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The Alliance for Open Media (AOMedia) is a non-profit organization whose first project is to develop a new open video codec and format as a successor to VP9 and a royalty-free alternative to HEVC.[1][2] The founding members are Amazon, Apple, ARM, Cisco, Facebook, Google, IBM, Intel Corporation, Microsoft, Mozilla, Netflix, and Nvidia.[1][2][3] The collaboration goal for the future of this joint development foundation is to "avoid more patent and licensing battles that have been a big roadblock to innovation."[4] The alliance also aims to provide competition to the Moving Picture Experts Group, who provide backing for the video data compression methods most commonly in use in 2015.[4] The project will release new video codecs as free software under the BSD 2-Clause License and will use elements from Daala, Thor, and VP10.[5]

Alliance for Open Media
Alliance for Open Media logo.svg
Abbreviation AOMedia, AOM
Formation September 1, 2015 (2015-09-01)
Purpose Develop a royalty-free video format
Headquarters Wakefield, Massachusetts, U.S.
Products AOMedia Video
Parent organization
Joint Development Foundation



On September 1, 2015, the Alliance for Open Media was announced with the goal of developing a royalty free video format as an alternative to licensed formats such as H.264 and HEVC.[1][6][2] The plan was to release the video format by 2017.[2][7]

On April 5, 2016, the Alliance for Open Media announced that AMD, ARM, and Nvidia had joined.[8] Adobe, Ateme, Ittiam & Vidyo joined in the months following.[9][10][11][12]

On January 4th, 2018, the Alliance for Open Media's website was quietly updated to add Apple as a founding member of the alliance.[13]

AOMedia VideoEdit

The Alliance's main goal is to create and deliver next-generation state of the art open video compression formats and codecs that are optimized for streaming media over the internet, for both commercial and non-commercial content, including user-generated content.[8] A line of new video formats named AOMedia Video (AV) is being developed.[8][14] Alliance members from the chip industry (AMD, ARM, Intel, Nvidia) are meant to ensure hardware-friendly design.

AOMedia planned for the first version of its format (AV1) to be completed before the end of 2017.[15] However, work on the bitstream specification will be continued in 2018.[16] It is assumed to get rapid adoption and is the primary contender for standardisation by the video coding standard working group NetVC of the Internet Engineering Task Force (IETF).[17]

Main distinguishing features of AV1 are its royalty-free licensing terms and state of the art performance. AV1 is specifically designed for real-time applications and for higher resolutions than typical usage scenarios of the current generation (H.264) of video formats.[18]


Founding membersEdit

These are governing members that have a seat on the board of directors. Confusingly, these are dubbed "founding members" in AOM terminology.

General membersEdit


  1. ^ a b c "Alliance for Open Media established to deliver next-generation open media formats" (Press release). Alliance for Open Media. 1 September 2015. Retrieved 5 September 2015. [self-published source]
  2. ^ a b c d Stephen Shankland (2015-09-01). "Tech giants join forces to hasten high-quality online video". CNET. Retrieved 2015-09-01. 
  3. ^ "About Us". Alliance for Open Media. Retrieved 2018-01-05. 
  4. ^ a b Lamm, Greg (3 September 2015). "Why Microsoft and Amazon are working with Google and Netflix to make video streaming faster". Puget Sound Business Journal. Retrieved 5 September 2015. 
  5. ^ David Bryant (2015-09-01). "Forging an Alliance for Royalty-Free Video". Mozilla. Retrieved 2015-09-01. [self-published source]
  6. ^ Zimmerman, Steven (15 May 2017). "Google's Royalty-Free Answer to HEVC: A Look at AV1 and the Future of Video Codecs". XDA Developers. Archived from the original on 14 June 2017. Retrieved 10 June 2017. 
  7. ^ Jan Ozer (2015-09-01). "Amazon, Google, and More Working on Royalty-Free Codec". Retrieved 2015-09-02. 
  8. ^ a b c "The Alliance for Open Media Welcomes New Members and Announces Availability of Open Source Video Codec Project". Alliance for Open Media. 2016-04-05. Retrieved 2016-04-07. [self-published source]
  9. ^ "Vidyo Joins the Alliance for Open Media" (Press release). 7 June 2016. [self-published source]
  10. ^ "Ittiam Joins the Alliance for Open Media" (Press release). 20 May 2016. [self-published source]
  11. ^ Dana Rao (14 June 2016). "Adobe Joins Alliance for Open Media to Develop Next Generation Video Platform" (Press release). [self-published source]
  12. ^ "ATEME Joins the Alliance for Open Media" (Press release). 14 June 2016. [self-published source]
  13. ^ "Apple joins an alliance to shrink your online videos". CNET. Retrieved 4 January 2018. 
  14. ^ "A Progress Report: The Alliance for Open Media and the AV1 Codec". Streaming Media Magazine. 2016-04-12. Retrieved 2016-04-13. 
  15. ^
  16. ^ Eyevinn (2017-12-12), STSWE17: Jai Krishnan from Google and AOMedia giving us an update on AV1, retrieved 2018-01-05 
  17. ^ Sebastian Grüner (, July 19, 2016: Der nächste Videocodec soll 25 Prozent besser sein als H.265 (german)
  18. ^ "What is AV1?". Streaming Media Magazine. 2016-06-03. Retrieved 2016-06-20. 
  19. ^ "ALLIANCE FOR OPEN MEDIA WELCOMES FACEBOOK TO ITS BOARD AS FOUNDING MEMBER" (Press release). AOMedia. 2017-11-13. Archived from the original on 2017-12-12. Retrieved 2017-11-13. 
  20. ^ a b Zimmerman, Steven (2017-11-28). "Facebook joins AOMedia to promote Royalty-Free AV1 Video". XDA Developers. Archived from the original on 2017-12-12. Retrieved 2017-12-12. 
  21. ^ "Argon Design joins AOM". 2017-06-28. Retrieved 8 July 2017. Argon Design has been contributing to the VP9/VP10 codebase for over 3 years (…) Argon will be positioned to release Argon Streams AV1 immediately after the standard is completed later in 2017 
  22. ^ "BBC R&D joins the Alliance for Open Media" (Press release). 14 Nov 2016. Retrieved 19 Nov 2016. 
  23. ^ "Bitmovin Joins the Alliance for Open Media" (Press release). 18 Apr 2017. Retrieved 18 Apr 2017. 
  24. ^ "Bitmovin Supports AV1 Encoding for VoD and Live and Joins the Alliance for Open Media" (Press release). 18 Apr 2017. Retrieved 18 Apr 2017. 
  25. ^ "Chips&Media, Inc. Joins the Alliance for Open Media" (Press release). Seoul. 21 October 2016. 

External linksEdit