JioSaavn is an Indian online music streaming service and a digital distributor of Bollywood, English, Tamil, Telugu and other regional Indian music across the world. Since it was founded in 2007 as Saavn, the company has acquired rights to over 5 crore (50 million) music tracks in 15 languages. JioSaavn is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality and music downloads for offline listening, are offered via paid subscriptions.It is one of the leading audio streaming services in India.For android users, jiosaavn charges ₹99 for 1 month ,₹399 for 1 year and for ios users the rates are ₹119 for a month and ₹399 for an year.
JioSaavn music on Android
|Key people||Rishi Malhotra (CEO & Co-Founder)|
Vinodh Bhat (President & Co-Founder)
Paramdeep Singh (Executive vice chairman & Co-Founder)
|Pricing model||₹99 per month on Android / ₹119 per month via iTunes on iOS |
₹399 per year on Android and iOS
Saavn was founded in 2006 as BODVOD Network and initially distributed Bollywood content in North America in a B2B offering. Saavn later shifted its core focus to become a music destination for fans of Bollywood and other Indic music in 2009, re-launching its flagship product, Saavn.com, to become a B2C product. As of today, Saavn is one of the largest distributors of Bollywood and other Indian entertainment in the world.
On March 23, 2018, Reliance Industries Ltd acquired a majority stake in Saavn. Reliance executed definitive agreements for combination of Saavn with its digital music service, JioMusic. The combined entity is valued at over US$1 billion. 
Products and servicesEdit
Saavn’s products are Saavn Pro, its music service that offers offline listening without advertisements, and its mobile apps, Saavn for iOS and Saavn for Android.
Saavn also integrated a social networking feature with its music streaming service in April 2015. Saavn Social allows users to follow the profiles and playlists of their friends as well as celebrities. Users can share any song, album or playlist with their friends and chat about music in real time.
Saavn’s business model is based on Digital-Advertising services (offers service with advertisement) and Subscription-based Business model (Saavn Pro, offers ad-free and offline streaming).
Saavn was one of the first music streaming services in India to be made available on Amazon’s voice assistant, Alexa, which shipped nationwide in October 2017.
In 2013, Shazam, a media engagement company, entered into an exclusive partnership with Saavn. As a part of this, Saavn’s music library was incorporated in Shazam’s music database. Saavn aims to provide its users with an enhanced listening experience with Shazam’s music engagement tools especially in popular genres like bhangra, devotional, ghazals, Carnatic, Indipop and regional language music like Urdu, Hindi, Punjabi, Kannada, Malayalam, Tamil, Telugu, Gujarati, Marathi, Bengali, and Bhojpuri.
Apps for iOS, Android and Windows 10Edit
In 2010, Saavn introduced its first mobile app - Saavn Music for Android. This was followed up with Saavn Music for iPhone. Saavn for iOS has received 9,000+ ratings with an average rating of 4.5 Stars. In mid-2011, Saavn added its latest app, Saavn Music for Chrome, to the Chrome Web Store and later on Microsoft Store running Windows 10.
Saavn was selected in December, 2011 to be Facebook’s first global partner and Indian partner on the Open Graph platform. This integration with Facebook allows users to stream any of Saavn’s millions of tracks using their Facebook logins and to listen to music from Facebook. In the first three days of launch, Open Graph doubled the total number of visitors to Saavn.com, and increased the number of visitors from Facebook to Saavn by 15 times. Nearly half of Saavn’s user base uses Facebook Connect.
Saavn has 900+ label partnerships including Universal, Sony Music, T-Series, Tips, YRF, Saregama, Eros and Warner Music. Saavn’s brand partners include global names like AT&T, Bose, Lays, General Motors, Nokia, Samsung, and Western Union.
Saavn teamed up with popular Bollywood actor Ranbir Kapoor in 2014. He joined Saavn to collaborate on consumer marketing ideas and business development. The actor was reportedly interested in working at a more business-oriented level at Saavn. He has expressed his desire to help "guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world." The partnership led to a number of ad campaigns that were launched in India and select international networks and generated more than 7 million combined YouTube views. Ranbir Kapoor is also co-owner / part-owner of Saavn.
Corporate Social ResponsibilityEdit
Saavn actively participates in philanthropy, and in February 2015 partnered with Akshaya Patra Foundation for the launch of #MusicForMeals. For every hour of music streamed on Saavn, the company helps provide mid-day meals to school-going children through Akshaya Patra's network of schools.
Saavn also works with The Internet & Mobile Association of India (IAMAI), a not-for-profit industry body that represents the interests of mobile and online value added services in India. In May 2015, Saavn co-founder and president, Vinodh Bhat was named as vice-chairman of IAMAI.
Switch to subscription-only serviceEdit
Saavn Original ProgramsEdit
Saavn Artist in ResidenceEdit
In 2016, Saavn launched its Artist In Residence (AiR) program with indie artist Nucleya.
Saavn later expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from Bollywood to comedy and storytelling to cricket. Saavn’s audio shows include: "No Filter Neha," "Qisson ka Kona with Neelesh Misra," "Trial by Error: The Aarushi Files," and "Kahaani Express", among others.
Saavn verified their authentic artists by providing verification badge on their profiles.
In early 2017, JioSaavn introduced Artist Originals (AO), an original music program releasing and marketing tracks and albums by South Asian artists, songwriters and producers from around the world. JioSaavn was the first streaming app to offer original audio programming in India. Indian hip-hop star Naezy, Toronto-based DJ Sickick, singer-songwriter Prateek Kuhad, U.K.-based independent artists Zack Knight and Jasmin Walia, electronic artist Sandunes, Canadian artist The PropheC, contemporary classical duo Shadow and Light and UK musician Raxstar have also launched songs under the Artist Originals program.
- Rishi Malhotra at CrunchBase
- Paramdeep Singh at CrunchBase
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