The Daily Bugle is featured prominently in many Marvel Comics titles, especially those in which Spider-Man is the lead character. In 1996, a three-issue (black and white) limited series was printed.
Since 2006, Marvel has published a monthly Daily Bugle newspaper reporting on the company's publications and authors. Marvel earlier used the newspaper format to promote Marvel's crossover events Civil War and House of M—reporting on storyline events as if the comic book Daily Bugle had come to life. Marvel restored this promotional function for the 2007 death of Captain America.
The Daily Bugle was founded in 1898 and has been published daily ever since. The Daily Bugle is printed in tabloid format like its rival The Daily Globe. The editor and publisher of the Bugle, J. Jonah Jameson, began his journalistic career as a reporter for the Bugle while still in high school. Jameson purchased the then-floundering Bugle with inheritance funds, from his recently deceased father-in-law and turned the paper into a popular success. Other magazines published from time-to-time include the revived Now magazine and the now-defunct Woman magazine, edited by Carol Danvers.
J. Jonah Jameson, Inc. purchased the Goodman Building on 39th Street and Second Avenue in 1936 and moved its entire editorial and publishing facilities there. Now called the Daily Bugle Building, the office complex is forty-six stories tall, and is capped by the Daily Bugle logo in 30-foot (9.1 m) letters on the roof. There are loading docks in the rear of the building, reached by a back alley. Three floors are devoted to the editorial office of the Bugle and two sub-basement levels to the printing presses, while the rest of the floors are rented. (A panel in issue 105 of The Amazing Spider-Man showed the Bugle building located near a street sign at the corner of Madison Avenue and a street in the East Fifties (the second digit was not shown). This suggests that the building may have been relocated at some point.)
The newspaper is noted for its anti-superhero slant, especially concerning Spider-Man, whom the paper constantly smears as a part of its editorial policy. However, the Editor-in-Chief, "Robbie" Robertson, the only subordinate to Jameson who is not intimidated by him, has worked to moderate it. More positively, the newspaper has also published important exposés of political corruption and organized crime in the city, and also takes a strong stance in favor of mutant rights, which has led to its being targeted by various criminals and hate groups.
Due to declining circulation, Jameson has conceded to Robertson's objections and has created a special feature section of the paper called The Pulse, which focuses on superheroes. In addition, the paper also intermittently ran a glossy magazine called Now Magazine.
Soon after the team's formation, the New Avengers decided to strike a deal with Jameson regarding exclusive content in exchange for removing the strong anti-Spider-Man sentiment from the newspaper, to which Jameson agreed. Merely one day later, Jameson broke the spirit (though not the letter) of his agreement with Iron Man, using the headline "a wanted murderer (Wolverine), an alleged ex-member of a terrorist organization (Spider-Woman) and a convicted heroin-dealer (Luke Cage) are just some of the new recruits set to bury the once good name of the Avengers," but refraining from attacking Spider-Man. This prompted Jessica Jones to sell the first pictures of her newborn baby to one of the Bugle's competitors instead.
In the first issue of Runaways vol. 2, Victor Mancha states in an exchange about Spider-Man that "The only people who think he's a criminal are Fox News and the Daily Bugle. And the Bugle is, like, the least respected newspaper in New York City." The paper's major named competitors are the Daily Globe, which implicitly takes a more balanced look at the superhero, Front Line, run by EIC Ben Urich and Sally Floyd, and The Alternative. After Peter Parker revealed he is Spider-Man and the Bugle planned to sue him for fraud, the paper itself was put on the defensive with front page accusations from The Globe (with information secretly supplied by Bugle reporter Betty Brant) of libeling the superhero.
The adventures of the staff of the newspaper beyond Peter Parker have been depicted in two series, Daily Bugle and The Pulse.
After Jameson suffered a near-fatal heart attack, his wife sold the Bugle to rival newspaper man Dexter Bennett, who changed the name to The DB (either standing for Dexter Bennett or Daily Bugle), and transformed it into a scandal sheet. Since after Brand New Day no one knows the secret identity of Spider-Man anymore, the animosity between Jameson and Parker is retconned as a simple financial question, with Jameson's heart attack coming right after a monetary request from Peter.
The reputation of the DB since the mention in Runaways has plummeted down because of the new, scandalistic angle Bennett gives it. Several reporters unwilling, or refusing the new course, like Peter himself, are forced to go away, finding a new safe haven in the Front Line, the only magazine willing to accept people fired by Bennett, pursuing a scorched earth policy over them.
The villain Electro targeted Dexter Bennett because of a government bailout plan for the financially strapped paper. Spider-Man intervened, and during a battle inside the DB offices, the entire building was demolished, bringing an end to the newspaper as well.
Sometime after the DB's destruction, Jameson, now the mayor of New York cashed in the DB shares he acquired from Bennett and gave the money to Robbie Robertson. Jameson asked Robertson to remake Front Line (which itself was on hard times) into the new Daily Bugle.
Randy Green (Reporter) – Mystique in disguise, seen working as a Daily Bugle reporter in X-Factor
Amber Grant (freelance photographer) – made Peter Parker envious of her ability to tell off Jameson and still sell to him; current status unknown
Jeffrey Haight (Photographer) – former boyfriend of Anna Kefkin, made alliance with Dr. Octopus in desperate effort to gain a front-page photograph. Sent to prison for assisting in Dr. Octopus' escape.
Walter "Old Man" Jameson (Editor/Reporter) – Mistakenly assumed to be JJJ's father, David Jameson.
In the Age of Apocalypse timeline, the Daily Bugle is a clandestine paper run by humans meant to inform the public about the secrets of Apocalypse, here the tyrannical ruler of North America. This Daily Bugle is run by a Robbie Robertson, who is killed by a Brood-infected Christopher Summers, leaving the status of the paper unknown.
In this alternate reality, the Daily Bugle exists mostly as a propaganda machine for the ruling mutant hierarchy. Stories can be and are repressed if they aren't favorable enough to mutants. In this reality, a blue-skinned woman named Cerena Taylor is the editor-in-chief. Other staff members include Bugman (the Daily Bugle's paparazzi driver), Jacob Guntherson (the Daily Bugle's photographer), and Triporter (the Daily Bugle's three-eyed reporter).
In the Ultimate Marvel universe, the Bugle is much the same as in the 616 version. The main difference is that Peter Parker is not employed as a photographer, but works on the newspaper's website after Jameson sees him assist with a problem. The newspaper plays less of a role in Ultimate Spider-Man than it did in the comics portraying the equivalent period of the 616 Spider-Man's career. Peter frequently implies that he doesn't spend much time there. After the events of Ultimatum, the Daily Bugle, much like the rest of New York, was heavily damaged. Instead of a full rebuild, the Bugle was made into an online newspaper and blog.
In The Spectacular Spider-Man, The Daily Bugle is a New York newspaper led by an irascible, gruff publisher named J. Jonah Jameson. the Daily Bugle is a frequently visited location by many series characters, including Peter Parker/Spider-Man. Like in the films and Marvels comic book series, it is also depicted to be housed in the Flatiron Building. The newspaper is noted for its anti-superhero slant, especially concerning Spider-Man, whom the paper carries out a smear campaign against Spider-Man that has, at least temporarily, turned much of the gullible city against the hero.
The Daily Bugle appears in Ultimate Spider-Man with this version being a television outlet called Daily Bugle Communications (DBC) led by J. Jonah Jameson. The Daily Bugle/Daily Bugle Communications is mentioned during a conversation between Peter Parker/Spider-Man and Mary Jane Watson in the episode "Great Power". When Mary Jane develops an interest in journalism and wants to become an employee for the Daily Bugle/Daily Bugle Communications, Peter disapproves of her choice. The Daily Bugle/Daily Bugle Communications is again mentioned in "Great Responsibility", but briefly. The Daily Bugle/Daily Bugle Communications is finally seen in the episode "Beetle Mania".
In the episode of The New Scooby-Doo Movies, "Sandy Duncan's Jekyll and Hyde", one of the cut out letters for a ransom note is from a newspaper. The newspaper reads Daily Bu le with the g missing. Also shown on the newspaper is the Bugle's signature bugle.
Ben Urich appears in the Netflix series Daredevil where he is a reporter for the New York Bulletin.
The Daily Bugle appears in the mid-credits scene of the 2019 film Spider-Man: Far From Home. This version is a controversial online news outlet, TheDailyBugle.net, headed by J. Jonah Jameson, played once again by J.K. Simmons. This version of the organization also seems to bear resemblance to Alex Jones and InfoWars. Jameson plays footage apparently doctored by Mysterio to portray Spider-Man as responsible for the Elementals' carnage, and then publicly reveals his identity.
In the arcade and console-imported game Marvel Super Heroes, the Bugle is Spider-Man's home stage. The fighting takes place on a platform that is first going vertical and then across the Daily Bugle.
In the multi-platform video game Marvel Nemesis: Rise of the Imperfects, the Daily Bugle is a recurring battleground throughout the story mode and available in the versus mode. Here the rooftop is surrounded by three destructible walls, and covered with explosive barrels, air conditioners, pipes, and poles for use in battle. Even the trademark letters that form "Daily Bugle" are available for throwing at enemies once damaged.
In the Ghost Rider video game released in 2007, the Daily Bugle appears in the challenge mode of the game. It even has big spider webs in the corners, which is a reference to Spider-Man.
The Daily Bugle is featured in many of the Spider-Man games.
Daily Bugle is seen in the Incredible Hulk video game. Like other buildings in the game, it can be destroyed.
The Daily Bugle is one of the main landmarks of the game Spider-Man 3. The player can shoot from the two heat releasers there across New York. There are seven photo missions that Robbie will give Peter. The first Lizard mission and most of the Mad Bomber missions take place there.
In Spider-Man: Web of Shadows, Moon Knight receives a tip that the Kingpin's men might rob or destroy the Daily Bugle, so he sends Spider-Man to investigate. But upon arriving there, it is revealed that it was a false lead.
The Daily Bugle appears in Marvel's Spider-Man. Mary Jane works as a reporter for the newspaper with Robbie Robertson as the editor-in-chief and is later promoted to associate editor. The game's collectibles reveal that Peter previously worked as a photographer for the Bugle, but quit to focus on his scientific career and found that former editor-in-chief J. Jonah Jameson was going too far with his Spider-Man criticism. Peter's going away card signed by the staff revealed that Jameson, Robertson, Betty Brant, and Eddie Brock were working at the newspaper at the time he left. Jameson eventually retired from his role to start an anti-Spider-Man podcast.