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2016 MTV Video Music Awards

The 2016 MTV Video Music Awards were held on August 28, 2016[1] at Madison Square Garden in Manhattan.[2] Adele's "Hello" was the most nominated video with seven categories. Beyoncé led the nominations with a total of eleven, followed by Adele, who had eight.[3] Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.[4] Britney Spears marked her first performance at the awards show since the heavily criticized 2007 show nine years prior.[5] Beyoncé won eight awards to bring her career total of wins to 24 VMAs, overtaking Madonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.[6][7]

2016 MTV Video Music Awards
Mtv-vma-2016-logo.png
Date Sunday, August 28, 2016 (2016-08-28)
Venue Madison Square Garden,
Midtown Manhattan, New York City
Country United States
Most awards Beyoncé (8)
Most nominations Beyoncé (11)
Website www.mtv.com/ontv/vma/
Television/radio coverage
Network MTV, MTV2, VH1, MTV Classic, BET, CMT, Centric, Comedy Central, Logo TV, Spike, TV Land

The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.[8]

Compared to last year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers (being later beaten by the 2017 edition), though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.[9] 3.3 million viewers saw the show via MTV.[10]

Contents

PerformancesEdit

PresentersEdit

Pre-showEdit

Main showEdit

In addition, Keegan-Michael Key and Jordan Peele provided commentary throughout the show from a luxury box as characters @LizardSheeple and @TheShamester. DJ Khaled, Nicole Byer, and Jay Pharoah also provided insight and commentary throughout the broadcast.

Winners and nomineesEdit

This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.[3][11][12]

Video of the YearEdit

Beyoncé — "Formation"

Best Male VideoEdit

Calvin Harris (featuring Rihanna) — "This Is What You Came For"

Best Female VideoEdit

Beyoncé — "Hold Up"

Best New ArtistEdit

DNCE

Best Pop VideoEdit

Beyoncé — "Formation"

Best Rock VideoEdit

Twenty One Pilots — "Heathens"

Best Hip-Hop VideoEdit

Drake — "Hotline Bling"

Best Electronic VideoEdit

Calvin Harris and Disciples — "How Deep Is Your Love"

Best Collaboration VideoEdit

Fifth Harmony (featuring Ty Dolla Sign) — "Work from Home"

Breakthrough Long Form VideoEdit

BeyoncéLemonade

Best DirectionEdit

Beyoncé — "Formation" (Director: Melina Matsoukas)

Best ChoreographyEdit

Beyoncé — "Formation" (Choreographers: Chris Grant, JaQuel Knight and Dana Foglia)

Best Visual EffectsEdit

Coldplay — "Up&Up" (Visual Effects: Vania Heymann and GloriaFX)

Best Art DirectionEdit

David Bowie — "Blackstar" (Art Director: Jan Houllevigue)

Best EditingEdit

Beyoncé — "Formation" (Editor: Jeff Selis)

Best CinematographyEdit

Alesso — "I Wanna Know" (Director of Photography: Corey Jennings)

Song of SummerEdit

Fifth Harmony (featuring Fetty Wap) — "All in My Head (Flex)"

Michael Jackson Video Vanguard AwardEdit

Rihanna

See alsoEdit

ReferencesEdit

  1. ^ "Mark Your Calendars — The 2016 VMAs Will Air On …". MTV News. October 21, 2015. Retrieved February 3, 2016. 
  2. ^ Greenwald, Morgan (April 21, 2016). "MTV VMAs to Be Held at Madison Square Garden for the First Time". Billboard. Retrieved April 21, 2016. 
  3. ^ a b "Beyonce, Adele Lead Nominees for 2016 MTV Video Music Awards". Billboard. Retrieved July 26, 2016. 
  4. ^ "Rihanna Is Your 2016 VMA Video Vanguard". MTV News. August 11, 2016. Retrieved August 11, 2016. 
  5. ^ http://www.huffingtonpost.com/entry/britney-spears-is-ready-to-make-history-at-the-vmas-9-years-after-disastrous-performance_us_57b33b2ae4b0863b0284f09a
  6. ^ "MTV VMAs 2016: the MTV Video Music Awards – as it happened". Guardian. 29 August 2016. Retrieved 29 August 2016. 
  7. ^ "Britney can't come close to matching Beyoncé's fire at MTV VMAs". Los Angeles Times. 29 August 2016. Retrieved 29 August 2016. 
  8. ^ http://variety.com/2016/digital/news/vma-2016-live-stream-watch-online-mtv-video-music-awards-1201846193/
  9. ^ O'Conell, Michael (August 29, 2016). "MTV VMAs Ratings Drop Again, Draw 6.5 Million Viewers Across Nets". Billboard. Retrieved August 29, 2016. 
  10. ^ "MTV Considers VMA Changes Because of Audience Shift". Billboard. August 30, 2016. Retrieved August 30, 2016. 
  11. ^ "VMAs 2016: See the Full List of Winners". Billboard. 30 August 2016. Retrieved 30 August 2016. 
  12. ^ "MTV Video Music Awards: List of Winners". The Hollywood Reporter. August 28, 2016. Retrieved August 31, 2016. 

External linksEdit