Metacafe

Metacafe was an Israeli video-sharing website, launched in July 2003. During the mid-2000s, it was one of the largest video-sharing websites, though eventually began to be superseded by YouTube, Vimeo and Dailymotion. In August 2021, the platform's website became inactive, along with its social media pages being abandoned.

Metacafe, Inc.
Metacafe Logo
Type of businessPrivately held company
Type of site
Video hosting service
FoundedJuly 2003; 18 years ago (2003-07)
DissolvedAugust 2021; 2 months ago (2021-08)
Key peopleReza Izad
Current statusFormer URL claimed by VideosHub.com

HistoryEdit

Metacafe Inc. was founded in July 2003[1] in Tel Aviv by Israeli entrepreneurs Eyal Hertzog (Chief Technical Officer) and Arik Czerniak (CEO) and raised $3 million from Benchmark Capital. In June 2006, the company closed a Series B financing round of $12 million. Investors included Accel Partners and Benchmark Capital. That September, the company moved its headquarters to Palo Alto, California and in October, Metacafe was ranked the third largest video site in the world according to comScore.[2] It used to attract more than 13 million unique monthly U.S. viewers and streams more than 53 million videos in the U.S. each month, according to comScore Video Metrix (March 2011). The site's global audience was more than 40 million unique monthly viewers.[citation needed]

In its early years, Metacafe was similar to other video viewing websites such as YouTube or Dailymotion, but later turned into a short-form video entertainment. The company's partners had included marquee content providers such as major movie studios, video game publishers, broadcast and cable TV networks, music labels and sports leagues.

The site was supported through ads, and worked closely with brands in the entertainment, consumer electronics, telecommunications, consumer packaged goods, food & beverage, and automotive sectors.

In 2007 Erick Hachenburg, previously an executive with Electronic Arts, took over as CEO of the company.[3]

In June 2012, it was reported that Metacafe had been acquired by digital talent agency, The Collective, it moved headquarters to San Francisco, California, with another office in Los Angeles.[4]

Producer RewardsEdit

In October 2006, Metacafe announced its Producer Rewards[5] program in which video producers were paid for their original content. Through this program, any video that was viewed a minimum of 20,000 times, achieved a VideoRank rating of 3.00 or higher, and did not violate any copyrights or other Metacafe community standards was awarded $5 for every 1,000 U.S. views. Pay only for U.S. views.

The program had several success stories, some of which have been featured on national TV, such as The Can Tossing Video,[6] the Beer Launching Fridge on David Letterman, and the Ron Paul Girl series[7] by Liv Films,[8] that has been featured on Fox News and CNN.[9]

ClosureEdit

In August 2021, the website became inactive, and a month later the URL would be claimed by VideosHub.com, with the former Metacafe.com redirecting straight to VideosHub.com.[10]

See alsoEdit

FootnotesEdit

  1. ^ Metacafe to be sold for USD 200 million Ynetnews. Retrieved January 9, 2012.
  2. ^ We Try Harder, article from IPcommunications.tmcnet.com Archived February 3, 2007, at the Wayback Machine
  3. ^ Saul Hansell (10 October 2007). "Viral Videos Still Rule at Metacafe". Bits. Retrieved 16 June 2012.
  4. ^ Atkinson, Chris (2012-06-17). "Pioneer Video Sharing Site Metacafe Acquired by YouTube Talent Agency, The Collective". Tubular Insights. Retrieved 2020-06-17.
  5. ^ Metacafe - Producer Rewards
  6. ^ Metacafe.com
  7. ^ Livfilms.com Archived 2008-03-17 at the Wayback Machine
  8. ^ Liv Films' Channel
  9. ^ Livfilms.com Archived 2010-06-20 at the Wayback Machine
  10. ^ "VideosHub | Popular Internet Videos". VideosHub. Retrieved 2021-09-20.

ReferencesEdit

  • Bogatin, Donna. Interview with Metacafe CEO Arik Czerniak on ZDnet Blogs
  • Gerson, Jen. Off the wall flips. From the Toronto Star. An article about a producer who has earned over $23,000 in Producer Rewards.
  • Holahan, Catherine. Don't I know you from the Internet? From Business Week
  • Marshall, Matt. Metacafe unveils producer awards, to underscore advantage over YouTube from Venture Beat
  • Richmond, Will. "Metacafe Drives Community-Based Programming Model." videonuze.com, Commentary from online video news blog VideoNuze published on December 6, 2007.

External linksEdit