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Major League Rugby

Major League Rugby (MLR or USMLR) is a professional rugby union competition and the top-level championship for clubs in North America. In the 2020 season it will be contested by twelve teams: eleven from the United States and one from Canada.[2] Officially sanctioned by USA Rugby, which is a member union of Rugby Americas North (RAN), and consequently part of World Rugby, the league was founded in 2017, and is headquartered in Salt Lake City, Utah.

Major League Rugby
Most recent season or competition:
2020 Major League Rugby season
US Major League Rugby logo.png
SportRugby union
Founded2017
Inaugural season2018
CommissionerDean Howes[1]
No. of teams12
CountriesUnited States (11 teams)
Canada (1 team)
HeadquartersSalt Lake City, Utah, United States
ConfederationRAN
Most recent
champion(s)
Seattle Seawolves
(2nd title)
Most titlesSeattle Seawolves (2 titles)
TV partner(s)
Official websitemajorleague.rugby

With its initial beginnings as part of established amateur rugby clubs in major North American urban areas, MLR began its first season in 2018 as an initiative of the American rugby community in partnership with private investors.[3] Three further American clubs, Atlanta, Boston and Washington D.C., will begin play in 2020.[2]

HistoryEdit

FoundingEdit

In September 2016, with at least five amateur rugby union clubs across the United States discussing a possible professional league, Dean Howes, who had previously been an executive with Major League Soccer's Real Salt Lake and the St. Louis Blues of the National Hockey League, stepped in as senior strategic advisor for Rugby Utah in an attempt to provide a pathway for expanding professional rugby stateside.[4]

By February 2017, a total of nine amateur rugby union organizations including the Austin Huns, Dallas Griffins, Glendale Raptors, Houston Strikers, Kansas City Blues, Minneapolis, New Orleans RFC, Rugby Utah and the Seattle Saracens, announced their intentions to form a professional league to begin play the following year.[5][6]

On August 15, 2017, the Austin Huns announced that it would opt-out of MLR in favor of allowing a newly-branded spinoff, the Austin Elite compete in the league.[7] The Houston Strikers rebranded themselves as the Houston SaberCats. Whereas the elite players of New Orleans, Utah, and Seattle became the New Orleans Gold, Utah Warriors, and Seattle Seawolves respectively, interests in Minneapolis were replaced by the San Diego Legion.[8] With Kansas City and Dallas still in planning stages, the league continued as seven members for its inaugural season.[9]

On November 6, 2017, Major League Rugby and CBS Sports Network announced a multi-year television partnership which marked MLR's first major television deal for broadcast rights.[10] It was the first time in American history that a new sporting league had a national television deal prior to launch.[11]

Early seasons and rapid expansionEdit

The first regular-season game in Major League Rugby history was held on April 21, 2018, when the Houston SaberCats hosted the New Orleans Gold in Houston.

In addition to Rugby United New York, the Toronto Arrows joined the league ahead of 2019 season as the first Canadian team in MLR. Three further American clubs are set to begin play in 2020.[2]

In late April 2019, RUNY announced the signing of French international Mathieu Bastareaud which is seen as a major coup for the league, since Bastereaud is a current French international and world-class player, making him by far the most prominent player in the league at that time.[citation needed]

In October 2019, another major signing was made when it was announced that All Black international and multiple World Cup winner Ma'a Nonu would join the San Diego Legion for the 2020 season.[citation needed]

Competition formatEdit

Major League Rugby spans five months from February through to the end of June. The regular season is a double round-robin with all clubs playing each other home and away.[2] Each team plays sixteen games, half of them at home. This is followed by a postseason for the top four teams consisting of two semi-final matches and the Championship Game to determine the season's MLR champion team.[12]

For the 2020 season, MLR will change to a conference format.[13] Both conferences, the Western Conference and the Eastern Conference, will consist of six teams: Seattle, San Diego, Utah, Colorado, Austin and Houston in the west and existing teams New Orleans, New York, and Toronto to be joined by 2020 newcomers Atlanta, Washington, D.C., and New England in the east. Each team will play a double round-robin within their conference in addition to playing six games against teams from the other conference, for a total of 16 regular-season games.[14] The postseason will consist of the top three teams from each conference: a wildcard game between the second and third ranked teams, followed by a playoff game between the wildcard winner and the first ranked team in the conference. The resulting playoff winners from each conference will then face off in the league championship. The season is scheduled to start on February 8, 2020.

The league is structured as a closed system and, similar to other American sports leagues, does not have promotion and relegation.[15] It operates as a single entity similar to Major League Soccer, with each team or "franchise" owned by the league and the franchise operators owning a share of the league.[1]

TeamsEdit

Locations of teams for 2020 Major League Rugby season
           Western Conference
           Eastern Conference
           Future expansion teams

Current teamsEdit

There are twelve teams confirmed for the 2020 Major League Rugby season with a regular season of 96 matches and be divided into two conferences:[2]

Conference Club Metro area Stadium Capacity Joined Coach Broadcasters
Western Austin Herd Round Rock, Texas Round Rock Multipurpose Complex[a] 3,500 2018 CBS Austin
Univision Austin
Colorado Raptors Glendale, Colorado Infinity Park[b] 5,000 2018 Peter Borlase KUSA9
Houston SaberCats Houston, Texas Aveva Stadium 4,000 2018 Paul Healy KUBE-TV
Univision Houston
San Diego Legion San Diego, California Torero Stadium 6,000 2018 Rob Hoadley FOX 5 San Diego
Seattle Seawolves Tukwila, Washington Starfire Stadium[c] 4,500 2018 Kees Lensing Univision Seattle
Root Sports Northwest
Utah Warriors Herriman, Utah Zions Bank Stadium[d] 5,000 2018 Univision Utah
My Utah TV
Eastern New England Free Jacks Weymouth, Massachusetts Union Point Sports Complex[e] 2,000 2020 Josh Smith CBS 4 Boston
NESNplus
New Orleans Gold Metairie, Louisiana Gold Mine[f] 10,000 2018 Nate Osborne Cox Sports TV
Old Glory DC Washington, D.C. Cardinal Stadium[g] 3,500 2020 Andrew Douglas Univision DC
Rugby United New York Brooklyn, New York MCU Park 7,000 2019 Greg McWilliams SportsNet New York
Rugby ATL Marietta, Georgia Lupo Family Field 2,500 2020 Scott Lawerence WSB-TV
Toronto Arrows Toronto, Ontario Alumni Field
Lamport Stadium
2,500+
9,600
2019 Chris Silverthorn CTV Toronto

Expansion teamsEdit

The following teams have been officially announced as joining the league in 2021.[23] The expansion franchise fee is US$4 million as of 2019.[23]

Club Metro area Stadium Capacity Joining Coach
Dallas MLR Team Dallas, Texas 2021

The following teams are rumored to have either paid the expansion fee, or are in negotiations.[24][25][26]

Club Metro area Stadium Capacity Joining Coach
Los Angeles MLR Team Los Angeles, California 2021
Ohio MLR Team Columbus, Ohio Fortress Obetz 6,500
Las Vegas MLR Team Las Vegas, Nevada
Vancouver MLR Team Vancouver, British Columbia
Halifax MLR Team Halifax, Nova Scotia Wanderers Grounds 6,200

TimelineEdit

 

Current Members Previous Team Name


ChampionsEdit

By year
Year Teams Final Semi-finalists
Champion Score Runner-up Higher seeded Lower seeded
2018 7 Seattle Seawolves 23–19 Glendale Raptors San Diego Legion Utah Warriors
2019 9 Seattle Seawolves 26–23 San Diego Legion Toronto Arrows Rugby United New York
By team
Club Winner Runner Up Winning Seasons Runner Up Seasons
Seattle Seawolves 2 0 2018, 2019
San Diego Legion 0 1 2019
Glendale Raptors 0 1 2018

PlayersEdit

Major League Rugby players are generally drawn from North American clubs, although teams are allowed to sign up to ten overseas players.[citation needed]

AwardsEdit

MLR season
Player of the Year Forward of the Year Back of the Year Coach of the Year
2019
MLR championship
MVP of the Championship Match MVP of the Championship Series
2018
  • no award
2019

Television coverageEdit

Major League Rugby programming runs in prime weekend time slots on Saturday afternoons and Sunday evenings.[27]

The CBS Sports Network televises 13 matches nationally over the course of the season. This includes a Game of the Week during each of the 10 rounds of the MLR regular season along with all three post-season matches.[12] Live streaming is also available through the CBS Sports Network streaming platforms.[12] Dan Power(Play By Play) , Brian Hightower (Color Analyst) and Stacy Paetz (Sideline) were the CBS Sports commentators for the 2019 season.[28] The remaining games are available on ESPN properties and regional sports networks.[29]

ESPN has the national and international rights to an 18-game package covering regular season matches to audiences across its various platforms.[29]

AT&T Sports Networks have a 17-game package covering six of the seven MLR teams for games not broadcast on the CBS Sports Network.[27] Home-and-away matches for Austin, Houston and New Orleans are carried on AT&T SportsNet Southwest. Seattle's matches are carried on Root Sports Northwest and all Colorado and Utah games are hosted on AT&T SportsNet Rocky Mountain.[27]

San Diego has a separate local rights agreement for their market with all the Legion's home-and-away MLR games that are not on the CBS Sports Network being televised locally on Channel 4 YurView California.[30]


Austin Elite Rugby partnered with Facebook Watch for their Texas-based viewers during the 2019 season.[citation needed]

Rugby United New York announced regional television partnership with SNY, which will televise nine games of RUNY's inaugural season (2019), with the premiere game airing LIVE Sunday, January 27 at 5:00 PM EST.[31] Also, NBC Sports Washington and NBC Sports Philadelphia+ will join SNY in televising match coverage of eight remaining games, beginning Saturday February 16 at 3 PM EST when RUNY travels to face the NOLA Gold. The partnership with the NBC Sports Regional Networks expands RUNY's TV market into two key East Coast markets.[32]

Toronto Arrows Rugby announced a television partnership with GameTV for the 2019 season.

The 2019 Championship game was broadcast on CBS, the first MLR game to be televised on free-to-air TV. It gained a 0.32 Sports TV rating which equated to 510,000 two-plus-person households.[33]

AttendanceEdit

Top five attendances for Major League Rugby games (all time, from 2018 onward):[citation needed]

Rank Attendance Game Date Season Venue Metro area
1 6,000 San Diego Legion vs Seattle Seawolves (Final) 2019-06-16 2 Torero Stadium San Diego, CA
2 4,500 San Diego Legion vs Rugby United New York (Semi-Final) 2019-06-09 2 Torero Stadium San Diego, CA
3 4,175 San Diego Legion vs New Orleans Gold 2019-06-02 2 Torero Stadium San Diego, CA
4 4,000 Glendale Raptors vs Seattle Seawolves 2019-05-18 2 Infinity Park Glendale, CO
5 3,800 Seattle Seawolves vs Austin Elite 2019-06-02 2 Starfire Stadium Seattle, WA
3,800 Seattle Seawolves vs Utah Warriors 2019-05-26 2 Starfire Stadium Seattle, WA

The highest attended non-competition game by an MLR team was a pre-season clash between Utah Warriors and Glendale Raptors, 31 March 2018, which drew 9,186 at Rio Tinto Stadium.[citation needed]

ExecutivesEdit

  • Dean Howes – Commissioner, 2016–present.[1]
  • Nic Benson – Deputy Commissioner, 2016–present.[34]

SponsorshipEdit

The league signed a multi-year partnership deal with XBlades in 2017 to supply all jersey/kit apparel for each MLR team and all match officials.[35] The MLR also announced Ram Rugby as the official ball supplier.[36] In May 2018, via Instagram, MLR announced Impact Custom Mouth Guards as the official mouth guard of the league.[37]

On October 28, 2019, Major League Rugby announced that, starting for the 2020 season, Paladin Sports will be the new supplier of all uniforms/kit for the league.[38]

Jersey sponsorships
Team Sponsor Annual value Manufacturer
Austin Herd None Paladin Sports
Colorado Raptors None
Houston SaberCats Aveva[39] Undisclosed
New Orleans Gold Louisiana Tourism Undisclosed
Rugby United New York Murphy Kennedy Group
San Diego Legion None
Seattle Seawolves None
Toronto Arrows Honda[39] Undisclosed
Utah Warriors Nui[39] Undisclosed
New England Free Jacks None
Old Glory DC Cuisine Solutions
Rugby ATL None
Exhibition teams
Team Sponsor Annual value Manufacturer

See alsoEdit

NotesEdit

  1. ^ Dell Diamond is located in Round Rock, Texas, which is a part of the Greater Austin metro area.
  2. ^ Infinity Park is in Glendale, Colorado, a home rule municipality in the Denver metropolitan area.
  3. ^ Starfire Stadium is in the Seattle suburb of Tukwila, Washington.[16]
  4. ^ Zions Bank Stadium is in Herriman, Utah, located within the Salt Lake City metropolitan area.[17]
  5. ^ A Boston franchise, known as the New England Free Jacks, joined MLR in 2020.[18]
  6. ^ The Gold Mine, also known as Shrine on Airline, is in Metairie, Louisiana, on the East Bank of the New Orleans metropolitan area.[19]
  7. ^ Old Glory DC, a Washington, D.C. team that joined in 2020[20][21] and could play exhibition games in 2019.[22]

ReferencesEdit

  1. ^ a b c "Major League Rugby nears kick-off as next attempt to make US a union power". The Guardian. UK. 2017-11-17. Archived from the original on 2017-11-19. Retrieved 2017-11-19.
  2. ^ a b c d e "MLR 2020: LEAGUE FORMAT". Major League Rugby. 2019-07-13. Retrieved 2019-07-13.
  3. ^ "Glendale Raptors Announce Team, Coaches, & Ticket Sales". djcoilrugby. 2018-01-29. Archived from the original on 2018-02-05. Retrieved 2018-02-05.
  4. ^ "Dean Howes, Former Real Salt Lake CEO, Joins Rugby Utah" (Press release). Utah Rugby. August 24, 2016. Retrieved May 30, 2019.
  5. ^ "Major League Rugby Coming in 2018". Americas Rugby News. February 13, 2017. Retrieved May 30, 2019.
  6. ^ "Nine Teams Confirmed for Major League Rugby". Americas Rugby News. May 5, 2017. Retrieved May 30, 2019.
  7. ^ "Austin Huns Opt Out of Inaugural MLR Season" (Press release). Austin Huns. August 15, 2017. Retrieved May 30, 2019.
  8. ^ "San Diego Join as Major League Rugby Eyes Rapid Expansion". Americas Rugby News. September 21, 2017. Retrieved May 30, 2019.
  9. ^ "Major League Rugby: All you need to know about U.S. rugby's newest competition". ESPN. April 30, 2018. Retrieved May 29, 2019.
  10. ^ Bristol, Jason (November 13, 2017). "Houston, rugby has landed; to be broadcast on CBS Sports Network". KHOU-TV. Retrieved May 30, 2019.
  11. ^ Hamilton, Tom (April 20, 2018). "Major League Rugby: Inside rugby's latest attempt to crack America". ESPN. Retrieved May 30, 2019.
  12. ^ a b c "CBS Sports Network Partners with MLR". Major League Rugby (Press release). 2017-11-06. Archived from the original on 2017-11-09. Retrieved 2017-11-09.
  13. ^ "Major League Rugby to add three new teams in 2020". ESPN.com. 2019-04-12. Retrieved 2019-04-12.
  14. ^ Rowe, James (2019-04-11). "Major League Rugby Announces New League Format For 2020". The Runner Sports. Retrieved 2019-04-12.
  15. ^ Parkes, Geoff (2018-05-06). "Why Major League Rugby could finally be the USA's game changer". The Roar. Archived from the original on 2018-11-13. Retrieved 2019-01-30.
  16. ^ "Contact". Starfire Sports. Retrieved October 3, 2018.
  17. ^ "Utah Warriors Announce Home Venue for the Major League Rugby Season". Utah Warriors. 2018-01-25. Archived from the original on 2018-02-05. Retrieved 2018-02-05.
  18. ^ "Major League Rugby confirms Boston and Atlanta for 2020". Americas Rugby News. 2018-09-21. Retrieved 2018-07-10.
  19. ^ Mackel, Travers (August 30, 2019). "When Baby Cakes leave, what happens to "Shrine On Airline?'". WDSU. Retrieved October 4, 2019.
  20. ^ "Washington DC team to enter Major League Rugby 'no later' than 2020". Major League Rugby. 2018-05-15. Retrieved 2018-06-03.
  21. ^ "Major League Rugby planned for Washington DC!". dcmlr.com. Archived from the original on 2018-06-03. Retrieved 2018-06-03.
  22. ^ Pengelly, Martin (2018-05-15). "Washington DC team to enter Major League Rugby 'no later' than 2020". The Guardian. UK. Archived from the original on 2018-05-15. Retrieved 2018-06-03.
  23. ^ a b "Major League Rugby expanding to 12 teams in 2020". www.americasrugbynews.com. 2019-04-01. Retrieved 2019-04-02.
  24. ^ Clifton, Pat (July 30, 2019). "Giant's Conscience - We're Back". www.rugbytoday.com.
  25. ^ "Halifax Wanderers' success has owner considering a pro rugby team". Atlantic. May 8, 2019.
  26. ^ "MLR reveals Finals Locations and Expansion Plans". March 7, 2018.
  27. ^ a b c "Major League Rugby Announce Telecast Agreement with AT&T Sports Networks". MLR. 2018-02-05. Retrieved 2018-04-30.
  28. ^ "Major league rugby". eyeonskyandairsports.blogspot.com.
  29. ^ a b "Major League Rugby and ESPN Announce Rights Agreement". MLR. 2018-03-20. Retrieved 2018-04-30.
  30. ^ "Media partners". San Diego Legion. Retrieved 2018-03-28.
  31. ^ "SNY and RUNY Announce Television Partnership". Rugby United New York. 2018-12-20.
  32. ^ "Rugby United New York Announces Expanded Television Coverage on NBC Sports Regional Networks". Rugby United NY.
  33. ^ "SKEDBALL: Weekly Sports TV Ratings 6.10-6.16.2019y". www.showbuzzdaily.com.
  34. ^ "Major League Rugby to launch with 9 teams". Rugby Today. 2017-05-08. Archived from the original on 2017-11-20.
  35. ^ "Major League Rugby announces XBlades as official apparel partner". Major League Rugby. 2017-12-20. Retrieved 2018-02-05.
  36. ^ "Major League Rugby Announces Ram Rugby as Official Ball Sponsor". usmlr.com. 2018-02-07. Retrieved 2018-03-17.
  37. ^ Major League Rugby Announces Impact Mouthguards as Sponsor "Major League Rugby Announces Impact Mouthguards as Sponsor". Major League Rugby. 2018-05-24. Retrieved 2018-07-02.
  38. ^ "Major League Rugby Signs New On-Field Apparel Partnership with Paladin". Major League Rugby. 2019-10-28. Retrieved 2019-10-29.
  39. ^ a b c Arnold, Tyler. "Major League Rugby Season Two Kits Unveiled".

External linksEdit