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2015 MTV Video Music Awards

The 2015 MTV Video Music Awards was held on August 30, 2015.[4] The 32nd installment of the event was held at the Microsoft Theater in Los Angeles, California, and hosted by Miley Cyrus.[5][6] Taylor Swift led the nominations with a total of ten, followed by Ed Sheeran, who had six.,[1][a] bringing his total number of mentions to 13. Swift's "Wildest Dreams" music video premiered during the pre-show.[7] Cyrus also announced and released her studio album Miley Cyrus & Her Dead Petz, right after her performance at the end of the show.[8] During his acceptance speech, Kanye West announced that he would be running for the 2020 U.S. Presidential Election.[9] Taylor Swift won the most awards with four, including Video of the Year and Best Female Video.[10] The VMA trophies were redesigned by Jeremy Scott.[11]

2015 MTV Video Music Awards
Mtv-vma-2015-logo.png
Date Sunday, August 30, 2015 (2015-08-30)
Venue Microsoft Theater,
Los Angeles, California
Country United States
Hosted by Miley Cyrus
Most awards Taylor Swift (4)
Most nominations Taylor Swift (10)[1]
Website www.mtv.com/vma/2015/
Television/radio coverage
Network MTV, MTV2, VH1, VH1 Classic, Logo TV, BET, Centric, Comedy Central, TV Land, CMT, MTV app[2][3]
Runtime 190 minutes

This edition of the MTV VMA were followed by 9.8 million people in the United States through the various channels MTV for broadcast use.[12][13] Due to a simulcast across ten Viacom networks, the 2015 ceremony's airing on the flagship MTV network alone had one of the lowest audience in the ceremony's 31-year history and the next year's ceremony being the lowest of all time. According to Nielsen, it logged 5.03 million viewers only on MTV, 39% less than last year, while cumulative viewers drew 9.8 million with the nine other simulcasting networks. The lowest viewed one was in 1996, since Nielsen began tracking in 1994, with 5.07 million viewers. However, the show broke the "US Twitter record", being the most tweeted about non-sports program, with 21.4 million tweets delivered by 2.2 million people.[14] It was also streamed live through the MTV app for authenticated users on mobile devices and television sets via iOS, Android and Chromecast. Through its website, viewers could also get to see un-aired audience shots and backstage coverage.[15] mtvU aired a behind-the-scenes feed and MTV Hits went dark.

Contents

PerformancesEdit

PresentersEdit

Pre-showEdit

Main showEdit

Winners and nomineesEdit

The nominations were announced on July 21, 2015 via Apple Music's Beats 1.[17] Nominees for the social media-driven category, Song of Summer, were announced on August 18, 2015.[18]

Video of the YearEdit

Taylor Swift (featuring Kendrick Lamar) – "Bad Blood"

Best Male VideoEdit

Mark Ronson (featuring Bruno Mars) – "Uptown Funk"

Best Female VideoEdit

Taylor Swift – "Blank Space"

Artist to WatchEdit

Fetty Wap – "Trap Queen"

Best Pop VideoEdit

Taylor Swift – "Blank Space"

Best Rock VideoEdit

Fall Out Boy – "Uma Thurman"

Best Hip-Hop VideoEdit

Nicki Minaj – "Anaconda"

Best CollaborationEdit

Taylor Swift (featuring Kendrick Lamar) – "Bad Blood"

Best DirectionEdit

Kendrick Lamar – "Alright" (Directors: Colin Tilley and the Little Homies)

Best ChoreographyEdit

OK Go – "I Won't Let You Down" (Choreographer: OK Go, air:man and Mori Harano)

Best Visual EffectsEdit

Skrillex and Diplo (featuring Justin Bieber) – "Where Are Ü Now" (Visual Effects: Brewer, Gloria FX, Tomash Kuzmytskyi and Max Chyzhevskyy)

Best Art DirectionEdit

Snoop Dogg – "So Many Pros" (Art Director: Jason Fijal)

Best EditingEdit

Beyoncé – "7/11" (Editors: Beyoncé, Ed Burke and Jonathan Wing)

Best CinematographyEdit

Flying Lotus (featuring Kendrick Lamar) – "Never Catch Me" (Director of Photography: Larkin Seiple)

Best Video with a Social MessageEdit

Big Sean (featuring Kanye West and John Legend) – "One Man Can Change the World"

Song of SummerEdit

5 Seconds of Summer – "She's Kinda Hot"

Michael Jackson Video Vanguard AwardEdit

Kanye West

NotesEdit

  1. ^ Another nominee, Kendrick Lamar, received four nominations for his video "Alright." The videos for Swift's "Bad Blood" and Flying Lotus' "Never Catch Me" (both of which he features on) earned seven and two nominations respectively—however, those are not counted since he is not the lead artist.

ReferencesEdit

  1. ^ a b Lindner, Emilee (July 21, 2015). "2015 VMA Nominations: Get The Full List Now". MTV.com. Retrieved July 21, 2015. The list... is lead [sic] by Taylor Swift, who is up for nine Moonmen. 
  2. ^ Yahr, Emily (August 30, 2015). "VMAs 2015 FAQ: Where to watch the show, who’s performing, red carpet details". The Washington Post. Retrieved August 31, 2015. 
  3. ^ "2015 MTV Video Music Awards". Zap2it. Retrieved August 31, 2015. 
  4. ^ Linder, Emilee (November 13, 2014). "Save The Date! The 2015 VMAs Are Set For…". MTV.com. Retrieved April 26, 2015. 
  5. ^ Alexis, Nadeska (July 20, 2015). "Start Freaking, The 2015 MTV VMA Nominations Are Coming". MTV.com. Retrieved July 20, 2015. 
  6. ^ Lindner, Emilee (July 20, 2015). "Miley Cyrus Is Hosting The 2015 VMAs. This Is Not A Drill.". MTV.com. Retrieved July 20, 2015. 
  7. ^ Hosken, Patrick (August 23, 2015). "Taylor Swift’s ‘Wildest Dreams’ Video Will Premiere During The VMA Pre-Show". MTV.com. Retrieved August 23, 2015. 
  8. ^ Bell, Crystal (August 31, 2015). "Miley Cyrus Just Dropped A Free Surprise Album – Here’s Where You Can Hear It". MTV News. Retrieved August 31, 2015. 
  9. ^ Stone, Natalie (August 30, 2015). "Kanye West: 'I Have Decided in 2020 to Run for President'". The Hollywood Reporter. Retrieved August 30, 2015. 
  10. ^ "MTV Video Music Awards 2015: The Winners Are…". Billboard. August 30, 2015. Retrieved April 5, 2016. 
  11. ^ Lindner, Emilee (August 17, 2015). "Jeremy Scott Redesigned The VMA Moonman, And It’s Totally Rad". MTV.com. Retrieved August 17, 2015. 
  12. ^ O'Connell, Michael (September 1, 2015). "2015 VMAs Ratings: Miley-Hosted Show Suffers 3 Million Viewer Drop From 2014 on MTV". Billboard. Retrieved August 29, 2015. 
  13. ^ "2015 MTV Video Music Awards". Zap2it. Retrieved August 29, 2015. 
  14. ^ Kissell, Rick (September 1, 2015). "Video Music Awards Viewership Plummets on MTV". Variety. Retrieved September 1, 2015. 
  15. ^ "MTV VMAs 2015 Live Stream: How To Watch Online". Heavy.com. Retrieved September 1, 2015. 
  16. ^ "Here Are All The Beautiful People In Miley’s Happy Hippie Squad". 
  17. ^ "MTV VMAs: Taylor Swift leads way with nine nominations". Guardian. 22 July 2015. Retrieved 23 July 2015. 
  18. ^ "2015 MTV Video Music Awards Nominees Revealed: Taylor Swift, Kendrick Lamar, Ed Sheeran & More". Billboard. Prometheus Global Media. Retrieved July 21, 2015. 

External linksEdit