Dabl (/ˈdæbəl/ "dab • ble") is an American lifestyle-oriented digital multicast television network that is owned by the CBS Television Distribution (CTD) subsidiary of ViacomCBS.

Dabl
TypeDigital multicast television network
(lifestyle programming)
Country
United States
AvailabilityNationwide (available on OTA digital television and LPTV covering 76.25% of the U.S. as of October 21, 2019)[1]
FoundedJune 27, 2019; 13 months ago (2019-06-27)
SloganA New Lifestyle Network
Let's Dabl
HeadquartersNew York City, New York
Broadcast area
United States
(available in most markets)
OwnerCBS Television Distribution
(ViacomCBS)
Key people
Steve LoCascio
(COO/CFO, CBS Global Distribution Group)
Launch date
September 9, 2019; 10 months ago (2019-09-09)
Picture format
AffiliatesList of Dabl affiliates
Official website
dabl.com

CBS Corporation's other subchannel network, Decades, through CBS Television Stations was launched in 2014 with Weigel Broadcasting.[2][3] The network is the first CBS-owned property that has its operations built and operated using cloud computing, and is transmitting through CBS's media operations platform, which utilizes both automation and cloud-enabled technology.[4]

HistoryEdit

In June 2019, CBS Television Distribution announced that it would launch DABL, a life style broadcasting network. The network will be carried on CBS owned and operated stations covering 39% of the population and had agreements giving the network over 70% coverage as of the announcement. To add to CBS library of daytime talk, court and informational programming, CBS acquired Martha Stewart and Emeril Lagasse programming to round out the network's schedule. Prior, CBS stations were slow to add additional subchannels since the 2009 digital transition.[2] Dabl followed two ad supported streaming services from CBS, CBS Sports HQ and ET Live. Deadline.com sees Dabl's launch occurring in a multicast network "boom time" as these network operation on low cost with library-based programming with "sizeable ratings".[5]

Dabl launched on September 9, 2019[4] having an expected 80% coverage as of August 27, 2019.[6]

ProgrammingEdit

Other weekend offerings include:[4]

  • Cesar 911
  • In the Kitchen With David
  • Pet Project
  • Pick A Puppy
  • San Diego Zoo

AffiliatesEdit

Outside of the CBS Television Stations (owned and operated), the network is offered to affiliates on a case by case basis one of revenue-sharing, a license fee or leasing.[2] Dabl's partner stations includes stations from the station groups of CBS Television Stations,[7] Bahakel Communications, Capitol Broadcasting Company, Graham Media Group, Meredith Corporation, News-Press & Gazette Company, Quincy Media, Sinclair Broadcast Group, Tribune Broadcasting and Univision Communications.[6]

ReferencesEdit

  1. ^ "Stations for Network - DABL". www.rabbitears.info. Retrieved October 21, 2019.
  2. ^ a b c d e Littleton, Cynthia; Littleton, Cynthia (June 17, 2019). "CBS to Launch DABL Digital Lifestyle Channel in September". Variety. Retrieved August 15, 2019.
  3. ^ Michael Malone (October 21, 2014). "CBS Stations, Weigel Partner on Oldies Digi-Net Decades". Broadcasting & Cable. NewBay Media. Retrieved November 11, 2014.
  4. ^ a b c d Karlene Lukovitz (September 9, 2019). "CBS Launches Ad-Supported Digital Lifestyle Network Dabl". DigitalNewsDaily. MediaPost Communications. Retrieved September 15, 2019.
  5. ^ Hayes, Dade (June 17, 2019). "CBS Enters Lifestyle Market With Dabl, A New Network Featuring Martha Stewart, Emeril Lagasse". Deadline. Retrieved September 23, 2019.
  6. ^ a b c d e f g Berman, Marc (August 27, 2019). "Upcoming Lifestyle Digital Network Dabl To Launch On September 9". Forbes. Retrieved September 21, 2019.
  7. ^ a b c Albiniak, Paige (June 17, 2019). "CTD to Dabble in Diginets With Lifestyle Net Dabl". Broadcasting & Cable. Retrieved September 21, 2019.

External linksEdit