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Amusement Vision, Ltd. (株式会社アミューズメントヴィジョン, Kabushiki gaisha Amyūzumento Vijon), initially known as Sega AM Research & Development No. 11 (セガ第11AM研究開発部, Sega Daijūni Ē Emu Kenkyū Kaihatsu Bu), was a division of Japanese video game developer Sega.

Amusement Vision, Ltd.
Native name
Kabushiki gaisha Amyūzumento Vijon
Division (Defunct)
IndustryVideo games industry
FateMerged with Sega's Research and Development division
FoundedJuly 1, 2000; 19 years ago (July 1, 2000)
FounderToshihiro Nagoshi
DefunctJuly 1, 2004; 15 years ago (July 1, 2004)
HeadquartersTokyo, Japan
ProductsSuper Monkey Ball series, F-Zero GX



In 2000, all nine of Sega's internal R&D departments were separated from the main company, and established semi-autonomous subsidiaries, with each one electing a president as a studio head.[1] However, for more financial stability, Sega began consolidating its studios into six main ones (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team) in 2003, and merged them back into a uniform R&D structure throughout 2004.

Amusement Vision (AV) was headed by Toshihiro Nagoshi. In addition to an arcade line-up and the Daytona USA remake Daytona USA 2001, AV was most known for its Nintendo partnership on the exclusivety on the original two Super Monkey Ball games, and development collaboration of F-Zero GX. In part of Sega's consolidation of studios, non-sports staff of Smilebit merged with AV in 2003 which resulated into the Ollie King arcade release at first. By 2004, AV had 124 employees and the main focus would be on "epic and film-style titles", which is when development on the Yakuza series began and AV was dissolved and integrated into Sega on July 1, 2004.[2]

List of gamesEdit




Game Boy AdvanceEdit


  1. ^ "Sega Corporation Annual Report 2000" (PDF). Retrieved 2015-05-17.
  2. ^ "Video Games Daily | News: Sega Studio Mergers: Full Details". Retrieved 2015-05-18.

External linksEdit