Mainichi Broadcasting System

34°42′30.32″N 135°29′59.54″E / 34.7084222°N 135.4998722°E / 34.7084222; 135.4998722 (Mainichi Broadcasting System, Inc.)

Mainichi Broadcasting System, Inc.
Native name
Company typeKabushiki gaisha
FoundedOsaka, Japan (December 27, 1950 (1950-12-27), New Japan Broadcasting Co.)
Chayamachi, Kita-ku, Osaka
Number of locations
8 offices in Japan, 1 in Shanghai, China
Area served
Kansai region, Japan
Key people
Kazutomo Kawauchi (President)
  • Increase¥63,165,224 thousand (2012)
  • ¥61,160,117 thousand (2011)
  • Increase¥3,331,635 thousand (2012)
  • ¥2,961,176 thousand (2011)
  • Increase¥2,190,814 thousand (2012)
  • ¥1,908,886 thousand (2011)
Total assets
  • Increase¥100,919,765 thousand (2012)
  • ¥96,316,971 thousand (2011)
Total equity
  • Increase¥84,310,568 thousand (2012)
  • ¥81,033,091 thousand (2011)
As per 31 March 2016
Number of employees
650 (non-consolidated, June 2012)
ParentMBS Media Holdings Inc.
  • MBS TV
  • MBS Radio
  • Broadcasting Movies Production Co., Ltd.
  • MBS Planning Corporation
  • GAORA Inc.
  • MYRICA CO., Ltd.
  • Myrica Music
Former wordmark used until August 2011

Mainichi Broadcasting System, Inc. (株式会社毎日放送, Kabushiki-gaisha Mainichi Hōsō, Mainichi Broadcasting System Stock-Company), or MBS, is a radio and television broadcasting company headquartered in Osaka, Japan, affiliated with Japan Radio Network (JRN), National Radio Network (NRN), Japan News Network (JNN) and TBS Network, serving in the Kansai region.

It is a parent company of a television station named MBS TV (MBSテレビ) and a radio station named MBS Radio (MBSラジオ). MBS is also one of the major stockholders of TBS Holdings, BS-TBS, RKB Mainichi Broadcasting, i-Television, TV-U Fukushima, Hiroshima Home Television, WOWOW., and FM802.

History edit

Early years edit

The New Japan Broadcasting System, Inc. (新日本放送株式会社, Shin-Nippon Hōsō Kabushiki-gaisha, NJB) was founded on December 27, 1950.

After the end of World War II , Mainichi Shimbun intended to establish a private radio station, and the establishment of the radio station was placed in charge of the then editor-in-chief, Shinzo Takahashi.[1]: 14  At the same time, Kansai businessmen Shinyoshi Terada and Aiji Iwasaki are also interested in getting involved in the broadcasting industry. The two hit it off immediately, and held a symposium on December 11, 1945, and decided to establish the "New Japan Broadcasting" company.[1]: 14–15  However, at that time, the Commander-in-Chief of the Allied Forces in Japan preferred to continue the Japanese broadcasting industry's monopoly system of the Japan Broadcasting Corporation (NHK) (among the four Allied countries, especially the Soviet Union, NHK preferred to monopolize it), and did not allow private radio stations to be established, so this idea wasn't quickly achieved.

From October 1947, the occupied government gradually began to favor allowing the establishment of private broadcasters. The "New Japan Broadcasting" plan was revived as a result, and received support from Keihanshin Kyuko Electric Railway (now Hankyu Electric Railway), Nippon Electric and other companies.[1]: 18–19  On December 27, 1948, New Japan Broadcasting once again submitted an application for a broadcasting license,[1]: 19  which was accepted on January 25 of the following year.[1]: 21  With the passing of the "Three Radio Laws" (after the passing of the Radio Law, the Broadcasting Law, and the Law on the Establishment of the Radio Supervisory Committee) in 1950, the establishment of private broadcasting was officially permitted.[1]: 21  On June 10 of the same year, New Japan Broadcasting held its first promoter meeting.[1]: 21  On December 16, New Japan Broadcasting held a founding meeting and registered the company on December 27.[1]: 22  At that time, 12 operators in the Kinki area, supported by Mainichi Shimbun, were most likely to obtain a license.[1]: 23  Since Tokyo had successfully integrated various applicants into one company at that time, the Radio Supervision Committee also intended to replicate this process in Osaka, but it encountered strong opposition from both New Japan Broadcasting and Asahi Broadcasting.[1]: 23–24  On April 21, 1951, New Japan Broadcasting received a preliminary license.[1]: 26  On July 8, New Japan Broadcasting launched its first experimental radio wave.[1]: 29  From August 15th to 31st, New Japan Broadcasting conducted a trial broadcast.[1]: 30–31  At 11:59:30 on September 1, 1951, New Japan Broadcasting officially launched, and tied with Chubu-Nippon Broadcasting to become Japan's first private radio station (but Chubu Nippon Broadcasting Station started at 6:30 in the morning).[1]: 14  In February 1952, the New Japan Broadcasting Union was established.[1]: 524–528 

Two years after the launch of New Japan Broadcasting, Nippon Television, Japan's first private television station, launched.[1]: 95  New Japan Broadcasting and Asahi Broadcasting also jointly applied for a television broadcasting license in the name of Osaka Television Broadcasting in August 1952,[1]: 95  and obtained a preliminary license in December 1954, and officially established the company in May 1955.[1]: 96  Although Osaka Television started broadcasting on December 1, 1956.[1]: 96  However, both New Japan Broadcasting and Asahi Broadcasting believe that Osaka TV broadcasting is only a compromise decision when the number of channels is limited. After the Ministry of Postal and Postal Affairs revised the channel plan in May 1957 and allocated two private television channels in the Osaka area (one of which was an educational television station), New Japan Broadcasting and Asahi Broadcasting immediately began to establish their own television stations.[1]: 97  However, in addition to Asahi Broadcasting and New Japan Broadcasting, there were also "Kansai TV" of the Sankei Shimbun Department, "Kinki TV" jointly formed by Kyoto Broadcasting and Kobe Broadcasting, "New Osaka TV" of the Yomiuri Shimbun Department, and those interested in acquiring educational television. Licensed respectively as "Kinki Education and Culture Television" and "Kansai Education and Culture Broadcasting", a total of 7 operators applied for two television licenses; the competition is extremely fierce.[1]: 97  After that, the comprehensive television license in Osaka area was obtained by "Dai Kansai Television" formed by the merger of "Kansai Television" and "Kinki Television" (the name was later changed back to Kansai Television).[1]: 97  Asahi Broadcasting, New Japan Broadcasting, and Shin-Osaka Television turned to compete for educational television licenses. After Tanaka Kakuei took office as the Post Minister in July 1959, he used political skills to move the TV channel plan in the Himeji area to Osaka, so that two new private TV stations could be built in the Osaka area. Tanaka Kakuei also proposed in October of this year that the two new TV stations in the Osaka area should be acquired by one of New Osaka TV, New Japan Broadcasting and Asahi Broadcasting. However, the solution was to merge with Osaka TV Broadcasting without obtaining a new station license. Eventually, New Japan Broadcasting applied to obtain a new television license, and Hankyu Electric Railway Capital withdrew from New Japan Broadcasting. Asahi Broadcasting merged with Osaka Television Broadcasting.[1]: 98–99  On October 22, New Japan Broadcasting obtained a television preliminary license.[1]: 99 

NJB commenced radio broadcasting from the Hankyu Department Store on September 1, 1951, as the second commercial radio station in Japan. NJB founded Osaka Television Co., Ltd. (大阪テレビ放送株式会社, Ōsaka Terebi Hōsō Kabushiki-gaisha, OTV) on December 1, 1956 with Asahi Broadcasting Corporation (ABC). NJB was renamed "Mainichi Broadcasting System, Inc." on June 1, 1958. On March 1, 1959, after selling all stocks of OTV to ABC, MBS started analog terrestrial television broadcasting independently from OTV, and made a network with Nippon Educational Television Co., Ltd. (NET, the predecessor of TV Asahi Corporation). In 1960 a broadcasting studio was completed in Senri.

In 1964 MBS formed a radio network with TBS Radio and RKB Radio, which evolved into Japan Radio Network (JRN) in 1965. in 1974 MBS joined the All-Nippon News Network (ANN). However, MBS joined the Japan News Network (JNN) on March 31, 1975 due to then-president of the Asahi Shimbun's[who?] order to the ABC to switch its flagship station to NET. On May 15, 1977, the frequency of MBS Radio changed from 1210 kHz to 1180 kHz.

The American Broadcasting Company (ABC, not to be confused with the Asahi Broadcasting Corporation) acquired a 5% stake on New Japan Broadcasting in 1951[2] and remained as a shareholder in MBS through the 1970s; ABC retained 5% of all shares in 1977, making it the third largest shareholder at the time.

Early years as MBS edit

On June 1, 1958, New Japan Broadcasting changed the company name to Mainichi Broadcasting. At the same time, Mainichi Broadcasting set up a television studio on the 8th and 9th floors of the south building of the Mainichi Osaka Kaikan under construction, and built a signal transmitting station on the top of Ikoma Mountain.[1]: 99  "Kansai Education and Culture Broadcasting", which applied for an educational television license, also merged with MBS.[1]: 99  Osaka Television Broadcasting has 88 employees participating at MBS.[1]: 99  At the same time, due to the decision of KRT TV station (now TBS TV station) to maintain the network relationship with Osaka Television Broadcasting, Mainichi Broadcasting was faced with the dilemma of insufficient broadcast programs and had to change the broadcast date from December 1, 1958 to March 1959. On March 1, it established a network relationship with Nihon Educational Television (later renamed NET Television, now TV Asahi).[1]: 100–101  At 10 a.m. on March 1, 1959, the MBS TV broadcast was officially launched.[1]: 100–101 

In the early days of Mainichi Broadcasting, most of the entertainment programs came from NET stations, while most of the self-produced programs were educational programs.[1]: 103–104  In 1963, the daily ratings of Mainichi Broadcasting were 7.5%, second only to NHK and Asahi Broadcasting's 8.1%. The average ratings in the evening period are 14.6%, second only to Asahi Broadcasting's 15.9%.[1]: 164  In the mid-1960s, Mainichi Broadcasting participated in the establishment of Tokyo Channel 12 by the Japan Science and Technology Foundation.[1]: 127  As Tokyo Channel 12 quickly fell into operating difficulties after its launch, Mainichi Broadcasting began to broadcast some self-produced programs on Tokyo Channel 12 in 1967, but the situation has not improved. Therefore, the financial circle once had the idea of merging Tokyo Channel 12 with Mainichi Broadcasting. However, due to opposition from the Mainichi Shimbun and Nihon Keizai Shimbun's decision to rebuild Tokyo Channel 12, this idea could not be realized. However, Mainichi Broadcasting still has a cooperative relationship with Tokyo Channel 12 and broadcasts its own programs on Tokyo Channel 12.[1]: 128–129  In 1967, the MBS TV license was changed from a quasi-educational station to a general comprehensive station, which could broadcast more entertainment programs.[1]: 115  On April 1 of the same year, MBS began to broadcast color programs.[1]: 115  In October 1970, all in-house MBS programs were in color.[1]: 146  During the 1970 World Expo, Mainichi Broadcasting broadcast "Good Morning Expo" every day and produced and broadcast a series of special programs.[1]: 149–152  In 1971, Mainichi Broadcasting Corporation stopped airing NET TV's "23rd Show" on the grounds that the program content was too vulgar, causing a sensation in the Japanese television industry.[1]: 152–153  In the same year, the daily average viewership rating was 8.8%, ranking first for the first time.[1]: 167  In the same year, MBS's TV division revenue also exceeded Asahi Broadcasting.[1]: 343–344 

Mainichi Broadcasting began to strengthen international cooperation in the 1960s. It became an associate member of the European Broadcasting Union in 1969 and signed cooperation agreements with foreign television stations such as WGN-TV in the United States, Czechoslovak Television, ZDF in West Germany and TF1 in France.[1]: 135–136  In 1962, Mainichi Broadcasting opened a North American branch in New York, becoming the third Japanese television station to open a base in there.[1]: 136–137  Mainichi Broadcasting attaches great importance to international cultural cooperation and hosted the Kansai Performance of the Vienna Boys' Choir in 1964.[1]: 261–262 

Changing networks edit

When Mainichi Broadcasting withdrew from Osaka Television in 1958, Osaka Television's successor, Asahi Broadcasting, inherited the network relationship between Osaka Television and TBS . This resulted in the fact that the affiliate network member station of Tokyo's Mainichi Shimbun TV station TBS in Osaka is Asahi Broadcasting of Asahi Shimbun Capital, while the affiliate network member station of Tokyo's Asahi Shimbun TV station NET in Osaka is the daily broadcast of Mainichi Shimbun Capital. There is a reversal in the relationship between Tokyo and Osaka TV station networks.[1]: 341–342  In the early 1970s, Japan's four national newspapers conducted an exchange of shares in television stations. The Asahi Shimbun and the Yomiuri Shimbun handed over their shares in TBS to the Mainichi Shimbun; the Asahi and the Mainichi Shimbun handed over their shares in Nippon TV to the Yomiuri; the Nikkei The equity of NET TV station was transferred to Asahi Shimbun.[1]: 344  The Asahi Shimbun also requested Asahi Broadcasting Corporation to join the NET TV network. After TBS learned of this news, it invited Mainichi Broadcasting to join TBS's network in the summer of 1974, and obtained Mainichi Broadcasting's consent. On November 19, 1974, TBS and Mainichi Broadcasting jointly announced that Mainichi Broadcasting would join JNN starting from April 1, 1975.[1]: 345  Compared with the ANN period, MBS's broadcasts are broadcast every week during prime time, the duration of the program broadcast nationwide in Japan was reduced from 5 hours and 50 minutes to 3 hours and 50 minutes. National broadcast programs outside prime time were also reduced from 6 hours and 35 minutes to 4 hours and 55 minutes.[1]: 368  At the same time, Mainichi Broadcasting will no longer broadcast Tokyo Channel 12 programs.[1]: 348  Mainichi Broadcasting and Asahi Broadcasting also conducted large-scale program exchanges.[1]: 365–366 

In the 1970s, TBS was known as the "hero of private broadcasting" and held a leading position in Japan's private television industry. As a result, MBS's ratings increased after switching networks. From October 1975 to March 1980, the MBS won the triple crown of ratings.[1]: 373  High ratings also boosted advertising performance. Mainichi Broadcasting ranked first in prime time ratings for 26 consecutive weeks in the first half of 1978. In the same year, MBS's revenue reached 30.15 billion yen, and the profit reached 5.12 billion yen. The revenue of both the television division and the radio division ranked first among Osaka stations.[1]: 353  Beginning in the late 1970s, Mainichi Broadcasting took the lead in introducing electronic news gathering (ENG) among private stations in Osaka, which greatly improved its news gathering and editing capabilities.[1]: 404–405  In 1978, Mainichi Broadcasting opened the Bonn branch, JNN's 11th overseas branch.[1]: 406–407  In 1986, Mainichi Broadcasting opened its second overseas branch, the Manila branch.[1]: 406–407  In terms of technological innovation, Mainichi Broadcasting began broadcasting stereo TV in 1982,[1]: 505–506  and began broadcasting data information in 1986.[1]: 506–508  In 1989, MBS introduced Satellite News Relay (SNG) System.[1]: 582–583 

On November 23, 1978 at 5:00am MBS Radio's frequency was moved again from 1180 kHz to 1179 kHz.

In 1986, Mainichi Broadcasting regained the top position in advertising revenue among Osaka stations.[1]: 591  In 1987, Mainichi Broadcasting's turnover reached 53.518 billion yen and profit reached 6.233 billion yen, both setting high records at the time.[1]: 551  Relying on the good times of Japan's bubble economy, Mainichi Broadcasting's revenue increased to 64.949 billion yen in 1990, with profits reaching 9.489 billion yen.[1]: 553  Taking advantage of the introduction of satellite and cable TV in Japan, Mainichi Broadcasting participated in investing in Japan Satellite Broadcasting in 1983.[1]: 674–675  In 1989, Mainichi Broadcasting joined with Sumitomo Corporation to invest in the establishment of SVN (Space Vision Network) company and began to establish their own satellite TV channels.[1]: 670–672  In 1993, SVN changed its name to GAORA and became a sports-oriented satellite TV channel.[1]: 413–416 

Move to Chayamachi edit

In 1990, the new headquarters and studios was completed in Chayamachi, Kita Ward, Osaka for the station's 40th anniversary. MBS moved and merged the headquarters and studio on September 1; the registered headquarters from the Mainichi Shimbun Osaka Head Office, and the broadcasting studio from Senri.

MBS Now aired for the last time on September 29, 2000. It was replaced by Voice on October 2. On March 31, 2001 a broadcasting studio called "MBS Studio in USJ" was opened at Universal Studios Japan. December 1, 2003 at 11 a.m. MBS commenced digital terrestrial television operations. On May 15, 2010 MBS began to simulcast its radio broadcasts online within the Kansai region via Radiko together with ABC, OBC, FM 802, FM Osaka, and FM Cocolo.

The construction of the new building that was started in March 2011, located north of its head office, completed on September 4, 2013 named "B Building". The headquarters building was named "M Building". On July 24, 2011, at noon, MBS, along with other television stations in the Kansai region, turned off its analog broadcast, as part of the digital television transition in most prefectures of Japan. On October 1, 2013 the Takaishi Solar Plant was situated in the area of MBS Takaishi Radio Transmitter. On April 4, 2014, the B Building was opened.

Offices and studios edit

Broadcasting edit

Headquarters of Mainichi Broadcasting System
MBS Studio in USJ.

Radio edit


  • Frequency: 1210 kHz → 1180 kHz → 1179 kHz; 90.6 MHz FM
  • Power
    • Osaka:50 kW
    • Kyoto:300 W
    • Total:50.3 kW (or Kyoto station use 10 kW in Day and 50.5 kW in Night)
  • Broadcasting hours: from 4:30 on Mondays until 26:30 on Sundays (with daily starting at 4:00 from Tuesday until Sunday)
  • Time signal: 1046.502 Hz (C6, on the hour every hour)

TV edit

JOOR-TV (analog)
JOOY-DTV (digital)
  • Mt. Ikoma: Channel 16 (Remote controller button: 4)

Branch stations of TV broadcasting edit

Osaka Prefecture
  • Kashiwara (analog): Channel 54
  • Kashiwara (digital): Channel 16
  • Misaki-Fuke (analog): Channel 54
  • Misaki-Fuke (digital): Channel 16
  • Naka-Nose (digital): Channel 16
  • Nishi-Nose (digital): Channel 16
Nara Prefecture
  • Ikoma-Asukano (analog): Channel 37
  • Tochihara (analog): Channel 33
  • Tochihara (digital): Channel 39
  • Yoshino (analog): Channel 34
Shiga Prefecture
  • Otsu (analog): Channel 36
  • Otsu (digital): Channel 16
  • Otsu-Ishiyama (analog): Channel 18
  • Otsu-Ishiyama (digital): Channel 44
  • Hikone (analog): Channel 54
  • Hikone (digital): Channel 16
  • Koka (analog): Channel 55
  • Koka (digital): Channel 16
Kyoto Prefecture
  • Yamashina, Kyoto (analog): Channel 54
  • Yamashina, Kyoto (digital): Channel 39
  • Kameoka (analog): Channel 33
  • Kameoka (digital): Channel 16
  • Fukuchiyama (analog): Channel 54
  • Fukuchiyama (digital): Channel 16
  • Maizuru (analog): Channel 53
  • Maizuru (digital): Channel 16
  • Miyazu (analog): Channel 33
  • Miyazu (digital): Channel 16
  • Mineyama (analog): Channel 34
  • Mineyama (digital): Channel 16
Hyogo Prefecture
  • Kobe (mountain area) (analog): Channel 31
  • Kobe (mountain area) (digital): Channel 16
  • Nada, Kobe (analog): Channel 54
  • Hokutan-Tarumi (analog): Channel 53
  • Hokutan-Tarumi (digital): Channel 16
  • Nishinomiya-Yamaguchi (analog): Channel 55
  • Nishinomiya-Yamaguchi (digital): Channel 16
  • Inagawa (analog): Channel 35
  • Inagawa (digital): Channel 38
  • Tatsuno (analog): Channel 34
  • Tatsuno (digital): Channel 16
  • Miki (analog): Channel 34
  • Miki (digital): Channel 16
  • Himeji (analog): Channel 54
  • Himeji (digital): Channel 16
  • Himeji-nishi (analog): Channel 33
  • Himeji (digital): Channel 16
  • Ako (analog): Channel 54
  • Ako (digital): Channel 16
  • Wadayama (analog): Channel 54
  • Wadayama (digital): Channel 16
  • Kinosaki (analog): Channel 54
  • Kinosaki (digital): Channel 16
  • Kasumi (analog): Channel 33
  • Kasumi (digital): Channel 16
  • Sasayama (analog): Channel 33
  • Sasayama (digital): Channel 16
  • Hikami (analog): Channel 33
  • Kasumi (digital): Channel 16
  • Aioi (analog): Channel 33
  • Aioi (digital): Channel 16
  • Yamasaki (analog): Channel 33
  • Yamasaki (digital): Channel 21
  • Fukusaki (analog): Channel 33
  • Fukusaki (digital): Channel 16
  • Sayo (analog): Channel 33
  • Yoka (analog): Channel 34
  • Yoka (digital): Channel 16
Wakayama Prefecture
  • Wakayama (analog): Channel 42
  • Wakayama (digital): Channel 16
  • Kainan (analog): Channel 54
  • Kainan (digital): Channel 16
  • Hashimoto (analog): Channel 54
  • Hashimoto (digital): Channel 42
  • Gobo (analog): Channel 53
  • Gobo (digital): Channel 47
  • Kibi (analog): Channel 54
  • Kibi (digital): Channel 47
  • Tanabe (analog): Channel 54
  • Tanabe (digital): Channel 47
  • Arida (analog): Channel 35
  • Arida (digital): Channel 16
  • Shingu (analog): Channel 36

Special events edit

  • MBS Radio Walk (MBSラジオウォーク)
  • MBS Radio Festival (MBSラジオまつり)

Announcers edit

Present edit

Head of Announcers
  • Nobuhiro Takagaki (高垣 伸博, entered in 1978, former TV producer)

Past edit

References edit

  1. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb bc bd be bf bg bh bi bj bk 毎日放送の40年 [40 Years of Mainichi Broadcasting]. Mainichi Broadcasting System. 1991.
  2. ^ Goldenson, Leonard H.; Wolf, Marvin J. (1991–1993). Beating the Odds: The Untold Story Behind the Rise of ABC. New York City: Charles Scribner's Sons. ISBN 0-684-19055-9.

External links edit