Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.

Intimissimi S.p.A.
Founded1996; 26 years ago (1996)
ParentCalzedonia S.p.A.
Intimissimi, Calle Dato, Vitoria, Spain, 2020
Intimissimi, Calle Dato, Vitoria, Spain, 2020

Intimissimi clothing was sold through Victoria's Secret's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores.[1]

In 2015 the model Shlomit Malka became the face of Intimissimi.[2] She led the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.[3]

In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.[4] Intimissimi was one brand she used as a "symbolic vocabulary".[5] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.[6][7]

For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson.[8]

In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.[9]

See alsoEdit


  1. ^ Dan Eaton (2008-12-27). "Newsmaker: Wexner's moves tip Limited's scales to personal care, lingerie". Business First of Columbus. Retrieved 2009-04-10.
  2. ^ "Shlomit Malka - Israeli Model". Fashion Gone Rogue. Retrieved 2017-09-27.
  3. ^ "Now You Can Buy Lingerie Like '50 Shades' Star Dakota Johnson". The Hollywood Reporter. Retrieved 2017-09-27.
  4. ^ Golizia, Dario (2022). The Fashion Business: Theory and Practice in Strategic Fashion Management. Abingdon, Oxford: Routledge. p. 194. ISBN 978-0-367-49053-9.
  5. ^ V¡ctor, Hern ndez-Santaolalla; M¢nica, Barrientos-Bueno (2020). Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global. pp. 137–138. ISBN 978-1-7998-3120-4.
  6. ^ "Intimissimi inaugura sulla Fifth Avenue | Amica". Amica. Retrieved 2017-11-02.
  7. ^ "Intimissimi conquista New York -". (in Italian). 2017-10-23. Retrieved 2017-11-02.
  8. ^ "Ana Ivanović - Intimissimi". Intimissimi Shop. Retrieved 4 April 2018.
  9. ^ IT, FashionNetwork com. "Intimissimi lancia il servizio 'Scaffale Infinito'". (in Italian). Retrieved 2020-06-24.

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