Krims uses the following terms –
- "sung rhythmic style", used by Too Short, Grandmaster Flash and The Furious Five, and the Beastie Boys
- "percussion-effusive style", used by B-Real of Cypress Hill
- "speech-effusive style", used by Big Pun
MCs use many different rhyming techniques, including complex rhyme schemes, as Adam Krims points out – "the complexity... involves multiple rhymes in the same rhyme complex (i.e. section with consistently rhyming words), internal rhymes, [and] offbeat rhymes". There is also widespread use of multisyllabic rhymes, by artists such as Kool G Rap, Big Daddy Kane, Rakim, Big L, Nas and Eminem.
It has been noted that rap's use of rhyme is some of the most advanced in all forms of poetry – music scholar Adam Bradley notes, "rap rhymes so much and with such variety that it is now the largest and richest contemporary archive of rhymed words. It has done more than any other art form in recent history to expand rhyme's formal range and expressive possibilities".
In the book How to Rap, Masta Ace explains how Rakim and Big Daddy Kane caused a shift in the way MCs rhymed: "Up until Rakim, everybody who you heard rhyme, the last word in the sentence was the rhyming [word], the connection word. Then Rakim showed us that you could put rhymes within a rhyme... now here comes Big Daddy Kane — instead of going three words, he's going multiple". How to Rap explains that "rhyme is often thought to be the most important factor in rap writing... rhyme is what gives rap lyrics their musicality.
Many of the rhythmic techniques used in rapping come from percussive techniques and many rappers compare themselves to percussionists. How to Rap 2 identifies all the rhythmic techniques used in rapping such as triplets, flams, 16th notes, 32nd notes, syncopation, extensive use of rests, and rhythmic techniques unique to rapping such as West Coast "lazy tails", coined by Shock G. Rapping has also been done in various time signatures, such as 3/4 time.
Since the 2000s, rapping has evolved into a style of rap that spills over the boundaries of the beat, closely resembling spoken English. Rappers like MF Doom and Eminem have exhibited this style, and since then, rapping has been difficult to notate. The American hip-hop group Crime Mob exhibited a new rap flow in songs such as "Knuck If You Buck", heavily dependent on triplets. Rappers including Drake, Kanye West, Rick Ross, Young Jeezy and more have included this influence in their music. In 2014, an American hip-hop collective from Atlanta, Migos, popularized this flow, and is commonly referred to as the "Migos Flow" (a term that is contentious within the hip-hop community).
Rap notation and flow diagrams
The standard form of rap notation is the flow diagram, where rappers line-up their lyrics underneath "beat numbers". Different rappers have slightly different forms of flow diagram that they use: Del the Funky Homosapien says, "I'm just writing out the rhythm of the flow, basically. Even if it's just slashes to represent the beats, that's enough to give me a visual path.", Vinnie Paz states, "I've created my own sort of writing technique, like little marks and asterisks to show like a pause or emphasis on words in certain places.", and Aesop Rock says, "I have a system of maybe 10 little symbols that I use on paper that tell me to do something when I'm recording."
Hip-hop scholars also make use of the same flow diagrams: the books How to Rap and How to Rap 2 use the diagrams to explain rap's triplets, flams, rests, rhyme schemes, runs of rhyme, and breaking rhyme patterns, among other techniques. Similar systems are used by PhD musicologists Adam Krims in his book Rap Music and the Poetics of Identity and Kyle Adams in his academic work on flow.
Because rap revolves around a strong 4/4 beat, with certain syllables said in time to the beat, all the notational systems have a similar structure: they all have the same 4 beat numbers at the top of the diagram, so that syllables can be written in-line with the beat numbers. This allows devices such as rests, "lazy tails", flams, and other rhythmic techniques to be shown, as well as illustrating where different rhyming words fall in relation to the music.
To successfully deliver a rap, a rapper must also develop vocal presence, enunciation, and breath control. Vocal presence is the distinctiveness of a rapper's voice on record. Enunciation is essential to a flowing rap; some rappers choose also to exaggerate it for comic and artistic effect. Breath control, taking in air without interrupting one's delivery, is an important skill for a rapper to master, and a must for any MC. An MC with poor breath control cannot deliver difficult verses without making unintentional pauses.
Raps are sometimes delivered with melody. West Coast rapper Egyptian Lover was the first notable MC to deliver "sing-raps". Popular rappers such as 50 Cent and Ja Rule add a slight melody to their otherwise purely percussive raps whereas some rappers such as Cee-Lo Green are able to harmonize their raps with the beat. The Midwestern group Bone Thugs-n-Harmony was one of the first groups to achieve nationwide recognition for using the fast-paced, melodic and harmonic raps that are also practiced by Do or Die, another Midwestern group. Another rapper that harmonized his rhymes was Nate Dogg, a rapper part of the group 213. Rakim experimented not only with following the beat, but also with complementing the song's melody with his own voice, making his flow sound like that of an instrument (a saxophone in particular).
The ability to rap quickly and clearly is sometimes regarded as an important sign of skill. In certain hip-hop subgenres such as chopped and screwed, slow-paced rapping is often considered optimal. The current record for fastest rapper is held by Spanish rapper Domingo Edjang Moreno, known by his alias Chojin, who rapped 921 syllables in one minute on December 23, 2008.
In the late 1970s, the term Emcee, MC or M.C. became an alternative title for a rapper, and for their role within hip-hop music and culture. An MC uses rhyming verses, pre-written or ad lib ('freestyled'), to introduce the DJ with whom they work, to keep the crowd entertained or to glorify themselves. As hip hop progressed, the title MC acquired backronyms such as 'mike chanter' 'microphone controller', 'microphone checker', 'music commentator', and one who 'moves the crowd'. A recent neologistic acronym, gaining use, is 'mentor to child'. Some use this word interchangeably with the term rapper, while for others the term denotes a superior level of skill and connection to the wider culture.
MC can often be used as a term of distinction; referring to an artist with good performance skills. As Kool G Rap notes, "masters of ceremony, where the word 'M.C.' comes from, means just keeping the party alive" [sic]. Many people in hiphop including DJ Premier and KRS-One feel that James Brown was the first MC. James Brown had the lyrics, moves, and soul that greatly influenced a lot of rappers in Hip-Hop, and arguably even started the first MC rhyme.
For some rappers, there was a distinction to the term, such as for MC Hammer who acquired the nickname "MC" for being a "Master of Ceremonies" which he used when he began performing at various clubs while on the road with the Oakland As and eventually in the military (United States Navy). It was within the lyrics of a rap song called "This Wall" that Hammer first identified himself as M.C. Hammer and later marketed it on his debut album Feel My Power.
Uncertainty over the acronym's expansion may be considered evidence for its ubiquity: the full term "Master of Ceremonies" is very rarely used in the hip-hop scene. This confusion prompted the hip-hop group A Tribe Called Quest to include this statement in the liner notes to their 1993 album Midnight Marauders:
The use of the term MC when referring to a rhyming wordsmith originates from the dance halls of Jamaica. At each event, there would be a master of ceremonies who would introduce the different musical acts and would say a toast in style of a rhyme, directed at the audience and to the performers. He would also make announcements such as the schedule of other events or advertisements from local sponsors. The term MC continued to be used by the children of women who moved to New York City to work as maids in the 1970s. These MCs eventually created a new style of music called hip-hop based on the rhyming they used to do in Jamaica and the breakbeats used in records. MC has also recently been accepted to refer to all who engineer music.
"Party rhymes", meant to pump up the crowd at a party, were nearly the exclusive focus of old school hip hop, and they remain a staple of hip-hop music to this day. In addition to party raps, rappers also tend to make references to love and sex. Love raps were first popularized by Spoonie Gee of the Treacherous Three, and later, in the golden age of hip hop, Big Daddy Kane, Heavy D, and LL Cool J would continue this tradition. Hip-hop artists such as KRS-One, Hopsin, Public Enemy, Lupe Fiasco, Mos Def, Talib Kweli, Jay-Z, Nas, The Notorious B.I.G. (Biggie), and dead prez are known for their sociopolitical subject matter. Their West Coast counterparts include Emcee Lynx, The Coup, Paris, and Michael Franti. Tupac Shakur was also known for rapping about social issues such as police brutality, teenage pregnancy, and racism.
Other rappers take a less critical approach to urbanity, sometimes even embracing such aspects as crime. Schoolly D was the first notable MC to rap about crime. Early on KRS-One was accused of celebrating crime and a hedonistic lifestyle, but after the death of his DJ, Scott La Rock, KRS-One went on to speak out against violence in hip hop and has spent the majority of his career condemning violence and writing on issues of race and class. Ice-T was one of the first rappers to call himself a "playa" and discuss guns on record, but his theme tune to the 1988 film Colors contained warnings against joining gangs. Gangsta rap, made popular largely because of N.W.A, brought rapping about crime and the gangster lifestyle into the musical mainstream.
Materialism has also been a popular topic in hip-hop since at least the early 1990s, with rappers boasting about their own wealth and possessions, and name-dropping specific brands: liquor brands Cristal and Rémy Martin, car manufacturers Bentley and Mercedes-Benz and clothing brands Gucci and Versace have all been popular subjects for rappers.
Various politicians, journalists, and religious leaders have accused rappers of fostering a culture of violence and hedonism among hip-hop listeners through their lyrics. However, there are also rappers whose messages may not be in conflict with these views, for example Christian hip hop. Others have praised the "political critique, innuendo and sarcasm" of hip-hop music.
In contrast to the more hedonistic approach of gangsta rappers, some rappers have a spiritual or religious focus. Christian rap is currently the most commercially successful form of religious rap. With Christian rappers like Lecrae, Thi'sl and Hostyle Gospel winning national awards and making regular appearances on television, Christian hip hop seem to have found its way in the hip-hop family. Aside from Christianity, the Five Percent Nation, an Islamic esotericist religious/spiritual group, has been represented more than any religious group in popular hip hop. Artists such as Rakim, the members of the Wu-Tang Clan, Brand Nubian, X-Clan and Busta Rhymes have had success in spreading the theology of the Five Percenters.
Rappers use the literary techniques of double entendres, alliteration, and forms of wordplay that are found in classical poetry. Similes and metaphors are used extensively in rap lyrics; rappers such as Fabolous and Lloyd Banks have written entire songs in which every line contains similes, whereas MCs like Rakim, GZA, and Jay-Z are known for the metaphorical content of their raps. Rappers such as Lupe Fiasco are known for the complexity of their songs that contain metaphors within extended metaphors.
Diction and dialect
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Many hip-hop listeners believe that a rapper's lyrics are enhanced by a complex vocabulary. Kool Moe Dee claims that he appealed to older audiences by using a complex vocabulary in his raps. Rap is famous, however, for having its own vocabulary—from international hip-hop slang to regional slang. Some artists, like the Wu-Tang Clan, develop an entire lexicon among their clique. African-American English has always had a significant effect on hip-hop slang and vice versa. Certain regions have introduced their unique regional slang to hip-hop culture, such as the Bay Area (Mac Dre, E-40), Houston (Chamillionaire, Paul Wall), Atlanta (Ludacris, Lil Jon, T.I.), and Kentucky (Nappy Roots). The Nation of Gods and Earths, aka The Five Percenters, has influenced mainstream hip-hop slang with the introduction of phrases such as "word is bond" that have since lost much of their original spiritual meaning. Preference toward one or the other has much to do with the individual; GZA, for example, prides himself on being very visual and metaphorical but also succinct, whereas underground rapper MF DOOM is known for heaping similes upon similes. In still another variation, 2Pac was known for saying exactly what he meant, literally and clearly.
Rap music’s development into popular culture in the 1990’s can be accredited to the album Niggaz4life by artists Niggaz With Attitude, the first rap group to ever take the top spot of the Billboard’s Top 200 in 1991, in the United States. With this victory, came the beginning of an era of popular culture guided by the musical influences of hip-hop and rap itself, moving away from the influences of rock music. As rap continued to develop and further disseminate, it went on to influence clothing brands, movies, sports, and dancing through popular culture. As rap has developed to become more of a presence in popular culture, it has focused itself on a particular demographic, adolescent and young adults.  As such, it has had a significant impact on the modern vernacular of this portion of the population, which has diffused throughout society.
The effects of rap music on modern vernacular can be explored through the study of semiotics. Semiotics is the study of signs and symbols, or the study of language as a system. French literary theorist Roland Barthes furthers this study with this own theory of myth. He maintains that the first order of signification is language and that the second is “myth”, arguing that a word has both its literal meaning, and its mythical meaning, which is heavily dependent on socio-cultural context. To illustrate, Barthes uses the example of a rat: it has a literal meaning (a physical, objective description) and it has a greater socio-cultural understanding. This contextual meaning is subjective and is dynamic within society.
Through Barthes’ semiotic theory of language and myth, it can be shown that rap music has culturally influenced the language of its listeners, as they influence the connotative message to words that already exist. As more people listen to rap, the words that are used in the lyrics become culturally bound to the song, and then are disseminated through the conversations that people have using these words.
Most often, the terms that rappers use are pre-established words that have been prescribed new meaning through their music, that are eventually disseminated through social spheres. This newly contextualized word is called a neosemanticism. Neosemanticisms are forgotten words that are often brought forward from subcultures that attract the attention of members of the reigning culture of their time, then they are brought forward by the influential voices in society – in this case, these figures are rappers. To illustrate, the acronym YOLO was popularized by rapper, actor and RNB singer Drake in 2012 when he featured it in his own song, The Motto. That year the term YOLO was so popular that it was printed on t-shirts, became a trending hashtag on Twitter, and was even considered as the inspiration for several tattoos. However, although the rapper may have come up with the acronym, the motto itself was in no way first established by Drake. Similar messages can be seen in many well-known sayings, or as early as 1896, in the English translation of La Comédie Humaine, by Honoré de Balzac where one of his free-spirited characters tells another, “You Only Live Once!”. Another example of a neosemanticism is the word "broccoli". Rapper E-40 initially uses the word “broccoli” to refer to marijuana, on his hit track Broccoli in 1993. In contemporary society, artists D.R.A.M. and Lil Yachty are often accredited for this slang on for their hit song, also titled Broccoli.
With the rise in technology and mass media, the dissemination of subcultural terms has only become easier. Dick Hebdige, author of Subculture: The Meaning of Style, merits that subcultures often use music to vocalize the struggles of their experiences. As rap is also the culmination of a prevalent sub-culture in African-American social spheres, often their own personal cultures are disseminated through rap lyrics.
It is here that lyrics can be categorized as either historically influenced or (more commonly) considered as slang. Vernon Andrews, the professor of the course American Studies 111: Hip-Hop Culture, suggests that many words, such as “hood”, “homie”, and “dope”, are historically influenced.Most importantly, this also brings forward the anarchistic culture of rap music. Common themes from rap are anti-establishment and instead, promote black excellence and diversity. It is here that rap can be seen to reclaim words, namely, “nigga”, a historical term used to subjugate and oppress Black people in America.This word has been reclaimed by Black Americans and is heavily used in rap music. Niggaz With Attitude embodies this notion by using it as the first word of their influential rap group name.
Freestyle and battle
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There are two kinds of freestyle rap: one is scripted (recitation), but having no particular overriding subject matter, the second typically referred to as "freestyling" or "spitting", is the improvisation of rapped lyrics. When freestyling, some rappers inadvertently reuse old lines, or even "cheat" by preparing segments or entire verses in advance. Therefore, freestyles with proven spontaneity are valued above generic, always usable lines. Rappers will often reference places or objects in their immediate setting, or specific (usually demeaning) characteristics of opponents, to prove their authenticity and originality.
Battle rapping, which can be freestyled, is the competition between two or more rappers in front of an audience. The tradition of insulting one's friends or acquaintances in rhyme goes back to the dozens, and was portrayed famously by Muhammad Ali in his boxing matches. The winner of a battle is decided by the crowd and/or preselected judges. According to Kool Moe Dee, a successful battle rap focuses on an opponent's weaknesses, rather than one's own strengths. Television shows such as MTV's DFX and BET's 106 and Park host weekly freestyle battles live on the air. Battle rapping gained widespread public recognition outside of the African-American community with rapper Eminem's movie 8 Mile.
The strongest battle rappers will generally perform their rap fully freestyled. This is the most effective form in a battle as the rapper can comment on the other person, whether it be what they look like, or how they talk, or what they wear. It also allows the rapper to reverse a line used to "diss" him or her if they are the second rapper to battle. This is known as a "flip". Jin The Emcee was considered "World Champion" battle rapper in the mid-2000s.
Derivatives and influence
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Throughout hip hop's history, new musical styles and genres have developed that contain rapping. Entire genres, such as rap rock and its derivatives rapcore and rap metal (rock/metal/punk with rapped vocals), or hip house have resulted from the fusion of rap and other styles. Many popular music genres with a focus on percussion have contained rapping at some point; be it disco (DJ Hollywood), jazz (Gang Starr), new wave (Blondie), funk (Fatback Band), contemporary R&B (Mary J. Blige), reggaeton (Daddy Yankee), or even Japanese dance music (Soul'd Out). UK garage music has begun to focus increasingly on rappers in a new subgenre called grime which emerged in London in the early 2000s and was pioneered and popularized by the MC Dizzee Rascal. Increased popularity with the music has shown more UK rappers going to America as well as tour there, such as Sway DaSafo possibly signing with Akon's label Konvict. Hyphy is the latest of these spin-offs. It is typified by slowed-down atonal vocals with instrumentals that borrow heavily from the hip-hop scene and lyrics centered on illegal street racing and car culture. Another Oakland, California group, Beltaine's Fire, has recently gained attention for their Celtic fusion sound which blends hip-hop beats with Celtic melodies. Unlike the majority of hip-hop artists, all their music is performed live without samples, synths, or drum machines, drawing comparisons to The Roots and Rage Against the Machine.
Bhangra, a widely popular style of music from Punjab, India has been mixed numerous times with reggae and hip-hop music. The most popular song in this genre in the United States was "Mundian to Bach Ke" or "Beware the Boys" by Panjabi MC and Jay-Z. Although "Mundian To Bach Ke" had been released previously, the mixing with Jay-Z popularized the genre further.
Although the majority of rappers are male, there have been a number of female rap stars, including Lauryn Hill, MC Lyte, Lil' Kim, Missy Elliott, Queen Latifah, Da Brat, Eve, Trina, Nicki Minaj, Khia, M.I.A., CL from 2NE1, Foxy Brown, Iggy Azalea, and Lisa Lopes from TLC. There is also deaf rap artist Signmark.
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