Talk:The Beautiful World of Jeffree Star

The following is an archived discussion of the DYK nomination of the article below. Please do not modify this page. Subsequent comments should be made on the appropriate discussion page (such as this nomination's talk page, the article's talk page or Wikipedia talk:Did you know), unless there is consensus to re-open the discussion at this page. No further edits should be made to this page.

The result was: promoted by Montanabw^(talk) 17:28, 3 January 2020 (UTC)

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Dawson in 2016

• ... that The Beautiful World of Jeffree Star covers Shane Dawson's Conspiracy Collection?
  • ALT1:... that The Conspiracy Collection, the main focus of The Beautiful World of Jeffree Star, sold out within minutes? (series creator Shane Dawson pictured) Source: ET BuzzFeed News

• Comment: I like ALT1 better. I'm not even sure if we need the image, or if the image is even fitting for the hook.

Created/expanded by Abequinn14 (talk) and Jayab314 (talk). Nominated by Abequinn14 (talk) at 05:10, 29 November 2019 (UTC).

• New enough and long enough 5x expansion. Hook is cited to sources, backed up and included in article. Nominator's first DYK—no QPQ needed. @Abequinn14: The Earwig tool does suggest that the sentence beginning "Star attached a screenshot of an email (shown on right)" should be reworded in order to avoid close paraphrasing of Metro, though. (The length of the namesake of the article does cause Earwig to give higher scores than usual.) I'm giving this a tick, but that probably is worth resolving. Raymie (t • c) 03:39, 30 November 2019 (UTC)

Raymie, I think I have resolved that issue. Earwig is still giving a high score from the twitter quotes used in the article; I consider the quotes to be independent from the Metro article, so we're set now. | abequinn^fourteen 04:23, 30 November 2019 (UTC)

Seems good then. Yeah, common phrases and proper nouns, as well as those Twitter quotes, are kind of important to have, even if they give Earwig fits. Raymie (t • c) 04:26, 30 November 2019 (UTC)

• Hi, I came by to promote this, but the hook is exaggerating; it wasn't minutes, but half an hour. The hook is also incredibly vague on just what is the Conspiracy Collection and what is The Beautiful World of Jeffree Star. Readers would be more inclined to pass over such a hook than spend time clicking on it. Yoninah (talk) 20:18, 23 December 2019 (UTC)

• @Yoninah, Abequinn14, and Jayab314: That's fair. What about this... Raymie (t • c) 21:17, 23 December 2019 (UTC)

ALT2: ... that The Conspiracy Collection, a makeup palette whose creation is profiled in The Beautiful World of Jeffree Star, sold out within 40in 30 minutes?

@Raymie:, if we're talking about the palette, its the Conspiracy palette, rather than "The Conspiracy Collection".

Now we have a couple of things interesting about this article, namely: the collection, the production, and the reception. Knowing this, I'm going to make another suggestion:

ALT3: ... that filming for The Beautiful World of Jeffree Star, a web series about the makeup collection The Conspiracy Collection, continued as the series was published?

I would add the detail that filming began in January 2019, but that seems a little long... | abequinn^fourteen 22:31, 23 December 2019 (UTC)

Sorry, but knowing nothing about these subjects, I don't find ALT3 hooky at all. I like Raymie's ALT2. Yoninah (talk) 23:04, 23 December 2019 (UTC)

OK, I'm fine with that. | abequinn^fourteen 23:24, 23 December 2019 (UTC)

• Thanks. I tweaked ALT2 per the source. ALT2 hook refs verified and cited inline. Rest of review per Raymie. ALT2 good to go. Yoninah (talk) 23:34, 23 December 2019 (UTC)

GA Review

This review is transcluded from Talk:The Beautiful World of Jeffree Star/GA1. The edit link for this section can be used to add comments to the review.

Reviewer: HickoryOughtShirt?4 (talk · contribs) 03:53, 4 April 2020 (UTC)

1. It is reasonably well written.

   a (prose): b (MoS for lead, layout, word choice, fiction, and lists):

2. It is factually accurate and verifiable.

   a (reference section): b (citations to reliable sources): c (OR):

3. It is broad in its coverage.

   a (major aspects): b (focused):

4. It follows the neutral point of view policy.

   Fair representation without bias:

5. It is stable.

   No edit wars, etc.:

6. It is illustrated by images and other media, where possible and appropriate.

   a (images are tagged and non-free content have fair use rationales): b (appropriate use with suitable captions):

7. Overall: Pass

   Pass/Fail:

Review

• Is there a better reference than this one? If not, please archive it through the Wayback Machine in case it changes.
  • I added a Wayback Machine archive url.
• Reference 32 seems unneeded (see Wikipedia:Citation overkill)
  • I deleted it.
• Is there a better reference than the video itself to cite for the claim "Time of the Season" by The Ben Taylor Band served as the theme song of the series."
  • Not particularly, but there is a Reddit thread stating it was "Time of the Season"; however, Reddit isn't a credible source. It's listed in the Spotify playlist also referenced in the article.
• Reference 12 is from May but is sourced for a claim for November. Can you find an updated reference?
  • The claim from November is no longer accurate since James Charles has since recoved from the 3 million subscriber drop. I reworded the sentence to make sense for the claim in May.
• Reference 42 does not support its claim. It just shows it was trending, not that it "peaking at #1 for seven hours and staying within the top ten for fourteen hours."
  • I changed the wording to "became the #1 trending topic for several hours", which can clearly be seen in the source.

• @HickoryOughtShirt?4: I will requested for a copyedit to be done on this page in order to better the prose. Jayab314 13:20, 4 April 2020 (UTC)

• Jayab314, thanks. Honestly, this is an easy pass. Just let me know when the copyedit is done. HickoryOughtShirt?4 (talk) 17:35, 4 April 2020 (UTC)

• @HickoryOughtShirt?4: The copyedit is done. Jayab314 12:55, 26 April 2020 (UTC)

• Thanks and congrats! HickoryOughtShirt?4 (talk) 19:16, 26 April 2020 (UTC)

Removed text

CC-BY-SA declaration; text in this section removed from the article by me because it's off-topic. The article is about a video series not a makeup collection. I'm leaving it here in case its removal breaks any references, and for future editors to use. Baffle☿gab 10:35, 26 April 2020 (UTC)

The Conspiracy Collection

After the publication of most of the episodes of The Beautiful World of Jeffree Star, great anticipation from viewers existed for The Conspiracy Collection. Dawson and Star, during the fourth episode of the series, discussed prices and profits from the collection. Star claimed in the series that Dawson "could go home with $10,000,000." During the fifth episode of the series, Dawson and Star discuss packaging ideas and design ideas for the "Conspiracy" eye shadow palette. Dawson rejects all of the prototypes made, and Siwicki and Dawson eventually design a new prototype for the palette. The main palette of The Conspiracy Collection is an 18-shade eye shadow palette titled "Conspiracy." The collection itself consists of shades of liquid lipsticks, pig-shaped mirrors, a 9-shade palette titled "Mini Controversy", a lip gloss titled "Shane Glossin'", makeup bags and lip balm. Prices of The Conspiracy Collection ranged from US$28 to $90.

Star also owns a clothing manufacturing company, Killer Merch. A new merchandise store provided by Killer Merch launched before The Conspiracy Collection's launch, and all products sold out. A partial restock occurred on November 8, 2019, with a hoodie created in honor of the "untitled green shade" now in the "Mini Controversy" palette. All other products were restocked on Black Friday. The merchandise store sells hoodies, phone cases, pig-shaped backpacks, hats, joggers, sandals, and t-shirts.

On November 1, 2019, at 10 a.m. PST, Morphe stores, online makeup stores and retailers, and Jeffree Star's website, started selling The Conspiracy Collection, whose production process was illustrated in the first six episodes of the series. Almost immediately, Shopify, the company who hosts Star's website, and other online retailers such as BeautyLish and Beauty Bay crashed due to high traffic. Morphe and other smaller beauty sites sold out within fifteen minutes. An hour after the launch, there were still two and a half million people waiting in the queue for Star's website. Initial reactions to the launch were mixed; at stores, some stated that they had difficulty, while others were successful in getting the collection—however, most reacted negatively to the website crashing. Some stores claimed to have sold out products before the official launch. A few hours after the initial launch, Star's website went back up and customers were able to complete their purchases. Within three hours the collection had sold out.

During the launch of The Conspiracy Collection, the hashtag "#ShaneDawsonxJeffreeStar" started trending on Twitter and became the #1 trending topic for several hours. Various other hashtags and mentions, such as "#ConspiracyPallete", "#ConspiracyCollection", and "Morphe", also began trending, but never reached #1. A pre-order for the restock of the collection contained 60,000 "Mini Controversy" and "Conspiracy" eye shadow palettes, and the pre-order sold out as well. Star indicated that the entire collection would be restocked in early 2020.

On November 10, 2019, Star released a video announcing that several records had been broken with The Conspiracy Collection. Six days after the initial launch of the collection, over one million eye shadow palettes had been sold. He also shared that the launch was the biggest e-commerce launch in the history of the internet.

During the finale of the series, Star revealed that The Conspiracy Collection set a record for most Morphe sales. Also in the finale, it was revealed that the Mini Controversy palette would change for the March and May 2020 restocks. An untitled green shade featured in the series was taken out to make room for other shades. After fans pleaded on social media for the shade to be put back in, Dawson and Star relented, substituting "Cry On My Couch" with the new shade, titled "Put it Back!" Star also discussed a packaging revamp for the Mini Controversy palette. However, due to the 2019–20 coronavirus pandemic, the restocks were delayed to an unknown date.

Ribbon fibers controversy

Hey everyone, it's come to our attention that a few dozen people out of 1.1 million palettes produced, have a few ribbon fibers embedded in their products. The lab has done a full investigation & we found the issue. I pride myself on quality and fully apologize for this error 💯

Jeffree Star, Twitter

After the launch of The Conspiracy Collection, some fans who had received the palette went to social media to complain about tiny "hairs" or "fibers" they had found in their palettes. After Jeffree Star launched an investigation in his labs, it was discovered that "the source of the fibers are from the cut ribbon sheets that were pressed into the product." Star stated that the company would eliminate the use of scissor-cut ribbon and that they would start using a black light to identify fibers. He and his team "have sent out new palettes and [have] also given a full refund" to everyone who received a bad palette. Star stated on his Instagram Stories that only thirty-five palettes out of the over one million produced were affected by this mistake, which has since been resolved.

References

Baffle☿gab 10:35, 26 April 2020 (UTC)