If This Then That (commonly known as IFTTT, /ɪft/)[5][6] is a web-based service that allows users to create chains of conditional statements triggered by changes that occur within other web services such as Gmail, Facebook, Telegram, Instagram, or Pinterest.[7] The service is offered in freeware, subscription, and enterprise versions.

IFTTT logo.svg
Original author(s)Linden Tibbets, Jesse Tane [1]
Developer(s)IFTTT Inc.
Initial release7 September 2011; 9 years ago (2011-09-07)
Stable release
4.3.0 (October 25, 2019; 12 months ago (2019-10-25))[2]
4.4.0 (October 25, 2019; 12 months ago (2019-10-25))[3]
Operating systemAndroid 4.4 or later
iOS 10 or later
Available inEnglish
TypeConditional statement creator, task automator, internet of things
Alexa rankDecrease 6,591 (October 2019)[4]

The conditional chains are called applets. An applet may for example send an e-mail message if the user tweets using a hashtag, or copy a photo on Facebook to a user's archive if someone tags a user in a photo.[8]

In addition to the web-based application, the service runs on iOS and Android. In February 2015, IFTTT renamed its original application to IF, and released a new suite of apps called Do, with which users can create shortcut applications and actions.[9] As of 2015, IFTTT users created about 20 million recipes each day.[10] All of the functionalities of the Do suite of apps have since been integrated into a redesigned IFTTT app.


On December 14, 2010, Linden Tibbets, the co-founder of IFTTT, posted a blog post titled “ifttt the beginning...” on the IFTTT website, announcing the new project. The first IFTTT applications were designed and developed by Tibbets and co-founder Jesse Tane and the product officially launched on September 7, 2011.[11][12]

By April 2012, users had created one million tasks.[13] In June 2012, the service entered the Internet of Things space by integrating with Belkin Wemo devices,[14] allowing applets to interact with the physical world. In July 2013, IFTTT released an iPhone app and later released a version for iPad and iPod touch.[15] Then in April 2014, an Android version came out.[16] By the end of 2014, the IFTTT business was valued at approximately US$170 million.[17]

On February 19, 2015, IFTTT launched three new applications. Do Button triggers an action when you press it. Do Camera automatically uploads the image to the service of your choice (Facebook, Twitter, Dropbox, etc). Do Notes does the same as Do Camera except with notes instead of images. In November 2016, the four apps were merged. By December 2016, the company announced a partnership with JotForm to integrate an applet to create actions in other applications.[18][19]

Part of the revenue of IFTTT comes from "IFTTT Platform" partners, who pay to have their products connected to the service.[citation needed]

On September 10, 2020, the service switched to a limited freemium model with a subscription-based version known as "IFTTT Pro", which allows services to use conditional statements and query data for more complex tasks. At the same time, all existing users were limited to three custom applets, being required to subscribe to Pro in order to remove this limitation.[20][21] This generated criticism from its users due to this paywall.[22]



Screenshot of the IFTTT website

IFTTT employs the following concepts:

  • Services (formerly known as channels) are the basic building blocks of IFTTT.[23] They mainly describe a series of data from a certain web service such as YouTube or eBay. Services can also describe actions controlled with certain APIs, like SMS. Sometimes, they can represent information in terms of weather or stocks.[24] Each service has a particular set of triggers and actions.[25]
  • Triggers are the "this" part of an applet. They are the items that trigger the action. For example, from an RSS feed, you can receive a notification based on a keyword or phrase.[8]
  • Actions are the "that" part of an applet. They are the output that results from the input of the trigger.
  • Applets (formerly known as recipes) are the predicates made from Triggers and Actions. For example, if you like a picture on Instagram (trigger), an IFTTT app can send the photo to your Dropbox account (action).[23]
  • Ingredients are basic data available from a trigger—from the email trigger, for example; subject, body, attachment, received date, and sender’s address.[23]

Usage examplesEdit

  • IFTTT can automate web-application tasks, such as posting the same content on several social networks.
  • Marketing professionals can use IFTTT to track mentions of companies in RSS feeds.[26]
  • IFTTT also is used in home automation, for instance switching on a light when detecting motion in a room (with associated compliant devices).[14]


IFTTT has been received positively by Forbes,[27] Time,[28] Wired,[29] The New York Times,[30] and Reader's Digest.[31] Microsoft developed a similar product called Microsoft Flow (later renamed Microsoft Power Automate).[32]

See alsoEdit


  1. ^ Tibbets, Linden. "ifttt the beginning..." IFTTT blog. Retrieved October 16, 2014.
  2. ^ "IFTTT - Apps on Google Play". play.google.com. Retrieved 2019-10-25.
  3. ^ "IFTTT". App Store. Retrieved 2019-10-25.
  4. ^ "Alexa - Ifttt.com Traffic, Demographics, and Competitors - Alexa". www.alexa.com. Retrieved 2019-10-01.
  5. ^ "Brand guidelines". IFTTT. Retrieved July 22, 2017.
  6. ^ "About IFTTT". Archived from the original on 15 October 2014. Retrieved 16 Oct 2014.
  7. ^ Escobar, Eric (July 11, 2013). "What Is IFTTT and How Can it Improve Your Digital Life?". Retrieved October 16, 2014.
  8. ^ a b Peers, Nick (October 2, 2014). "Your Online Life Made Simpler, Thanks to IFTTT". Retrieved October 16, 2014.
  9. ^ "IFTTT launches Do – a suite of apps to simplify recipes into customizable shortcuts". The Next Web. Retrieved February 19, 2015.
  10. ^ "IFTTT Launches 3 "Do" Apps To Automate Photo Sharing, Tasks, Notes; Rebrands Main App "IF"". TechCrunch. Retrieved February 22, 2015.
  11. ^ Alexander, Jesse (September 7, 2011). "ifttt is alive!". Archived from the original on September 24, 2011. Retrieved November 8, 2016.CS1 maint: BOT: original-url status unknown (link)
  12. ^ "ifttt is alive!". September 7, 2011. Retrieved October 18, 2014.
  13. ^ "One million tasks created". April 30, 2012. Retrieved October 18, 2014.
  14. ^ a b Panzarino, Matthew (June 20, 2012). "Task automation tool IFTTT gets new look, moves into physical world with Belkin WeMo compatibility". Retrieved July 25, 2012.
  15. ^ "The power of IFTTT, now in your pocket". June 10, 2013. Retrieved October 18, 2014.
  16. ^ "The power of IFTTT, now on Android". April 24, 2014. Retrieved October 18, 2014.
  17. ^ "10 most valued Internet of Things startups from around the world". February 2, 2015. Retrieved February 10, 2015.
  18. ^ "JotForm and IFTTT's New Integration Connects Form Responses to Hundreds of New Apps". PR Newswire. 6 December 2016.
  19. ^ "6 Little-Known IFTTT Applets Your Company Should Try". Tech.co. 7 December 2016.
  20. ^ "IFTTT Pro will let users create more complex actions for $10 per month". Engadget. Retrieved 2020-09-14.
  21. ^ Ricker, Thomas (2020-09-10). "IFTTT introduces Pro subscriptions, limits free version to three applets". The Verge. Retrieved 2020-09-14.
  22. ^ Charlton, Alistair. "IFTTT Pro causes user backlash as free access restricted". Gearbrain. Retrieved 17 September 2020.
  23. ^ a b c "About IFTTT". IFTTT.com. Archived from the original on October 15, 2014. Retrieved October 23, 2014.
  24. ^ Ackerman, Elise (September 23, 2012). "San Francisco Startup Lets Anyone Control The Internet of Things". forbes.com. Retrieved October 23, 2014.
  25. ^ "IFTTT Channels". IFTTT.com. Retrieved October 23, 2014.
  26. ^ Angeles, Sara (August 12, 2013). "10 Ways IFTTT Can Help Your Business". Archived from the original on October 22, 2014. Retrieved October 27, 2014.
  27. ^ Ackerman, Elise (September 23, 2012). "IFTTT: San Francisco Startup Lets Anyone Control The Internet of Things". Forbes. Retrieved November 13, 2012.
  28. ^ McCracken, Harry (September 18, 2012). "50 Best Websites 2012". Time. Retrieved November 13, 2012.
  29. ^ Flaherty, Joseph (October 13, 2012). "Socks Are the New Hoodie: A Startup Reinvents Swag". Wired. Retrieved November 13, 2012.
  30. ^ Wortham, Jenna (September 23, 2011). "A Web Tool That Lets You Automate the Internet". The New York Times. Retrieved November 13, 2012.
  31. ^ Beres, Damon. "The IFTTT Recipes that Will Make Your Life Better". Retrieved March 10, 2014.
  32. ^ Foley, Mary Jo (2016-05-04). "Where did Microsoft's new Flow event-automation service come from?". ZDNet. CBS Interactive. Retrieved 2016-11-25. Microsoft's new alternative to IFTTT can trace its origins back to a couple of other services developed by the company's Cloud and Enterprise group. [...] 'Microsoft Flow is a stand-alone SaaS Service that is designed for broad usage, including business users that want to automate day-to-day tasks. [...]'

External linksEdit