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External links modified edit
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- Added archive https://web.archive.org/20051126051618/http://www.bbk.ac.uk:80/news/bbkmag/16/carling.html to http://www.bbk.ac.uk/news/bbkmag/16/carling.html
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Julia Heineken edit
I removed the sentence:
"During the 1999 Rugby World Cup tournament, for an advertising campaign, she temporarily changed her name to Julia Heineken."
as it is not notable.
There is no evidence that she changed her name in any official way. It was mentioned in advertising agency copy to go with a promotional photograph paid for by the producers of Heineken beer, provocatively changing her surname from Carling, the name of a beer and major commercial competitor of Heineken in the UK, to that of the sponsor of the rugby event. She was widely recognisable in the UK at the time due to her marriage to the captain of the successful England national rugby team, their divorce amid allegations of an affair with Princess Diana and her work as a TV presenter. The photo and name change assertion appeared in the Daily Mirror and Sun newspapers, but can hardly be seen as anything beyond vapid promotional puff.
Regards Guffydrawers (talk) 10:21, 23 June 2020 (UTC)
- The PR campaign is described here
- "Communique PR came up with the idea of changing her name to Julia Heineken for the length of the promotion. Julia said she would use her new surname for all TV appearances, although Communique PR settled for calling her Julia H after a discussion with the ITC...". So not a great deal of substance behind the name change assertion.
- Regards Guffydrawers (talk) 11:21, 23 June 2020 (UTC)