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Vimeo (/ˈvɪmi/[4]) is an ad-free video platform headquartered in New York City, providing free video viewing services as a competitor to YouTube. In 2007, Vimeo became the first video sharing site to support high-definition video.[5] It has launched several products that enable quality video creation at scale, most recently with the launch of Vimeo Stock in fall of 2018.[6] Vimeo is a SaaS business, and offers subscription plans that service various customer segments.[7] Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. Anjali Sud has been CEO of Vimeo since July 2017.[8]

Vimeo Logo.svg
Screenshot of Vimeo's homepage, Jan 2019
Type of businessSubsidiary of IAC
Type of site
Video hosting service
Available inEnglish, Spanish, German, French, Japanese, Portuguese, Korean
FoundedNovember 2004; 14 years ago (2004-11)
Area servedWorldwide
Founder(s)Zach Klein, Jake Lodwick
Key peopleAnjali Sud (CEO)
Alexa rankDecrease 136 (August 2019)[1]
LaunchedNovember 2004; 14 years ago (2004-11)[2]
Current statusActive[3]
Jakob Lodwick and Zach Klein, founders of Vimeo



Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein.[9] The name Vimeo was created by Lodwick, as a play on the words video and me.[10] Vimeo is also an anagram of the word movie.[11] IAC purchased Vimeo in August 2006, as part of its acquisition of Connected Ventures.[12] In January 2009, Dae Mellencamp joined IAC as general manager of Vimeo.[13] She served as CEO until March 19, 2012, when Kerry Trainor joined Vimeo as CEO.[14] In 2017, IAC promoted then general manager Anjali Sud as the CEO.[15]

As of December 2013, Vimeo attracts more than 100 million unique visitors per month, and more than 22 million registered users.[16] Fifteen percent of Vimeo's traffic comes from mobile devices.[17] As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following far behind its larger competitors, video sharing sites YouTube and Facebook.[18] The community of Vimeo includes indie filmmakers and their fans.[19] The Vimeo community has adopted the name "Vimeans," which references active members of the Vimeo community who engage with other users on a regular basis.[20]

The White House posts high-definition versions of its broadcasts to Vimeo.[21] Vimeo has helped to offload traffic from Improv Everywhere's servers after new pranks are announced, and continues to host most of their videos. Vimeo was also the original location of Noah Kalina's "everyday" video,[22] a popular viral video.

On July 21, 2008, Vimeo announced it would cease hosting gaming videos. Vimeo cited several reasons, such as the unusually long duration of gaming videos, which compromised transcoder wait times. (Existing gaming videos that had been posted on the site were deleted on September 1, 2008.) The ban was lifted, however, in October 2014.[23] Until then, all new uploads were subject to the rule, but machinima videos with a story of their own were still permitted.[24]

In December 2014, Vimeo introduced 4K support, though it would only allow downloading due to the low market penetration of 4K displays at the time.[25] Streaming of 4K content launched the following year, along with adaptive bitrate streaming support.[26] In March 2017, Vimeo introduced 360-degree video support, including support for virtual reality platforms and smartphones, stereoscopic video, and an online video series providing guidance on filming and producing 360-degree videos.[27]

On May 2, 2016, Vimeo announced the acquisition of VHX, a platform for premium over-the-top subscription video channels.[28]

On September 26, 2017, Vimeo announced that it would introduce a live streaming platform, and that it had acquired the existing service Livestream to bolster its associated staff and technology.[29]

On April 15, 2019, Vimeo announced the acquisition of Magisto, a video creation service with over 100 million users.[30]

Video qualityEdit

High definition playbackEdit

On October 9, 2007, Vimeo announced support for high definition playback in 1280×720 (720p), becoming the first video sharing site to support consumer HD.[5] Uploaded HD videos were automatically converted into 720/30p VP6 Flash video. Since August 2010, all videos are encoded into H.264 for HTML5 support. All videos uploaded before were re-encoded. Non-Plus users can upload up to 500 MB of videos per week, and up to one HD video per week (additional HD videos uploaded within the same week are encoded to SD).

Standard definition playbackEdit

Non-HD videos are re-encoded at a maximum of 30 frames per second, but suffer in image quality, which is inline with the low bit rate for videos in the 640×360 size. Usually, the video content is re-encoded to bit rate below 0.5 Mbit/s. This is not enough to reproduce the fine details that can be captured from a consumer video camera or a smartphone, for example.


Vimeo BasicEdit

Vimeo began its service with only free accounts, each limited to 20 MB of video uploads weekly.[31] This limit was raised to 30 MB in 2006,[32] then to 250 MB in January 2007[33] and to the current level of 500 MB in October 2007.[34]

On January 22, 2018, the limit for Basic accounts was changed for the first time in 11 years. Accounts were limited to a lifetime video storage limit of 5 GB. Those which exceeded this limit prior to its implementation can keep uploaded videos online, but cannot upload new videos. The storage limit was implemented just two days after YouTube announced the demonetization of smaller channels, those with fewer than 1,000 lifetime subscribers and 4,000 annual hours of watch time, though Vimeo has yet to confirm that this directly caused the new limit.

Premium packagesEdit

In October 2008, Vimeo Plus launched for $60 annual fee and a 2 GB weekly allowance,[35] which was raised to the current level of 5 GB on January 4, 2011.[36] The latter allowance allows roughly 2.5 hours of 720p video. As of July 22, 2010, the site offers unlimited HD embeds.[37]

On August 1, 2011, Vimeo introduced the PRO account type for business and commercial use, which allows 50GB of storage, 250k plays, advanced analytics, third-party video player support and more.

Plan comparisonEdit

As of January 27, 2018, Vimeo offers the following plans:

Basic Plus Pro Pro Unlimited Business Premium
Weekly disk space 500 MB 5 GB 20 GB N/A N/A N/A
Annual disk space N/A 250 GB 1 TB N/A N/A N/A
Total disk space 5 GB N/A N/A 3 TB 5 TB 7 TB
Commercial use allowed            
Live streaming            
Price per month (US$) Free N/A N/A N/A N/A N/A
Price per year (US$) Free $84 $240 $399 $600 $900

All paid plans require an annual payment.

Vimeo Basic and Vimeo Plus prohibit commercial use, unless the account holder is a "small-scale independent production company, non-profit, or artist," and the account is used to present original creative works.[38]

Vimeo AwardsEdit

Vimeo's first annual Vimeo Awards took place October 8 and 9, 2010 in New York City, dedicated towards showcasing and awarding creative video content hosted on the site.[39] Festival judges for the nine competitive categories included David Lynch, Morgan Spurlock, Rian Johnson, M.I.A., and Charlie White.[40] The competition received over 6500 entries. Winners were chosen for each category, with the documentary finalist "Last Minutes with Oden" taking home the $25,000 grand prize. Ben Briand's short narrative "Apricot" won the Community Choice Award. The two-day festival included video screenings and workshops from the likes of Philip Bloom, Lawrence Lessig, and DJ Spooky, and an award show hosted by Ze Frank. A 3D projection-mapping displayed on the Vimeo HQ/IAC building concluded the festival.

The 2012 Vimeo Festival+Awards commenced on June 8 and included speakers like Ed Burns, Loc Dao, Vincent Laforet and Jonathan Gottschall.



Vimeo is blocked in China.[41]


Starting May 4, 2012, the site was blocked in India by some ISPs under orders from the Department of Telecommunications, without any stated reasons.[42][43] Shortly thereafter the ban was lifted. It was later revealed that piracy and copyright infringement of the films 3 and Dhammu were the cause of a week ban of the site in India. L.H. Harish Ram of Copyright Labs, Chennai, representing the makers of the two films, sent notices to ISPs across the country asking them to block offending URLs. When the ISPs blocked popular sites like Vimeo, Ram wrote on his Twitter account that he had not asked for the entire domains to be blocked but only specific URLs where infringement was taking place.[citation needed] Contrary to what Ram claimed on Twitter, his letter about Dhammu clearly asks for 272 URLs to be blocked and these are complete URLs[clarify], not specific webpages. A copy of Ram's letter is available online. On June 15 that year, the Madras high court took note of the controversy and clarified that only those URLs which are infringing copyright can be blocked, not entire websites, and the ban was lifted.[citation needed] As of November 2014, Vimeo was accessible in India. Vimeo was blocked in India in December 2014, due to fears that the website was spreading ISIS propaganda through some of its user-made videos.[44] However, on December 31, the site was unblocked in India.[45]


In May 2014, Tifatul Sembiring, Indonesia's Communications Minister said on his personal Twitter account that video sharing site Vimeo would be banned. Citing Indonesia's controversial anti-pornography law, passed in 2008, the minister said the site included displays of "nudity or nudity-like features".[46]

See alsoEdit


  1. ^ "Alexa - Vimeo Competitive Analysis, Marketing Mix and Traffic". Retrieved August 1, 2019.
  2. ^ "Vimeo on the Internet Archive". Archived from the original on December 17, 2004.
  3. ^ " Site Info". Alexa Internet. Retrieved July 1, 2019.
  4. ^ "How to pronounce Vimeo?". Vimeo. Retrieved January 17, 2019.
  5. ^ a b Lauria, Peter (October 16, 2007). "Video-Sharing Web Site Goes High-Def". New York Post.
  6. ^ "Vimeo Launches Stock Footage Marketplace". The Hollywood Reporter. Retrieved January 8, 2019.
  7. ^ Mazarakis, Richard Feloni, Anna. "Vimeo's 34-year-old CEO on why she's not worried about YouTube or Netflix, and how she plans to bring in $100 million this year". Business Insider. Retrieved January 8, 2019.
  8. ^ Spangler, Todd; Spangler, Todd (July 20, 2017). "IAC's Vimeo Appoints Anjali Sud CEO After Yearlong Search". Variety. Retrieved January 8, 2019.
  9. ^ Gannes, Liz (October 30, 2007). "Vimeo Founder Jakob Lodwick Leaves". GigaOm. Retrieved January 31, 2012.
  10. ^ Lodwick, Jake (February 5, 2005). "Help Center". Vimeo FAQ. Archived from the original on February 25, 2005. Retrieved June 4, 2019.
  11. ^ Allen, Danny (August 21, 2007). "Vimeo video-sharing service review". PC World. Retrieved September 28, 2010.
  12. ^ "Acquisition and Divestitures Timeline". IAC. Retrieved January 31, 2012.
  13. ^ "ManagementBios". IAC. Retrieved January 31, 2012.
  14. ^ "IAC replaces Vimeo CEO with former AOL exec Kerry Trainor". VentureBeat.
  15. ^ Kafka, Peter (July 20, 2017). "Vimeo isn't launching a new subscription service, but it does have a new CEO". Recode. Retrieved July 20, 2017.
  16. ^ Ludwig, Sean (January 24, 2012). "Vimeo begins rolling out silky smooth redesign with huge videos". VentureBeat. Retrieved February 1, 2012.
  17. ^ Ludwig, Sean (January 9, 2012). "Vimeo shows slick new video apps for Android, Windows Phone, iPhone, iPad". VentureBeat. Retrieved February 1, 2012.
  18. ^ "Application Usage & Threat Report". Palo Alto Networks. Retrieved October 15, 2013.
  19. ^ "The Best Indie Filmmakers". Vimeo. Retrieved March 25, 2012.
  20. ^ Vimeo (2011). "Hey Vimeans!". Tumblr. Retrieved March 25, 2012.
  21. ^ "The White House on Vimeo". Vimeo. December 9, 2008. Retrieved February 14, 2013.
  22. ^ everyday. Vimeo: Noah Kalima. Retrieved October 16, 2013.
  23. ^ Whitman, Blake (July 21, 2008). "New upload rules". Vimeo Staff blog. Retrieved August 10, 2011.
  24. ^ "Community Guidelines". Vimeo. Retrieved January 1, 2012.
  25. ^ "Vimeo now offers 4K video downloads, but streaming isn't available yet". The Verge. Retrieved September 26, 2017.
  26. ^ Roettgers, Janko (December 3, 2015). "Vimeo Starts Adaptive Streaming on the Web, iOS and Apple TV, Rolls Out 4K". Variety. Retrieved September 26, 2017.
  27. ^ "Vimeo introduces support for 360-degree videos". The Verge. Retrieved September 26, 2017.
  28. ^ "Vimeo acquires VHX to boost its video-on-demand business". CNBC. May 2, 2016. Retrieved June 9, 2016.
  29. ^ Perez, Sarah. "Vimeo acquires Livestream, launches its own live video product". TechCrunch. Retrieved September 26, 2017.
  30. ^ Vimeo. "Vimeo To Acquire Magisto To Power Video Creation For Any Business". Retrieved April 30, 2019.
  31. ^ "Signup - create an account". Vimeo. September 24, 2005. Archived from the original on September 24, 2005. Retrieved September 7, 2016.
  32. ^ "Introducing Vimeo Plus". Vimeo. July 19, 2006. Archived from the original on July 19, 2006. Retrieved September 7, 2016.
  33. ^ "Upload Limit Increased to 250 MB per week!". Vimeo. Retrieved September 7, 2016.
  34. ^ "High Definition - What's up now!". Vimeo. Retrieved September 7, 2016.
  35. ^ "Presenting Vimeo Plus!". The Vimeo Blog. October 16, 2008.
  36. ^ Covert, Adrian (January 5, 2011). "Attention Filmmakers: You Can Now Upload Full Length Films to HD". Gizmodo. Retrieved January 1, 2012.
  37. ^ Verdugo, Dalas (July 22, 2010). "Global Settings and Unlimited HD Embedding". Vimeo. Retrieved January 1, 2012.
  38. ^ "Terms of Service". Vimeo. October 6, 2017. Retrieved March 7, 2018.
  39. ^ "Vimeo Awards". Vimeo.
  40. ^ "Vimeo Award judges". Vimeo.
  41. ^ " is 100% blocked in China". Retrieved November 1, 2017.
  42. ^ Ernesto (May 4, 2012). "India Orders Blackout of Vimeo, The Pirate Bay and More". TorrentFreak. Retrieved May 5, 2012.
  43. ^ Vikas SN (May 4, 2012). "Reliance Communications Blocks The Pirate Bay & Vimeo". MediaNama. Retrieved May 10, 2012.
  44. ^ Stone, Jeff (December 31, 2014). "Vimeo, DailyMotion, Pastebin Among Sites Blocked In India For 'Anti-India' Content From ISIS". International Business Times.
  45. ^ Sharmai, Ravi (January 2, 2015). "Indian government unblocks Vimeo, Dailymotion, 2 other websites". The Times of India.
  46. ^ "Communications Minister Faces Twitter Ire After Vimeo Ban". Jakarta Globe. May 12, 2014. Retrieved June 23, 2014.

External linksEdit