This article includes a list of general references, but it lacks sufficient corresponding inline citations. (April 2017) |
Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.[1] Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.[citation needed]
Packaging and flavor varieties
edit- Packaging sizes
- Gum in 2s carton
- Gum in 12s carton
- Small mints (in a pack of 50)
- Candy-style mints (in a pack of 6)
- Tablet mints (in a pack of 35)
- Val-U-Pak (in a pack of 30)
- Flavors
- Original/Cool Mint
- Arctic/Ocean Mint
- Orange Mint
- Dark Secret Mint (Thailand)
- Cinnamon (Japan and Morocco)
- Cool Berry Mint
- Pink Grapefruit Mint
- Clorets Infinity
- Peppermint
- Spearmint
See also
editReferences
edit- ^ Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient". The New York Times. Retrieved February 22, 2013.
- ^ "2000: Pfizer joins forces with Warner-Lambert". Retrieved 2023-07-14.
Further reading
edit- Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
- Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Archived from the original on March 5, 2016. Retrieved February 22, 2013.
- "Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
- "Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.