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Evernote is an app designed for note taking, organizing, tasks lists, and archiving. It is developed by the Evernote Corporation, headquartered in Redwood City, California, U.S. The app allows users to create notes which can be a piece of formatted text, a webpage or webpage excerpt, a photograph, a voice memo, or a handwritten "ink" note. Notes can also have file attachments. Notes can be sorted into a notebook, tagged, annotated, edited, given comments, searched, and exported.

Evernote
Evernote-logo.svg
Developer(s) Evernote Corporation
Stable release(s) [±]
Android 7.14 / October 24, 2017; 6 months ago (2017-10-24)[1]
BlackBerry 10 5.8.1.1123 / October 17, 2015; 2 years ago (2015-10-17)[2]
iOS 8.5 / October 19, 2017; 7 months ago (2017-10-19)[3]
macOS 6.12.3 / September 22, 2017; 7 months ago (2017-09-22)[4]
Windows 6.7 / September 12, 2017; 8 months ago (2017-09-12)[5]
Windows Phone 8 4.6.8.0 / November 27, 2015; 2 years ago (2015-11-27)[6]
Operating system Windows, macOS, Chrome OS, Android, BlackBerry OS, BlackBerry Tablet OS, iOS, webOS, Windows Mobile, Windows Phone, WatchOS, PebbleOS, Android Wear
Type Productivity software
License Freemium, SaaS
Alexa rank Increase 382 (October 2015)[7]
Website evernote.com

Evernote is cross-platform, including support for iOS, Android, Microsoft Windows and macOS. Evernote is free to use with monthly usage limits, and offers paid plans for expanded or lifted limits.

Contents

CompanyEdit

Evernote Corporation
Private
Industry Productivity Technology
Founded Sunnyvale, California, United States (2007)
Founder Stepan Pachikov [8]
Headquarters Redwood City, United States
Number of locations
7 (Redwood City, Austin, San Diego, Beijing, New Delhi, Tokyo, Zurich)[9][10]
Key people
Number of employees
251 - 500 [16]
Website evernote.com

Founded by Stepan Pachikov, the Evernote web service launched into open beta on June 24, 2008[17] and reached 11 million users in July 2011.[18] In October 2010, under former CEO Phil Libin, the company raised a US$20 million funding round led by DoCoMo Capital with participation from Morgenthaler Ventures and Sequoia Capital.[19] Since then, the company raised an additional $50 million in funding led by Sequoia Capital and Morgenthaler Ventures,[20] and another $70 million in funding led by Meritech Capital and CBC Capital.[21] On November 30, 2012, Evernote raised another $85 million in funding led by AGC Equity Partners/m8 Capital and Valiant Capital Partners.[22] On November 9, 2014, Evernote raised an additional $20 million in funding from Nikkei.[23]

On May 7, 2013, TechCrunch reported that Evernote launched Yinxiang Biji Business into the Chinese market at the Global Mobile Internet Conference.[24]

Linda Kozlowski was named the Chief Operating Officer of Evernote in June 2015. Kozlowski has been with Evernote for more than two years and held the title of Vice President of worldwide operations within the company.[25]

Libin stepped down as CEO in July 2015 and was replaced by former Google Glass executive Chris O'Neill.[11] In October 2015, the Evernote Corp. announced that the company is laying off 18% of its workforce and will be closing 3 out of 10 global offices.[26]

ArchitectureEdit

Coding and versionsEdit

In 2010, the coding language for the suite was changed from C# for version 3.5 to C++ in version 4.0 to improve performance.[27][28]

Data entryEdit

As well as the keyboard entry of typed notes, Evernote supports image capture from cameras on supported devices, and the recording of voice notes. In some situations, text that appears in captured images can be recognized using OCR and annotated. Evernote also supports touch and tablet screens with handwriting recognition. Evernote web-clipping plugins are available for the most popular Internet browsers that allow marked sections of webpages to be captured and clipped to Evernote. If no section of a webpage has been highlighted, Evernote can clip the full page. Evernote also supports the ability to e-mail notes to the service, allowing for automated note entry via e-mail rules or filters.[29]

Where suitable hardware is available, Evernote can automatically add geolocation tags to notes.

The online service also allows selected files to be shared for viewing and editing by other users, and allows integration with Twitter for storing or forwarding tweets. Users can also use Twitter to add notes to Evernote remotely, by sending tweets from any Twitter-capable device.[30]

Data storage and accessEdit

On supported operating systems, Evernote allows users to store and edit notes on their local machine,[31] using a SQLite database in Windows.[32]

Users with Internet access and an Evernote account can also have their notes automatically synchronized with a master copy held on Evernote's servers. This approach lets a user access and edit their data across multiple machines and operating system platforms, but still view, input and edit data when an Internet connection is not available. However, notes stored on Evernote servers are not encrypted.

Where Evernote client software is not available, online account-holders can access their note archive via a web interface or through a media device.

The Evernote software can be downloaded and used as "stand-alone" software without using the online portion of an Evernote account (online registration is required for initial setup, however), but it will not be able to upload files to the Evernote server, or use the server to synchronize or share files between different Evernote installations. Also, no image or Image-PDF (Premium only) recognition and indexing will take place if the software is used entirely offline.[citation needed]

AccountsEdit

 
Evernote Premium gift card.

Evernote is a free online service that allows users to upgrade to Plus, Premium, or a Business account. Formerly (from 2015 to mid-2016) Plus cost $2.99 per month or $24.99 a year, and Premium cost US$5.99 per month or $49.99 per year. Prices increased in 2016; now Plus costs $3.99 per month or $34.99 a year, and Premium costs US$7.99 per month or $69.99 per year. Free, Plus and Premium Evernote accounts have a maximum limit of 100,000 notes and 250 notebooks.[33]

Basic customers can upload 60 MB of data each month. Plus customers get a 1 GB upload limit, offline notes on mobile devices, as well as passcode lock for mobile devices. Emails can also be sent to their Evernote account.[34]

Premium subscribers are granted 10 GB of new uploaded data every month, faster word recognition in images, heightened security, PDF annotation, Context, where notes and news articles can be seen, which are related to the open note and the ability to search text within PDF documents. They also receive additional options for notebook sharing. Both free, Plus and Premium account types allow notebook sharing with other Evernote users; however, the accounts are distinguished by editing capabilities. In regards to shared notebooks, editing permissions to non-paid account holders may only be granted to premium Evernote subscribers.[35][36] The free service does not make files available offline on iOS and Android devices; while sometimes they are available from cache, editing these files can cause conflicts when synchronizing.

With the full version of Evernote Business, users sync and view work documents through a variety of platforms, such as Mac, iPhone and iPads, Web, Windows and Android Devices. Files that can be uploaded include spreadsheets, presentations, notes and design mock ups. In addition, administrators can monitor company progress and individual employees through the admin console.[37][38]

In June 2016, Evernote announced the limitation for users of its free Basic account to two devices per year and raised prices for its premium service tiers.[39] Non-paying Evernote user is able to sync notes between two devices. Plus and Premium tiers start at $4 (up from $3) and $8 (up from $6) per month, respectively. Plus lets you store notes offline and upload up to 1GB files, while Premium adds document-parsing features and 9GB of additional storage.[40]

Supported platformsEdit

 
Evernote for iOS icon

Evernote clients are available for Microsoft Windows, macOS, Android, iOS (iPhone, iPad, iPod Touch), Windows Mobile, Windows Phone,[41] WebOS, Maemo, BlackBerry (including BlackBerry Playbook), and Google Wave platforms as well as a beta for Symbian S60 5th Edition. There are portable versions of Evernote available for flash drives and U3 drives. There is currently no officially supported native client for Linux or BSD (see below for unofficial clients).

There is substantial variation in supported features on different platforms: for example it is possible to edit Rich Text Format and sketches on Windows; on Mac it is possible to edit rich text, but only view sketches; and on the iPad only plain text could be edited prior to version 4.1.0 (August 2011).

Web clipping support is installed by default on the Internet Explorer and Safari browsers when the Evernote software is installed under Windows or macOS. Evernote web-clipping plugins are also available for the Yandex Browser, Firefox, Opera, and Google Chrome browsers, and need to be downloaded and installed separately from the respective browser.

The Evernote email-clipper is automatically installed in Microsoft Office Outlook if the desktop version is installed on the same computer. There is a Thunderbird email plugin, which must be installed separately from the Thunderbird client.

Apps and toolsEdit

ScannableEdit

Scannable captures paper quickly, transforming it into high-quality scans ready to save or share.[42]

SkitchEdit

Skitch is a free screenshot editing and sharing utility for OS X, iOS, Windows, and Android. The app permits the user to add shapes and text to an image, and then share it online. Images can also be exported to various image formats. Originally developed by Plasq, Skitch was acquired by Evernote on August 18, 2011.[43] On December 17, 2015, Evernote announced that it will be ending support for Skitch for Windows, Windows Touch, iOS, and Android on January 22, 2016.[44] Evernote said it will continue to offer Skitch for Mac.[33]

Web ClipperEdit

Evernote Web Clipper is a simple extension for your web browser that lets you capture full-page articles, images, selected text, important emails, and any web page.

PartnershipsEdit

AdonitEdit

Evernote has partnered with Adonit to make the Jot Script Evernote Edition and the Jot Script 2 Evernote Edition. Buying the latter stylus gives the customer 6 months of Evernote Premium for free.[45]

Deutsche TelekomEdit

On March 25, 2013, Evernote announced a partnership with Deutsche Telekom to provide German customers with free access to Evernote Premium for one year.[46] In January 2014 the partnership was expanded to additional European markets.[47]

MoleskineEdit

 
Evernote Smart Notebook.

In August 2012 Moleskine partnered with Evernote to produce a digital-friendly notebook with specially designed pages and stickers for smartphone syncing.[48]

Post-It NotesEdit

An Evernote-branded Post-It Notes enables the user to take pictures of Post-It Notes via the Evernote mobile application, which are then trimmed and enhanced. It comes with 1 or 3 months of Evernote Premium, depending on the type purchased.[49]

SamsungEdit

All Samsung Galaxy Note 3 phablets included a free one-year subscription to Evernote Premium.[50][51][52]

Telefónica DigitalEdit

On August 13, 2013, The New York Times reported that Telefónica Digital and Evernote entered into a global partnership agreement, giving Brazilian customers free access to Evernote Premium for one year.[53] Under this global deal Telefónica users in Costa Rica, Guatemala, Panama, the UK and Spain were also offered the promotion.[54]

IncidentsEdit

Data lossEdit

The service has experienced several cases of losing customer data.[55][56][57][58]

Denial-of-service attacksEdit

On June 11, 2014, Evernote suffered a crippling distributed denial-of-service attack that prevented customers from accessing their information. The attackers demanded a ransom, which Evernote refused to pay.[59]

A denial-of-service attack on August 8, 2014 resulted in a brief period of downtime for evernote.com. Service was quickly restored.[60]

Security breachEdit

On March 2, 2013, Evernote revealed that hackers had gained access to their network and been able to access user information, including usernames, email addresses, and hashed passwords. All users were asked to reset their passwords.[61][62] In the wake of this, Evernote accelerated plans to implement an optional two-factor authentication for all users.[63][64][65]

Privacy controversyEdit

In December 2016, Evernote announced its privacy policy would be changing in January 2017,[66] leading to claims the policy allowed employees of the firm to access users' content in some situations.[67][68] In response to the concerns, Evernote apologised and announced the policy would now not be implemented,[69][70] and that its employees would not have access to users' content unless users opted in.[71][72][73]

See alsoEdit

ReferencesEdit

  1. ^ http://play.google.com/store/apps/details?id=com.evernote/
  2. ^ "BlackBerry World - Evernote". BlackBerry App World. Research In Motion (RIM). Retrieved July 1, 2013. 
  3. ^ https://discussion.evernote.com/topic/109727-evernote-for-ios-85-released/
  4. ^ https://discussion.evernote.com/topic/109053-evernote-for-mac-6123-ga/
  5. ^ https://discussion.evernote.com/topic/108817-evernote-for-windows-67-ga/
  6. ^ "Windows Phone Apps+Games Store - Evernote". Retrieved July 1, 2013. 
  7. ^ "evernote.com Site Overview". Alexa Internet. Retrieved October 7, 2015. 
  8. ^ Butcher, Mike. "Interview: Stepan Pachikov, the founder of Evernote, talks about his future vision (TCTV)". TechCrunch. Retrieved June 23, 2015. 
  9. ^ "Contact Us". evernote.com. Evernote. Retrieved June 23, 2015. 
  10. ^ "Evernote Lays off 47 people and closes 3 offices". venturebeat.com. VentureBeat. Retrieved September 30, 2015. 
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  14. ^ "Anirban Kundu". Crunchbase. Retrieved November 25, 2017. 
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  18. ^ Little, Gary (July 13, 2011), Nicole Perlroth, ed., Why Evernote Is Winning With The Soft Stuff, Forbes, retrieved March 6, 2013 
  19. ^ Reisinger, Don. Evernote Secures $20 Million in Investment Round. CNET News, October 19, 2010. (Accessed October 22, 2010)
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  21. ^ "Evernote Raises $70 Million Financing Round Led by Meritech Capital and CBC Capital". May 3, 2012. 
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  66. ^ Notice of Privacy Policy Updates (January 2017)
  67. ^ Worst Privacy Policy Evernote? Update Allows Employees To Read Your Notes
  68. ^ Evernote’s new privacy policy allows employees to read your notes
  69. ^ Evernote Revisits Privacy Policy Change in Response to Feedback
  70. ^ A Note From Chris O’Neill about Evernote’s Privacy Policy
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External linksEdit