TeenNick is an American pay television channel that is owned by Nickelodeon Group, a unit of the Viacom Media Networks division of Viacom. Aimed primarily at teenagers aged 13–19, the channel mainly features second runs of Nickelodeon-produced series and specials, feature films, and acquired programs initially geared towards pre-teens and young teenagers.
|Launched||April 1, 2002|
|Picture format||1080i HDTV|
(downscaled to 480i letterboxed for SDTVs)
|Headquarters||New York City, New York|
|Replaced||Nick GAS (1999–2007)|
|DirecTV||Channel 303 (SD)|
|Dish Network||Channel 181 (SD)|
|C-Band – H2H/4DTV||AMC 18 – 209|
Channel 322 (SD)
Channel 1322 (HD)
Channel 255 (SD)
Channel 755 (HD)
|Philo||Internet Protocol television|
|Sling TV||Internet Protocol television|
The channel was originally known as TEENick from March 4, 2001 (when it originally launched as a program block on Nickelodeon) to February 1, 2009, and The N from April 1, 2002, (when it originally launched as a timeshared channel with Noggin (now Nick Jr.) to September 28, 2009. TeenNick's name was taken from the former "TEENick" program block, which aired on parent channel Nickelodeon from 2001 to 2009.
As of February 2015, TeenNick is available to approximately 72.3 million pay television households (62.1% of households with television) in the United States.
As The N (2002–09)Edit
TeenNick originally debuted on April 1, 2002 as a nighttime programming block on Noggin called The N. Similarly to the shared-time format of Nickelodeon (which had shared channel space with other cable channels since the channel's inception in 1979, including The Movie Channel, the Alpha Repertory Television Service, and its successor A&E), and Nick at Nite, Noggin and The N aired their respective programming over the same channel space and in a block format: The N ran from 6:00 p.m. to 6:00 a.m. ET while Noggin ran from 6:00 a.m to 6:00 p.m. ET seven nights a week. This was acknowledged in The N's daily sign-off message, which explained that The N would resume its programming at 6:00 p.m. ET later that day.
MTV Networks started developing the concept of The N in 2002. From its launch, The N targeted an older audience than Noggin (aiming at teenagers, compared to the channel's original pre-teen target audience and its later shift with the launch of The N to a preschooler audience) and was more entertainment-based in nature compared to Noggin's educational format.
As a 24-hour channelEdit
On August 13, 2007, Nickelodeon announced that it would shut down sister channel Nick GAS on December 31, 2007, turning it into an online-only service on TurboNick, with The N becoming its own 24-hour channel that would take over Nickelodeon GAS's channel space. Noggin's final sign on was a sudden cut-in to a curriculum board for the British series 64 Zoo Lane. However, due to unknown bandwidth problems, Dish Network continued to carry Nickelodeon GAS on its usual channel slot, with The N continuing to timeshare with Noggin on the satellite provider until April 23, 2009, when Dish replaced GAS with the Pacific Time Zone feed of Turner Broadcasting System's Cartoon Network. Dish Network began to carry The N and Noggin as separate channels on May 6, 2009.
Relaunch as TeenNick (2009–present)Edit
On February 24, 2009, Nickelodeon announced that The N was to be rebranded as TeenNick to bring the channel in line with the Nickelodeon brand identity. On June 18, 2009, Nickelodeon unveiled the new standardized logo for the channel, that would also be extended to the other Nickelodeon channels, intending to create a unified look that could better be conveyed across the services.
The channel relaunched as TeenNick on September 28, 2009, at 6 a.m. ET, accompanied by the debut of the new logo (which was designed by New York City-based creative director/designer Eric Zim); former parent network Noggin was relaunched as Nick Jr. on that same date. Nick Cannon, who previously starred in the Nickelodeon series All That and The Nick Cannon Show (and was declared in publicity materials as the "Chairman of TeenNick"), had a presence on the channel, appearing in network promotions. Nearly all of The N's existing program inventory was carried over to the relaunched channel. However, most of the channel's original series (with the exception of The Best Years, Degrassi: The Next Generation, and The Assistants) were not carried over to TeenNick.
On February 1, 2010, TeenNick began incorporating music videos into its morning and afternoon schedule on a regular basis, airing between certain programs – and effectively reducing commercial breaks within programs where a music video is to be aired afterward – from 6 a.m. to 3 p.m. ET (this had been done periodically for some time prior to that date, usually airing between 6 and 8 a.m. ET, although not every day).
Despite the rebranding, some electronic program guide (EPG) providers identify TeenNick as The N and display its 2007–2009 logo as that of TeenNick's current logo (Nick Jr. has a similar issue, as the former Noggin logo and name is still used by some EPG providers to identify that channel). In July 2011, TeenNick began carrying programs originally filmed for high definition broadcast in a letterboxed format, due to the absence of an HD simulcast feed of the channel. After Nicktoons and Nick Jr. launched HD services in 2013, TeenNick was the only Nickelodeon-branded network without an HD simulcast network until September 2016; this remains limited to IPTV providers and some cable company mobile and digital media player apps, such as that of the companies under the Spectrum branding.
TeenNick currently runs on a 19-hour schedule (with five overnight hours of NickRewind programming from 1 a.m. to 6.a.m. nightly). As of 2019, most of its programming consists of reruns of Nickelodeon's current and recent first-run live-action sitcoms, along with off-network repeats of programming from sister network MTV and fellow Viacom media brand AwesomenessTV, often programmed in multi-hour blocks of the same show. The longest-running series on TeenNick's schedule, the last remaining charter program on the channel and the centerpiece of its program lineup, is currently iCarly (shown as reruns). Before the show ended, the longest running program was Degrassi, the installment of a long-running Canadian teen drama franchise that has run on the channel from 2002 (when the channel originated as The N) until 2015, when it moved to Netflix, a move that also freed it from the controversial content standards placed upon it by TeenNick.
In its original programming era, TeenNick had somewhat lightened programming content standards than the rest of the Nickelodeon channels, though over time, TeenNick only had series picked up with less mature content (e.g. profanity or suggestive dialogue) airing as part of its schedule during the 2010s to date, compared to its program inventory prior to the 2009 rebrand (largely due to the increased prevalence of Nickelodeon original series on the schedule)–with shows incorporating such content primarily being limited to certain nighttime slots, though as mentioned above, Degrassi faced aggressive content policing from TeenNick (including episode removals), despite being produced for another broadcaster in another country, Canada's CTV and Much. By 2019, TeenNick de facto shared the same content standards as other Nickelodeon networks. This would change in the latter half of 2019, however, due to the addition of programming from MTV and AwesomenessTV, marking the return of teen-oriented programming to the network's schedule.
Most of the programs that had been airing on The N remained on TeenNick, with some slight changes for scheduling purposes and possible new future programming, including the re-acquisition of partial cable rights to the early 2000s sitcom, One on One (which had previously aired on The N), and a shift of Full House, which had formerly aired on Nick at Nite and began to air on the channel in August 2009, shortly before the conversion from The N to TeenNick. The Fresh Prince of Bel-Air, a longtime mainstay of The N, moved to TBS, Disney XD, and ABC Family (now Freeform) in September 2009 upon the expiration of Viacom's rights to the series. On April 20, 2011, TeenNick announced that it had acquired the rights to air Buffy the Vampire Slayer starting that May, though this was short-lived and it returned to FX (and later, Pivot) within a matter of months.
The majority of TeenNick's weekday and weekend daytime schedule consists of reruns of current and former Nickelodeon series. Some defunct Nickelodeon series also air regularly during the day, such as Victorious, iCarly, Sam & Cat, Zoey 101, Every Witch Way, and Drake & Josh.
The amount of original programming on TeenNick fell precipitously over the 2010s, in stark contrast to its former identity as The N. The last original program exclusive to the network, the music countdown show TeenNick Top 10, was cancelled in 2018, commiserate with Viacom's new 'six prime networks' strategy effectively cutting out all but Nickelodeon and Nick Jr. from airing original children's series on their network spaces. TeenNick has produced one original series since their rebrand, the half-hour teen drama Gigantic, which ran from October 2010 to April 22, 2011. First-run episodes of series airing on TeenNick since then have been primarily in the form of Nickelodeon series that are burned off due to low ratings on the flagship channel, such as, in the recent past; Hollywood Heights, House of Anubis, Bucket & Skinner's Epic Adventures, and, most recently, Star Falls. Also, Alien Dawn, and foreign shows from overseas Nickelodeon networks which receive a minimum American run to fulfill contracts, such as Life with Boys, Dance Academy, H2O: Just Add Water, and Alien Surf Girls. As TeenNick has a high definition feed with very limited distribution, and is nearly exclusive to higher-cost digital cable tiers, ratings for those shows traditionally have a drastic fall with a move to TeenNick, along with the network producing few promotions mentioning the transplanted programming.
On July 15, 2019, TeenNick introduced a new late-night block "AwesomenessTV on TeenNick" airing every night at 10PM through 12AM.
Since July 25, 2011, TeenNick began airing The '90s Are All That, a two-hour programming block featuring reruns of Nickelodeon's most popular programs from the 1990s. Originally airing on weeknights only until October 8, 2011, the block aired two hours every night from midnight to 2:00 a.m. E.T., with an encore from 2-4AM ET. The block also featured holiday-themed programming during holiday periods such as The '90s Are All That Holidaze during the holiday season in 2014 (including Christmas episodes of the series the block normally aired).
In 2015, The '90s Are All That was rebranded as The Splat and expanded to include programming from the 1980s and early-mid 2000s, transmitting throughout the entire broadcast night (initially 10 p.m. to 6 a.m., with TeenNick occasionally adding a 9 p.m. hour of other 1990s sitcoms such as Boy Meets World or The Fresh Prince of Bel-Air as a lead-in; by the end of its run, it was down to a seven hour block from 11 p.m. to 6 a.m. each night). The Splat operated in much the same way sister network Nick at Nite served as a separate identity for the overnight programming on Nickelodeon.
On May 1, 2017, to bring the block into line with the rest of Nickelodeon's channel brands, The Splat partially rebranded as "NickSplat". It was again rebranded as NickRewind in March 2019 (this rebrand coming as the block began adding shows from the early 2010s) before, on July 15, most of the block was eliminated and it was reduced to a two-hour, early morning graveyard slot with a fixed lineup consisting solely of 1990s cartoons to make room for the AwesomenessTV programming previously mentioned, although four days later, the block regained three more hours, now beginning at 1AM.
- Seidman, Robert (February 22, 2015). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of February 2015". TV by the Numbers. Zap2it. Retrieved February 28, 2015.
- Hendershot, Heather (February 2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. ISBN 9780814736517.
- adotas.com MTV Buys Teen Property From Gorilla Nation October 16, 2006 Author by Sarah Novotny
- "Nick" of Time for Rebrand, MultiChannel News, March 2, 2009
- "Nickelodeon unveils new logo". Variety.
- starpulse.com Nickelodeon Names Nick Cannon 'Chairman Of TeenNick'
- Produced by Canadian television network CTV with TeenNick being one of the show's production companies.
- "Blog | Buffy the Vampire Slayer - Coming to TeenNick!". Teennick.com. 2011-04-23. Retrieved 2012-08-08.
- "Holidaze Teennick Promo". YouTube. 2013-07-06. Retrieved 2016-11-26.
- "Nickelodeon Hopes 'The Splat!,' A Late-Night Serving of 90s Favorites, Makes New Mark". Variety. Retrieved September 24, 2015.
- "Nickelodeon Takes Fans Back to the '90s With the Launch of 'The Splat'" (Press release). Retrieved September 24, 2015.