Cision Ltd. is a public relations and earned media software company and services provider. The company has its headquarters in Chicago, Illinois; it serves clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and earned media software as a service (SaaS) suite the Cision Communications Cloud, the company owns online publicity and media services PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI and Prime Research. The company operates in the United States, Canada, Europe and Asia.
|Traded as||NYSE: CISN|
|Headquarters||Chicago, United States|
|Kevin Akeroyd, CEO |
|Products||Marketing and public relations software & services|
|Services||Public Relations Services, PR Software, Marketing Resources, Media Contacts Database, Press Release Distribution|
Number of employees
Products and servicesEdit
Cision provides public relations services to businesses, using a cloud-based, or software as a service (SaaS) model. The company offers social media monitoring and engagement and media publicity services.
Cision's software is distributed in seven languages. As of June 2014[update], it is used by more than 16,000 annual subscribers worldwide, including commercial businesses and governmental, educational and non-profit organizations.
The company offers three web-based packages: the "CisionMarketing Suite", the "Public Relations Suite" and a "Government Relations and Political Action Committee Suite". The Cision "Public Relations Suite" allows users to distribute press releases, access a database of bloggers and journalists, and monitor and analyze news and social media sites. The company's "Government Relations Suite" manages government contacts, analyzes lobbying activity, facilitates communication with elected officials and provides PAC compliance software for filing reports to the FEC and state elections commissions.
Through a series of acquisitions, the company provides services in PRWeb, HARO, North Social and iContact, Eureka, Media Insight Suite which Cision has continued to operate under the existing brand names. Vocus also offers consulting services to support the use of its software products.
History and acquisitionsEdit
On September 15, 2014, Cision announced the acquisition of Visible Technologies, a social media analytics company.
On October 14, 2014, Cision AB and Vocus announced a "friendly merger" of the two public relations companies. Cision based in Sweden will relocate its headquarters to Chicago and so will Vocus from Maryland, United States. The company will be based out of Chicago and the combined entity will be known as Cision.
During 2015, Cision also acquired UK company Gorkana. Gorkana offered monitoring, journalist database and analysis services.
On June 29, 2017, Cision went public via its reverse merger with special purpose acquisition company Capitol Acquisition Corporation III.
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