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The Kraft Heinz Company (KHC), commonly known as Kraft Heinz is an American food company formed by the merger of Kraft Foods and Heinz with co-headquarters in Chicago, Illinois and Pittsburgh, Pennsylvania.[2][3] Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with $26.2 billion in annual sales as of 2018.[4][5]

The Kraft Heinz Company
Public
Traded as
IndustryFood processing
FoundedJuly 2, 2015; 4 years ago (2015-07-02)
Headquarters,
U.S.
Area served
Worldwide
Key people
Alex Behring (Chairman)
John Cahill (Vice chairman)
Miguel Patricio (CEO)
Paulo Basilio (Chief financial officer)
ProductsBeverages
Cheese
Convenience foods
Dairy foods
Snack foods
RevenueIncrease $26.26 billion (2018)
Decrease $10.22 billion (2018)
Decrease $10.19 billion (2018)
Total assetsDecrease $103.46 billion (2018)
Total equityDecrease $51.77 billion (2018)
Number of employees
38,000
DivisionsKraft Foods
Heinz
WebsiteThe Kraft Heinz Company
Footnotes / references
[1]

In addition to Kraft and Heinz, over 20 other brands are part of the company's profile including Boca Burger, Gevalia coffee, Grey Poupon, O, That's Good!, Oscar Mayer, Philadelphia Cream Cheese, Planters, Primal Kitchen, and more, of which eight have total individual sales of over $1 billion.[6] Kraft Heinz ranked No. 114 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[7]

Contents

HistoryEdit

The merger of Kraft Foods and H.J. Heinz was agreed by the boards of both companies, with approval by shareholders and regulatory authorities in early 2015.[8][9] The new Kraft Heinz Company became the world's fifth-largest food and beverage company[10] and the third-largest in the United States.[8] The Kraft Heinz co-headquarters are in Chicago at the Aon Center and in Pittsburgh at PPG Place, with other offices across the United States, Canada, South America, Europe, Asia, and Australia.[11] The companies completed the merger on July 2, 2015.[12]

The merger did not affect the naming rights to Heinz Field, home of the Pittsburgh Steelers.[13]

On February 17, 2017, it was reported that Kraft Heinz Co. had made a $143 billion approach to take over the British-Dutch multinational Unilever, a significantly larger competitor with 126,000 more employees and £24bn larger revenue than Kraft Heinz.[14] Unilever declined the initial proposal.[15] The takeover was subsequently abandoned on 19 February soon after UK Prime Minister Theresa May had ordered a scrutiny of the deal.[14]

In 2018, Kraft Heinz launched Springboard Brands, a business focused on growing organic, natural, and "super-premium" food brands.[16][17] Later that year, it was announced Kraft Heinz would acquire the Primal Kitchen brand as part of the company's Springboard Incubator.[18] The $200 million deal was completed in early 2019 and was expected to generate $50 million in new annual revenue.

In April 2019, it was announced Miguel Patricio, former Chief Marketing Officer of InBev would replace Bernardo Hees as CEO of Kraft Heinz.[19] Patricio took position of CEO in late June 2019 and Alex Behring remained chairman of the company.[20]

BrandsEdit

As of 2019, in addition to both Kraft and Heinz, over 20 global brands are included in the Kraft Heinz portfolio:[21]

FinanceEdit

For the fiscal year 2017, Kraft Heinz reported earnings of US$11.0 billion, with an annual revenue of US$26.2 billion, a decline of 0.6% over the previous fiscal cycle. Kraft Heinz's shares traded at over $61 per share, and its market capitalization was valued at over US$136 billion in September 2018.[22]

In February 2019, shares in Kraft Heinz fell to a record low of under $35, after the company reported a $10.2bn loss for the previous year as the company announced that it would take a $15.4 billion write down of its Kraft and Oscar Meyer brands, slashed its dividend, and acknowledged that the U.S. Securities and Exchange Commission had opened a probe into its accounting practices.[23] In August 2019 Kraft Heinz announced a further $1.22 billion in write downs.[24] In August 2019, Kraft Heinz announced it was bringing back its former CFO, Paulo Basilio, who had served in the position until 2017, to replace David Knopf, saying it wanted a "seasoned veteran" in the job following a series of accounting errors.[25]

Year Revenue
in mil. USD-$
Net income
in mil. USD-$
Price per Share
in USD-$
Employees
2010 17,797 3,534
2011 18,576 1,775
2012 18,271 1,637
2013 11,529 1,013
2014 10,922 −63
2015 18,338 −266 77.01 42,000
2016 26,487 3,452 81.91 41,000
2017 26,232 10,999 61.75 39,000
2018 26,300 −10,200

See alsoEdit

ReferencesEdit

  1. ^ "The Kraft Heinz Company 2018 Annual Report (Form 10-K)". sec.gov. U.S. Securities and Exchange Commission. June 2019.
  2. ^ "Kraft Heinz headquarters to move to Chicago". chicagotribune.com. Chicago Tribune. 16 July 2015. Retrieved 26 June 2019.
  3. ^ Gasparro, Annie. "Kraft Heinz to Move Chicago-Area Headquarters to City Center". WSJ. Retrieved 9 August 2019.
  4. ^ "The Kraft Heinz Company". www.kraftheinzcompany.com. Retrieved 15 September 2018.
  5. ^ Feeney, Nolan. "Kraft-Heinz Merge to Become World's 5th Largest Food Company". Time. Retrieved 27 October 2018.
  6. ^ "The Kraft Heinz Company". www.kraftheinzcompany.com. Retrieved 26 June 2019.
  7. ^ "Fortune 500 Companies 2018: Who Made the List". Fortune. Retrieved 2018-11-10.
  8. ^ a b "Kraft Foods to merge with Heinz". BBC News. 25 March 2015. Retrieved 9 October 2016.
  9. ^ "H.J. Heinz, Kraft Foods to merge". Institute of Food Technologists. 25 March 2015. Retrieved 28 March 2015.
  10. ^ Nolan Feeney (25 March 2015). "Kraft and Heinz Merge to Become World's 5th-Largest Food Company". TIME magazine. Retrieved 9 October 2016.
  11. ^ "Kraft-Heinz Company FactSheet" (PDF). www.kraftheinzcompany.com. Retrieved 17 February 2017.
  12. ^ "The Kraft Heinz Company Announces Successful Completion of the Merger between Kraft Foods Group and H.J. Heinz Holding Corporation" (PDF). The Kraft Heinz Company. 2 July 2015. Archived from the original (PDF) on 14 July 2015. Retrieved 23 January 2015.
  13. ^ Lindeman, Teresa F. (25 March 2015). "Officials: Heinz Field name will not change with merger deal". Pittsburgh Post-Gazette. Retrieved 9 October 2016.
  14. ^ a b Armstrong, Ashley (2017-02-19). "Kraft Heinz abandons £115bn Unilever mega-deal". The Telegraph. Retrieved 2017-02-19.
  15. ^ Chaudhuri, Saabira; Gasparro, Annie; Steele, Anne (2017-02-17). "Kraft's $143 Billion Bid for Unilever Highlights Squeeze in Consumer Goods". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-02-17.
  16. ^ "Kraft Heinz is going after small organic food brands just as Whole Foods abandons them". Business Insider. Retrieved 18 September 2018.
  17. ^ "Springboard - Shaping the Future of the Food and Beverage Industry". Springboard. Retrieved 18 September 2018.
  18. ^ Hirsch, Lauren (29 November 2018). "Kraft Heinz agrees to buy paleo mayo and dressing company Primal Kitchen". CNBC. Retrieved 30 July 2019.
  19. ^ Sorvino, Chloe. "Kraft Heinz Names New CEO: Exclusive Interview". Forbes. Retrieved 30 July 2019.
  20. ^ Smith, Connor. "3 Things to Know About New Kraft Heinz CEO Miguel Patricio". www.barrons.com. Retrieved 30 July 2019.
  21. ^ "The Kraft Heinz Company". www.kraftheinzcompany.com. Retrieved 26 July 2019.
  22. ^ "Kraft Heinz - 3 Year Stock Price History | KHC". MarcoTrends. Retrieved 2018-10-27.
  23. ^ "Kraft Heinz shares fall as appetites wane". BBC News. 22 February 2019. Retrieved 22 February 2019.
  24. ^ "Kraft Heinz Writes Down $1.2 Billion as Brands Wither". www.wsj.com. Retrieved 18 August 2019.
  25. ^ Maidenberg, Heather Haddon and Micah. "Kraft Heinz Replaces Finance Chief". WSJ. Retrieved 2019-08-26.

Further readingEdit

External linksEdit