This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.). The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.
Current brands
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List of current brands:[1]
- 5 Star
- 7DAYS
- Alpen Gold
- Barni
- Belvita
- Bournvita
- Cadbury
- Cadbury Dairy Milk
- Chips Ahoy!
- Clif
- Clorets
- Club Social
- Côte d'Or
- Daim
- Dairylea (UK and Ireland)
- Eden (Philippines)
- Enjoy Life Foods
- Freia
- Grenade
- Halls
- Honey Maid
- Hu
- Jacob's (Malaysia)
- Kinh Do (Vietnam)
- Lacta (Brazil)
- Lacta (Greece)
- LU
- Marabou
- Maynards Bassetts
- Mikado (under license from Ezaki Glico)
- Milka
- Nussbeisser
- Oreo
- Perfect Snacks
- Philadelphia Cream Cheese (under license from Kraft Heinz Company outside North America)
- Prince
- Prince Polo
- Ritz
- Royal
- Sour Patch Kids
- Stride
- Swedish Fish
- Tang (sold by Kraft Heinz Company in North America)
- Tate's Bake Shop
- Tiger
- Toblerone
- Triscuit
- TUC
- Twisties (as Fonzies in some countries, under license from Frito-Lay)
- Wheat Thins
Former brands
edit- Bubblicious, Dentyne, Trident, and Chiclets sold to Perfetti van Melle in 2023
- Philadelphia To Go Bagel & Cream Cheese – a former bagel and cream cheese convenience food product that was introduced by Kraft Foods in 2003.[2][3]
- Planters
Brands table
edit| Key: | Kraft Foods/Mondelez Brand | Defunct | Owned by others |
|---|
| Name | Area | Market | Year Acquired | Year Disposed | Status | Notes |
|---|---|---|---|---|---|---|
| Altoids | Confectionery (mints) | United States | 2005 | Sold to Wm. Wrigley Jr. Company | ||
| Bird's Custard | Dairy (Custard) | North America, United Kingdom, Ireland | 2004 | Sold to Premier Foods | ||
| Bird's Eye | Frozen foods | North America | 2004 | Sold to Dean Foods | Now owned by Pinnacle Foods | |
| Boboli | Baked Goods | North America | 1995 | Sold to Bestfoods | Canadian rights owned by George Weston Limited; U.S. rights owned by Grupo Bimbo | |
| Breyers | Dairy (ice cream) | North America | 1993 | Sold to Unilever | Oreo ice cream remains Kraft brand made by Breyers | |
| Breyers | Dairy (yogurt) | North America | Sold to CoolBrands International | |||
| Budget Gourmet | Frozen foods | North America | 1994 | Sold to H.J. Heinz | Part of Bellisio Foods under the Michelina's brand | |
| California Pizza Kitchen (grocery) | Frozen foods (Pizza) | 2000 | 2009 | Sold to Nestle | ||
| Caramel and marshmallow business | Confectionery | North America | 2000 | Reacquired by Kraft as part of Nabisco purchase in 2000 | Sold to Texas Pacific Group in 1995 | |
| Celestial Seasonings | Tea | North America | 1984 | 1988 | Sold to original owners | Attempted sale to Lipton broke US anti-trust laws |
| Cheddarie | Dairy (cheese spread) | North America, United Kingdom, Ireland | Discontinued | |||
| Cheese Pot | Dairy (cheese spread) | North America | Discontinued | |||
| Chiffon | Margarine | North America | 1995 | Sold to Nabisco Brands, Inc. | Nabisco's butter substitution business was sold to ConAgra Foods in 1999 | |
| Cracker Barrel | Dairy (cheese) | Canada | 2018 | Sold to Parmalat Canada | ||
| Cream of Wheat Cream of Rice |
Breakfast cereal | North America | 2007 | Sold to B&G Foods | ||
| Del Monte | Canned food | Global | 2005 | Sold to CanGro | Including Aylmer, Coronation and other grocery products in Canada | |
| DiGiorno | Frozen foods (Pizza) | 2010 | Sold to Nestle | |||
| Entenmann's | Baked Goods | North America | 1995 | Sold to Bestfoods | Owned by Grupo Bimbo | |
| Farley's & Sathers | Confectionery | North America | 2002 | Sold out as independent | ||
| Free Choice | Mayonnaise, salad cream | United Kingdom, Ireland | Discontinued | |||
| Freihofers | Baked Goods | North America | 1995 | Sold to Bestfoods | Owned by Grupo Bimbo | |
| Fruit2O | Beverage | North America | 2007 | Sold to Sunny Delight | ||
| Frusen Gladje | Dairy (ice cream) | North America | 1993 | Sold to Unilever | ||
| Golden Crown | Margarine | United Kingdom | Discontinued | |||
| Koogle | Peanut butter | North America | Discontinued | |||
| Kraft Eating Right | frozen entrees | North America | Discontinued | |||
| Kraft Foodservice | Foodservice | Global | 1995 | Sold to Clayton, Dubilier and Rice Inc. | ||
| Kraft Ramek | Cream cheese | Italy, Middle East | ||||
| Kraft Sausage Rolls | Sausage rolls | United Kingdom | Discontinued | |||
| Lender's | Baked Goods (bagels) | North America | 1996 | Sold to Pinnacle Foods | Financed by Blackstone Group | |
| Life Savers | Confectionery (mints) | Canada | 1987 | Sold to Hershey's | Owned by Wm. Wrigley Jr. Company | |
| Life Savers | Confectionery (mints) | United States | 2005 | Sold to Wm. Wrigley Jr. Company | ||
| Light N' Lively | Dairy (ice cream) | North America | 1993 | Sold to Unilever | ||
| Light N' Lively | Dairy (yogurt) | North America | Sold to CoolBrands International | |||
| Milk-Bone | Dog treat | North America | 2006 | Sold to Del Monte Foods | ||
| Minute Rice | Instant rice | North America | 2006 | Sold to Riviana Foods | ||
| Oroweat | Baked Goods | North America | 1995 | Sold to Bestfoods | Owned by Grupo Bimbo | |
| Parkay | Dairy (Butter) | North America | 1995 | Sold to Nabisco Brands, Inc. | Nabisco's butter business was sold to ConAgra Foods in 1999 | |
| Post Cereals | Breakfast cereal | Global | 2008 | Sold to Ralcorp Holdings | Brands included Shredded Wheat to Honey Bunches of Oats | |
| Postum | hot cereal-based beverage | North America | 2007 | Discontinued | ||
| Rondele | Dairy (cheese spread) | North America | 1996 | Sold to Waterbury Holdings | ||
| Royal Lunch Milk Crackers | Crackers | North America | 2008 | Discontinued[4] | ||
| Sealtest | Dairy (ice cream) | North America | 1993 | Sold to Unilever | ||
| Shredded Wheat | Breakfast cereal | Global | 2008 | Sold to Ralcorp Holdings | Part of Post Cereals sale | |
| South Beach Living | Packaged Foods | Global | 2009 | Discontinued | ||
| Specialty oils business | Edible oils | Global | 1995 | Sold to Associated British Foods | ||
| Spreadery | Dairy (cheese spread) | North America | Discontinued | |||
| Stella D'oro | Biscuit | North America | 2006 | Management buyout, financed by Brynwood Partners | Now owned by Lance Inc. | |
| Stove Top Oven Classics | Frozen food | North America | 2003 | Discontinued | ||
| Tombstone (pizza) | Frozen foods (Pizza) | North America | 2010 | Sold to Nestle | The Kraft frozen pizza division is now part of Nestle D.S.D. (direct store delivery). | |
| Touch of Butter | Dairy (Butter) | North America | 1995 | Sold to Nabisco Brands, Inc. | Nabisco's butter business was sold to ConAgra Foods in 1999. It is now discontinued. | |
| Trolli U.S. | Confectionery | North America | 2000 | 2005 | Sold to Wm. Wrigley Jr. Company | Now owned by Farley's & Sathers |
| Uneeda Biscuits | Snack food (Crackers) | North America | Discontinued | Defunct From Nabisco Brands | ||
| Vegemite | Spread | Australia | 2017 | Sold to Bega Cheese[5] | Although marketed in other countries, it has failed to catch on outside home territory. | |
| Velveeta | Dairy (Processed cheese) | North America | 1927 | |||
| Veryfine | Beverage | North America | 2007 | Sold to Sunny Delight | ||
| Vitalite | Margarine | United Kingdom, Ireland | 1996 | Sold to St. Ivel | It was then purchased by Dairy Crest | |
| Vizzolini | Dry Pasta | North America | ||||
| Wheat Thins | Snack food | North America |
See also
edit
References
edit- ^ "Our Brands". Mondelēz International, Inc. Retrieved 2023-06-08.
- ^ Thompson, Stephanie (January 13, 2003). "New to-go line: Kraft boosts bucks for Philly". AdAge. Retrieved July 18, 2017.
- ^ Brandweek. Adweek. 2003. p. 8. Retrieved July 18, 2017.
- ^ Martha Phifer, "Cracked up for crackers". Orlando Sentinel, September 10, 2008. "Royal Lunch" produces no search results at KraftFoods.com, October 11, 2008.
- ^ Worthington, Brett; Jasper, Clint (19 January 2017). "Vegemite bought by Bega from US food giant Mondelez International". ABC Rural. Australia: ABC News. Retrieved 2018-06-12.