List of most-liked Instagram posts

This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post on Instagram is a photo of an egg, which has been liked by over 54.3 million different accounts as of March 2020.[1] The post is also the most-liked internet post of all time of any website.[2][3] The like function has been removed in certain countries such as Canada and Australia in a trial to reduce the negative effects of "competition" on the platform.[4]

Current recordEdit

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[5] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[6]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[7] In response to her record being surpassed, Jenner posted a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[8][9] The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."[6]

On February 3, 2019, the creator of the @world_record_egg account was revealed to be Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[10][11]

Top postsEdit

The following table lists the top 20 most-liked posts on Instagram.

Three accounts have more than one of the most-liked posts in the top 20: Kylie Jenner has six, while Selena Gomez and Billie Eilish have two each.

Rank Account name Owner Post description Post Likes
(millions)
Date posted
(UTC)
1 @world_record_egg Chris Godfrey Photo of an egg [1] 54.3 January 4, 2019
2 @xxxtentacion XXXTentacion Final post before his death [2] 19.0 May 20, 2018
3 @kyliejenner Kylie Jenner First photo of her daughter [3] 18.6 February 6, 2018
4 @jenniferaniston Jennifer Aniston Photo with Friends co-stars [4] 15.9 October 15, 2019
5 @tentree tentree Planting trees in Indonesia for likes [5] 15.6 April 22, 2019
6 @kingjames LeBron James Post in remembrance of Kobe Bryant [6] 15.5 January 27, 2020
7 @therock Dwayne Johnson Photo of his wedding [7] 14.6 August 19, 2019
8 @selenagomez Selena Gomez Photos with friends [8] 14.5 February 11, 2019
9 @selenagomez Selena Gomez Photo of herself in Italy [9] 14.5 July 26, 2019
10 @cristiano Cristiano Ronaldo Photo of his birthday [10] 14.1 February 5, 2020
11 @kyliejenner Kylie Jenner Photo with Travis Scott [11] 14.0 September 10, 2019
12 @kyliejenner Kylie Jenner Photo of her daughter in a bathtub [12] 14.1 March 27, 2020
13 @kyliejenner Kylie Jenner Photo with family [13] 13.6 April 26, 2019
14 @kyliejenner Kylie Jenner Videos of her daughter snowboarding [14] 13.6 December 6, 2019
15 @kobebryant Kobe Bryant Final post before his death [15] 13.5 January 26, 2020
16 @justinbieber Justin Bieber Engagement to Hailey Baldwin [16] 13.3 July 9, 2018
17 @billieeilish Billie Eilish Photo with five Grammy Awards [17] 13.3 January 27, 2020
18 @kyliejenner Kylie Jenner Birthday post for Travis Scott [18] 13.2 April 30, 2019
19 @tomholland2013 Tom Holland Photos with Robert Downey Jr. [19] 13.2 August 22, 2019
20 @billieeilish Billie Eilish Vacation photos from Hawaii [20] 13.0 January 10, 2020
As of April 2, 2020

Historical most-liked postsEdit

The following table lists the last eight posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.

Account name Owner Post description Post Likes
(millions)
Days held Date posted
(UTC)
@world_record_egg Chris Godfrey Photo of an egg [21] 18.6 456 January 4, 2019[1]
@kyliejenner Kylie Jenner First photo of her daughter [22] 12.7 341 February 6, 2018[12]
@beyonce Beyoncé Pregnancy announcement [23] 6.3 371 February 1, 2017[13]
@selenagomez Selena Gomez Coca-Cola advertisement [24] 3.6 204 June 25, 2016[14]
@justinbieber Justin Bieber Kiss with Selena Gomez [25] 3.5 69 March 19, 2016[15]
@kendalljenner Kendall Jenner Heart-shaped hairdo [26] 2.5 313 May 25, 2015[16]
@kimkardashian Kim Kardashian Wedding kiss with Kanye West [27] 1.9 393 May 27, 2014[17]
@justinbieber Justin Bieber Hug with Selena Gomez [28] 1.5 145 January 4, 2014[17]
As of December 9, 2019

See alsoEdit

ReferencesEdit

  1. ^ a b Tasimone, Ashley (January 14, 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Retrieved January 14, 2019.
  2. ^ News Desk (May 13, 2019). "'Egg' becomes most-liked Instagram post". Globalvillagespace.com. Retrieved May 13, 2019.
  3. ^ Thorne, Dan (January 14, 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Retrieved January 15, 2019.
  4. ^ Rigby, Brittney (July 17, 2019). "Instagram removes likes for Australian users in second global test". Mumbrella. Retrieved September 19, 2019.
  5. ^ Earnest, Malik (January 11, 2019). "An egg plans to dethrone Kylie Jenner as most liked Instagram post". Fox 5 San Diego. Retrieved January 13, 2019.
  6. ^ a b Shamsian, Jacob (January 16, 2018). "The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg'". Insider. Retrieved January 17, 2019.
  7. ^ Monika Barton (January 14, 2019). "'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever". Newshub. Retrieved January 14, 2019.
  8. ^ Michelle Broder Van Dyke (January 13, 2019). "A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time". Buzzfeed News. Retrieved January 14, 2019.
  9. ^ De, Elizabeth (January 13, 2019). "This Instagram Account Is Trying to Break Kylie Jenner's Most-Liked Photo Record". Teen Vogue. Retrieved January 14, 2019.
  10. ^ Bromwich, Jonah Engel; Maheshwari, Sapna (February 3, 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. Archived from the original on February 6, 2019. Retrieved February 4, 2019.
  11. ^ Delahunty, Stephen (February 4, 2020). "World Record Egg team launches agency backed by Blurred and Tin Man". PRWeek. Retrieved February 9, 2020.
  12. ^ Maher, Natalie (February 7, 2018). "Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever". Billboard. Retrieved January 12, 2019.
  13. ^ Unterberger, Andrew (February 1, 2017). "Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic". Billboard. Retrieved January 12, 2019.
  14. ^ Craddock, Lauren (July 12, 2016). "Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever". Billboard. Retrieved January 12, 2019.
  15. ^ Stutz, Colin (May 4, 2016). "Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked". Billboard. Retrieved January 12, 2019.
  16. ^ Stutz, Colin (June 26, 2015). "Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record". Billboard. Retrieved January 12, 2019.
  17. ^ a b Nessif, Bruna (May 29, 2014). "Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!". E! News. Retrieved January 12, 2019.