TeenNick is an American pay-TV channel that is operated by the ViacomCBS Domestic Media Networks division of ViacomCBS. A sister channel to Nickelodeon with a primary audience of 12 to 17-year-olds, TeenNick acts as the merger of two defunct teen-oriented programming blocks: TEENick on Nickelodeon and The N on Noggin.
|Headquarters||One Astor Plaza|
New York City, New York, U.S.
|Picture format||1080i/1080p HDTV|
(downscaled to 480i letterboxed for SDTVs)
|Owner||ViacomCBS Domestic Media Networks|
|Former names||TEENick (2001–2009)|
|Available on many cable providers||Consult local listings|
|Orby TV||Channel 223|
|Dish Network||Channel 181 (SD)|
|DirecTV||Channel 303 (SD)|
|C-Band – H2H/4DTV||AMC 18 – 209|
Channel 303 (HD)
Channel 322 (SD)
Channel 1322 (HD)
Channel 255 (SD)
Channel 755 (HD)
|Philo, Sling TV|
The channel launched on September 28, 2009; before this, its space had been held by Nickelodeon Games and Sports (from 1999 to 2007) and a short-lived, 24-hour version of The N (from 2007 to 2009). Many events on the TeenNick channel were hosted by Nick Cannon, advertised on-air as the "Chairman of TeenNick," from 2009 until 2018. The channel's programming includes a variety of live-action series inherited from the main Nickelodeon channel, as well as a nighttime programming block called NickRewind that airs classic children's programs from Nickelodeon.
As of September 2018, TeenNick is available to approximately 63.314 million pay-TV households in the United States.
As programming blocks (2001–2009)Edit
TeenNick is the successor to TEENick and The N, two programming blocks that aired on Nickelodeon and Noggin, respectively.
TEENick was a block that Nickelodeon used to air its older-skewing programs. The block launched on March 4, 2001 and lasted until September 28, 2009. TEENick aired on Sunday nights from 6 to 9 p.m. ET/PT. In 2005, it was rebroadcast on Saturday from 8 to 10 p.m. ET/PT (replacing the popular SNICK block that started in 1992). Saturday night editions were broadcast as "TEENick Saturday Night" until 2007 where it rebranded as "TEENick" for both broadcasts. The inaugural host was Nick Cannon, followed by Jason Everhart (a.k.a. "J. Boogie"). TEENick's programming mainly consisted of live-action comedies and dramas, such as True Jackson, VP, The Troop, and iCarly, as well as occasional reruns of animated shows such as All Grown Up! and My Life as a Teenage Robot.
The N, on the other hand, was a nighttime block on Noggin that launched on April 1, 2002 and ran from 6:00 p.m. to 6:00 a.m. ET everyday. Several shows that previously aired during Noggin's time as an older-skewing service — such as A Walk in Your Shoes and Sponk! — were moved over to The N, while several new shows were produced exclusively for the block (including news program Real Access; the game show Best Friend's Date; animated comedy series O'Grady; and the teen drama South of Nowhere). The N was also the U.S. broadcast home of Degrassi: The Next Generation, the latest iteration of the eponymous Canadian teen drama franchise.
All of The N's original programming was greenlit, owned and produced by Noggin LLC, the same company which produced all of Noggin's original preschool series.
In October 2006, Viacom bought the quiz website Quizilla, and later integrated it with The N's internet properties.
On August 13, 2007, Nickelodeon announced that it would shut down sister service Nick GAS on December 31, 2007, with a 24-hour version of The N briefly taking over its channel space. The N’s standalone network only ran for under two years, between December 31, 2007 and September 27, 2009. Upon gaining its own channel, The N began to integrate both Nickelodeon and TEENick shows into its lineup, including All That, The Amanda Show, Drake & Josh, Ned's Declassified School Survival Guide, and Zoey 101.
TeenNick channel (2009–present)Edit
The TeenNick channel debuted on September 28, 2009, at 6 a.m. ET, accompanied by the debut of a new logo, designed by New York-based creative director/designer Eric Zim. Nick Cannon, who previously starred in the Nickelodeon series All That and The Nick Cannon Show (and was declared in publicity materials as the "Chairman of TeenNick"), had a presence on the channel, appearing in network promotions, continuing to be associated in some way with the network until the cancellation of the TeenNick Top 10 in 2018. Several shows from TEENick and The N's program libraries were carried over to the TeenNick channel, though the majority of the programming came from TEENick's library rather than The N's.
On February 1, 2010, TeenNick began incorporating music videos into its morning and afternoon schedule on a regular basis, airing between certain programs – and effectively reducing commercial breaks within programs where a music video is to be aired afterward from 6 a.m. to 3 p.m. ET (this had been done periodically for some time prior to that date, usually airing between 6 and 8 a.m. ET, although not every day), same thing as Nickelodeon did with programs such as iCarly, Big Time Rush, Victorious, and How to Rock.
In July 2011, TeenNick began carrying programs originally filmed for high definition broadcast in a letterboxed format, due to the absence of an HD simulcast feed of the channel. After Nicktoons and Nick Jr. launched HD services in 2013, TeenNick was the only Nickelodeon-branded network without an HD simulcast network until September 2016; this remains limited to IPTV providers and some cable company mobile and digital media player apps, such as that of the companies under the Spectrum branding.
Since July 25, 2011, the TeenNick channel has aired a "retro" programming block dedicated to reruns of classic Nickelodeon series. It was inspired by a large amount of interest in Nickelodeon's past programs on social media outlets. The block was originally known as "The '90s Are All That," in reference to the sketch comedy series All That that was a fixture on Nickelodeon throughout the 1990s and 2000s. To align itself with Nickelodeon's cross-platform branding, the block was renamed three times: to "The Splat" on October 5, 2015; to "NickSplat" on May 1, 2017; and to its current name NickRewind on March 18, 2019.
As of 2019, second runs of Nickelodeon-produced series and specials, feature films, and acquired programs all broadcast in multi-hour blocks serve as the main programming on the network.
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In its original programming era, TeenNick had somewhat lightened programming content standards than the rest of the Nickelodeon channels, though over time, TeenNick only had series picked up with less mature content (e.g. profanity or suggestive dialogue) airing as part of its schedule during the 2010s to date, compared to its program inventory prior to the 2009 rebrand (largely due to the increased prevalence of Nickelodeon original series on the schedule)–with shows incorporating such content primarily being limited to certain nighttime slots, though as mentioned above, Degrassi faced aggressive content policing from TeenNick (including episode removals), despite being produced for another broadcaster in another country, Canadian networks CTV and Much. By 2019, TeenNick de facto shared the same content standards as other Nickelodeon networks.
Several programs that had aired on TEENick and The N were carried over to TeenNick, with some slight changes for scheduling purposes and possible new upcoming programming, including the re-acquisition of partial cable rights to the early 2000s sitcom, One on One, and a shift of Full House, which had formerly aired on Nick at Nite and began to air on the channel in August 2009. The Fresh Prince of Bel-Air moved to TBS, Disney XD, and ABC Family (now Freeform) in September 2009 upon the expiration of Viacom's broadcast rights to the series. On April 20, 2011, TeenNick announced that it had acquired the rights to air Buffy the Vampire Slayer starting in May, though this was short-lived and it returned to FX (and later, Pivot) within a matter of months.
TeenNick produced few original shows. The first original series produced under the TeenNick name, the half-hour teen drama Gigantic, ran from October 2010 to April 22, 2011. The final original program exclusive to TeenNick, the music video countdown show TeenNick Top 10, was cancelled in 2018, commiserate with Viacom's new 'six prime networks' strategy effectively cutting out all but Nickelodeon and Nick Jr. from airing original children's series on their network spaces. First-run episodes of series airing on TeenNick since then have been primarily in the form of Nickelodeon series that are burned off due to low ratings on the flagship channel, such as, in the recent past; Hollywood Heights, House of Anubis, Bucket & Skinner's Epic Adventures, and Star Falls. Also, Alien Dawn, and foreign shows from international Nickelodeon networks which receive a minimum US run to fulfill contracts, such as Life with Boys, Dance Academy, H2O: Just Add Water, and Alien Surf Girls. As TeenNick has a high definition feed with very limited distribution, and is nearly exclusive to higher-cost digital cable tiers, ratings for those shows traditionally have a drastic fall with a move to TeenNick, alongside the network producing few promotions referring the transplanted programming.
On July 15, 2019, the network began to be broadcast in primetime with a mixture of content from MTV, including repeats of Teen Wolf and My Super Sweet Sixteen, and series which originated as YouTube Originals from recent Viacom acquisition AwesomenessTV (a company founded by Nickelodeon president Brian Robbins and frequent co-collaborator Joe Davola). Season three of Hunter Street (which airs on weeknights over a month), initially meant for Nickelodeon, began to air on the channel on July 29, 2019. By the winter of 2019, regular Nickelodeon repeats had returned to the primetime lineup.
Nick Cannon's on-air presence as the chairman of the network decreased after TeenNick Top 10 stopped airing in March 2018. This was the last series produced by Cannon's company, Ncredible Entertainment, for the network. In July 2020, Cannon was fired by ViacomCBS from his position as chairman and executive producer of TeenNick.
NickRewind is TeenNick's late-night programming block dedicated to Nickelodeon's most popular programs, mainly from the 1990s. Originally launched on July 25, 2011 as The '90s Are All That, NickRewind operates in much the similar way as Nick at Nite, which serves as a separate identity for the overnight programming on Nickelodeon, though NickRewind is not considered its own network in Nielsen ratings due to targeting the same demographic as TeenNick. After relaunching as The Splat in 2015, the block expanded to include programming from the 1980s to early-mid 2000s.
- France – launched on November 19, 2014 as Nickelodeon 4Teen, rebranded as Nickelodeon Teen on August 26, 2017.
- Latin America – launched on September 14, 2020 replacing the former Nick HD feed known as Nick 2.
- Arabia – launched on April 15, 2017.
- Greece - available as a programming block on Nickelodeon.
- Israel - A version of TeenNick has been available in Israel since March 20, 2017.
- Vietnam - A TeenNick block was launched on HTV3 in Vietnam on September 28, 2018.
- UK and Ireland – launched on 2009 as a programming block on Nickelodeon (UK & Ireland) and closed down on July 30, 2010.
- Netherlands and Flanders – launched on February 14, 2011 as a programming block on Nickelodeon and closed down on September 30, 2015 being replaced by Spike.
- India - launched on November 21, 2012 as a programming block on Nick Jr. and closed down on February 1, 2017.
- Italy – launched on December 4, 2015 and closed down on May 2, 2020.
- Barnes, Brooke (October 31, 2010). "Making Sure Nickelodeon Hangs With Cool Kids". The New York Times. The New York Times Company. Archived from the original on November 2, 2010.
TeenNick has climbed 10 percent among its target audience, ages 12 to 17.
- Romero, Thamar (2014). "Nickelodeon Wins 2Q14 with Kids and Total Viewers, Marks Third Straight Quarter at Number One". Viacom International.
Nickelodeon's niche nets, TeenNick and Nicktoons both notched record quarterly performances and double-digit gains with their core demos: TeenNick scored double-digit quarterly gains with Teens 12-17 (0.5/80K, +67%) and averaged 260K total
- "Nick Cannon Extends Stay as TeenNick Chairman". PR Newswire. August 11, 2010.
- "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". awfulannouncing.com.
- Reynolds, Mike (February 19, 2001). "New Nick Block Aims for Tweens". Cable World. HighBeam Research. Archived from the original on November 5, 2012. Retrieved February 25, 2011.
- Godfrey, Leigh (March 21, 2002). "Noggin Launches New Programming Initiative". Animation World Network.
- Heather Hendershot (February 2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. NYU Press. pp. 62–63. ISBN 978-0-8147-3652-4.
- Novotny, Sarah (2006-10-16). "MTV Buys Teen Property from Gorilla Nation". Adotas. Retrieved 2020-09-26.
- "Shows | The N — TV Schedule". web.archive.org. 2008-05-09. Retrieved 2020-09-26.
- "Breaking News - MTVn's Noggin and the N Channels to Split Into Two Separate 24-Hour Services, DeC. 31, '07 | TheFutonCritic.com". www.thefutoncritic.com. Retrieved 2020-09-26.
- starpulse.com Nickelodeon Names Nick Cannon 'Chairman Of TeenNick'
- TeenNick goes retro with '90s programming – EXCLUSIVE, Entertainment Weekly, March 10, 2011.
- Friedman, Megan (March 24, 2016). "The Cast of 'All That' Is Reuniting for New Sketches". Cosmopolitan. Hearst Communications.
- "The Splat is now NickSplat". Nick and More. 1 May 2017. Archived from the original on 24 April 2018. Retrieved 1 May 2017.
- "@NickRewind: "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it every night on TeenNick"". Twitter. March 18, 2019. Retrieved March 18, 2019.
- "Blog | Buffy the Vampire Slayer - Coming to TeenNick!". Teennick.com. 2011-04-23. Retrieved 2012-08-08.
- Butler, Bethonie (July 15, 2020). "Nick Cannon fired by ViacomCBS for 'hateful speech' and 'anti-Semitic conspiracy theories' in recent podcast". The Washington Post. Nash Holdings.
TeenNick, where Cannon was executive producer and chairman, regularly hosting the network's annual HALO Awards.
- "Nickelodeon Hopes 'The Splat!,' A Late-Night Serving of 90s Favorites, Makes New Mark". Variety. Retrieved September 24, 2015.
- "Nickelodeon Takes Fans Back to the '90s With the Launch of 'The Splat'" (Press release). Retrieved September 24, 2015.
- Foster, Elizabeth (March 20, 2017). "Israeli kids get TeenNick channel: Operated by yes DBS, the new channel is the first to focus exclusively on teens and tweens in the country". Kidscreen. Brunico Communications.
- Hobson, Jane (September 28, 2018). "TeenNick launches first branded block in Asia". Kidscreen. Brunico Communications.