Viacom Media Networks
ViacomCBS Domestic Media Networks (formerly known as MTV Networks and Viacom Media Networks) is an American mass media division of ViacomCBS that oversees the operations of many of its television channels and Internet brands. Its sister international division is ViacomCBS Networks International.
|Industry||Entertainment, cable and satellite television|
|Predecessor||Warner-Amex Satellite Entertainment|
|Founded||July 19, 1984|
New York City, New York, U.S.
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The company was founded in 1984 after Warner Communications and American Express decided to divest the basic cable assets of Warner-Amex Satellite Entertainment, renaming it as MTV Networks, Inc. Warner-Amex had originally created and owned Nickelodeon, MTV, VH1 and The Movie Channel (TMC). Viacom acquired 66% of the company in 1985 and then acquired the remaining 34% interest in 1986. MTV Networks was renamed Viacom Media Networks in 2011.
In 2000, following Viacom's acquisition of CBS Corporation, The Nashville Network and CMT, the two channels owned by CBS by that time, became part of MTV Networks, with The Nashville Network becoming The National Network.
In 2001, Viacom purchased Washington-based Black Entertainment Television, and integrated it into MTV Networks, which later separated BET from MTV to a new group BET Networks.
In 2003, Comedy Central became part of MTV Networks after Viacom's acquisition of the remaining shares of the latter from Time Warner. The joint dates back to 1991, when HA! and Time Warner's The Comedy Channel merged.
In January 2006, the remnants of Warner-Amex Satellite Entertainment (MTV Networks and Showtime Networks) were separated following Viacom's split into two entities: CBS Corporation, which retained Showtime, and a newly spun-off company under the Viacom name, which took ownership of Paramount Pictures and MTV Networks.
In the fall of 2012, media analysts began to report that ratings amongst some of Viacom's leading brands in the U.S were experiencing declines in viewership. MTV, Comedy Central and Nickelodeon were of most concern to investors as the three account for roughly 50% of Viacom's operating profit, estimated David Bank of RBC Capital Markets.
In 2017, Viacom announced a five-point restructuring plan, in which the company would pour most of its resources behind six "flagship brands". These were MTV, Comedy Central, Nickelodeon, Nick Jr., BET, and Paramount Pictures. In February 2017, cable channels CMT and TV Land were moved from the Kids and Family Group to the Global Entertainment Group under Kevin Kay, joining up with Spike TV. During the same month, it was announced that Spike would be relaunched as Paramount Network in 2018, aligning with the namesake film studio and being positioned as Viacom's main general entertainment outlet.
In October 2018, Kevin Kay was announced to be leaving his position as head of the Entertainment Group. CMT was transferred from the Entertainment Group to the Music Group under president Chris McCarthy, with his exit. Executive Kent Alterman would take charge of Paramount Network and TV Land to go with his current leadership of Comedy Central and Bellator MMA.
In August 2019, Viacom announced that it will merge with the present-day CBS Corporation, reuniting the two entities under the new name ViacomCBS. The merger is slated to close in early December 2019. Announced on November 11, 2019, as part of the re-merger, the Media Networks division will be renamed ViacomCBS Domestic Media Networks, and would be reorganized. MTV, VH1, CMT and Logo were reorganized into the "Entertainment & Youth Group", with the addition of Comedy Central, Paramount Network, Smithsonian Channel, and TV Land. BET Networks was merged with Showtime Networks under CEO David Nevins, who also gained oversight of Pop. The Viacom and CBS re-merger closed on December 4, 2019.
Entertainment & Youth GroupEdit
- Comedy Central1
- Logo TV3
- Paramount Network2
- Smithsonian Channel
- TV Land
Premium Content GroupEdit
- The Movie Channel
Kids & Family GroupEdit
1Channel started as Ha!, merged with HBO's The Comedy Channel the following year, became fully owned by Viacom in 2003.
2Originally TNN from 1983 to 2003 (as The Nashville Network until 1997; as The National Network until 2003) and was known as Spike until January 2018.
3Channel was originally known as VH1 MegaHits before being discontinued in July 2005 to facilitate Logo launch.
4Channel originally owned by CBS, became part of MTV Networks when CBS merged with Viacom.
5Created as VH1 Country prior to Viacom/CBS merger.
6Channel was created by Warner-Amex Satellite Entertainment originally known as Pinwheel until 1979 when it was rebranded as Nickelodeon.
7Channel was originally known as Noggin before being rebranded as Nick Jr. in 2009. Co-owned with Sesame Workshop from 1999 to 2002.
8Channel was originally known MTV Hits until 2016 when it was rebranded as NickMusic.
9Channel was originally known as Nicktoons TV until 2003 when it was rebranded as Nicktoons which was rebranded again as Nicktoons Network in 2005 and finally rebranded yet again as Nicktoons once more in 2009.
10Channel was originally known as The N before being rebranded as TeenNick in 2009.
11Programming block was originally known as "The 90's Are All That" until 2015, "The Splat" until 2017 and "NickSplat" until 2019.
Through its Media Networks division, Viacom also owns internet properties, such as MTV News and AwesomenessTV. The company ran a virtual world system, Virtual MTV, in the late 2000s. It formerly owned Neopets, Atom Entertainment, RateMyProfessors.com, and other web properties before shutting them down or selling them to other companies in the 2000s and 2010s.
In 2006, Viacom acquired Harmonix, a video game studio oriented towards music video games and the original developer of the Guitar Hero franchise, for $175 million. The two subsequently collaborated on the creation of Rock Band. That year, Viacom also acquired the gaming-oriented communications platform Xfire.
In 2011, Viacom established a in-house studio known as 345 Games, which is dedicated primarily to developing games based on Comedy Central and MTV properties.
ViacomCBS Networks InternationalEdit
ViacomCBS Networks International is a division of Viacom International. Its headquarters are in New York, London, Warsaw and Buenos Aires. It consists of MTV, VH1, Nickelodeon, Comedy Central and Colors.
The ViacomCBS International Media Networks network consists of:
- ViacomCBS International Media Networks Europe
- ViacomCBS Networks International Northern Europe
- ViacomCBS Networks International Southern Europe, Middle East and Africa
- ViacomCBS Networks International Asia
- ViacomCBS Networks International The Americas
Former brands include TMF and VIVA which, along with digital properties Nitrome Limited, Shockwave, Addicting Games, Atom Films and Xfire, have either since merged with other networks, were shut down, or were sold off.
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