V&S Group (V&S Vin & Sprit AB), founded in 1917, is an international producer and distributor of alcoholic beverages. The group is currently owned by Pernod Ricard. Headquartered in Stockholm, the capital of Sweden, the group employs approximately 2,500 people.

V&S Group
Area served
Key people
Anders Narvinger (Chairman), Bengt Baron (President & CEO)
ProductsAbsolut, Alcoholic beverages
Revenue10.3b SEK (2007)
2.3b SEK (2007)
1.47b SEK (2007)
OwnerPernod Ricard
Number of employees
Website[1] Pernod Richard

Until 1994, the group had the position of a national alcohol monopoly for production and distribution, but this was abolished when Sweden joined the European Union in 1995. However, the Swedish alcohol retailing monopoly, operated by Systembolaget, is still in force. On March 31, 2008 it was announced that the Swedish government intended to sell V & S Group to Pernod Ricard for 5.626 billion euro, corresponding to 55 billion Swedish kronor.[1] The deal was approved and finalized on July 24, 2008 at an estimated value of 5.69 billion euro.[2]

The acronym V&S comes from the name Vin & Sprit, literally meaning "Wine & Liquor."

Organization and brandsEdit

V&S Group is divided into three main areas:

Production and distributionEdit

The production of the group's international spirits takes place in Sweden, Denmark, Great Britain, and St. Croix, U.S. Virgin Islands. Production of their local and regional spirits takes place primarily in Sweden, Denmark, Finland, Germany, and Poland. In Northern Europe, V&S Group is the largest importer and distributor of wine. The group offers their own brands of wine and also produces brands by well-known international companies.

Distribution in the Nordic area is primarily handled through the group's distribution centers in Sweden, Denmark, and Finland. V&S Group is represented by the subsidiary V&S Norway in Norway, by V&S Eesti in Estonia, and by the company V&S Luksusowa Zielona Góra in Poland. In the United States, distribution was handled by Future Brands, LLC, a joint-venture with Fortune Brands. In most other regions of the world, distribution was handled by Maxxium, which was also partly owned by the group.


About three-quarters of the group's sales come from spirits, whereas the remaining quarter comes from wine. Vodka is their largest selling spirit, in which Absolut holds the highest sales figures. Geographically, North America is the group's single biggest market, accounting for 43% of total sales in 2007. The Swedish market accounts for one-sixth (approximately 15%) of sales. As volume is concerned, the group sold 158.4 million liters of spirits and 83.7 million liters of wine, totaling 242.1 million liters of product.

See alsoEdit


  1. ^ "Pernod wins auction for Vin & Sprit". The Local. 2008-03-31. Retrieved 2008-03-31.
  2. ^ "V&S Group - press release". Cision Wire. Retrieved 2008-07-24.

External linksEdit

  • V&S Group (in English) > 6.Aug. 2019: Seems not to work anymore
  • V&S Group (in Swedish) > 6.Aug. 2019: Seems not to work anymore
  • [2] Updated link. Owned by Pernod-Richard