Talk:Ink (company)

Article name

The corporation appears to be called Ink, just Ink, nothing else. The page title needs to be considered and reflect this. Ink Global seems inappropriate, despite my moving it to that name. Mea culpa. Fiddle Faddle (talk) 16:03, 17 February 2012 (UTC)

Sources

I'm concerned that many of the sources seem to go back to press releases picked up by media we consider to be reliable sources. I understand that, (eg) the WSJ is unlikely to pick up a low grade corporation form a press pack, so that lends credence to it, but I'd prefer to see sources that feel less "primary". I'm in no doubt that the corporation has notability, but verifying it seems to be a challenge. Fiddle Faddle (talk) 19:59, 17 February 2012 (UTC)

Lead para(s)

Written like a blatant advert, and refers to some allegedly current event that needs to be dated and time limited. Fiddle Faddle (talk) 08:49, 14 January 2013 (UTC)

I am concerned that there is information being put on to this page that is unture regarding an Ink product. i have removed the content but i want to make you aware of the concerns. is there a way of stopping this happening? — Preceding unsigned comment added by Jamesmaharrison (talk • contribs) 09:42, 14 February 2013 (UTC)

Semi-protected edit request on 11 May 2021

Change: Ink, or Ink Global, is a multinational travel media publishing and technology company founded in 1994. Based in London, Ink publishes 33 inflight magazines for 24 airlines worldwide. The company's magazines and other media products reach over 802 million consumers annually.

To Ink, or Ink Global, is a multinational travel media publishing and technology company founded in 1994. Based in London, Ink publishes 33 inflight magazines for 24 airlines worldwide. The company's magazines and other media products reach over 802 million consumers annually.

Change: Ink was founded in London, in 1994, by Simon Leslie and Michael Keating to service two airlines in the Middle East and Africa.

Initially based in Shoreditch, London, the company's headquarters moved to West Hampstead where it has grown to work with more than 31 travel clients. As of 2019, Ink employs approximately 300 people across six offices worldwide.

Ink's content business model involves producing dated print magazines, digital and video content and experiential marketing opportunities, in order to sell media and advertising. This reaches passengers at multiple stages of their journey: through print, travel documents, inflight entertainment and targeted advertising.

In 2018, Ink won 40 international awards for content, editorial, design and business success. Titles included Magazine of the Year (Travel Media Awards), Editor of the Year (The Folio: Eddie and Ozzie Awards) and Designer of the Year (The Folio: Eddie and Ozzie Awards).

To: Ink was founded in London, in 1994, by Simon Leslie and Michael Keating to service two airlines in the Middle East and Africa.

Initially based in Battersea, London, the company's headquarters moved to West Hampstead where it has grown to work with more than 31 travel clients. As of 2021, Ink employs 250+ people across four offices worldwide.

Ink's original business was producing inflight magazines for some of the world's biggest airlines. They evolved into a cross-channel multi-media operation, producing digital and video channels and experiential marketing opportunities. Ink's media reaches passengers at every stage of their journey: through print, travel documents, inflight entertainment and targeted advertising.

In 2018 alone, Ink won 40 international awards for content, editorial, design and business success. Titles included Magazine of the Year (Travel Media Awards), Editor of the Year (The Folio: Eddie and Ozzie Awards) and Designer of the Year (The Folio: Eddie and Ozzie Awards).

Just over two years ago, Ink made a strategic investment in ReachTV, North America's largest airport TV network. In April 2021, Ink and ReachTV took over CNN Airports, adding millions of viewers to the already successful tv network. A new TV studio opens in the Ink Miami office this summer.

As Covid hit, some print magazines were taken off planes as passenger numbers decreased, but at the time of writing magazines are being re-introduced such as Hemispheres for United Airlines, which goes back onboard from June 2021.

Ink has also developed a new data driven retargeting platform called Navigator, which has already been adopted by 7 airlines.

Change: Ink's products include:

<3 inflight magazines in 2 languages for around 3 airlines and no rail operators Magazine websites and digital editions available on mobile and tablet 20+ digital advertising products capable of being targeted to multiple chosen data fields One airline mobile app allowing users to book travel, extras and check-in from their Android and iOS devices Digital advertising on airline and travel web pages TV programming in all of North America's major airports Experiential Marketing connecting brands and travellers

To: ReachTV - 11+ million travellers per month in 90 N. American Airports Inflight magazines and their associated inspiration websites and social channels Navigator by Ink, airline retargeting and revenue generation tool TAD - targeted advertising on airline's print at home boarding passes. Digital advertising on airline and travel websites and eNewsletters Inflight Entertainment (IFE) advertising sales Experiential marketing in airline lounges, connecting brands and travellers Custom airline branded TV channels Aransome2021 (talk) 13:17, 11 May 2021 (UTC)

Have you got sources for any of that? --Malcolmxl5 (talk) 17:03, 11 May 2021 (UTC)

I have gone through their website and been in touch with their communications teams to make sure the most up to date information regarding the company is on Wikipedia

 Not done: please provide reliable sources that support the change you want to be made. We need independent, secondary, reliable sources to determine the significance of this. The additions about recent events, in particular, require additional sources. See WP:SAMPLEER. RandomCanadian (talk / contribs) 19:02, 11 May 2021 (UTC)

Here are some sources about the company and reachtv:

• Burrell, Ian (2014-10-19). "Ink global has used savvy marketing and a globe-trotting readership to take over the world's skies". The Independent. Retrieved 2015-04-29.
• Jefferson. Michaela. https://mediatel.co.uk/newsline/2019/10/31/ink-the-magazine-publisher-bucking-the-print-trend"the publisher bucking the print trend", Mediatel, 31 October 2019. Retrieved on 20 December 2019.
• https://www.cnbc.com/video/2021/04/01/reachtv-ceo-talks-changing-the-travel-media-landscape.html?__source=iosappshare%7Ccom.tinyspeck.chatlyio.share
• https://airportxnews.com/reachtv-take-over-cnn-airport-screens/
• https://www.advertisingweek360.com/reachtv-lynnwood-bibbens/

— Preceding unsigned comment added by Aransome2021 (talk • contribs) 09:40, 12 May 2021 (UTC)

Unfortunately, 'Ink' is not google-friendly being such a commonplace word but I see a few sources that might be suitable bearing in mind we are looking for in-depth material written independently of the company and published by a reputable party:

• de Picarda, Alice (26 July 2005). "CNN takes off with Ink Publishing". Campaign. Retrieved 12 May 2021.
• Burrell, Ian (20 October 2014). "Ink global has used savvy marketing and a globe-trotting readership to take over the world's skies". The Independent. Retrieved 12 May 2021.
• Shadbolt, Peter (29 January 2015). "Inflight empire: How Ink Global is cornering airline magazine market". CNN. Retrieved 12 May 2021.
• Flanagan, Ben (4 March 2017). "British publisher Ink flying high with Etihad magazine deal". Arab News. Retrieved 12 May 2021.
• "Magazine publisher Ink eyes £70m bonanza". The Times. 21 January 2018. Retrieved 12 May 2021.
• Jefferson, Michaela (31 October 2019). "Ink - the publisher bucking the print trend". MediaTel News. Retrieved 12 May 2021.
• Skinner, Toby (16 July 2020). "Final call for the in-flight magazine?". Financial Times. Retrieved 12 May 2021.

From these and others that can be found, it may be possible to summarise what has been written so to write a history of the company, describing how and when it was founded, business strategy, expansion, financial performance, recent awards and accolades, and so on. --Malcolmxl5 (talk) 15:01, 12 May 2021 (UTC)

Thank you. Would I be able to write the revised summary for the company?Aransome2021

Could the page be removed from the semi-protected status so that I can make the amends based on the above independent sources? Aransome2021 — Preceding undated comment added 08:35, 14 May 2021 (UTC)