The Kraft Foods Group is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
|Predecessor||Kraft Foods Inc.|
|Founded||October 1, 2012|
|Founder||James L. Kraft|
|Fate||Merged with Heinz to form Kraft Heinz, remaining as a division|
|Headquarters||Chicago, Illinois, United States|
|Products||List of products|
Number of employees
A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming The Kraft Heinz Company, the fifth-largest food and beverage company in the world.
Spinoff of Kraft Foods Group from Kraft Foods Inc.Edit
On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called Kraft Foods Group, Inc. The remainder of Kraft Foods Inc. was renamed Mondelēz International, Inc., and was refocused as an international snack and confection company.
On November 19, 2013, an arbitration ruling ordered Starbucks to pay Kraft Foods Inc. $2.7 billion because of an early contract termination. The money will go to Mondelēz International, Inc.
Kraft and Heinz mergerEdit
On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with the H.J. Heinz Company, owned by 3G Capital and Berkshire Hathaway Inc. Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years prior. The companies completed the merger on July 2, 2015.
Sponsorships and promotionsEdit
Kraft is an official partner and sponsor of both Major League Soccer and the National Hockey League. Since 2006, Kraft Foods has sponsored Kraft Hockeyville, a reality television series produced by CBC/SRC Sports, in which communities demonstrate their commitment to the sport of ice hockey in a contest revolving around the theme of community spirit. The winning community gets a cash prize dedicated to upgrading their hometown arena, as well as the opportunity to host an NHL preseason game. In 2007, it was then relegated to segments aired during Hockey Night in Canada. In 2015, Kraft Hockeyville was expanded to the United States with a separate competition for communities there.
From 2002 to 2014, Kraft sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game, from 2010 to 2012.
- Boca Burger
- Capri Sun (U.S. Licensee)
- Claussen pickles
- Grey Poupon
- Kraft, including Kraft Dinner, Kraft Singles, Kraft Mayo
- Maxwell House
- Oscar Mayer
- Philadelphia Cream Cheese
- RIDG's Finer Foods, licensing name used by Kraft addressing Bull's-Eye Barbecue Sauce
- Seven Seas – salad dressings
For years, Kraft purchased paper for its packaging from Asia Pulp & Paper, the third-largest paper producer in the world, which was labeled as a "forest criminal" for destroying precious habitat in Indonesia's rainforest. In 2011, when Kraft canceled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford commended Kraft for efforts made towards forest protection, for "taking rainforest conservation seriously".
In 2013, food blogger and activist Vani Hari and blogger Lisa Leake launched an online petition drive to compel Kraft Foods Group, Inc. to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from its signature macaroni and cheese products. In April 2013, Hari and Leake delivered a petition with some 270,000 signatures to Kraft headquarters in Chicago, Ill., and asked the company to change its macaroni and cheese recipes. In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shaped Kraft Macaroni and Cheese product with "original flavor". However, in 2017 the New York Times highlighted the continued prevalence of harmful chemicals of phthalates, which can cause male hormone disruption, that were found in high concentrations in Kraft boxed macaroni and cheese powder.
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- Rushe, Dominic (March 21, 2012). "Kraft spins off snacks business into new Mondelez International company". The Guardian. London. Retrieved March 21, 2012.
- Jed, Emily (November 19, 2013). "Starbucks To Pay Kraft $2.7 Billion For Early Contract Termination". Vending Machine News. Retrieved July 8, 2018.
- "H.J. Heinz Company And Kraft Foods Group Sign Definitive Merger Agreement To Form The Kraft Heinz Company" (Press release). March 25, 2015. Retrieved March 26, 2015.
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- "The Kraft Heinz Company Announces Successful Completion of the Merger between Kraft Foods Group and H.J. Heinz Holding Corporation" (PDF) (Press release). The Kraft Heinz Company. July 2, 2015. Archived from the original (PDF) on July 14, 2015. Retrieved January 23, 2015.
- "Largest Brands". Kraft Foods Group. 2012. Retrieved October 28, 2012.
- "Processed Prepared Food". 151. Gorman Publishing Company. 1982: 38. Retrieved June 12, 2018. Cite journal requires
- Wilbur, T. (2000). Low-Fat Top Secret Recipes. Penguin Publishing Group. p. 105. ISBN 978-1-101-15388-8. Retrieved June 12, 2018.
- "Paper Giant Pledges to Leave the Poor Rainforest Alone. Finally. Asia Pulp & Paper—the notorious destroyer of pristine tiger and orangutan habitat—says it's changing its ways". Mother Jones. Retrieved November 27, 2013.
- Radford, Phil. "Hasbro Turns Over a New Leaf, Steps Up for Rainforests". Huffington Post. Retrieved November 27, 2013.
- Bachai, Sabrina (November 1, 2013). "Kraft To Remove Artificial Dyes From Mac And Cheese: Yellow Dye Linked To Hyperactivity In Children". Medical Daily. Retrieved July 8, 2018.
- Harris, Paul (April 2, 2013). "Kraft meets with bloggers protesting chemical additives in mac'n'cheese". The Guardian. Retrieved February 12, 2014.
- Wilson, Jacque. "Kraft removing artificial dyes from some mac and cheese". CNN. Retrieved February 12, 2014.
- "Kraft to remove artificial dyes from macaroni & cheese". New York Post. Associated Press. October 31, 2013. Retrieved July 8, 2018.
- Rabin, Roni Caryn (July 12, 2017). "The Chemicals in Your Mac and Cheese". The New York Times. ISSN 0362-4331. Retrieved December 23, 2018.
- Tom Spears (March 11, 1989). "The Dirty Dozen". The Toronto Star. p. D1 and D5.
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