2016 MTV Video Music Awards

2016 MTV Video Music Awards
Mtv-vma-2016-logo.png
Date Sunday, August 28, 2016 (2016-08-28)
Venue Madison Square Garden,
Midtown Manhattan, New York City
Country United States
Most awards Beyoncé (8)
Most nominations Beyoncé (11)
Official website www.mtv.com/ontv/vma/
Television/Radio coverage
Network MTV, MTV2, VH1, MTV Classic, BET, CMT, Centric, Comedy Central, Logo TV, Spike, TV Land

The 2016 MTV Video Music Awards were held on August 28, 2016[1] at Madison Square Garden in Manhattan.[2] Adele's "Hello" was the most nominated video with seven categories. Beyoncé led the nominations with a total of eleven, followed by Adele, who had eight.[3] Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.[4] Britney Spears marked her first performance at the awards show since the heavily-criticized 2007 show nine years prior.[5] After winning 8 awards, Beyoncé became the artist with the most number of VMAs with 24 moonmen, passing Madonna previous record of 20.[6][7]

The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.[8]

Compared to 2015's show which had fewer Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony making it the lowest rated ceremony in MTV's 32-year history, beating out 1996 and 2015, totalling a cumulative 6.5 million viewers, though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.[9] Variety reported that over 20 million people watched the award show via MTV's Snapchat feed.[10] 3.3 million viewers saw the show via MTV.[11]

Contents

PerformancesEdit

PresentersEdit

Pre-showEdit

Main showEdit

Winners and nomineesEdit

This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.[3][12][13]

Video of the YearEdit

Beyoncé — "Formation"

Best Male VideoEdit

Calvin Harris (featuring Rihanna) — "This Is What You Came For"

Best Female VideoEdit

Beyoncé — "Hold Up"

Best New ArtistEdit

DNCE

Best Pop VideoEdit

Beyoncé — "Formation"

Best Rock VideoEdit

Twenty One Pilots — "Heathens"

Best Hip-Hop VideoEdit

Drake — "Hotline Bling"

Best Electronic VideoEdit

Calvin Harris and Disciples — "How Deep Is Your Love"

Best Collaboration VideoEdit

Fifth Harmony (featuring Ty Dolla Sign) — "Work from Home"

Breakthrough Long Form VideoEdit

BeyoncéLemonade

Best DirectionEdit

Beyoncé — "Formation" (Director: Melina Matsoukas)

Best ChoreographyEdit

Beyoncé — "Formation" (Choreographers: Chris Grant, JaQuel Knight and Dana Foglia)

Best Visual EffectsEdit

Coldplay — "Up&Up" (Visual Effects: Vania Heymann and GloriaFX)

Best Art DirectionEdit

David Bowie — "Blackstar" (Art Director: Jan Houllevigue)

Best EditingEdit

Beyoncé — "Formation" (Editor: Jeff Selis)

Best CinematographyEdit

Beyoncé — "Formation" (Director of Photography: Malik Sayeed)

Song of SummerEdit

Fifth Harmony (featuring Fetty Wap) — "All in My Head (Flex)"

Michael Jackson Video Vanguard AwardEdit

Rihanna

ReferencesEdit

  1. ^ "Mark Your Calendars — The 2016 VMAs Will Air On …". MTV News. October 21, 2015. Retrieved February 3, 2016. 
  2. ^ Greenwald, Morgan (April 21, 2016). "MTV VMAs to Be Held at Madison Square Garden for the First Time". Billboard. Retrieved April 21, 2016. 
  3. ^ a b "Beyonce, Adele Lead Nominees for 2016 MTV Video Music Awards". Billboard. Retrieved July 26, 2016. 
  4. ^ "Rihanna Is Your 2016 VMA Video Vanguard". MTV News. August 11, 2016. Retrieved August 11, 2016. 
  5. ^ http://www.huffingtonpost.com/entry/britney-spears-is-ready-to-make-history-at-the-vmas-9-years-after-disastrous-performance_us_57b33b2ae4b0863b0284f09a
  6. ^ "MTV VMAs 2016: the MTV Video Music Awards – as it happened". Guardian. 29 August 2016. Retrieved 29 August 2016. 
  7. ^ "Britney can't come close to matching Beyoncé's fire at MTV VMAs". Los Angeles Times. 29 August 2016. Retrieved 29 August 2016. 
  8. ^ http://variety.com/2016/digital/news/vma-2016-live-stream-watch-online-mtv-video-music-awards-1201846193/
  9. ^ O'Conell, Michael (August 29, 2016). "MTV VMAs Ratings Drop Again, Draw 6.5 Million Viewers Across Nets". Billboard. Retrieved August 29, 2016. 
  10. ^ [1]
  11. ^ "MTV Considers VMA Changes Because of Audience Shift". Billboard. August 30, 2016. Retrieved August 30, 2016. 
  12. ^ "VMAs 2016: See the Full List of Winners". Billboard. 30 August 2016. Retrieved 30 August 2016. 
  13. ^ "MTV Video Music Awards: List of Winners". The Hollywood Reporter. August 28, 2016. Retrieved August 31, 2016. 

External linksEdit