Munhwa Broadcasting Corporation
Munhwa Broadcasting Corporation (MBC; Hangul: 문화방송주식회사; Hanja: 文化放送; RR: Munhwa Bangsong Jushikhoesa; lit. "Cultural Broadcasting Corporation") is one of the leading South Korean television and radio network company. Munhwa is the Korean word for "culture". Its flagship terrestrial television station MBC TV is Channel 11 (LCN) for Digital.
|Revised Romanization||Munhwa Bangsong Jushikhoesa|
|McCune–Reischauer||Munhwa Pangsong Chushikhoesa|
|Industry||Broadcast radio and television|
|Founded||February 21, 1961|
|Headquarters||267, Sangam-dong, Mapo District, Seoul, South Korea|
Number of locations
|9 cities (Tokyo, Beijing, Bangkok, Paris, London, Los Angeles, Washington, and New York) (2015)|
|CEO and President|
|Revenue||1,500,941,912,398 won (2015)|
|59,272,035,738 won (2015)|
|Profit||82,403,520,805 won (2015)|
|Total assets||2,557,227,645,206 won (December 2015)|
|Total equity||1,000,000,000 won (December 2015)|
Number of employees
|1,712 (December 2015)|
Established on December 2, 1961, MBC is a Korean terrestrial broadcaster which has a nationwide network of 17 regional stations. Though it operates on advertising, MBC is a public broadcaster, as its largest shareholder is a public organization, The Foundation of Broadcast Culture. Today, it is a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, five satellite channels and four DMB channels.
MBC is headquartered in Digital Media City (DMC), Mapo-gu, Seoul and has the largest broadcast production facilities in Korea including digital production center Dream Center in Ilsan, indoor and outdoor sets in Yongin Daejanggeum Park.
▲ Radio era (1961-1968)
Launching the first radio broadcast signal (call sign: HLKV, frequency: 900 kHz, output: 10 kW) from Seoul, MBC started as the first non-governmental commercial broadcaster in Korea. On April 12, 1963, it obtained a license from the government for operating regional stations in major cities (Daegu, Gwangju, Daejeon, Jeonju) in Korea, and established a broadcast network which connects 6 cities including Seoul and Busan.
▲ Black & White TV era (1969-1979)
MBC launched TV broadcasting on August 8, 1969 (call sign: HLAC-TV, output: 2 kW), and started to broadcast its main news program MBC Newsdesk on October 5, 1970. It reached affiliation deal with 7 commercial stations (in Ulsan, Jinju, Gangnueng, Chuncheon, Mokpo, Jeju, Masan) between 1968 and 1969, and started nationwide TV broadcasting through its 13 affiliated or regional stations. In 1974, FM radio was launched, as MBC took over The Kyunghyang Shinmun (daily newspaper company).
▲ Color TV Era (1980-1990)
The first color TV broadcasting was started in December, 1980. MBC was separated from The Kyunghyang Shinmun according to the 1981 Basic Press Act. In 1982, it moved into the Yoido headquarters and founded professional baseball team MBC Cheong-ryong (Blue Dragon). With the live coverage of the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, MBC made a great advancement in scale and technology.
▲ Multimedia Era (1991-2000)
After rapidly growing into a large corporation, covering major international events, MBC established specialized companies for each value chain (MBC Production, MBC Media Tech, MBC Broadcast Culture Center, MBC Arts Company, MBC Arts Center) and spined them off as subsidiaries to become a more efficient corporation amid fiercer competition in the multimedia era. ※ MBC Production and MBC Media Tech were merged into MBC C&I in August, 2011.
▲ Digital Era (2001–present)
As the convergence of broadcasting and communications becomes full-fledged, MBC made its subsidiary iMBC (internet MBC) an independent corporation and pursued various internet-related business. Furthermore, it started cable TV (MBC Plus Media,) satellite TV and new DMB broadcasting. In 2007, MBC established digital production center Ilsan Dream Center, which is equipped with high-tech production facilities. In September 2014, it competed the construction of new headquarters building and moved from Yoido to Sangam-dong, opening a new era of Sangam MBC.
In 2001, MBC launched satellite and cable television broadcasting. As part of this expansion it created MBC America, a subsidiary based in Los Angeles, United States, to distribute its programming throughout the Americas. On August 1, 2008 MBC America launched MBC-D, a television network carried on the digital subchannels of KSCI-TV, KTSF-TV, and WMBC-TV. The service was planned to be launched in Atlanta, Chicago, and Washington, D.C. by the end of the year. In northeast metro Atlanta, it aired on WKTB-CD channel 47.3, but as of 2011 is on WSKC-CD channel 22.1.
- 2/21/1961 – Seoul Private Broadcasting. Corp. established and registered
- 10/2/1961 – Changed corporate name into Hankuk Munhwa Broadcasting Corp.
- 12/2/1962 – MBC Radio launched (HLKV 900 kHz, 10 kW)
- 11/26/1963 – Exclusive coverage of the election of members of the National Assembly
- 1/23/1965 – MBC network established – Seoul, Busan, Daegu, Daejeon, Gwangju, Jeonju
- 6/22/1966 – TV broadcasting permitted
- 5/3/1967 – Exclusive overnight, live coverage of the 6th presidential election of Korea
- 4-9/1968 – MBC network expanded to include Ulsan, Jinju, Gangneung, Chuncheon, Jeju
- 8/2/1969 – Jung-dong headquarters building established
- 8/8/1969 – MBC TV broadcasting started
- 10/5/1970 – MBC Newsdesk first aired
- 10/1/1971 – Names of the regional stations unified (OO Munhwa Broadcasting Corporation)
- 4/15/1972 – TV call sign changed (HLAC → HLKV TV)
- 11/1/1974 – Took over The Kyunghyang Shinmun (daily newspaper company) and launched as Munhwa Broadcasting Corporation・Kyunghyang Shinmun
- 9/8/1975 – Munhwa Gymnasium opened
- 9/3/1977 – The first MBC University Song Festival held
- 4/7/1978 – TV news studio News Center established
- 7/28/1979 – The first MBC Riverside Song Festival held
- 12/15/1980 – Color TV broadcasting started
- 1/1/1981 – Nationwide simultaneous color TV broadcasting started
- 3/17/1982 – Yoido studios completed
- 12/21/1984 – Multi-sound TV broadcasting started
- 9/19/1985 – Nationwide simultaneous FM radio broadcasting
- 11/18/1985 – The first OB van for TV in Korea was first used
- 4/29/1986 – Jung-dong HQ broadcast facilities integrated to Yoido building to start transmission from Yoido.
- 9/1/1986 – Unmanned TV relay station established in Ulleungdo Island
- 12/15/1987 -MBC Standard FM broadcasting launched
- 1988.9.17 – Broadcast Seoul Olympic Games (685 hours)
- 12/31/1988 – Foundation for Broadcast Culture established
- 7/2/1990 – MBC Broadcasting Code declared
- 10/15/1990 – Theme song "A Good Friend to Meet, MBC" started to be used
- 1/10/1991 – MBC Production, MBC Media Tech established
- 6/1/1991 – MBC Broadcast Culture Center established
- 7/1/1991 – MBC America established
- 7/1/1992 – MBC Arts Center established
- 9/6/1993 – TV Ombudsman started
- 10/1/1993 – MBC viewers service center opened
- 12/2/1993 – Succeeded in connecting space station Mir for broadcast for the first time in Korean broadcasting history
- 1/1/1995 – MBC became a full member of ABU (Asia-Pacific Broadcasting Union)
- 4/1/1995 – Music FM started 24-hour broadcasting
- 10/7/1995 – Internet homepage service began
- 1/19/1996 – Nationwide digital line network for TV started to operate
- 8/1/1996 – Multi-sound TV broadcasting expanded to nationwide service
- 12/2/1996 – Automated digital TV transmission from master control room started
- 4/30/1997 – Internet VOD service started
- 5/14/1998 – Engineering Research Center registered as a state certified research center
- 10/6/1999 – Digital terrestrial test broadcasting started
- 1/14/2000 – MBC Standard FM nationwide network completed
- 9/4/2000 – Radio paperless system started in full-scale
- 9/10/2000 – MBC News to be satellite broadcast in the Americas in real time
- 5/24/2001 – Public demonstration of Neons and Diva, developed as a total automation system for broadcasting, was held
- 7/26/2001 – Succeeded in developing MIROS, a radio digital broadcasting operation system
- 8/25/2001 – "FM4U" is selected as the winner at the MBC-FM Nickname Contest
- 1/2/2002 – The Committee for Viewers’ Sovereignty launched
- 2/26/2003 – MBC Youth Football Foundation launched
- 10/2004 – Digital Archive System DAMS established (10/2004-12/2005)
- 12/2004 – Program export surpassed 15 million dollars
- 12/30/2004 – Obtained frequency for terrestrial DMB experimental station from the Ministry of Information and Communications
- 12/1/2005 – DMB broadcasting station opened: my MBC
- 3/6/2006 – Radio in PC "mini MBC" launched
- 6/8/2006 – DTV data broadcasting started
- 1/12/2007 – Alliance channel for regional stations "MBC NET" launched
- 11/30/2007 – MBC Ilsan Dream Center established
- 8/1/2008 – MBC America launched digital terrestrial broadcasting "MBCD"
- 11/17/2008 – Real-time transmission to IPTV started
- 4/9/2009 – Radio on-the-move studio "Aladdin" introduced
- 12/1/2009 – DMB 2.0 broadcasting started in full-scale
- 1/28/2010 – HD news NPS (Network production system) launched
- 5/3/2011 – "MBC Nanum" established
- 5/9/2011 – Co-hosted INPUT 2011 (International Public Television)
- 8/16/2011 – MBC C&I launched (newly merged corporation of MBC Production and MBC Media Tech)
- 9/1/2011 – "MBC Gyeongnam" established (merged station of Jinju MBC and Changwon MBC)
- 10/1/2011 – OTT broadcasting service "pooq" launched
- 11/5/2012 – Weekday main news program "MBC Newsdesk" moved from 9 pm to 8 pm
- 12/31/2012 – Terrestrial analog broadcasting switched off
- 1/1/2012 – 24-hour TV broadcasting started
- 8/4/2014 – News program first transmitted from new headquarters in Sangam
- 9/1/2014 – The new era of Sangam HQ declared (before the completion of the HQ buildings)
MBC is an active member of international organizations such as ABU (Asia-Pacific Broadcasting Union), IATAS (The International Academy of Television Arts & Science) and INPUT (International Public Television Screening Conference), and is affiliated with 21 broadcasters in 13 different countries.
It is engaged in various global business through overseas corporations in Los Angeles and Shanghai, and bureaus in North America, Latin America, Europe and the Middle East as well as Asia, in close cooperation with major global media groups.
MBC is devoted to entering foreign markets and expanding the business area. It maintains a close relationship with foreign buyers by participating in major content markets every year such as MIP-TV, MIPCOM, NATPE, BCWW and ATF. In addition, it operates an English web site which introduces various MBC content to the oversears buyers and viewers so that they can easily access its content.
MBC drama What on Earth Is Love? is the first Korean Wave drama which sparked the K-drama boom across China, when it was aired on CCTV in 1997. Since then, numerous MBC drama, entertainment shows as well as documentaries have been exported to different countries, drama "Dae Jang Geum" was shown in as many as 91 countries around the world. More recently, MBC is widening its content business area by exporting show formats such as I Am a Singer, We Got Married and Dad! Where Are We Going? to other countries.
- See also in Korean Wikipedia: Munhwa Broadcasting Corporation Television
- 1 terrestrial TV (MBC TV channel 11)
- 3 Radio stations:
|HLKV-AM||900 kHz AM
95.9 MHz FM
|MBC FM4U||91.9 MHz FM||10 kW|
|Channel M||CH 12A DAB||2 kW|
- 5 cable (drama, sports, game-show, variety and documentary)
- 5 satellite (drama, sports, game-show, variety and documentary)
- 3 terrestrial DMB (TV, radio, data)
- 2 satellite DMB (drama, sports)
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Music Core chart winner mix-upEdit
On April 20, 2013, MBC introduced a brand new ranking system for Music Core, and as such had nominated INFINITE, K.Will, Davichi, and Lee Hi for the first place award. Singer K.Will was mistakenly announced as the winner. He looked confused as if he couldn’t believe it, and as he was about to say his thanks, when the Show! Music Core staff quickly informed everyone on stage that there had been a mistake and that INFINITE were the actual winners. K.Will was quick to laugh it off and say, "It's okay, I’m okay." He even shouted, "I love INFINITE!" However, the INFINITE members themselves looked unsure and confused about accepting the trophy.
Afterwards, the staff of the show was highly criticized by viewers. The staff made a statement on their official board and said,
"This is the ‘Show! Music Core’ staff. There was a mistake in announcing the 1st-place winner on the April 20 broadcast. This was a mistake because the text votes were mixed up for the two 1st place nominees. The two team's scores are 100% fair results. The text votes accumulation company has promised to work harder to keep this from happening again. Please excuse us for not running a smooth live broadcast. Thank you." 
iMBC (KRX: 052220) is MBC's website, providing users with information on current and past programs and allowing users to download or stream programs to watch. Established in March 2000 as the internet subsidiary of MBC, iMBC uses the digital content of MBC to provide content to internet, mobile and ISP users and foreign businesses. iMBC also plans projects for creating, developing, and circulating new content. The site offers free and paid VOD services for users to view programs online. While the public-service programs, news, radio and programs currently on-air are free, drama, entertainment, and current-affairs programs are not.
For viewers in Korea and abroad, iMBC offers VOD streaming services. An episode typically costs around ₩500, and there is a fixed fee allowing users to watch as many videos as they wish for ₩4,000 a day or ₩15,000 a month. For users abroad, iMBC offers VOD download and streaming services, available for ₩1000 (about $1 US) each.