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This Morning (TV programme)

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This Morning is an award winning British daytime television programme that is broadcast on ITV. The show airs live on weekdays from 10:30 am until 12:30 pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.

This Morning
This Morning TV Logo.png
Also known as
  • This Morning with Phillip & Holly (2015–present) (Monday –Thursday)
  • This Morning with Eamonn & Ruth (2017–present) (Friday, Sunday & Holidays)
Created byDiane Nelmes[1]
Presented by
Theme music composerDavid Pringle
Country of originUnited Kingdom
Original language(s)English
No. of series30
No. of episodes6,693 (as of 3 October 2018)
Executive producer(s)Emma Gormley
Production location(s)
  • Martin Frizell
  • Vivek Sharma (Deputy Editor)
  • Juliet Bacon (Deputy Editor)
  • Kerry Burch (Deputy Editor)
Running time120 minutes (inc. adverts)
Production company(s)
Original networkITV
Picture format
Original release3 October 1988 (1988-10-03) – Present
External links

The show was originally presented by Richard Madeley and Judy Finnigan for more than a decade after its launch, This Morning is currently hosted/presented by Phillip Schofield and Holly Willoughby from Monday to Thursday, with Ruth Langsford and Eamonn Holmes hosting it every Friday, and has aired on ITV since 3 October 1988, making it one of the longest running daytime programmes on British television. Numerous celebrities have made guest appearance on the show over the years. On 3 October 2018, This Morning celebrated its 30th anniversary making it one of the longest running daytime television programmes in TV history.



In 1988, ITV decided to create a live daytime morning programme to replace the weekday morning edition of Children's ITV. Four regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10:40 am on 3 October 1988 and finished at 12:10 pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.

The first few series of experts were weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, beauty presenter Liz Earle, hair and make-up artists Andrew and Liz Collinge, and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.

To end the first series, in 1989, the show was presented via satellite from Disneyland, California. Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney, and the show even included a 'live' interview with Mickey and Minnie Mouse, a feat never done before or since. The 'special' week achieved the highest 'daytime' viewing audiences outside of a Royal Wedding[citation needed].

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[6] A clip of Mark Roberts, a prolific streaker, running onto Talbot's weather map in 1995 is regularly shown on clip shows.[7]

In the summer of 2001, Madeley and Finnigan left This Morning to present their own show on Channel 4.


This Morning titlecard used from 2009 to 2015

In 2009, ITV had decided to relaunch This Morning, and subsequently the ratings rose by 20%. Part of the relaunch included a brand-new set and a new co-host Holly Willoughby .[8]

In March 2010, This Morning and ITV had announced that the show would run from five days a week to seven days a week, with two brand-new one-hour shows broadcast on the weekends. Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming. Weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.[9]

The Hub an interactive segment of the show was heavily featured in This Morning from 2010 until 2014 (4 years). Presenters included Jeff Brazier (2013–14), Jenni Falconer (2013–14), Stephen Mulhern (2011–2014) Rylan Clark (2013–14), Emma Willis (2012–2014), Coleen Nolan (2010–2012), Samanthi Jayawardena (2010–2012) and Matt Johnson (2010–2013).[10][11]

On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!, where each week, five viewers and a celebrity guest cook along, via Skype, with the chefs on the day of the event. Gino D'Acampo and Phil Vickery were the two chefs to present the item.[12]

The show has proven newsworthy on several occasions. This Morning covered new ground by showing a gay partnership celebration live.[7] A 2008 interview with Kerry Katona, slurring her words, also attracted coverage.[13]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning. Reporter Jenni Falconer was there.[14]

On 3 October 2013, This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Numerous historical clips of the show were aired, including Gene Pitney's infamous miming gaffe from 1989. Keith Lemon presented the weather from the show's famous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine).[15] There was much speculation around whether Fern Britton would return for the 25th anniversary, however it was confirmed eight days before that she would not.[16][17]

Recent historyEdit


During the summer of 2015, Marvin Humes and Rochelle Humes presented This Morning, however they were later replaced by Gok Wan and Jenni Falconer.

On 27 August 2015, This Morning broadcast the remaining weeks' shows from the South Bank due to the main studio having a revamp ready for the new series on 1 September. The new series had many changes including a brand new set, theme music, titles and the new logo being painted onto the outside of the building.[18]

During the weeks of 19–31 October, Holly Willoughby and Phillip Schofield separated for half term. Schofield presented with Christine Lampard, and Willoughby presented with Ben Shephard. In early 2016, Eamonn Holmes went on leave due to a double hip operation, so Shephard and Rylan Clark-Neal alternated with Ruth Langsford. During late July and late August 2016, Willoughby and Schofield didn't present due to the school holidays, therefore Holmes, Langsford, James Martin and Anita Rani alternated. Martin and Rani were later replaced by Rylan and Dan Neal. During late October 2016, Holly and Phil separated for the holidays, Amanda Holden and Ben Shephard, who both did separate weeks', alternates.

During 13–17 February, Willoughby and Schofield were absent for half term, so Holmes, Langsford, Allison Hammond, and Clark-Neal alternated.

In February 2017 it was announced that The London Studios where This Morning is filmed are planned to close in early 2018, for large-scale redevelopment and This Morning will be relocated to Television Centre during construction.[19][20]

During the Easter holidays, Holmes and Langsford hosted Monday–Thursday, with Shephard and Holden on Friday.

On 13th April 2018, This Morning aired its’ last show from The London Studios alongside Good Morning Britain, Lorraine & Loose Women.

On 16th April 2018, This Morning with Phillip & Holly aired its’ first show from the Television Centre alongside other ITV Daytime programmes.

On the Early May Bank Holiday, This Morning didn't air and was replaced by a film. In the summer of 2017, Willoughby and Schofield were absent for the summer holidays, therefore Holmes, Langsford, Clark-Neal, Hammond and Geri Horner alternated.

In July 2017 at the start of the Summer series, new titles were made to suit Langsford and Holmes presenting the show. The titles were different with a behind-the-scenes look from the doors to the studio, make up props and room, clothing department and the art gallery with an show of the studio in fast speed with crew in presenters place. The show was also retitled This Morning with Eamonn and Ruth. The regular series titles used since 2015 returned on 4 September when Willoughby and Schofield returned to the show.

During the October half term, Shephard and Holden presented Monday-Thursday, with Holmes and Langsford hosting Friday.

In late 2017, Rylan announced he was temporarily leaving This Morning, Georgia Toffolo stepped in.

In mid February 2018, Willoughby and Schofield didn't present due to the holidays, so Holmes and Lansford presented Monday–Thursday, with Ore Oduba and Davina McCall doing the Friday's show. During the Easter holidays, Willoughby and Schofield didn't present, so Holmes, Langsford, Clark-Neal and Emma Willis alternated.

During the week 28 May – 1 June, Willoughby and Schofield didn't present due to half term, so Holmes, Langsford, Clark Neal and Holden alternated.

At the start of the Summer series on 16 July 2018, Langsford and Holmes confirmed that they would be doing 6 out of the 7 weeks of the Summer shows. The change was due to them attending a family wedding in the week commencing 6 August. New titles were also introduced to recognise their recent move to Television Centre. Similar to last year, it features a behind-the-scenes look of the studio from all aspects of production.

Due to the summer holidays Willougby and Schofield didn't present, so Holmes, Langsford, Humes, Wan, Clark-Neal, Shephard, Ranj Singh, Vanessa Feltz, Michael Ball, Sara Cox, Nigel Havers, Lisa Snowdon, Mollie King, Mark Wright and Matt Edmondson alternated.


When the show's new series began on 3 September 2018, several changes were made including a new title sequence showing their new home at Television Centre and a new cooking segment starring Gordon Ramsay titled "Big Chef Little Chef" with his daughter Matilda. Gok Wan and Rylan Clark-Neal presented a new segment called 'Life of Luxury'. As of 23 September, a special edition entitled "This Morning, This Week," featuring the highlights of each week, edited into one program, is available every Sunday on BritBox in the United States.[21]

From the 1–5 October, This Morning celebrated 30 years. During the week, it broadcast a live wedding, a brief come-back of the classic weather map from Albert Dock (presented by Alison Hammond), special opening titles, a new app, a live studio audience, a special 30 years bus (with correspondents Lisa Snowdon and Ore Oduba), as well as special games and guests. On 2 October, an ITV special aired called This Morning: 30 Unforgettable Years. It featured Coleen Nolan, Twiggy, Richard & Judy, Phillip and Holly, Eamonn and Ruth, Keith Lemon, Robbie Williams, Gino D'Acampo, Alison Hammond, John Leslie, Fern Britton, Phil Vickery, Denise Robertson, Dr Chris, Dr Ranj, Mel B, Peter Kay, as well as being narrated by Joanna Lumley.

During the October half term, Eamonn Holmes and Ruth Langsford hosted the show Monday-Thursday and Rylan Clark-Neal and Amanda Holden hosted on Friday. For the seven weeks that followed, Rochelle Humes replaced Holly Willoughby alongside Phillip Schofield, whilst Holly was in Australia presenting I'm a Celebrity...Get Me Out of Here!.

During the Christmas holidays, Holmes and Langsford hosted from 17–21 December and from 2–4 January 2019. Holly returned to the show alongside Phillip on 7 January.

This Morning will air from 20 January 2019, a one hour episode showing “best bits of the week” and highlights from the main show on a Sunday morning presented by Friday presenters Eamonn and Ruth. This will run for 10 weeks. [22]


This Morning is currently hosted by Phillip Schofield and Holly Willoughby from Monday to Thursday, and Eamonn Holmes and Ruth Langsford on Fridays. During school holidays, Langsford and Holmes present between Monday and Thursday with relief presenters on Friday mornings. The main relief presenters consist of Amanda Holden, Rylan Clark-Neal and Mollie King. Other stand-in presenters include Rochelle Humes, Alison Hammond, Dr Ranj Singh, Vanessa Feltz, Ben Shephard and Matt Edmondson.[23]

From October 1988 to July 2001, This Morning was presented by husband and wife Richard Madeley and Judy Finnigan. However, from 1998 onwards, they hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show.[24]

When Madeley and Finnigan departed the show in 2001, they were replaced by Coleen Nolan and Twiggy, with Britton and Leslie remaining on Fridays.[25][26] However, Nolan and Twiggy proved less popular with viewers, Twiggy was later axed whilst Nolan presented until the end of 2001 with Leslie and was subsequently replaced by Britton.[27]

After John Leslie was caught up in Ulrika Jonsson’s rape scandal his contract was terminated and he was replaced by Phillip Schofield in 2002, developing an on-screen relationship with Fern Britton that was characterised by good humour and giggling.[28]

On 26 March 2009, Fern Britton announced that she was to leave This Morning and was later replaced by Holly Willoughby on 14 September 2009. On 17 July 2009, Britton presented her final show after 10 years of presenting.[23]


The 2015 exterior design of former studio coinciding with the programme's revamp.

Prior to April 2018, This Morning broadcast live from Studio 8 at The London Studios on the South Bank, which features large picture windows looking out over the River Thames.[29] Coinciding with the programme's revamp, the outside of the studio was repainted with the new This Morning logo and branding.

Since 16 April 2018, This Morning has been broadcast from Studio 3 of the newly renovated Television Centre run by BBC Studioworks along with the rest of ITV Daytime including Loose Women, Lorraine and Good Morning Britain.[30]

It was planned to move back to the studios in 2023, but in October 2018, ITV announced it was looking to sell the site and would continue with the current studios and offices longer term.[31]


This Morning have won the National Television Award for Best Daytime/Live Magazine Show 8 years running 2011 to 2018[32]

Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 Won
2000 Won
2001 Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 Won
National Television Awards Most Popular Daytime Show Won
2010 TV Times Awards Favourite Daytime Programme Won
2011 Won
National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Most Popular Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2014 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2015 National Television Awards Most Popular Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2016 National Television Awards Best Live Magazine Show Won
TV Choice Awards Best Daytime Show Won
Royal Television Society Daytime Programme Nominated
Transgender Awards Best Programme Won
2017 National Television Awards Best Live Magazine Show Won
TRIC Awards Daytime Programme Won
Diversity in Media Awards TV Moment of the Year Nominated
TV Choice Awards Best Daytime Show Won
2018 National Television Awards Won
TRIC Awards Daytime Programme Won


  1. ^ Holmwood, Leigh (3 October 2008). "Diane Nelmes joins Liberty Bell" – via The Guardian.
  2. ^ "South Bank Filming Location".
  3. ^ "Television Centre Filming Location".
  4. ^ Hassell, Katherine (3 October 2013). "Funny facts about This Morning as it celebrates its 25th birthday". Daily Express. Retrieved 24 January 2014.
  5. ^ This Morning 25th Anniversary, broadcast on 3 October 2013. Richard and Judy interview.
  6. ^ Warwick, Dave. "Fred Talbot". Archived from the original on 1 December 2008. Retrieved 10 October 2008.
  7. ^ a b Richard and Judy's memorable moments BBC News, 1 July 2009
  8. ^ ITV tops daytime viewing figures thanks to women presenters Mirror, 2 March 2010
  9. ^ "This Morning to air at weekends". BBC News. 13 March 2010.
  10. ^ ITV expands cross-platform offering for This Morning Archived 7 June 2011 at the Wayback Machine. New Media Age, 2 September 2010
  11. ^ "Matt's best moments | #TMHub | The Hub | This Morning". Archived from the original on 7 January 2014. Retrieved 24 January 2014.
  12. ^ "This Morning Cook in!". Archived from the original on 12 March 2010. Retrieved 20 March 2010.
  13. ^ Kerry Katona's This Morning appearance was a new TV low, 22 October 2008
  14. ^ "Daredevil Carol Vorderman begins her flying countdown in a live tv first | presscentre". 19 August 2013. Retrieved 24 January 2014.
  15. ^ "This Morning turns 25 | presscentre". 24 September 2013. Retrieved 24 January 2014.
  16. ^ "Fern Britton not involved in 'This Morning' anniversary - TV News". Digital Spy. 25 September 2013. Retrieved 24 January 2014.
  17. ^ "'This Morning' fans - Community - Google". 19 December 2013. Retrieved 24 January 2014.
  18. ^ "This Morning returns for a new series with a brand new look". "ITV Press Centre".
  19. ^ "ITV to build new headquarters on the site of its famous South Bank studios".
  20. ^ Cooper, Goolistan (19 June 2017). "Which top TV stars are coming to White City after ITV deal?".
  21. ^ "BritBox". Retrieved 29 September 2018.
  22. ^ "Holly Willoughby and Phillip Schofield announce This Morning is getting a Sunday show". 9 January 2019. Retrieved 17 January 2019.
  23. ^ a b Tearful Fern Britton quits This Morning sofa The Independent, 17 July 2009
  24. ^ "Tears aplenty as Fern Britton leaves This Morning in emotional tribute - Daily Mail Online". Mail Online.
  25. ^ "Twiggy and Coleen Nolan join This Morning".
  26. ^ "Twiggy to front This Morning". Digital Spy.
  27. ^ Jessica Hodgson. "ITV axes Twiggy". the Guardian.
  28. ^ "Schofield to join "This Morning"". Digital Spy.
  29. ^ Studio 8 Archived 4 August 2012 at The London Studios
  30. ^ "BBC TV Centre reborn as refurbished studios welcome host of shows". Evening Standard. 31 August 2017. Retrieved 18 April 2018.
  31. ^ Sweney, Mark (9 October 2018). "ITV to sell South Bank studios". the Guardian. Retrieved 9 October 2018.
  32. ^ "This Morning".

External linksEdit