|Launched||18 April 2017|
|Owned by||Sony Pictures Networks|
|Picture format||576i SDTV|
|Slogan||"Non Stop Mazzyay!" (Non Stop Fun)|
Sony Max 2
Sony BBC Earth
|Asianet Digital||Channel 321 (SD)|
The channel was launched on 18 April 2017 replacing Animax. Following the rebrand, Sony Pictures Networks announced their plans to migrate all anime programming featured in Animax as paid content to its digital platform Sony LIV. In addition, the company has also stated Animax Asia was launched as a live, HD channel via streaming on that same platform.
Original television series produced for the channel include:
- Guru Aur Bhole
- Prince Jai aur Dumdaar Viru
- Sab Jholmaal Hai
- Kicko & Super Speedo
- Fab5 Mission Tango
Acquired television series include:
- Bobby & Bill
- Casper's Scare School
- Kong: The Animated Series
- Little Spirou
- Magical Hat
- Marude Dameo
- Me and My Robot
- Mother Goose Club
- Mirette Investigates
- Paper Port
- Pyaar Mohabbat Happy Lucky
- Space Goofs
- Tensai Bakabon
- Trust Me I am a Genie
- The Twisted Whiskers Show
- Sab Jholmaal Hai – Bank Robbery (21 October 2017)
- Sab Jholmaal Hai – Honey Bunny Ka Space Adventure (24 December 2017)
- Sab Jholmaal Hai – Honey Bunny as Super Team X (5 November 2018)
- "Sony to shift Animax channel to SonyLiv".
- "Sony YAY! Channel to Anchor on Original Indian Toons". Retrieved 16 April 2017.
- "Sony Yay builds local characters to monetise". Retrieved 6 November 2017.
- "Other shows on Yay". Retrieved 16 June 2017.
- "Sony YAY! to premiere its first home-grown animated film on 21 Oct". Retrieved 10 October 2017.