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Shaw Wallace & Company Limited, abbreviated to SWC, was an Indian liquor manufacturer headquartered in the Wallace House in Kolkata, West Bengal. It was established in 1886 by Robert Gordon Shaw and Charles William Wallace.[2] It was involved in the production and sales of Indian Made Foreign Liquor (IMFL). The two biggest brands of SWC were Royal Challenge whisky and Director's Special whisky.[3]

Shaw Wallace & Company Limited
Public company
Traded as
FateMerged with United Spirits Ltd[1]
FoundedBritish India (1886 (1886))
FounderRobert Gordon Shaw
Defunct1 April 2007 (2007-04-01)
Wallace House, Kolkata,
West Bengal
ProductsBrewery, alcoholic beverages Edit this on Wikidata

In mid-2005, SWC's spirits business was acquired by the United Breweries Group (UB Group) and its breweries and beer business was acquired by SABMiller. On 1 April 2008, Shaw Wallace was merged with United Spirits Ltd, a subsidiary of the UB Group.



Shaw Wallace & Company Limited was established in 1886 by Robert Gordon Shaw and Charles William Wallace (1855–1916).[2][4] Prior to 1999, SWC was into diversified businesses, which it shed as part of a restructuring plan. It 1999, it sold Calcutta Chemicals Ltd and Detergents India Ltd to Henkel SPIC.[5]

On 21 March 2005, UB Group increased their ownership of Shaw Wallace to 54.54%. Since Manu Chhabria had died three years earlier, the deal was approved by his widow Vidya Chhabria.[6][7][7] SWC's breweries and beer business was acquired by SABMiller. Royal Challenge beer, which is mainly sold in the state of Andhra Pradesh, is with SABMiller.

During 2006-07, Shaw Wallace & Company Ltd recorded a net sales turnover of Rs 1388.5 million, (Rs 1155.2 million in 2005-06), total income of Rs 2321.5 million (Rs 2933.8 million in 2005-06), while the profit after tax was Rs 820.7 million (Rs 468.6 million in 2005-06). Director S.R. Gupte announced on 29 September 2007 that merger talks would soon get underway between United Spirits and Shaw Wallace.[8][9] The merger was later approved by the Shaw Wallace board of directors.[10]

Sega Mega DriveEdit

In India, distribution of the Sega Mega Drive was handled by Shaw Wallace Electronics, with the products being sold for 18,000 (US$260).[11] Sega entered the partnership in the northern hemisphere spring of 1995 because it wanted to circumvent an 80% import tariff.[12] The distribution of Sega products was acquired by Maze Marketing (now Mitashi Edutainment) later that year.[11]


  1. ^ "United Spirits Ltd". IndiaInfoline. Retrieved 9 June 2013.
  2. ^ a b "Get In Touch." Shaw Wallace. Retrieved on 2 November 2011. " Please Send us your Feedback on : Shaw Wallace & Company Ltd. Wallace House 4 ,Bankshall Street Kolkata-700001"
  3. ^ "Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors". Business Line. 31 May 2005. Retrieved 9 June 2013.
  4. ^ "Charles Wallace India Trust Scholarships | British Council". Retrieved 12 March 2018.
  5. ^ "Henkel SPIC mulls reverse merger with Calcutta Chem". Business Line. 3 December 2003. Retrieved 9 June 2013.
  6. ^ "Mallya bottles Shaw Wallace". The Telegraph. 22 March 2005. Retrieved 9 June 2013.
  7. ^ a b "Shaw Wallace braces for final battle". The Telegraph. 25 April 2008. Retrieved 9 June 2013.
  8. ^ "Shaw Wallace, United Spirits to discuss merger". Business Line. 30 September 2007. Retrieved 9 June 2013.
  9. ^ "Shaw Wallace to merge with UB Group". Business Standard. 29 November 2007. Retrieved 9 June 2013.
  10. ^ "Shaw Wallace board okays merger with USL". The Hindu. 30 November 2007. Retrieved 9 June 2013.
  11. ^ a b Zachariah, Reeba (19 August 2011). "Game for success". The Times of India. Retrieved 9 June 2013.
  12. ^ "Screen digest." Screen Digest Ltd., 1995. Retrieved from Google Books on 2 November 2011. "Sega tackles Indian market with local maker From spring 1995, Sega will start manufacturing video games consoles in India with local partner Shaw Wallace. Move will circumvent 80 per cent import tariff on games units which currently[...]"

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