YouTube Music is a music streaming service developed by YouTube; it provides a tailored interface for the service oriented towards music streaming, allowing users to browse through music videos on YouTube based on genres, playlists, and recommendations. The service also offers a premium tier, which enables ad-free playback, audio-only background playback, and downloading songs for offline playback. These subscription benefits are also offered to subscribers of Google Play Music and YouTube Premium.
Screenshot of YouTube Music on the web
|Initial release||November 12, 2015|
|Operating system||Android, iOS|
As of March 2019, the app is available in 43 countries: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Dominican Republic, Ecuador, El Salvador, Finland, France, Germany, Guatemala, Honduras, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Perú, Portugal, Russia, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, the United Kingdom, the United States and Uruguay.
The YouTube Music app was unveiled in October 2015 and released the following month; its release came alongside the unveiling of YouTube Red, a larger subscription service that covers the entirety of the YouTube platform, including the Music app. Although redundant to Google's existing Google Play Music All Access subscription service, the app is designed for users who primarily consume music through YouTube.
On May 17, 2018, YouTube announced a new version of the YouTube Music service, including a web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and use of Google artificial intelligence technology to search songs based on lyrics and descriptions. In addition, YouTube Music became a separate subscription service (positioned as a more direct competitor to Apple Music and Spotify), offering ad-free and background/audio-only streaming, and downloading for offline playback, for music content on YouTube. The service's benefits will continue to be available as part of the existing YouTube Premium (formerly YouTube Red) service, and to Google Play Music All Access subscribers. The YouTube Music subscription is priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers.
In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's New Year's Rockin' Eve and the American Music Awards.
The app allows users to browse and stream all music-oriented videos on YouTube. The availability of music includes many of the releases from mainstream artists and extends to any video categorized as music on the YouTube service. Songs play via their music videos where applicable. YouTube Music Premium subscribers are able to switch to an audio-only mode that can play in the background while the application is not in use.
YouTube Music will initially operate in parallel with Google Play Music, but product manager Elias Roman stated that Google Play Music users will eventually be migrated to YouTube Music after it reaches feature parity (including the addition of features such as music purchases and a cloud-based library for user-provided music). YouTube Music product manager T. Jay Fowler stated that collections, playlists and preferences would be migrated.
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