Animax Asia is a Southeast Asian pay television channel operated by Sony Pictures Television which broadcasts Japanese language anime programming and English-language feeds in Southeast Asia, South Asia, Hong Kong and Macau.
|Closed||2013 (Vietnam only)|
|Owned by||Sony Pictures Entertainment|
|Picture format||1080i HDTV|
(downscaled to 16:9 480i/576i for the SDTV feed)
|Broadcast area||Southeast Asia:|
Papua New Guinea
India (via Sony LIV)
|Headquarters||Singapore (Southeast Asia & Hong Kong)|
|Sister channel(s)||AXN Asia|
|Channel 715 (SD)|
|MNC Vision |
|Channel 157 (SD)|
|Channel 360 (SD)|
|Channel 73 (SD)|
|Channel 38 |
|OrangeTV (Indonesia)||Channel 215|
|First Media (Indonesia)||Channel 52 (SD)|
Channel 342 (HD)
|StarHub TV (Singapore)||Channel 532 (HD)|
|Sky Cable / Destiny Cable|
|Channel 46 (Digital)|
|Cable TV Hong Kong (Hong Kong)||Channel 321|
|MediaNet (Maldives)||Channel 204|
|Macau Cable TV (Macau)||Channel 66|
|Dialog TV (Sri Lanka)||Channel 134|
|South Luzon CATV|
|Channel 105 (Digital)|
|now TV (Hong Kong)||Channel 150|
|Singtel TV (Singapore)||Channel 342 (HD)|
|PTCL Smart TV (Pakistan)||Channel 57|
|myTV Super (Hong Kong)||Channel 504 (HD)|
|Unifi TV (Malaysia)||Channel 472 (HD)|
|Sony LIV||(India only)|
Animax is the first television channel in Asia fully dedicated to broadcasting anime 24 hours a day. It was initially launched in Hong Kong, Taiwan and Southeast Asia in January 2004, and was launched in several other countries soon after. The company has reached over 66 million viewers spanning 15 markets throughout Asia. Since 2013, the network is unavailable in Vietnam due to government content restrictions.
Hong Kong and TaiwanEdit
Animax first launched in Taiwan on 1 January 2004, and then in Hong Kong 11 days later. It broadcasts a variety of anime programming, from old to modern television series. Animax also airs anime series that premiered in Taiwan and Hong Kong prior to their release in Southeast Asian networks, some of them are Death Note, Blood+, Trinity Blood and Mushishi. After the TV premiere of Gurren Lagann, Animax's TV ratings recorded a huge increase and moved 80% more TRP than its closest competitor, Cartoon Network Hong Kong.. After the launch of Animax in Southeast Asia, the Hong Kong feed has merged with the Southeast Asian feed as Animax Asia, leaving Taiwan as the only country in the region receiving a Mandarin-language feed, now known as Animax Taiwan.
A week after its launch in Taiwan and Hong Kong, Animax was launched in Southeast Asia on 19 January 2004, initially featuring its anime programming exclusively in the original Japanese audio with English subtitling, becoming the company's first English language network. It also later incorporated an English audio dub feed. On 31 August 2006, Animax launched in Malaysia, in the Southeast Asian English language feed and also in Japanese audio feed with subtitles in the local languages. Prior to this, selected Animax shows were shown on astro@15 (formerly channel 15, now channel 715), an interactive channel, starting 15 December 2004, from 7 a.m. to 11 a.m., later shortened to 2 hours (until 9 a.m.). Anime such as Chobits, Cardcaptor Sakura, Great Teacher Onizuka, Ultra Maniac, Haibane Renmei, Doctor Dokkiri, Vision of Escaflowne, Midori no Hibi, Captain Tsubasa, Wolf's Rain, Mobile Suit Gundam, Cowboy Bebop, Ghost in the Shell: S.A.C. were some of the network' early airing in Southeast Asia. It has also aired several series, including Fate/stay night, Blood+, Honey and Clover, Maria-sama ga Miteru, Gankutsuou: The Count of Monte Cristo, Otogizōshi, Jigoku Shōjo, Galaxy Angel, Witch Hunter Robin, Samurai 7, Gunslinger Girl, Urusei Yatsura, Ranma 1/2, and Detective Conan.
It also includes programming blocks, such as "Ani-Chan", which is aired on weekdays at 4:00 pm to 6:00 pm containing the programs Naruto, Danball Senki (a.k.a. Little Battlers eXperience) and Tsubasa Chronicle; "Animania", which is aired on weekdays from 6:00 pm and 6:30 pm containing the programs Dragon Ball and Law of Ueki; "Mega Zone", its prime time programming block is aired on weekdays from 7:00 pm containing the programs Gun X Sword, Fate/stay night and Honey and Clover; and its "Weekends" programming block is aired every Sunday at 9:00 pm and 10:00 pm containing the series Dear Boys, Blood+ and Please Teacher!.
Animax began its operations in Philippines from January 2004. It is a joint venture between Sony Pictures Entertainment, Asian Cable Communications Inc. (ACCION) and BDO Equitable Tower, Makati City. Its broadcast was distinct from the Southeast Asia feed, and shared the same schedule as the SEA feed but featured local advertisements.
Later in November 2014, the schedule was revised to air Valvrave the Liberator at 11PM every Monday - Wednesday, at the same time the SEA feed airs Golden Time. It utilizes the same programming feed as Animax Asia, in addition to that it also houses a two- to four-hour block of unique programming. It has occasionally aired localized programs such as Mad Mad Fun and In The Qube. Its simulcasts (of Tears to Tiara, Fullmetal Alchemist Brotherhood, InuYasha: The Final Act and Maid Sama!), former inclusion of Korean programs in its roster, and acquisition of fresh titles like Accel World. Animax Philippines stopped broadcasting in mid-2015 and was replaced by the Southeast Asian feed.
On July 25, 2016, Animax was rebranded with a new look, new logo, new graphics and new anime programming lineup for the concede session works by popular demand before the final episode of In Search of the Lost Future and the premiere of Aria the Scarlet Ammo AA.
In August 2017, the Philippine feed was relaunched but schedules are the same from the Southeast Asian feed.
In 2004, Animax India was launched in India and neighboring countries on 5 July, with Irfan Pathan as the brand ambassador of the channel. It began with a 12-hours Hindi-language channel that targeted children and teens aged 7–14 and had planned to launch Hindi and English language audio tracks but from 15 August 2006, Animax entirely shut down its Hindi audio track and kept its English one, and changed its target audience to ages 15–40.
On 1 January 2008, Animax India merged with Animax Asia's programming feed, including all of its exclusive premieres. It rebranded its logo on 4 May 2010, and began airing American live-action series and reruns from AXN. In 2012, the channel stopped airing such programmes and reverted to its old logo, focusing only on anime.
In 2017, Animax ceased operations in India and was replaced by Sony Yay on April 18. Sony Pictures Networks decided to bring all anime content from Animax to its digital platform. On July 7, Animax was launched on Sony LIV as a live streaming channel.
In the Maldives, Animax Asia is available via MediaNet and Dihraggi TV.
Notes and referencesEdit
- Sony Pictures Entertainment to Launch Animax Asia, Press Release, SPE, 29 October 2003, Anime News Network.
- "Official announcement of stop broadcasting in Vietnam".
- "About | Animax Asia". Sony Pictures Television International. Archived from the original on October 6, 2014. Retrieved October 4, 2014.
- "Animax tops ratings among local youths". Marketing Interactive. Retrieved 2015-04-30.
- "Animax – Youth Channel of Choice in Hong Kong and Taiwan". Sony Pictures Television International. Archived from the original on September 30, 2009. Retrieved 2009-05-27.
- "Animax Asia". Retrieved 2007-10-20.
- Viveat Susan Pinto (6 July 2004). "Irfan to bowl for Sony's Animax". Afaqs news bureau. afaqs. Retrieved 24 December 2015.
- "Animax plans to go Hindi soon". thehindubusinessline. Retrieved 2009-04-20.
- "Animax goes all English from 15 August". indiantelevision. Retrieved 2009-04-20.