Paddington Bear is a fictional character in children's literature. He first appeared on 13 October 1958 in the children's book A Bear Called Paddington and has been featured in more than twenty books written by British author Michael Bond and illustrated by Peggy Fortnum and other artists.
|First appearance||13 October 1958
"A Bear Called Paddington"
|Created by||Michael Bond |
Paddington and Company (now subsidiary of StudioCanal)
|Relatives||Uncle Pastuzo |
The friendly bear from Peru—with his old hat, battered suitcase (complete with a secret compartment), duffel coat and love of marmalade—has become a classic character from British children's literature. An anthropomorphised bear, Paddington is always polite – addressing people as "Mr", "Mrs" and "Miss", rarely by first names – and kindhearted, though he inflicts hard stares on those who incur his disapproval. He has an endless capacity for innocently getting into trouble, but he is known to "try so hard to get things right."
He was discovered in Paddington Station, London, by the (human) Brown family who adopted him, and thus he gives his full name as "Paddington Brown". As of June 2016, the Paddington Bear franchise was owned by Vivendi's StudioCanal. Bond, however, continued to own the publishing rights to his series (until his death on 27 June 2017), which were licensed to HarperCollins in April 2017 for the next six years.
Paddington books have been translated into 30 languages across 70 titles and sold more than 30 million copies worldwide. A much loved fictional character in the UK, a Paddington Bear soft toy was chosen by British tunnellers as the first item to pass through to their French counterparts when the two sides of the Channel Tunnel were linked in 1994. Paddington Bear has been adapted for television, films and appeared in commercials. The critically acclaimed and commercially successful films Paddington (2014) and Paddington 2 (2017) were both nominated for the BAFTA Award for Outstanding British Film.
- 1 History
- 2 Storyline
- 3 Books
- 4 Television adaptations
- 5 Film adaptations
- 6 In popular culture
- 7 References
- 8 Notes
- 9 External links
Michael Bond based Paddington Bear on a lone teddy bear he noticed on a shelf in a London store near Paddington Station on Christmas Eve 1956, which he bought as a present for his wife. He may have also been inspired by the sight, during World War II, of Jewish refugee children from Europe, or of London children being evacuated to the countryside.
The bear inspired Bond to write a story; and, in ten days, he had written the first book. The book was given to his agent, Harvey Unna. A Bear Called Paddington was first published on 13 October 1958 by William Collins & Sons.
The first Paddington Bear stuffed toy to be manufactured was created in 1972 by Gabrielle Designs, a small business run by Shirley and Eddie Clarkson, with the prototype made as a Christmas present for their children Joanna and Jeremy Clarkson (who later became a well-known British TV presenter and writer).
Shirley Clarkson dressed the stuffed bear in Wellington boots to help it stand upright. (Paddington received Wellingtons for Christmas in Paddington Marches On, 1964.) The earliest bears wore small children's boots manufactured by Dunlop Rubber until production could not meet demand. Gabrielle Designs then produced their boots with paw prints moulded into the soles.
In the first story, Paddington is found at Paddington railway station in London by the Brown family, sitting on his suitcase with a note attached to his coat that reads "Please look after this bear. Thank you." Bond has said that his memories of newsreels showing trainloads of child evacuees leaving London during World War II, with labels around their necks and their possessions in small suitcases, prompted him to do the same for Paddington.
Paddington arrives as a stowaway coming from "Darkest Peru", sent by his Aunt Lucy (one of only a few known relatives aside from an Uncle Pastuzo who gave Paddington his hat), who has gone to live in the Home for Retired Bears in Lima. He claims, "I came in a lifeboat, and ate marmalade. Bears like marmalade." He tells them that no-one can understand his Peruvian name, so the Browns decide to call him Paddington after the railway station in which he was found. Paddington's Peruvian name is ultimately revealed to be "Pastuso" (not to be confused with his "Uncle Pastuzo").
Bond originally wanted Paddington to have "travelled from darkest Africa", but his agent advised him that there were no bears in Africa, and thus it was amended to Peru, home of the spectacled bear.
They take him home to 32 Windsor Gardens near Notting Hill. While there is a real Windsor Gardens off Harrow Road between Notting Hill and Maida Vale (close to the location as described in the books) the Windsor Gardens in the book is fictitious and does not resemble the real road. Paddington frequents the nearby Portobello Road market, where he is respected by the shopkeepers for driving a hard bargain.
When he gets annoyed with someone, he often gives them one of his special "hard stares" (taught to him by Aunt Lucy), which causes them to become flushed and embarrassed. Paddington's adventures usually arise from him misunderstanding something and trying to right (what he perceives to be) unfair or unjust situations. This typically ends with him messing things up in some way. But in all his adventures, he ends up on top and everyone involved can laugh about it. (A notable exception to this rule is the Browns' next-door neighbour Mr Curry, who, in every adventure, ends up in trouble.)
The stories follow Paddington's adventures and mishaps in England, along with some snippets of information about his past. For instance, in one story, we learn that Paddington was orphaned in an earthquake, before being taken in and raised by his Aunt Lucy.
There is a recurring cast of characters, all of whom are in some way entangled in Paddington's misadventures. These include:
- Paddington Bear: A friendly and polite bear from Darkest Peru. Paddington was taken in by Aunt Lucy and Uncle Pastuzo after his parents died in an earthquake when he was very young. Paddington moves with the Browns after Aunt Lucy moves into the Home for Retired Bears. Paddington is usually in some sort of trouble. Paddington's given name is hard to pronounce (the film establishes that it is a series of roars, and Mr Brown's attempt to imitate it produces something offensive). Mrs Brown names him after Paddington Station when they're picking Judy up from boarding school.
- Mr Henry Brown: A hapless but well-meaning City of London Risk Analyst. In the film, Mr Brown initially refuses to let Paddington move in with his family, but he eventually warms to Paddington and builds him a bedroom in their attic.
- Mrs Mary Brown: Mr Brown's more serious-minded yet exceptionally friendly wife. In the 1989 animated series Mrs Brown and her husband have a 12-year-old American nephew named David Russell.
- Jonathan and Judy Brown: The energetic and friendly Brown children. It is never established if one is older than the other, leading to the possibility that they might be twins. It is when they are meeting Judy off the train from boarding school that the Browns meet Paddington. In the 1975 series and Paddington, Judy is older. In the 1989 animated series, and the 1997 animated series Jonathan is the elder. In the movie Judy and Jonathan are with their parents when they first meet him at Paddington Station, giving him his iconic name.
- Mrs Bird: The Browns' strict but kindly housekeeper. Whereas she is often annoyed by Paddington's antics and mishaps, she is protective of him. Her first name has never been mentioned.
- Mr Samuel Gruber: Paddington's best friend. The friendly owner of an antique shop on the Portobello Road, with whom Paddington has his elevenses every day. He regularly takes Paddington and the Brown children on outings. He is a Hungarian immigrant. He addresses Paddington as "Mr Brown".
- Mr Reginald Curry: The Browns' mean and bad-tempered next-door neighbour, who serves as a contrast to Mr Gruber. He addresses Paddington simply as "Bear!" Penny-pinching by nature, Mr Curry always wants something for nothing and often persuades Paddington to run errands for him. He tends to invite himself to many of the Browns' special occasions just to sample the snacks. In most of the stories, he gets his comeuppance as a frequent victim of Paddington's misadventures; however, he does sometimes benefit from Paddington's mistakes and has even rewarded him for them on occasion.
- Aunt Lucy: Paddington's aunt from Darkest Peru (the film establishes that she and Uncle Pastuzo just rescued Paddington rather than being biologically related to him). She was his legal guardian until she had to move into the Home for Retired Bears in Lima, Peru. Why she had to do this was never made clear, until in the movie when she informs Paddington that she's too old to travel to London with him.
- Uncle Pastuzo: Paddington's wealthy globe-trotting uncle. In the film adaptation, Uncle Pastuzo dies from his injuries in an earthquake.
The first book, A Bear Called Paddington, was published in 1958. Although the books are divided into chapters and each book has a time frame, the stories all work as stand-alone stories, and many of them were used like this in the TV series. In order of publication the titles are:
- A Bear Called Paddington (1958)
- The stories in the first book in the series are:
- Please Look After This Bear – The Browns first meet Paddington at Paddington station.
- A Bear in Hot Water – Paddington's first attempt at having a bath is a disaster.
- Paddington Goes Underground – Paddington's first journey on the Underground causes chaos.
- A Shopping Expedition – Paddington gets lost during a shopping trip.
- Paddington and "The Old Master" – This story introduces Mr Gruber. After hearing Mr Gruber talk about painting, Paddington decides to try his hand at it himself.
- A Visit to the Theatre – Paddington goes to see a play with the Browns.
- Adventure at the Seaside – Paddington takes part in a sandcastle competition.
- A Disappearing Trick – Paddington receives a magic set for his first birthday with the Browns. This story introduces Mr Curry.
- More About Paddington (1959)
- The stories in the second book in the series are:
- A Family Group – Paddington takes a family photo of the Browns.
- A Spot of Decorating – Paddington tries to help Mr Brown by decorating his room whilst the family are out.
- Paddington Turns Detective – Paddington investigates the disappearance of Mr Brown's prize marrow.
- Paddington and the Bonfire – The Browns hold a bonfire party at No. 32 Windsor Gardens.
- Trouble at No.32 – Paddington catches a nasty chill when a winter prank goes disastrously wrong.
- Paddington and the Christmas Shopping – Paddington buys presents for the Brown family.
- Christmas – Paddington enjoys his first Christmas with the Browns
- Paddington Helps Out (1960)
- The stories in the third book in the series are:
- A Picnic on the River – Paddington gets more than he bargained for when the Browns hire a boat for a day on the river.
- Paddington Makes a Bid – Mr Gruber takes Paddington to an auction sale.
- Paddington and "Do It Yourself" – After reading a DIY magazine, Paddington tries to make presents for Mr Brown and (reluctantly) Mr Curry.
- A Visit to the Cinema – The Browns go to see a cowboy film. When the special attraction is cancelled, Paddington comes to the rescue.
- Something Nasty in the Kitchen – With Mr and Mrs Brown sick in bed and the rest of the family out of the house, Paddington prepares dinner.
- Trouble at the Launderette – A reluctant Paddington takes Mr Curry's laundry to be cleaned.
- Paddington Dines Out – The Browns organise a special meal for Paddington's birthday.
- Paddington Abroad (1961)
- The stories in the fourth book in the series are:
- Paddington Prepares – Mr Brown announces a holiday in France.
- A Visit to the Bank – A misunderstanding causes uproar at the bank.
- Trouble at the Airport – Airport officials suspect Paddington is travelling without a passport.
- Paddington Saves the Day – The Browns' car gets a puncture and Mr Brown organises an al-fresco meal.
- Paddington and the "Pardon" – Paddington takes part in a local festival.
- A Spot of Fishing – The Browns and Paddington go on a fishing trip and get marooned.
- Paddington Takes to the Road – Paddington participates in the Tour de France.
- Paddington at Large (1962)
- The stories in the fifth book in the series are:
- Paddington Breaks the Peace – Paddington causes chaos trying to mow Mr Curry's lawn.
- Mr Gruber's Outing – Mr Gruber takes Paddington, Judy, and Jonathan to the park.
- Goings-On at Number Thirty-two – Paddington mistakes a man installing the Browns' new television for a burglar.
- Paddington Hits the Jackpot – Paddington wins a TV quiz show.
- A Sticky Time – Paddington tries to make toffee.
- Trouble in the Bargain Basement – Paddington goes Christmas shopping.
- Paddington and the Christmas Pantomime – Paddington helps out at a local panto.
- Paddington Marches On (1964)
- The stories in this sixth collection are:
- Paddington and the Cold Snap – Paddington tries to defrost Mr Curry's pipes.
- A Most Unusual Ceremony – Paddington is invited to a ceremony at a marmalade factory.
- Paddington Makes a Clean Sweep – Paddington makes a mess cleaning the chimney.
- Mr Gruber′s Mystery Tour – Paddington and Mr Gruber go on a mystery tour of London.
- Paddington Saves the Day – Paddington plays cricket.
- A Day by the Sea – Paddington and the Browns go to the seaside.
- An Unexpected Party – The Browns celebrate Paddington's (temporary) return to Peru with a farewell party.
- Paddington at Work (1966)
- The stories in this seventh collection are:
- A Bear at Sea - Paddington sails back from Peru.
- Anchors Away - Paddington attends a party on board the liner sailing back from Peru.
- Paddington Buys a Share - Paddington is persuaded to buy a share in a business.
- A Visit to the Stock Exchange - Paddington tries to sell his newly acquired share.
- Paddington in a Hole - Paddington helps Mr Curry renovate his house.
- Too Much off the Top - Paddington answers a job advert in a barber's shop.
- Paddington Steps Out - Paddington and the Browns attend a ballet performance.
- Paddington Goes to Town (1968)
- The stories in this eighth collection are:
- A Day to Remember - Paddington acts as an usher at a friend's wedding.
- Paddington Hits Out - Paddington accompanies Mr Curry to a golf competition.
- A Visit to the Hospital - Visiting Mr Curry in hospital, Paddington meets a psychiatrist.
- Paddington Finds a Cure - Paddington finds a cure for Mr Curry's ailments.
- Paddington and the "Finishing Touch" - Paddington seeks the 'finishing touch' to Mr Gruber's patio.
- Everything Comes to Those Who Wait - Paddington's attempts to go carol singing do not go according to plan.
- Paddington Goes to Town - Paddington, the Brown family, and Mr Gruber visit the Christmas lights and decorations in the west end of London.
- Paddington Takes the Air (1970)
- The stories in this ninth collection are:
- A Visit to the Dentist - Paddington's first visit to a dentist does not go according to plan.
- A Stitch in Time - Paddington's skills with a sewing machine are tested by Mr Curry.
- Riding High - Paddington enters a gymkhana at Judy's school, at which the secret of his horsemanship is revealed.
- Paddington Strikes a Bargain - Paddington goes to great lengths to help Mr Gruber enter his classic car in the local parade.
- The Case of the Doubtful Dummy - Paddington takes inspiration from the stories of the detective Carlton Dale to carry out his own investigation.
- Paddington Recommended - Paddington visits a department store where a case of mistaken identity occurs in the restaurant.
- The Last Dance - Paddington displays his newly-acquired knowledge of ballroom dancing.
- Paddington's Garden (1972)
- A single-story picture book. Later adapted (with new illustrations) as Paddington in the Garden, and collected in The Paddington Treasury for the Very Young (2010)
- Paddington's Blue Peter Story Book (1973)
- This collects together stories previously published in the Blue Peter annuals, which Michael Bond had written during his time as a cameraman on Blue Peter. The stories all include references to Blue Peter and feature the contemporary Blue Peter presenters, John Noakes, Peter Purves, and Valerie Singleton.
- Paddington Takes the Cake
- Paddington Gets the Bird
- Paddington to the Rescue
- Paddington Goes Halves
- Paddington Gives a Service
- Paddington Weighs In
- Paddington at the Tower (1973)
- A single-story picture book, aimed at younger readers.
- Paddington on Top (1974)
- The tenth collection features the following stories:
- Paddington Goes to School - Paddington attends a local school and encounters a fearsome teacher.
- Paddington Cleans Up - Paddington encounters a vacuum cleaner salesman, whose offer proves too good to be true.
- Paddington Goes to Court - Mr Gruber aims to explain to Paddington the workings of the law. On a trip to the Royal Courts of Justice, Paddington gets unexpectedly called as a witness.
- A Birthday Treat - The Browns visit the seaside resort of Brightsea to celebrate Paddington's birthday. Whilst there, Paddington takes an interest in a new leisure activity.
- Keeping Fit - Paddington orders a 'home body-building outfit', from an advertisement in one of Mrs Brown's magazines.
- Paddington in Touch - The Browns are invited to a rugby match between the local school and a visiting team from Peru.
- Comings and Goings at Number Thirty-two - The Browns host a visitor from Peru in the run-up to Christmas.
- Paddington Takes the Test (1979)
- The eleventh collection in the main series includes these stories:
- Paddington at the Wheel – Mr Brown has been ordered to re-take his driving test after a minor accident, but a series of misunderstandings leads to Paddington ending up behind the wheel instead.
- In and Out of Trouble – A reluctant Paddington is roped in to test Mr Curry's "new" hammock.
- Paddington and the Stately Home – Mr Gruber takes Paddington, Jonathan, and Judy to visit a stately home.
- Paddington and "Bob-a-Job" – Paddington takes part in the local scouts' "bob-a-job" week.
- Paddington Gets a Rise – Paddington tries to make money to buy Mr Brown a birthday present.
- Mr Curry Lets Off Steam – Mr Curry bags himself a free go at Mr Brown's new sauna bath, but lives to regret it.
- Pantomime Time – The Browns and Mr Gruber enjoy a Christmas treat.
- Paddington on Screen (1980)
- Following up Paddington's Blue Peter Story Book (1973) this collection collects the remaining stories published in the Blue Peter annuals, which Michael Bond had written during his time as a cameraman on Blue Peter. These stories again feature occasional appearances from the Blue Peter presenters, including newcomer Lesley Judd and newsreader Angela Rippon.
- Paddington's Puzzle
- A Spoonful of Paddington
- Paddington Clocks In
- Paddington Passes Through
- Paddington Takes a Cut
- Paddington's Christmas Treasure Hunt
- Paddington in the "Hot Seat"
- Paddington at the Zoo (1984)
- A single-story picture book, aimed at younger readers. Later collected in The Paddington Treasury for the Very Young (2010)
- Paddington and the Knickerbocker Rainbow (1985)
- A single-story picture book, aimed at younger readers.
- Paddington at the Palace (1986)
- A single-story picture book, aimed at younger readers. Later collected in The Paddington Treasury for the Very Young (2010)
- Paddington's Magical Christmas (1988)
- A single-story picture book, aimed at younger readers. This book has not yet been collected or reissued in line with the other picture books.
- Paddington Goes to Hospital (2001)
- A single-story picture book, aimed at younger readers. Co-written with Karen Jankel. The author's profits went to Action Research.
- Paddington and the Grand Tour (2003)
- A single-story picture book, aimed at younger readers.
- Paddington Here and Now (2008)
- This twelfth collection in the main series was published almost thirty years after the last and coincided with Paddington's fiftieth anniversary. The stories included in this volume are:
- Parking Problems
- Paddington's Good Turn
- Paddington Strikes a Chord
- Paddington Takes the Biscuit
- Paddington Spills the Beans
- Paddington Aims High
- Paddington's Christmas Surprise
- Paddington Races Ahead (2012)
- The thirteenth collection in the main series includes these stories:
- Mr Curry's Birthday Treat
- A Fishy Business
- Spring Cleaning
- A Chance Encounter
- Paddington in Training
- Paddington Flies a Kite
- Paddington on Track
- Paddington Goes for Gold (2012)
- A single-story picture book, aimed at younger readers. Released to coincide with London hosting the Summer Olympic Games.
- Love from Paddington (2014)
- A book of letters from Paddington and his Aunt Lucy, which retell stories seen in the previous collections from Paddington's perspective.
- Paddington's Finest Hour (2017)
The fourteenth collection of the main series includes these stories:
- Parking Problems
- A Bird in the Hand
- Curry's the Name
- Paddington's Magical Moments
- Dinner for One
- A Visit to the Cleaners
- Paddington's Finest Hour
- Paddington at St. Paul's (2018)
This picture book is the finale of the original Paddington series.
It was finished before Michael Bond's death. The final book in the "Paddington" series to be written by the creator himself was released on 27 June 2018 to mark the anniversary of the day that Michael Bond died and the 60th anniversary of "A Bear Called Paddington".
- The Adventures of a Bear Called Paddington; A play for children (1974) Adapted by Alfred Bradley from the stories by Michael Bond. Music by Bert Chappell. Lyrics by Bert Chappell, Brenda Johnson, and Alfred Bradley. Published and licensed by Samuel French Ltd. London. A full-length small-cast musical play in two acts. The play opened in 1973 in the Nottingham Playhouse and the Duke of York Theatre in London the following year.
- Paddington on Stage – plays for children (1974) Adapted by Michael Bond and Alfred Bradley. A book of seven short play scripts based on the Paddington stories and intended for children to perform. The scripts were based on the play The Adventures of a Bear Called Paddington published by Samuel French. The plays included are: The arrival of Paddington; Paddington paints a picture; Paddington has a holiday; Paddington visits the dentist; Paddington goes to the launderette, Paddington goes to the hospital; Paddington turns detective. The book also contains costume notes and the lyrics of two songs: I try so hard and Paddington Bear.
- Paddington Rules the Waves (2008) A£1 World Book Day Book
- Paddington Here and Now (2008) Published as part of the series' 50th-anniversary celebrations.
- Paddington's Cookery Book (2011)
Blue Peter and beyondEdit
Author Michael Bond was also a BBC TV cameraman who worked on the popular children's television programme Blue Peter. After this was revealed in 1965, a special Paddington story, in which he got mixed up in the programme itself, appeared in the Blue Peter Annuals for many years. They were collected in the novel-length Paddington's Blue Peter Story Book in 1973. A second book based around Blue Peter was titled Paddington on Screen.
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The BBC television series Paddington, produced by Michael Bond and London-based animation company FilmFair, was the first broadcast in 1975. The storylines were based on comedic incidents from the books, chosen to appeal to the TV audience which included much younger children than those the books were written for.
This series had an extremely distinctive appearance: Paddington was a stop-motion puppet moving in a three-dimensional space in front of two-dimensional backgrounds (which were frequently sparse black-and-white line drawings), while all other characters were 2D drawings. In one scene, Mr Brown is seen to hand Paddington a jar of marmalade that becomes 3D when Paddington touches it. Animator Ivor Wood also worked on The Magic Roundabout, The Wombles and Postman Pat. The series was narrated by Michael Hordern.
In the United States, episodes aired on PBS, on the syndicated series Romper Room, on Nickelodeon as a segment on the programme Pinwheel and on USA Network as a segment on the Calliope (TV series) in the late 1970s and early 1980s, as well as in between preschool programming on The Disney Channel as a segment on the program Lunch Box from the late 1980s into the 1990s. The series also aired on HBO in between features, usually when they were airing children's programmes. The series won a silver medal at the New York Film and Television Festival in 1979; the first British animated series to do so.
Buena Vista Home Video released 6 volumes of episodes for NTSC/Region 1 Format:
- Vol.1 Please Look After This Bear
- Vol.2 Paddington, P. I.
- Vol.3 All Paws
- Vol.4 A Paddington Christmas
- Vol.5 Backstage Bear
- Vol.6 Bargain Basement Bear
In 2011, Mill Creek Entertainment under the licence of Cookie Jar Entertainment released the complete original 1975 Paddington Bear series on DVD. The 3-disc set also featured three half-hour television specials, "Paddington Birthday Bonanza", "Paddington Goes To School" and "Paddington Goes to the Movies" along with 15 bonus episodes of The Wombles and Huxley Pig. It also had special features for children on DVD-ROM.
Paddington Bear (1989)Edit
Paddington Bear's 1989 television series was the first by a North American company, Hanna-Barbera, a co-production with Central Independent Television. This series was traditional two-dimensional animation and featured veteran voice actor Charlie Adler as Paddington and Tim Curry as Mr Curry. The character of an American boy named David, Jonathan and Judy Brown's cousin who arrived in London on the same day as Paddington, was added to the stories in the 1989 cartoon.
The Adventures of Paddington Bear (1997)Edit
"The Official BBC Children in Need Medley" (2009)Edit
Paddington Bear also appeared in "The Official BBC Children in Need Medley" with Peter Kay along with several other animated characters. In the video, Paddington makes a grand appearance by winking at the cameramen when they take photos of him; Kay tries to put a cloak on Paddington, but it keeps sliding off. He also joins the rest of the group for the final act.
On 9 October 2017, StudioCanal announced that they were producing a TV series based on the live-action Paddington films. On 14 February 2019, it was announced that the studio had teamed with David Heyman and Nickelodeon to make the series with animation studio Blue-Zoo, with the working title of Paddington and Ben Whishaw reprising the role. The series is set to launch sometime in 2020.
In 1975, Alamo Mode released a stop motion film called A Bear Called Paddington (1975).
In September 2007, Warner Bros. and producer David Heyman announced a film adaptation of Paddington Bear. Hamish McColl, who penned Mr Bean's Holiday, would write the script. The film would not be an adaptation of an existing story, but "draw inspiration from the whole series" and feature a computer animated Paddington Bear interacting with a live-action environment. Colin Firth had been announced to voice Paddington, however he announced his withdrawal on 17 June 2014, saying: "It’s been bittersweet to see this delightful creature take shape and come to the sad realization that he simply doesn’t have my voice". In July 2014, it was announced that Ben Whishaw had replaced Firth.
On 25 June 2012, an official teaser poster was released for the film, stating that it would be released during 2014. A trailer was subsequently released confirming the release to be 28 November 2014. On 17 November 2014, the British Board of Film Classification (BBFC) gave the film a PG certificate and advised parents that the film contained "dangerous behaviour, mild threat, mild sex references, [and] mild bad language". Paul King, the film's director, told BBC reporter Tim Muffett: "I'm not surprised about that [the PG certificate] but I don't think it's a PG for sexiness. That I would find very odd". Paddington's creator, Michael Bond, said he was "totally amazed" at the BBFC's advice. After the film's distributor challenged the certification, the BBFC revised the wording of its parental guidance, replacing "mild sex references" with "innuendo". It also further qualified the "mild bad language" as "infrequent", saying it referred to "a single mumbled use of 'bloody'".
To celebrate the release of the film, the Paddington Trail was launched. From 4 November until 30 December 2014, 50 Paddington statues were placed around London close to museums, parks, shops and key landmarks. The statues have been created by artists, designers and celebrities, including supermodel Kate Moss, actress Nicole Kidman, and Downton Abbey star Hugh Bonneville. As the lead charity partner of The Paddington Trail, the NSPCC held an online auction in November and a live auction in December for the statues. All proceeds from the sale went to charity.
In popular cultureEdit
Paddington was featured on the Royal Mail 1st class stamp in the Animal Tales series released on 10 January 2006 and had previously been featured on one of the 1st class Greetings Messages stamps, released on 1 February 1994.
There is a Paddington Bear themed hotel in Lawrence Block's The Burglar in the Rye (1999).
Paddington Bear featured in the Marmite UK TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich.
On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo.
In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade.
As part of the promotion of film and to celebrate cross-cultural links between the UK and Peru, the British embassy and StudioCanal commissioned a statue of Paddington in Parque Salazar in the Miraflores district of the Peruvian capital, which was unveiled in July 2015.
Paddington Bear is also used in marketing for Robertson's, on the label of their Golden Shred marmalade.
The 2017 Marks and Spencer Christmas advertisement for television shows Paddington mistaking a petty criminal for Santa Claus and helping him right the wrong by returning the gifts to their rightful owners.
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