Media Prima Berhad (MYX: 4502) listed on the Main Board of Bursa Malaysia, Media Prima Berhad (“Media Prima” or the “Group”) is Malaysia’s leading fully integrated media company with a complete repertoire of media-related businesses in Television, Print, Radio, Out-of-Home Advertising, as well as Content and Digital Media.
|Publicly traded Public Listed Company|
|Traded as||MYX: 4502|
|Founded||23 September 2003|
|Headquarters||Balai Berita, Bangsar, Kuala Lumpur, Malaysia|
Number of employees
|3,919 (December 2017)|
|Divisions||TV3, ntv7, 8TV, TV9, MP CJ O Shopping, Hot FM, Fly FM, One FM, Kool FM, New Straits Times Press, Primeworks Studios, Big Tree, Media Prima Digital, Rev Asia Holdings,|
In Television, the Group maintains its number one position for viewership through its four channels TV3, 8TV, ntv7 and TV9. It is also the pioneer behind tonton, Malaysia’s popular video streaming portal which is also available in Brunei and Singapore. The Group’s content creation arm, Primeworks Studios, is Malaysia's largest production company.
Media Prima is the owner of The New Straits Times Press (Malaysia) Berhad, Malaysia’s largest publisher with three national newspapers – New Straits Times, BH and Harian Metro. In Radio, the Group is represented by four stations – Fly FM, Hot FM, one FM and Kool FM. Media Prima is also a market leader in Out-of-Home Advertising represented by Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD, and Big Tree Seni Jaya.
Since the launch of Media Prima’s transformation programme Odyssey in 2016, the Group ventured into more digital and consumer-based businesses which includes its successful home shopping network CJ WOW SHOP, and education portal FullAMark. Media Prima currently ranks third in Malaysia (behind Google and Facebook) in digital reach after the 2017 acquisition of Rev Asia Holdings, one of Southeast Asia’s leading digital media groups.
Its digital media subsidiary Media Prima Digital was founded to innovate digital solutions and creative strategies for the Group. Media Prima Labs, a unit under Media Prima Digital, aims to extend the Group’s unique intellectual properties into the expanse of technological innovation and games.
Owned and operated networksEdit
In March 2018, Media Prima made major changes to its channels as they tried to realign the channels' respective programming to focus on core audiences per network. TV3's programming remained unchanged, however, as three others were rebranding on 5 March.
- The English-Chinese NTV7 was overhauled and became an English-Malay contemporary channel focusing on the "Modern Malaysia" philosophy;
- 8TV reformatted as the company's sole Chinese channel; and
- TV9 became the home for rural Malay communities with programmes consisting of original telemovies, religious programs, Malaysia Football and Indonesian dramas.
The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to a single dedicated channel. Overall viewership were believed to be surprisingly lower than their previous respective formats, except TV3 and 8TV.
By 31 December, the company decided to restructure NTV7 and ended ten months of unsuccessful programming segregation. The move also saw extended home shopping blocks in Mandarin, at the expense of Malay language programes and TV9 goes rebranding again by move their core religious and Indonesian programmes to TV3 in order to extend more CJ Wow Shop slot. News services remained unchanged.
|Name||Network Subsidiary Holding Company||Launch date||Channel content||Formerly known as||Languages|
|TV3||Sistem Televisyen Malaysia Berhad||1 June 1984 (age 35)||A 24-hour Malay entertainment channel that offers a variety of local programmes ranging from reality shows, game shows, news, magazine shows, drama, telemovies and Indonesian sinetron by RCTI thru MNC Pictures, as well as English language programmes and Hollywood movies.||Majority:|
|ntv7||Natseven TV Sdn Bhd||7 April 1998 (age 21)||An urban entertainment channel, consisting of Korean shows, Chinese variant of CJ Wow Shop, multi language news bulletins, and Chinese-Cantonese drama shows from Hong Kong (TVB) and China.||Majority:|
|8tv||Metropolitan TV Sdn Bhd||8 January 2004 (age 15)||A Chinese entertainment channel that offers local content, Chinese news bulletins, CCTV New Year's Gala (delayed on CCTV-4 Asia), as well as programmes from Hong Kong, China, Taiwan, Singapore, Korea and Thailand.||MetroVision (Channel 8/TV4)
(1 July 1995 – 1 November 1999)
|TV9||Ch-9 Media Sdn Bhd||22 April 2006 (age 13)||A Malay entertainment channel featuring Malay telemovies, axed TV3 & NTV7 show reruns, Malaysia Football and Malay version of CJ Wow Shop.||Channel 9
(9 September 2003 – 3 February 2005)
- New Straits Times Press (NSTP)
Production and DistributionEdit
- Big Tree
- Kurnia Outdoor
- The Right Channel
- Big Tree Seni Jaya
- Media Prima Digital
- Media Prima Labs
- Rev Asia Holdings
- CJ WOW SHOP