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This isn't blatant marketing spam, the site and its model meet all notability guidelines of wikipedia. I know the guys running it, they simply aren't familiar with the way things are done on wikipedia. They have been informed, the users of the site are being encouraged to contribute and I myself (my email address is verified and I am not a sock-puppet, feel free to contact me for references) will edit it towards NPOV in the coming hours.
UPDATE: I've made some revisions, removed language that was commercially-inspired, to coin a term, and will continue bringing this in line with NPOV and editorial guidelines.