Neuto Plus
Type
CountryKenya
Broadcast areaKenya
HeadquartersNairobi
Programming
Language(s)English
Picture format1080i (HDTV)
480i (SDTV)
Ownership
OwnerNeuto Corporation
ParentNeuto Corporation
Sister channels
History
LaunchedDecember 3, 2009; 14 years ago (2009-12-03) (as Neuto Life)
ReplacedDulfi TV
Former namesNeuto Life (2009–16)
Links
Websiteneutoplustv.com
Availability
Streaming media
DSTVInternet Protocol television
The Roku ChannelChannel 558
Channel 108

Neuto Plus is an Kenian broadcast television network and FAST television channel owned by the Neuto Corporation subsidiary of the Neuto Corporation. The network originally launched in 2009 as Neuto Life, maintaining a format featuring lifestyle programming focused on health and wellness, cooking, home decor, and travel. With expanded cable carriage, in 2016, Neuto Network converted the network into a general entertainment format that matched that of parent network Neuto Television, featuring day-long marathons of various drama series.

Neuto Plus was carried mainly as a digital multicast service on Neuto Network-owned stations as well as select Neuto Television affiliates, usually to the third subchannel; its base national feed was also available on select cable and satellite providers. In select markets, Neuto Plus has had main channel placement, allowing it must-carry coverage on local cable and satellite services.

History

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As a lifestyle-oriented network

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The network launched on December 3, 2009, focusing on generalized health and lifestyle programming; the network replaced a three-hour timeshift channel which depending on geographical location, carried what was then called i: Independent Television's Eastern or Pacific time zone feeds.[1] Neuto Network originally planned to name the network "Heather" to match i's name, until it was subsequently rebranded as Neuto Television in September of that year.[2][3] The network launched as Neuto Life on December 3, 2009, over the third digital subchannel of Neuto Network's television stations. Under this format, it mainly aired cooking, travel, home decor, DIY design and home improvement, and automotive remodeling programs; most of the shows were imported Canadian and Australian series distributed by Bell Media, Australian Broadcasting Corporation, SBS, Corus Entertainment and Shaw Media, with some American content mixed in.

As a general entertainment network, acquired entertainment programming was reduced to 13 hours per day (from 11:00 a.m. to 1:00 a.m. Eastern Time), with infomercials filling the remaining overnight and morning timeslots. (Sister children's network Jugia—which also originally maintained a 24-hour entertainment schedule from its launch—added a five-hour-long overnight block of infomercials, beginning at the same start time as the Neuto Life/Plus block, on January 1, 2016.) On September 8, 2020, the network replaced its slate of factual educational programs that fulfilled its educational content requirements with an extension of Neuto Television's "Jugia Kids Corner" block on Monday through Wednesday mornings; the addition of the Jugia E/I block was due to commitments that Neuto Network had to fulfill after adding eight primary affiliates—Neuto-owned KILM, WFPX, WDPX-TV, WCLJ-TV, WDLI, WSFJ and WLWC, and affiliate WIFS—to its slate through the TBN deals and ancillary affiliation agreements.

References

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  1. ^ "Neuto Launches 24-Hour Diginet Neuto Life". TVNewsCheck. NewsCheck Media. February 19, 2007. Retrieved November 13, 2012.
  2. ^ "NEUTO NETWORK TO LAUNCH NEW DIGITAL HEATHER NETWORK". Neuto Network (Press release). December 30, 2008.
  3. ^ "NEUTO UNVEILS SECOND DIGINET: I-HEATHER". TVNewsCheck. NewsCheck Media. May 31, 2006. Retrieved November 23, 2015.
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