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WEFG-LD

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WEFG-LD
Channels
Programming
Subchannels7.1 WEFG-LD / The Nazca Network
7.2 Infomercials
7.3 Infomercials
7.4 Infomercials
AffiliationsIndependent
Ownership
OwnerPhiladelphia Television Network Inc.[1][2]
History
First air date
August 16, 1991
Former call signs
W07CB (1991–2001)
WPTV-LP (Nov.–Dec. 2001)[3]
WWJT-LP (2001–2010)[4]
WWJT-LD (2010–2013)
Former channel number(s)
7 (VHF analog 06/16/2010)[5][6][7]
Channel America/Family Net (1992–1995?)
TV Scout
Wize Buys
Launch TV
FilmOn
Technical information[8]
Licensing authority
FCC
Facility ID167606
ClassLD (Digital LPTV)
ERP10 kW
HAAT220 m (722 ft)
AMSL: 283 m (928 ft)
Transmitter coordinates40°02′19″N 75°14′14″W / 40.03861°N 75.23722°W / 40.03861; -75.23722 (WEFG-LD) WEFG-LD, Roxborough, Philadelphia
51 dBu Service Contour 
Links
Public license information
LMS
WebsiteChannel 7 WJJT

WEFG-LD, channel 7, is a digital low power independent television station serving Philadelphia, Pennsylvania transmitting on channel 48 UHF. The station is owned by Philadelphia Television Network Inc. since November 10, 1999.[1][2] WWJT-LP suspended analog operations June 16, 2010.[5]

History

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Introduction

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Channel 7 first appeared in 1991 as W07CB, the first Philadelphia-licensed VHF television station since May 1948.

In 1992, W07CB, not affiliated with a major network, aired reruns and old B-movies. Former affiliations included Channel America and FamilyNet. General Manager and part-owner Ron Joseph telecast reruns of his 1970s-era disco dance shows. The station achieved some degree of success under Joseph's stewardship. However, a dispute between the four owners of the station resulted in the decreased influence of Joseph over station affairs.

Changes

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Within a year, the station underwent a series of management changes. Dr. Walter Moxley IV, an Infectious Diseases specialist with no previous broadcasting experience, was named the new general manager. His son Michael Moxley [1] was brought in to host local programming and acquire new revenue streams. Viewership and revenue picked up, but the station's transmitter was vandalized causing the station to go off the air for several weeks. As a result of being off the air, advertisement revenue dried up, and Michael Moxley departed W07CB to attend Penn State.

By June 1994, the station's parent company Morton Broadcasting named George Brusstar, operator of small but profitable cable television operations in the Philadelphia suburbs, as its Director of Programming. All of the station's programming was abruptly scrapped along with the station's then-slogan ("T-V Heaven, Channel 7"). The station's new logo became "The Bell", modeled after Philadelphia's Liberty Bell according to Brusstar. Replacing the old disco shows, classic westerns, and vintage sitcoms was a new format of 24-hour "two-way talk" programming featuring live TV hosts sitting at a desk with telephones. Viewers could call in live and sound off on the issues of the day with the hosts. Brusstar hired former Philadelphia radio performer Dennis Marcucci and Modesto, California television personality Al Mario to host shows on the new lineup. In addition, Brusstar himself was a featured host, and was joined by then-17-year-old Port Richmond resident Mike Phillips.

A contractual dispute in late 1994 resulted in Brusstar's sudden departure, and all local programming ceased. Brusstar was replaced by Mario who hired local college students, activists, and radio personalities in an attempt to cement a stable evening line-up. Programs included music ("Dr. Soul's Radio on TV"), comedy ("A Sermon from the Reverend Spoonicci"), and current events commentaries from Mario, homelessness activist Leona Smith, and libertarian Sean McBride. From 11 p.m. to 7 a.m., programming consisted of live TV psychics from a low-power New York City station brought in via satellite. By June 1995, infighting between owners forced W07CB off the air.

Return to the air, decline, and the return of Channel 7

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When Channel 7 next appeared, it was clear Ron Joseph was back in control; for weeks on end, a two hour VHS tape loop of his recent wedding played continuously. Joseph attempted to take the station back entirely via a loophole in the partnership agreement (partner Moxley was imprisoned for the assault of a family member). Joseph later operated a low-power TV channel in Wildwood-Cape May, New Jersey, W05AX.

In 1996, with few advertisers left, Morton Broadcasting was dissolved and the Federal Communications Commission license for Channel 7 was sold to Shooting Star Productions. Executive Producer Jerry Leazer created a 24/7 music video programming format concentrating on the music roots of The Sounds Of Philadelphia. The format was an immediate success and Morton Broadcasting spent over a year trying to break the contract between Morton Broadcasting and Shooting Star Productions so they could sell the station for a higher price now that Leazer had dramatically increased the station's value. Shooting Star Productions, which had been represented by Reed Smith Shaw and McClay in Philadelphia and Richard Glanton, ultimately sold their interest to Glanton to avoid any further litigation. By the end of the 1990s, Channel 7 reduced its power [citation needed], and programmed modern rap music videos. It could only be seen 1.5 miles (1 km) from its Philadelphia transmitter, as opposed to a 14-mile radius just a few years before. The station currently transmits a strongly-directional pattern, aiming most of its signal to the south-southwest portions of Philadelphia with lower power in other directions. This is to protect WABC-TV in New York, also on Channel 7, about 70 miles (112 km) away.

On July 31, 1998, the Federal Communications Commission (FCC) granted W07CB voluntary transfer of control from Ronald Joseph Caponigro to Digital Media T.V.[9][10]

On November 10, 1999 Morton Broadcasting Company sold W07CB to Philadelphia Television Network, Inc.[1][2]

The W07CB call letters were changed to WPTV-LP in November 2001; (not related to full power WPTV in West Palm Beach, Florida). A month later, the call letters were changed again to WWJT-LP.

WWJT was relaunched on October 15, 2006 as African Community Television. The station aired a mix of news, movies, infomercials and music videos, as well as various African shows.

Analog to digital

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On January 27, 2010 WWJT-LP received a second call sign WWJT-LD[4] for digital facility ID 167606 in Roxborough, Philadelphia antenna farm while sill retaining call sign WWJT-LP[3] for analog facility ID 43869 at 1515 Market Street, Center City Philadelphia.

On June 16, 2010 WWJT-LP ceased analog transmission due to its analog transmitter and video server suffering catastrophic failures, keeping the station off the air until the launch of digital WWJT-LD.[5]

Starting on or about November 17, 2011, WWJT-LD began broadcasting a digital signal on virtual channel 7 showing just the call letters and its remaining three sub-channels displaying a color test pattern. All original 4 digital channels were 480i 4:3 SD format.

Call Sign WEFG-LD Change

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August 28, 2013 resumed operations after going silent August 1, 2013.[11] December 17, 2013 FCC granted license to Facility ID: 167606.[12] WWJT-LD changed its call sign to WEFG-LD on January 1, 2014. [4]

Digital channels

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Channel Video Aspect PSIP Short Name Programming
7.1 480i PSIP: 16:9
actual: 4:3 		WEFG-7 WEFG-LD Programming / The Nazca Network
7.2 WEFG-7 Infomercials Wize Buys
7.3 WEFG-7 Infomercials Shopping One on One [13]
7.4 WEFG-7 Infomercials
Table data as of December 30, 2014

References

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  1. ^ a b c "FCC Application Search Details - BAPLTVL-19990802JA Assignment of Permit/License". FCC.gov. Federal Communications Commission. 1999-11-10. Cite error: The named reference "FCC-ASD-BAPLTVL-19990802JA" was defined multiple times with different content (see the help page).
  2. ^ a b c "FCC Public Notice Comment - BAPLTVL-19990802JA Assignment of Permit/License". FCC.gov. Federal Communications Commission. 1999-11-10.
  3. ^ a b "FCC Call Sign History - Facility ID 43869". FCC.gov. Federal Communications Commission. Cite error: The named reference "FCC-CSH-43869" was defined multiple times with different content (see the help page).
  4. ^ a b c "FCC Call Sign History - Facility ID 167606". FCC.gov. Federal Communications Commission. 2014-01-01. Retrieved 30 December 2014. Cite error: The named reference "FCC-CSH-167606" was defined multiple times with different content (see the help page).
  5. ^ a b c "FCC Notification of Suspension of Operations / Request for Silent STA - BLSTA-20100708EWE". FCC.gov. Federal Communications Commission. 2010-06-16.
  6. ^ "FCC Application Search Details - BLTVL-20070112AIC License to Cover". FCC.gov. Federal Communications Commission. 2007-03-22.
  7. ^ "FCC Engineering Data - BLTVL-20070112AIC License to Cover". FCC.gov. Federal Communications Commission. 2007-03-22.
  8. ^ "Facility Technical Data for WEFG-LD". Licensing and Management System. Federal Communications Commission.
  9. ^ "FCC Application Search Details - BTCTVL-19980609IE Transfer of Control". FCC.gov. Federal Communications Commission. 1998-07-31.
  10. ^ "FCC Public Notice Comment - BTCTVL-19980609IE Transfer of Control". FCC.gov. Federal Communications Commission. 1998-07-31.
  11. ^ "FCC Resumption of Operations - Facility ID: 167606". FCC.gov. Federal Communications Commission. 2013-08-28. Retrieved 30 December 2014.
  12. ^ "Application Search Details - Facility: Facility Id: 167606; File: BLDTL-20131212ABH". FCC.gov. Federal Communication Commission. 2013-12-17. Retrieved 30 December 2014.
  13. ^ "Swardfish Financial, Inc. Announces Launch of New Digital Media Network Shopping One on One". PR Newswire. PR Newswire Association LLC. Retrieved 3 January 2015.

Category:Television stations in Philadelphia, Pennsylvania Category:Channel 7 low-power TV stations in the United States Category:Television channels and stations established in 1991

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