Pernod Ricard

Pernod Ricard (French pronunciation: ​[pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world’s second-largest wine and spirits seller,[2] it also produces several other types of pastis.

Pernod Ricard S.A.
TypePublic Société Anonyme
EuronextRI
CAC 40 Component
ISINFR0000120693
IndustryAlcohol
Founded1975; 46 years ago (1975)
FounderPaul Ricard
Headquarters
Paris
,
France
Area served
Worldwide
Key people
Alexandre Ricard (Chairman & Chief Executive Officer)[1]
ProductsAlcoholic beverages
Revenue€8.987 billion (2018)
€1.577 billion (2018)
Number of employees
18,914 (2018)
Websitepernod-ricard.com

After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. Pernod Ricard owned the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal) until 2006, along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq PLC.

In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka. In 2013, Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.[3] As of 2015, India is the company's third largest market by value.[4]

In December 2018, Elliott Management Corporation purchased a 2.5% stake in Pernod Ricard.[5]

According to the NGO Alliance Anticorrida, Pernod Ricard was the major funder of bullfighting in France,[6][7] financing bullfighting clubs and sponsoring corridas despite the opposition of a majority of French citizens to blood sports. In 2020, Pernod Ricard ended the association with bullfighting clubs.[8]

HistoryEdit

 
Pernod mixed with water and ice

PernodEdit

  • 1797 – Henri-Louis Pernod [fr], a Swiss distiller, opens his first absinthe distillery in Switzerland.
  • 1805 – Maison Pernod Fils (simply known as Pernod Fils) is founded in Pontarlier, Franche-Comté, eastern France, by Henri-Louis Pernod and begins production of the anise-flavored liquor known as absinthe.
  • 1850 – Henri-Louis Pernod dies.
  • 1871 – Distillerie Hémard is founded near Paris.
  • 1872 – Société Pernod Père & Fils opens in Avignon.
  • 1915 – Production and consumption of absinthe is prohibited in France.
  • 1926 – All 3 distilleries merge to form Les Établissements Pernod.
  • 1951 – Pastis 51 is launched.
  • 1965 – Takeover of Distillerie Rousseau, Laurens et Moureaux, producer of Suze liquor since 1889.

RicardEdit

  • 1932 – Ricard, which soon becomes France's favourite long drink, is founded in Marseille by Paul Ricard.
  • 1940 – Production of pastis is prohibited by the Vichy regime.[clarification needed]
  • 1944 – Production of pastis becomes legal again.
  • 1968 – Paul Ricard retires; his son Patrick becomes CEO in 1978.

Pernod RicardEdit

 
Head office of Pernod Ricard, 12 place des États-Unis, Paris, 16th arrondissement

SubsidiariesEdit

  • Chivas Brothers Ltd – whisky and gin branch of Pernod Ricard. Owner of 13 Scotch malt distilleries, 1 grain distillery and 2 gin distilleries.
  • Pernod Ricard Winemakers – owner of Jacob's Creek, Brancott Estate, Campo Viejo, Ysios, Tarsus, Aura, Azpilicueta, and Siglo
  • Corby Distilleries – Canadian subsidiary; owner of Wiser's whisky, Lamb's rum; Hiram Walker & Sons Limited is majority shareholder of Corby and itself unit of Pernod Ricard
  • Pernod Ricard Rouss – subsidiary in the Russian Federation
  • Irish Distillers – Irish subsidiary
  • Pernod Ricard Armenia – Armenian subsidiary and owner of Yerevan Brandy Company
  • Pernaud Ricard Hellas – subsidiary in Greece[10]
  • Pernod Ricard India – Indian subsidiary

BrandsEdit

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:

Whisky
Vodkas
Other
Wine and Champagne

Pernod Ricard previously owned the non-alcoholic chocolate beverage Yoo-hoo, which was acquired from a group of private investors in 1989. Pernod Ricard also previously owned the carbonated citrus drink Orangina. Both brands were sold in 2001 to Cadbury Schweppes.[11]

ReferencesEdit

  1. ^ "Registration Document (with AMF) 2011/2012" (PDF). Pernod Ricard. Retrieved 8 December 2012.
  2. ^ "The bosses of two famous French firms struggle to keep customers". The Economist. 5 October 2017.
  3. ^ "Home | Producers' Commitments". Producers' Commitments. Archived from the original on 2015-12-22. Retrieved 2015-12-23.
  4. ^ "India third-largest market for spirit giant Pernod Ricard, sales cross Rs 10,000 crores". Retrieved 27 February 2017.
  5. ^ "Activist investor takes stake in Pernod Ricard". 12 December 2018.
  6. ^ "Alliance anti-corrida (Anti-Bullfighting Alliance)". Alliance anti-corrida. Archived from the original on 2015-06-26. Retrieved 2015-06-26.
  7. ^ "Pernod Ricard, le plus gros sponsor [Pernod Ricard, bullfighting's major sponsor]". Alliance anti-corrida. Retrieved 2015-06-26.
  8. ^ "Pernod Ricard ends association with bullfighting clubs". www.drinks-insight-network.com. Retrieved 2020-10-01.
  9. ^ "Pernod wins auction for Vin & Sprit". The Local. 2008-03-31. Retrieved 2008-03-31.
  10. ^ "Pernod Ricard Hellas – The world's co-leader in wines and spirits". www.pernod-ricard-hellas.com. Retrieved 17 April 2018.
  11. ^ Hays, Constance L. (2000-01-26). "Orangina's owner still wants to sell brand, if the price is right". The New York Times. Retrieved 2016-09-02.

External linksEdit