Godrej Interio

Godrej Interio is an Indian furniture company, headquartered in Mumbai, India. The company began manufacturing furniture in 1923 with the Godrej Storewel cupboard.[1] It is a furniture arm of Godrej & Boyce and a part of the diversified Godrej Group.[2] It is a brand in both the home and institutional sectors, with a market share of 15 percent.[3]

Godrej Interio
TypePrivate
IndustryRetail, Furniture
Founded1932
HeadquartersMumbai,
Area served
Worldwide
Key people
Anil Mathur (COO)
BrandsU&US Home Design Studio, Script Online, India Circus by Krsnaa Mehta
ParentGodrej & Boyce
Godrej Group
Websitewww.godrejinterio.com

Godrej Interio has more than 56 showrooms in 20 cities in India and 800 dealer outlets across India.[4] It has manufacturing facilities in Mumbai, Khalapur and Shirwal in Maharashtra and Haridwar and Bhagwanpur in Uttarakhand, with the central warehouse located at Mumbai, India.[5][6]

HistoryEdit

 
A Godrej Interio's store at Bejai in Mangalore, India

The company started manufacturing furniture in 1923, with the Godrej Storewel cupboard.[1] In the year 2006, Godrej Interio was established as a business unit of Godrej & Boyce, part of Godrej Group.[7][8][9]

In October 2015, Godrej Interio launched U&US Home Design Studio to expand its customized branded furniture business.[10] U&Us is the first Indian brand to have its specialised retail store format. It offers solutions for designing and building home interiors.[11] In January 2020, the company entered the E-commerce space after launching an eCommerce website of Godrej Interio.[4]

See alsoEdit

ReferencesEdit

  1. ^ a b Shukla, Geetanjali (July 10, 2011). "Safe and sound". Business Today.
  2. ^ U N, Sushma (November 14, 2013). "Godrej Interio to invest Rs 150 crore on new manufacturing unit". The Times of India.
  3. ^ Singh Rawat, Virendra (June 15, 2018). "Ikea foray: Godrej Interio lines up Rs 6 bn investment to expand capacity". Business Standard.
  4. ^ a b "Godrej Interio enters e-commerce space". Business Line. The Hindu. January 28, 2020.
  5. ^ "Godrej Interio eyes revenue growth of 25% to Rs 3000 crore in next fiscal". Business Standard. January 10, 2020.
  6. ^ Kumar, V. Rishi (February 20, 2020). "Godrej Interio aims at ₹3,000-crore business in next fiscal". Business Line. The Hindu.
  7. ^ Ashthana, Shivangi (August 16, 2019). "Create Closet of Memories with Godrej Almirahs". Entrepreneur.
  8. ^ "Godrej & Boyce furniture, interiors under a roof". The Economic Times. September 8, 2006.
  9. ^ "Godrej & Boyce announces launch of Godrej Interio". The Economic Times. September 12, 2006.
  10. ^ "Godrej Interio eyes customised branded furniture mkt with U&US launch". Business Standard. October 16, 2015.
  11. ^ "Godrej & Boyce bags trademark for U&Us retail format, a first in India". The Hindu. August 13, 2020.