Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. It operates the largest independent Coca-Cola bottling group in the world and the largest convenience store chain in Mexico. It is also the second largest shareholder of Heineken N.V.

Fomento Económico Mexicano, S.A.B. de C.V.
TypeSociedad Anónima Bursátil de Capital Variable
IndustryBeverage, Retail
Founded1890; 132 years ago (1890)
Area served
Latin America and the United States
Key people
José Antonio Fernández
Daniel Rodríguez Cofré
John Anthony Santa María Otazúa
(CEO of Coca-Cola FEMSA)[1]
Carlos Arenas
RevenueIncrease MXN$506.7 billion (2019)
Increase MXN$28.0 billion (2019)
Total assetsIncrease MXN$637.5 billion (2019)
Number of employees
DivisionsCoca-Cola FEMSA
FEMSA Comercio
FEMSA Negocios Estrategicos
Heineken (14.8%)

FEMSA reported revenues of US$26.9 billion for 2019, making it the fifth largest company of Mexico.[2] It has operations in Latin America mainly through bottling plants, convenience stores, drugstores, fuel stations, and third-party logistic services, and in the United States, where it participates in the jan-san distribution industry. It is well known in Mexico for its convenience store chain Oxxo, it previously owned Cuauhtémoc Moctezuma Brewery (exchanged in 2010 for a 20% stake in Heineken N.V.), and for being the owner of the C.F. Monterrey, a Mexican First-Division football team.

FEMSA has been listed on the Mexican Stock Exchange since 1978 and on the NYSE through ADRs since 1998. It is a constituent of the IPC, the main benchmark index of the Mexican Stock Exchange, and of the S&P Latin America 40, which includes leading, blue chip companies from Latin America.


Cuauhtémoc brewery was established in 1890.[3]

In 1985, Cuauhtémoc merged with Moctezuma to form Cervecería Cuauhtémoc Moctezuma.[3] FEMSA was established from Grupo Visa in 1988.[4]

In 1993, Coca-Cola purchased a 30 percent stake in FEMSA, creating the Coca-Cola FEMSA division.[5]

In January 2006, FEMSA Cerveza acquired Kaiser Cervejarias from Molson Coors Brewing Co.[6]

On December 19, 2006, Coca-Cola FEMSA announced its attempt to buy out Mexican juice producer Jugos del Valle. It was acquired in 2007.

On December 20, 2007, Cascade Investments LLC, whose main partner is Bill Gates, announced it would invest $390 million in FEMSA. The Reuters news agency stated that after this investment, "Gates owns a 1.2 percent stake in Femsa’s Series B shares, a 5 percent stake in Series D-B shares, and a 5 percent stake in Series D-L shares." This investment caused the Bill and Melinda Gates' foundation to become the institutional holder possessing the most shares of FEMSA.[7]

On January 11, 2010, the Dutch brewing company Heineken International purchased FEMSA Cerveza (Cervecería Cuauhtémoc Moctezuma), the beer operations of FEMSA, in a stock swap that left FEMSA a 20% owner in the Heineken.[8]

In 2011, Coca-Cola FEMSA acquired regional Mexican Coke bottler Grupo Cimsa for 11 billion MXN (US$838 million).[9]

In July 2012, Coca-Cola FEMSA announced that it had purchased Lácteos Santa Clara, one of the largest dairy bottlers in Mexico.[10]

In August 2015, FEMSA, through its subsidiary FEMSA Comercio entered the drugstore business in South America by acquiring a majority interest in Socofar, a leading South American drugstore operator based in Santiago, Chile.[11]

In March 2017, FEMSA's Imbera division announced their shift to hydrocarbons in manufacturing their Coke beverage coolers.[12] The company enacted the manufacturing shift in order to meet higher efficiency standards. In October 2017, FEMSA Logistica rebranded to Solistica.[13]

In early 2019, FEMSA, through its subsidiary FEMSA Comercio, acquired Ecuadorean company Corporacion GPF.[14] In September 2019, FEMSA signed a deal to acquired a minority stake in Jetro Restaurant Depot.[15] In November 2019, FEMSA Logistics subsidiary Solistica completed their acquisition of Brazilian company AGV.[16] Also in November 2019, FEMSA Comercio closed the acquisition of a 50 percent stake in Raizen Conveniencias.[17]

In March 2020, FEMSA acquired a majority stake in WAXIE Sanitary Supply and North American Corporation, to form a new platform within the Jan-San, Packaging and Specialized distribution industry in the United States.[18]


FEMSA ComercioEdit

Proximity divisionEdit

FEMSA Comercio operates OXXO, the leading convenience store chain in Mexico and a growing portfolio of other small-format retail chains in Latin America.[19]

OXXO, a subsidiary of FEMSA, was established in 1978.[19] In 2010, OXXO, a subsidiary of FEMSA Comercio, partnered with Heineken Mexico. OXXO's ten-year agreement with Heineken Mexico was renegotiated in early 2019.[20]

In 2013 the FEMSA group acquired an 80% holding in the Mexican arm of restaurant chain Gorditas Doña Tota for US$120 million, their interest being limited to operations within Mexico.[21] Operations within the United States remain in the hands of the original business owners.[22] The company operates as a subsidiary of Femsa Comercio S.A. de C.V.[23] As of 2017 the company claims more than 200 restaurants in 60 Mexican cities and towns.[24][25] Gorditas Doña Tota started in 1952 when Carlota Murillo of Ciudad Victoria, Tamaulipas began selling gorditas on the street, from a cart on the sidewalk.[24]

Health divisionEdit

In November 2012, FEMSA announced it had purchased a 75 percent controlling stake in convenience store Farmacias Yza.[26] In May 2013, FEMSA announced the acquisition of another convenience store, Farmacias FM Moderna.[27]

In September 2015, FEMSA Comercio acquired a controlling stake in SOCOFAR.[28] In December 2015, FEMSA, through FEMSA Comercio, acquired SOCOFAR, a Chilean drugstore company operating the Cruz Verde drugstore network in Chile and Colombia. SOCOFAR was founded in the 1980s and is the largest drugstore chain in Chile, a strong presence in Colombia.[29]

In September 2018, FEMSA, through FEMSA Comercio, announced the acquisition of Ecuadorian drugstore chains Fybeca and SanaSana.[30]

In May 2019, FEMSA Comercio completed its acquisition of Fybeca.[31] FEMSA Comercio announced in December 2019 plans to acquire the remaining 40 percent minority stake of SOCOFAR.[32] FEMSA acquired the remaining stake in SOCOFAR in January 2020.[33]

Fuel divisionEdit

OXXO Gas is an affiliate of OXXO, and as of 2020 operates approximately 550 stations in 17 Mexican states.[34]

Coca-Cola FEMSAEdit

FEMSA owns 47.9% of the world's largest bottler of Coca-Cola by volume, Coca-Cola FEMSA, S.A. de C.V. (NYSEKOF), which operates in ten countries covering the metropolitan area of Mexico City, southeast Mexico, Central America, South America, and the Philippines.

Coca-Cola FEMSA is the anchor bottler of Coca-Cola and its related soft drink products in much of Latin America. The company is an important part of the Coca-Cola System. During 2019, the company produced and sold 11.1% of Coca-Cola’s volume worldwide. This makes it the largest Coca-Cola bottler in the world.[35]

The company is owned 47.9% by FEMSA, 28.1% by The Coca-Cola Company and the remaining interest trades on the New York Stock Exchange and the Mexico City Stock Exchange.[36] The company is headquartered in Monterrey.

The company is the bottler of Coca-Cola in half of Mexico (including Mexico City, Oaxaca, Tabasco, Guanajuato, Querétaro, Veracruz, Puebla and Michoacan) the Buenos Aires region of Argentina, São Paulo and other areas of Brazil, greater Guatemala City, Guatemala, most of Colombia, and all of Costa Rica, Nicaragua, Panama, Venezuela and the Philippines (until 2018).

The company also distributes beer and bottled water in some of its territories.

On 29 June 2011, was announced that FEMSA will merge to the bottling division of Grupo Tampico, agreeing to pay 9.3 billion pesos (790 million dollars) in stock for the Coke bottling operations of Grupo Tampico.[37] In September 2011, Coca-Cola FEMSA acquired Grupo Cimsa, a Coke bottler in Morelos, Mexico, Guerrero and Michoacan.[9]

FEMSA Negocios EstratégicosEdit

FEMSA Negocios Estratégicos (formerly known as FEMSA Insumos Estratégicos) provides logistics, point-of-sale refrigeration solutions[buzzword] and plastics solutions[clarification needed] to FEMSA's business units and third-party clients. It is subsequently divided into:


Solistica is a third-party logistics provider for a number of industries, including pharmaceuticals, automotive, technology, and consumer goods. Solistica manages primary distribution for Coca-Cola FEMSA and Heineken and secondary distribution for FEMSA Comercio’s Proximity Division.[38]


Imbera manufactures equipment for the soft drink, beer and food service industries, including coolers, food processing, storage and weighing equipment.[38] Imbera has manufacturing plants in Mexico, Colombia, and Brazil.[39]

Plásticos Técnicos Mexicanos (PTM)Edit

PTM provides solutions[buzzword] and develops "plastic transformation projects" tailored to FEMSA Enterprises and third-party clients in terms of materials handling, automobiles, and food/beverages. Their capacity includes the different plastic manufacturing processes: blowing, injecting, heat forming, and extrusion.[40]

See alsoEdit


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