Viva Communications

Viva Communications Inc. (formerly known as Viva Entertainment[1]) is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981 by Vic del Rosario and his sister Tess Cruz.[2]

Viva Entertainment Inc.
Viva Communications Inc.
FoundedNovember 11, 1981
FounderVic del Rosario
Tess Cruz
HeadquartersOrtigas Center, Pasig City, Metro Manila,
Area served
Key people
Vic del Rosario Jr. (Chairman and CEO)
ProductsMotion pictures, television shows, music albums


Viva Entertainment logo from May 2010 to March 2018.

Viva Communications Inc. (VCI)Edit

Viva Music Group (VMG)Edit

Viva Publishing GroupEdit

  • Viva PSICOM Publishing Corporation (formerly PSICOM Publishing Inc., 50%) - joint venture with the Gabriel family
  • Viva Starmometer Publishing Corporation (formerly Starmometer Publishing Company, 50%) - joint venture with Edsel Roy
  • VRJ Books Publishing

Viva International Food & RestaurantsEdit

  • Botejyu
  • Paper Moon Cake Boutique
  • Pepi Cubano
  • Yogorino
  • Wing Zone

Notable brands and subsidiariesEdit

Viva Cable TVEdit

Pinoy Box OfficeEdit

Viva CinemaEdit

Viva TVEdit

Halo Halo RadioEdit

Halo Halo Radio is a brand name for Viva's radio stations. It was launched as Oomph! Radio before the end of 2014 following the acquisition of Ultimate Entertainment and its FM stations (but spun-off its concert/theatrical production arm and became Ultimate Shows, which remained owned by the Manalang family), thus it is Viva's new venture into radio broadcasting. Its format playlist consisted of local and international songs.

In May 2016, Viva Live briefly dropped the Oomph! Radio brand and went to an independent branding among stations by adding 70s, 80s and 90s music to its playlist, despite retaining its format and the Ultimate Radio name. In July 2016, however, Viva Live brought back the Oomph! Radio brand and its Top 40/OPM format. In February 2017, the Oomph! Radio brand was dropped permanently due to management decision.

In May 2017, Oomph! Radio was relaunched as Halo Halo Radio, an all-OPM station. With this launch, Halo Halo Radio became the de facto provincial counterpart of Manila-based Pinas FM 95.5 (a radio station of Iglesia ni Cristo's for-profit broadcast arm Eagle Broadcasting Corporation), the country's first all OPM radio station.

Halo Halo Radio stationsEdit

Branding Callsign Frequency Power (kW) Coverage
Halo Halo 105.1 Cebu DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 Davao DXUR 97.1 MHz 10 kW Davao City
Halo Halo 103.5 Zamboanga DXUE 103.5 MHz 10 kW Zamboanga City

Viva Video Inc.Edit

Viva Video Inc. (formerly Viva Home Entertainment, doing business as Viva Video) is the exclusive distributor of video products for local and international studios in the Philippines. Viva Video, Inc. is the home video affiliate of Viva Entertainment, Inc.

Viva Video, Inc. is the home video and DVD distribution arm of Viva Entertainment with the exclusive distributor of video products including films and television series.

The company releases titles from the film and television library of VIVA Films, as well as programs from other Viva Entertainment companies. Currently, they also serve as the distributor for television and/or movie product licensed by Nickeloedeon, Universal Studios Home Entertainment, 20th Century Fox Home Entertainment, Cartoon Network, Big Idea Productions (makers of VeggieTales DVDs), Turner Entertainment Co., Cookie Jar Entertainment (partnership with DIC Entertainment until 2008), Walt Disney Studios Home Entertainment (since 2014, distribution of Disney material had shifted to Magnavision Home Video), Skyfilms, Nine Network (makers of Hi-5 DVDs), Summit Entertainment, Lionsgate Home Entertainment, Sesame Workshop (makers of Sesame Street), HIT Entertainment, and MGA Entertainment internationally for the Philippine market, and local products from VIVA Films, APT Entertainment, OctoArts Films, Regal Entertainment, Solar Entertainment, Studio5, FPJ Productions and Pioneer Films.

Viva Video holds licenses for:



Viva Video CityEdit

Viva Video City was the video retail affiliate of Viva Video, the home video unit of Viva Entertainment, Inc. As of 2015, all of the stores in the country are closed.

Viva SportsEdit

Viva Sports is a Sports division of Viva Entertainment was launched in 1996 showcases the previous boxing fights of Manny Pacquiao as Blow By Blow aired on IBC 13 & Viva Boxing Greats on RPN 9 & also the throwback episodes of a basketball coverage of PBA and a billiards game of Efren Bata Reyes.

Viva-Psicom PublishingEdit

Viva PSICOM Publishing Corporation (Viva PSICOM) is a publishing company jointly owned by Viva Entertainment and the Gabriel family. It was founded in 1990 by Arnel Jose Gabriel as a small desktop publisher, which later evolved into publishing the first Filipino wholly owned trade newspaper, the now-defunct Philippine IT Update.

The company, then known as PSICOM, rose to fame through the Diary ng Panget tetralogy authored by HaveYouSeenThisGirL.

In August 2013, Viva Entertainment acquired 50% of the company stocks, and it was later renamed as Viva-Psicom.


  • OtakuZine
  • Otaku Asia
  • OtakuZine Anime Recommendation
  • FH&S
  • The GOLD Magazine
  • Bare
  • True Philippine Ghost Stories (Some stories were later adapted as episodes of GMA Network's Wag Kukurap.)
  • Haunted Philippines (Some stories were later adapted as episodes of GMA Network's Wag Kukurap.)
  • Pinoy Tales of Terror
Books by well-known authorsEdit
Japanese mangaEdit
Other genresEdit
  • Viva PSICOM Dark Series
  • Kilig Republic
  • GOLD Manga Series


  1. ^ Tomada, Nathalie (2021-11-11). "Viva celebrates 40 years, plans to go public". Retrieved 2022-07-07.
  2. ^ CCP Encyclopedia of Philippine Art: Volume VIII - Philippine Film. Cultural Center of the Philippines. 1994. p. 335. ISBN 971-8546-23-5. Retrieved September 17, 2022.
  3. ^ Dave McNary (13 March 2019). "Lionsgate's GlobalGate Adds Philippines' Viva Communications". Retrieved 2 June 2019.

External linksEdit