|Predecessor||Kraft Foods Inc.|
|Founded||October 1, 2012|
|Headquarters||Northfield, Illinois, U.S.|
|Matt J. Boden
(Chairman and CEO)
|Products||List of products|
|Revenue||US$ 18.218 billion (2013)|
|US$ 4.591 billion (2013)|
|US$ 2.715 billion (2013)|
|Total assets||US$ 23.148 billion (2013)|
|Total equity||US$ 5.187 billion (2013)|
Number of employees
The company was restructured in 2012 as a spin off from Kraft Foods Inc., which in turn was renamed Mondelēz International. The new Kraft Foods Group was focused mainly on grocery products for the North American market while Mondelēz is focused on international confectionery and snack brands. Until the merger with Heinz, Kraft Foods Group was an independent public company listed on the NASDAQ stock exchange.
On July 2, 2015, Kraft completed its merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, creating the fifth-largest food and beverage company in the world, Kraft Heinz Company.
Spinoff of Kraft Foods Group from Mondelēz International, IncEdit
In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies—a snack food company and a grocery company.
On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called Kraft Foods Group, Inc. The remainder of Kraft Foods Inc. was renamed Mondelēz International, Inc. and was refocused as an international snack and confection company.
On November 19, 2013, it was ruled that Starbucks will have to pay Kraft Foods Inc. $2.7 billion because of an early contract termination. The money will go to Mondelēz International, Inc.
Kraft and Heinz mergerEdit
On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with the H.J. Heinz Company, owned by 3G Capital and Berkshire Hathaway Inc., to form the world's fifth-largest food and beverage company. Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years ago. The companies completed the merger on July 2, 2015.
Sponsorships and promotionsEdit
Kraft is an official partner and sponsor of both Major League Soccer and the National Hockey League. Kraft Hockeyville originally began in 2006 as a Canadian reality television series developed by CBC/SRC Sports and sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. The contest revolves around a central theme of community spirit. The winning community gets a cash prize dedicated to upgrading their local home arena, as well as the opportunity to host an NHL preseason game. In 2007, it was then relegated to segments aired during Hockey Night in Canada. In 2015, Kraft Hockeyville was expanded into the United States, with a separate competition for communities in America.
From 2002 to 2014, Kraft sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game, from 2010 to 2012.
- Grey Poupon
- Capri Sun U.S. Licensee
- Kraft, including Kraft Dinner, Kraft Singles, Kraft Mayo
- Maxwell House
- Oscar Mayer
- RIDG's Finer Foods, licensing name used by Kraft addressing Bull's-Eye Barbecue Sauce
- Boca Burger
- Philadelphia Cream Cheese
- Claussen pickles
For years, Kraft purchased paper for its packaging from Asia Pulp & Paper, the third-largest paper producer in the world, which was labeled as a "forest criminal" for destroying "precious habitat" in Indonesia's rainforest. In 2011, when Kraft canceled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford commended Kraft for efforts made towards forest protection, for "taking rainforest conservation seriously."
In 2013, food blogger and activist Vani Hari and blogger Lisa Leake launched an online petition drive to compel Kraft Foods Group, Inc. to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from its macaroni and cheese products.
In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shaped Kraft Macaroni and Cheese product with "original flavor."
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- Coyne, Justine (July 2, 2015). "Goodbye H.J. Heinz Co.; Kraft Heinz merger a done deal". Pittsburgh Business Times. Retrieved July 3, 2015.
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- "Starbucks To Pay Kraft $2.7 Billion For Early Contract Termination". Vending Machine News. Retrieved November 19, 2013.
- "H.J. Heinz Company And Kraft Foods Group Sign Definitive Merger Agreement To Form The Kraft Heinz Company" (Press release). March 25, 2015. Retrieved March 26, 2015.
- "Kraft and Heinz merger to form world's fifth-largest food company led by Warren Buffet". Reuters. March 25, 2015. Retrieved March 25, 2015.
- "The Kraft Heinz Company Announces Successful Completion of the Merger between Kraft Foods Group and H.J. Heinz Holding Corporation" (PDF). The Kraft Heinz Company. July 2, 2015. Archived from the original (PDF) on July 14, 2015. Retrieved January 23, 2015.
- "Big Fork Little Fork". KraftRecipes.Com. Retrieved January 4, 2011.
- Kleinberg, Adam (January 4, 2011). "Why Every Brand Needs an Open API for Developers". Mashable.Com. Retrieved January 4, 2011.
- "Largest Brands". Kraft Foods Group. 2012. Retrieved October 28, 2012.
- "Paper Giant Pledges to Leave the Poor Rainforest Alone. Finally. Asia Pulp & Paper—the notorious destroyer of pristine tiger and orangutan habitat—says it's changing its ways". Mother Jones. Retrieved November 27, 2013.
- Phil Radford. "Hasbro Turns Over a New Leaf, Steps Up for Rainforests". Huffington Post. Retrieved November 27, 2013.
- Bachai, Sabrina. "Kraft To Remove Artificial Dyes From Mac And Cheese: Yellow Dye Linked To Hyperactivity In Children". Medical Daily. Retrieved February 12, 2014.
- Harris, Paul. "Kraft meets with bloggers protesting chemical additives in mac'n'cheese". theguardian.com. Retrieved February 12, 2014.
- Wilson, Jacque. "Kraft removing artificial dyes from some mac and cheese". CNN. Retrieved February 12, 2014.
- Choi, Candice. "Kraft to remove artificial dyes from three products". Associated Press. Retrieved February 12, 2014.